24 Fit Club

Name

24 Fit Club

Legal name

24 Fit Club

Website

https://24fitclub.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Boutique Fitness Studio Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Diet and Weight Reducing Centers (812191)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

HIIT & Circuit Bootcamps (HSADABAA)

akta.pro secondary industries

Strength & Conditioning Bootcamps (HSADABAB), Weight Loss & Body Transformation Training (HSADAAAC)

Keywords

• Group fitness classes
• Personal training
• Nutrition coaching
• Boutique fitness studio
• Community wellness

Headquarters

HQ city

Regents Park

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Fitness Classes: Pay-per-class model where customers only pay for classes they attend. No recurring membership required.
2. New Membership Deal: Introductory offer of $4 for 4 weeks for local residents to encourage trial and ongoing attendance.
3. Nutrition Shakes and Teas: Sale of healthy shakes and herbal teas to complement fitness programs, available at the studio.
4. Personal Coaching: One-on-one coaching services with wellness coaches providing personalized fitness and nutrition guidance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

24 Fit Club runs a community fitness studio in Regents Park, NSW offering daily group fitness classes (HIIT, Zumba, boxfit, yoga, cardio), a structured 5 Day Challenge program, and one-on-one personal coaching. It complements training with on-site nutritional products (Herbalife shakes and herbal teas) and operates on a pay-per-class model with a free first trial class and a $4 for 4 weeks introductory offer for local residents.

Product overview

24 Fit Club is a community fitness center located in Regents Park, NSW, offering a holistic approach to health and wellness combining 80% nutrition with 20% fitness workouts. The core offerings include daily fitness classes (HIIT, Zumba, boxfit, yoga, cardio), the 5 Day Challenge program, and personal coaching services. The company supplements its fitness programs with nutritional products including healthy shakes and teas (Herbalife formulas). Additional services include a free wellness evaluation form for new members and a pay-per-class membership model with promotional pricing. The integrated approach combines physical training, nutrition support, and accountability coaching to help members achieve their health goals.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitness Classes Daily in-person group fitness classes including HIIT, Zumba, boxfit, yoga, and cardio, sold on a pay-per-class basis to local residents at the Regents Park studio.
• 5 Day Challenge Intensive 5-day fitness and nutrition program combining daily workouts, coach-led accountability, meal planning guidance, and Herbalife nutritional products, designed for local residents seeking a structured kickstart.
• Personal Coaching One-on-one wellness coaching providing personalized fitness plans, nutritional guidance, and daily accountability support from the studio's coaches for individual members.
• Healthy Shakes and Teas Herbalife formula protein shakes and herbal teas sold directly at the studio to support fitness goals, recovery, and overall wellness for members.
• New Membership Deal Promotional membership offering local residents a $4 for 4 weeks deal on classes at the studio, plus a free first-time trial class, designed to drive trial and ongoing attendance.

Quantifiable outcome

• Customer reported losing 0.5 kg in 5 days during challenge
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Regional players

• Fernwood Fitness: Australian women's-only fitness club chain offering group fitness classes, personal training, and weight-management programs. Comparable regional Australian competitor with similar target segments (busy mums, weight-loss seekers).

Broad incumbents

• Snap Fitness: 24/7 franchise gym chain with strong Australian and global presence. Competes more broadly than 24 Fit Club but overlaps on the suburban convenience-fitness customer and the 24/7 brand positioning inferred from the '24 Fit Club' name.
• CrossFit (Affiliate Network): Global network of independently owned affiliate gyms delivering group functional-fitness and strength-and-conditioning classes. CrossFit affiliates operate at a larger global scale than 24 Fit Club but compete in the same functional-training category.
• Curves International: Global women's fitness franchise offering 30-minute circuit-style workouts with coach guidance. Comparable target segment (women seeking structured, time-efficient training) and comparable group-circuit class format.

Direct peers

• Body Fit Training (BFT): Australian-headquartered group fitness franchise delivering programmed 50-minute group strength and conditioning classes. Directly comparable as an Australian competitor in the same HIIT/bootcamp segment with a similar coach-led community model.
• F45 Training: Global functional-fitness franchise offering group HIIT and circuit-style classes in a similar pay-per-class / membership hybrid model. F45 is the closest large-scale analog to 24 Fit Club's HIIT and boxfit group-training format.
• Orangetheory Fitness: Group fitness franchise built around coached, metrics-driven HIIT workouts. Comparable coach-led, group-format HIIT experience targeting similar general-fitness and weight-loss consumer segments.
• Zumba: Global group dance-fitness brand licensing Zumba classes to instructors and studios worldwide. Directly comparable because Zumba is one of 24 Fit Club's listed class formats.
• Barry's Bootcamp: Boutique bootcamp-format HIIT and strength studio with a coach-led, high-intensity group class model. Comparable premium positioning and pay-per-class / package pricing structure.

Others

• Herbalife Nutrition: Global nutrition and meal-replacement brand whose shakes and teas 24 Fit Club sells in-studio. Included as a peer because Herbalife is a key supplier and content partner for the studio's nutrition offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/24fitclubAU
• Instagraminstagram.com/24fitclub.au
• LinkedInlinkedin.com/company/24-fit-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 24 Fit Club