Cerfrance Vendée

What Cerfrance Vendée does

Cerfrance Vendée is a regional accounting and business advisory cooperative established in 1959, operating as part of the national Cerfrance AGC (Association de Gestion et de Comptabilité) network in the Vendée department of western France. The firm serves approximately 6,000 entrepreneur and small business clients through 15 local branch offices distributed across the department, supported by a team of approximately 380 collaborators. Its service portfolio spans accounting and fiscal compliance, payroll and social-security management, legal and tax advisory, human resources consulting, business creation/acquisition/transmission advisory, asset/wealth management, digital transformation support, and occupation health-risk documentation (DUERP). Vertical specializations include agriculture (a historical core competency with dedicated PAC OptiPAC subsidy optimization for the 2023-2027 Common Agricultural Policy cycle), crafts/construction, commerce, services, maritime trades, equine businesses, liberal professions, energy sector clients, and hairdressing/beauty professionals (serviced through a dedicated sub-brand, Cerfrance Coiffure & Beauté).

The firm's digital product surface is anchored by two client-facing platforms: MyKinexo, a member portal providing entrepreneurs digital access to their accounts, documents, and Cerfrance services, and Cerfrance Connect, a single sign-on authentication layer that unifies access across regional Cerfrance entities. A newer electronic invoicing (Facture électronique) solution positions the firm for the 2026 French mandatory electronic invoicing rollout. These products are functional compliance and self-service layers rather than technologically differentiated platforms — the core value proposition remains relationship-based advisory delivered through dedicated account managers at local branches.

Revenue is generated primarily through recurring subscription-style engagements for accounting, payroll, and compliance services, supplemented by project-based fees for advisory work (business creation, acquisition, digital transformation, transmission). Pricing is not publicly disclosed and is quote-based, varying by client business type, size, and needs. The go-to-market model is enterprise field sales via 15 physical branches with supporting digital portals, augmented by content marketing (two vertical blogs, white papers, a podcast, and a Web TV series) for top-of-funnel demand generation. The firm is registered with the Ordre des experts-comptables des Pays de la Loire, providing regulatory qualification, and achieved a 2025 Index d'Egalité Professionnelle F/H score of 95/100.

Name

Cerfrance Vendée

Legal name

Cerfrance Vendée

Website

https://85.cerfrance.fr

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

251–500 employees

Short description

Cerfrance Vendée is a regional accounting and business advisory cooperative (part of the national Cerfrance AGC network) serving roughly 6,000 entrepreneur and SME clients across the Vendée department of France through 15 local branches and approximately 380 staff, with deep agricultural specialization and digital portals (MyKinexo, Cerfrance Connect).

Ownership category

akta.pro rank

Headquarters

HQ city

La Roche-sur-Yon

HQ country

France

HQ region

Europe

Offices15 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Accounting and Advisory Services: Core accounting (expertise comptable), fiscal compliance, payroll management, and business consulting services delivered to entrepreneurs and small businesses across Vendée. Revenue generated through service subscriptions and project-based engagements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Cerfrance Vendée delivers accounting, fiscal, payroll, legal, and business advisory services to entrepreneurs and small businesses across the Vendée department of France. As part of the national Cerfrance cooperative network, the firm supports clients across the full business lifecycle—creation, operation, development, and transmission—through 15 local branches and digital portals (MyKinexo, Cerfrance Connect). Services span core expertise comptable, social/HR advisory, asset management, digital transformation, and regulatory compliance including electronic invoicing for the 2026 mandate.

Product overview

Cerfrance Vendée operates as a unified service platform offering integrated accounting, tax, legal, HR, and business advisory services to entrepreneurs across Vendée, France. The core offering combines expert accounting services with broader business support including project support, digital tools, payroll management, performance steering, and asset management. Key client-facing digital products include MyKinexo (member portal) and Cerfrance Connect (client access portal). The company provides specialized services for specific sectors including agriculture, crafts, commerce, hair & beauty (via Cerfrance Coiffure & Beauté sub-brand), sea trades, horse trades, energy, liberal professions, and SMEs. Services also include mandated offerings like electronic invoicing (Facture électronique, mandatory from 2026) and specialized tools such as PAC optimization for farmers and risk assessment documents (DUERP) for occupational safety compliance.

Differentiator

Problem solved

Functional benefit

Brands

• Cerfrance Coiffure & Beauté: Specialized brand for hair and beauty professionals under the Cerfrance network.

