American Gymnast

What American Gymnast does

American Gymnast is a US specialty e-commerce retailer and B2B supplier of gymnastics and ninja sports equipment, founded in 1999 and headquartered in Augusta, Georgia. The company sells a comprehensive catalog of artistic gymnastics apparatus (vault, uneven bars, balance beam, floor exercise, pommel horse, rings, parallel bars, horizontal bar), gymnastics mats and pit foam, dowel grips and wrist supports, trampoline and tumbling equipment, cheerleading gear, strength and fitness products, sports medicine supplies, apparel, and home-use training equipment, alongside a separate offering of ninja warrior and obstacle course equipment. It carries both third-party brands (Reisport, Hot Shot, Just Right, Gibson, GMR, Nastia Liukin) and its own American Gymnast branded products. The business operates a Premier Membership subscription at $199 per year providing discounts and free shipping on selected categories, and offers a 3D Gym Design service that supports facility planning and installation for new and existing gymnastics and cheer venues.

The company is privately held by Jay Thornton, a former World Gymnastics Team Member, and runs with a small team of about seven employees. Its go-to-market is direct-to-consumer e-commerce through american-gymnast.com, supplemented by phone support, a quote-request workflow for larger B2B orders, and organic social, blog, and email marketing channels. Customer segments span commercial gymnastics training facilities, ninja and obstacle course operators, cheerleading programs, park districts, preschool and recreation programs, and individual home users. The 3D Gym Design technology provides virtual walk-throughs and concept-to-installation facility planning that differentiates the offering from generalist sporting goods retailers and supports higher-value B2B sales.

Name

American Gymnast

Legal name

American Gymnast

Website

https://american-gymnast.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

American Gymnast is a US specialty e-commerce retailer founded in 1999 in Augusta, Georgia, selling gymnastics apparatus, mats, grips, ninja and cheerleading equipment, and apparel, plus 3D gym design services to gyms, facilities, and individual gymnasts.

Ownership category

akta.pro rank

Product category

Gymnastics Equipment Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro industry

PRIMARYCRAMABAD

Fitness Equipment & Performance Accessories Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

Keywords

• Gymnastics equipment retail
• Ninja obstacle equipment
• Gymnastics mats supplies
• Gym facility design
• Cheerleading equipment

Headquarters

HQ city

Augusta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce sales of gymnastics equipment, mats, grips, and supplies through their online storefront. Products include apparatus, training equipment, apparel, and accessories.
2. Premier Membership: Annual membership program at $199/year offering discounts on online purchases (excludes used/demo items) and free shipping on grips, wrist supports, and accessories.
3. 3D Gym Design Services: Professional 3D gymnastics and cheer facility design services for new and existing gym installations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

American Gymnast operates a specialty e-commerce storefront selling gymnastics, cheerleading, and ninja obstacle course equipment, mats, grips, and supplies to consumers and facility operators across the U.S. The company retails competition-grade apparatus, training gear, apparel, and sports medicine products, and additionally offers professional 3D gym design services for new and existing gymnastics facility installations.

Product overview

American Gymnast is a specialty e-commerce retailer and B2B supplier of gymnastics and ninja sports equipment, offering a comprehensive portfolio organized into core product categories including artistic gymnastics apparatus (vault, bars, beams, floor, rings, pommel horse), gymnastics mats and pit foam, grips and wrist supports (Tiger Paws, dowel grips), ninja course equipment, trampoline and tumbling gear, cheerleading equipment, strength and fitness products, sports medicine supplies, and apparel. The company also provides professional 3D gym design services for facility planning and installation. Products range from home-use beginner equipment to competition-grade apparatus, with featured brands including American Gymnast's own brand, Reisport, Hot Shot, Just Right, Gibson, and GMR. The business operates a Premier Membership subscription program ($199/year) offering discounts and free shipping benefits. The company is owned by former World Gymnastics Team Member Jay Thornton and is headquartered in Augusta, Georgia.

Differentiator

Problem solved

Functional benefit

Brands

• American Gymnast: Primary brand for gymnastics equipment, mats, grips, and supplies

Products and services

• Artistic Gymnastics Equipment

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Resilite: Manufacturer of gymnastics, cheerleading, and martial arts mats. Overlaps with American Gymnast's mat, pit foam, and cheerleading equipment lines.
• Norberts Athletic Products: Gymnastics and cheerleading equipment retailer serving gyms, schools, and individuals with similar apparatus, mats, and accessories as American Gymnast.
• Tumbl Trak: Manufacturer and retailer of gymnastics and tumbling training equipment (tumble tracks, inclines, mats). American Gymnast both resells Tumbl Trak products and competes in adjacent training-equipment categories.
• Greatmats: Specialty e-commerce retailer of gymnastics mats, martial arts flooring, and athletic facility equipment — directly overlapping with American Gymnast's gymnastics mat and flooring categories.
• AirTrack Factory: Manufacturer and retailer of air tracks, tumble tracks, and inflatable gymnastics/tumbling products — overlapping with American Gymnast's trampoline, tumbling, and Tumbl Trak categories.
• Harrold's Gymnastics: Long-standing U.S. gymnastics equipment retailer offering apparatus, mats, grips, and supplies to gyms, schools, and individuals — directly comparable to American Gymnast's core catalog.
• GMR Sports: Gymnastics apparel, grips, and accessories brand that American Gymnast carries and competes with at the grip/apparel level.
• Reid Athletic: Specialty gymnastics equipment supplier to schools, colleges, and clubs with similar apparatus, mats, and team-deal offerings.

Broad incumbents

• Dick's Sporting Goods: National sporting goods retailer with broad gymnastics, fitness, and cheer equipment assortment. Competes for the same SMB/consumer customers and has far greater marketing and distribution scale.
• Amazon: Massive online marketplace that competes with American Gymnast's direct-to-consumer e-commerce channel on selection, pricing, and search visibility for gymnastics equipment and grips.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/americangymnast
• YouTubeyoutube.com/americangymnast
• Facebookfacebook.com/amgym
• Instagraminstagram.com/americangymnast_images
• Pinterestpinterest.com/americangymnast
• LinkedInlinkedin.com/company/american-gymnast

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Gymnast