Products and services

• Comptabilité & Fiscalité (Accounting & Tax) Accounting and tax expertise service ensuring secure account establishment and compliance with fiscal obligations for businesses and entrepreneurs in Vendée.
• Création d'entreprise (Business Creation) Comprehensive support service guiding entrepreneurs through the creation of a new business venture, including regulatory steps and strategic planning.
• Gestion des salariés (Payroll & Employee Management) Payroll management and social obligations security service for employers, covering payroll processing and employee-related compliance.
• Pilotage & Développement (Steering & Development) Business steering and long-term performance development service providing clear visibility on results for SME owners.
• Gestion de patrimoine (Asset & Wealth Management) Income optimization and wealth strategy structuring service aligned with the personal and professional life projects of entrepreneurs.
• Expertise juridique et fiscale (Legal & Tax Expertise) Legal and tax advisory services for businesses and individuals, supporting compliance and strategic decisions.
• Expertise sociale et paie (Social & Payroll Expertise) Social security and payroll processing services for employers, covering contributions, declarations, and employee administration.
• Management et RH (Management & HR) Human resources management and organizational development services for SMB employers.
• Accompagnement de projet (Project Support) Advisory expertise supporting entrepreneurs in concrete projects of creation, acquisition, development, and business transfer.
• Accompagnement au digital (Digital Transformation Support) Digital tools and advisory support ensuring businesses adopt compliant digital solutions adapted to their activities.
• Ma Performance Globale (Overall Performance) Comprehensive business performance analysis and optimization service covering operational, financial, and strategic dimensions.
• Facture électronique (Electronic Invoicing) Mandatory electronic invoicing service providing businesses with compliant and efficient transition to digital invoicing ahead of the 2026 mandate.
• Déléguer mon secrétariat (Secretariat Delegation) Outsourcing service allowing entrepreneurs to delegate administrative secretarial tasks to Cerfrance Vendée.
• OptiPAC (PAC Optimization) Agricultural subsidy optimization service for farmers, helping maximize Common Agricultural Policy (PAC) payments for the 2023-2027 programming period.
• DUERP (Risk Assessment Document) Risk assessment document service for occupational health and safety compliance (Document unique d'évaluation des risques professionnels).
• MyKinexo (Member Portal) Online member/adherent portal giving clients digital access to their accounts, documents, and Cerfrance Vendée services.
• Cerfrance Connect (Client Access Portal) Authentication and access platform providing clients with single sign-on entry to Cerfrance Vendée's digital services and advisor connections.

Segments10 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Cerfrance National NetworkcoreOthersCerfrance Vendée is part of the national Cerfrance network described as 'leader en France'. The network provides collective strength, shared resources, national brand recognition, and coordinated expertise across France.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Indy: French automation-first accounting platform for freelancers, independents, and very small businesses. Competes in the same micro-enterprise segment as Cerfrance Vendée's TPE/Professions Libérales practices.
• Pennylane: French cloud-based accounting and financial management platform targeting TPE/PME and their accountants. Represents a digital-native disruptor competing for the same end-client relationship Cerfrance Vendée serves.
• Dougs: French online accounting and advisory service for independents, freelancers, and small businesses. Direct overlap with the TPE/PME client base and routine accounting tasks that anchor Cerfrance Vendée's recurring revenue.

Broad incumbents

• BDO France: Major international accounting and advisory network with a French practice serving SMBs through mid-market. Overlaps with Cerfrance Vendée in accounting and advisory for the upper end of its client base.
• KPMG France: Big-Four firm with significant French SMB and mid-market accounting and advisory practice. Competes for advisory engagements and represents the upper-bound incumbent competitor.
• Cerfrance (National Network): The national Cerfrance cooperative network of AGCs to which Cerfrance Vendée belongs. Provides shared brand, digital platforms (MyKinexo, Cerfrance Connect), and methodology that the Vendée entity delivers locally.

Direct peers

• In Extenso: French national network of chartered accountants and advisors serving SMBs across regions. Directly comparable in target market (TPE/PME), service mix (accounting, payroll, advisory), and multi-branch distribution model.
• ORCOM: French chartered accountancy and advisory firm focused on SMBs and mid-market companies. Comparable services (accounting, audit, legal, HR) and similar client profile in regional France.
• Fiducial: Major French accounting and advisory firm serving SMBs, craftspeople, and small businesses nationally. Comparable in client segment, recurring service model, and full-stack accounting/payroll/legal offering.
• COGEP: French accounting and business services group with a strong SMB focus. Comparable in service breadth (accounting, payroll, legal, advisory) and multi-agency regional presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cerfrance-vendee

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cerfrance Vendée