What 25000spins does

25000spins is an Australian non-profit organization headquartered in Brisbane that organizes multi-day charity cycling adventures across destinations in Australia, New Zealand, Europe, North America, and Asia. Founded in 2009 by Craig Shipton following a 4,000 km London-to-Athens ride that raised over AUD 70,000, the company curates a portfolio of more than 16 packaged trips — including the Adelaide Classic, Alps 2 Ocean, Amsterdam to Paris, London to Paris, London to Athens, Great Ocean Road, Queenstown Classic, Swiss Adventure, Big Sur Classic, Coromandel Classic, Kingscliff Classic, Murray to Mountains, North Queensland, Sunshine Coast Classic, Stradbroke Island, and East Coast Tasmania — segmented further by bike type (Road, Gravel) and intent (Adventures with Purpose). Each trip bundles accommodation, meals, support vehicles, mechanical assistance, and professional guides, with participants required to meet minimum fundraising thresholds (typically AUD 1,000+) for vetted charity partners including ADRA, Fred Hollows Foundation, World Bicycle Relief, Compassion International, Tearfund, and Bikes4Life.

The operating model is event-driven and direct-to-consumer. Riders discover trips via the company website's trip finder, Instagram, Facebook, YouTube, blog content, email, and word-of-mouth, then register and fundraise through per-event microsites on the Raisely event-management platform, with Strava integration for post-ride engagement. Pricing is per-participant per-event in AUD, ranging from roughly AUD 475 for short domestic rides to AUD 1,850 for flagship 10-day European rides, with early-bird and standard tiers. The company also runs a virtual event program with branded jerseys for participants raising over AUD 500. There is no disclosed corporate revenue, no funding rounds, and no evidence of equity ownership; the organization is founder-led and structured as a mission-driven social enterprise combining adventure tourism with charitable fundraising rather than a venture-backed commercial entity.

Name

25000spins

Legal name

25000spins

Website

https://25000spins.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

25000spins is an Australia-based non-profit that organizes multi-day charity cycling adventures across global destinations. Individual riders pay trip registration fees and commit to fundraising minimums for vetted charity partners addressing global poverty, with end-to-end event logistics managed by the organization.

Ownership category

akta.pro rank

Product category

Charity Cycling Adventures

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cycling, Mountain Biking & E-Bike Adventure Tour Operators (THAAADAE)

akta.pro secondary industries

Cycling, Mountain Biking & E-bike Adventures (THAJABAF), Adventure & Outdoor Local Operators (Trekking/Safari/Diving) (THAKAEAF)

Keywords

• Charity cycling events
• Adventure cycling tours
• Fundraising bike rides
• Multi-day cycling trips
• Poverty alleviation cycling

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Trip/Event Registration Fees: Participants pay to join organized cycling adventures. Fees cover tour logistics including accommodation, meals, support vehicles, guides, and mechanical assistance. Additional costs include flights and dinner.
2. Fundraising Platform: Riders raise funds for charity partners as part of the event. Each rider must meet minimum fundraising targets (e.g., $1,000 AUD for Alps2Ocean). The company facilitates donations through charity partner platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

25000spins organizes multi-day charity cycling adventure tours across destinations in Australia, New Zealand, Europe, North America, and Asia. Participants register and pay trip fees that cover accommodation, meals, support vehicles, guides, and mechanical assistance, and each rider must meet minimum fundraising targets (typically $1,000 AUD or more) for vetted charity partners focused on poverty alleviation. The company combines adventure tourism logistics with turnkey event management and integrated fundraising tracking.

Product overview

25000spins operates a platform of charity cycling adventure packages, offering organized multi-day cycling tours across global destinations. The core offering consists of structured tour packages (Adelaide Classic, Alps 2 Ocean, Amsterdam to Paris, London to Paris, London to Athens, Great Ocean Road, Queenstown Classic, Swiss Adventure, Big Sur Classic, Coromandel Classic, Kingscliff Classic, Murray to Mountains, North Queensland, Sunshine Coast Classic, Stradbroke Island, East Coast Tasmania) that combine cycling, sightseeing, accommodation, and support services. These are supplemented by product variants based on cycling style (Road Bike Adventures, Gravel Bike Adventures) and purpose (Adventures with Purpose for fundraising). Additional offerings include virtual event participation with branded merchandise (Virtual Event Jersey). All adventures support charity fundraising for causes including poverty reduction, with typical minimum fundraising requirements of $1,000-$1,500 AUD per rider.

Differentiator

Problem solved

Functional benefit

Products and services

• Adelaide Classic A 4-day cycling adventure in South Australia covering 70-110km per day through McLaren Vale, Victor Harbour, Barossa Valley, and Adelaide Hills, combined with cultural experiences and gourmet stops. Priced at $475-$575 per person including accommodation, meals, support vehicle, and guide.
• Alps 2 Ocean A 6-7 day cycling journey along New Zealand's longest rail trail, traversing from Lake Tekapo through Twizel, Lake Ohau, and the Waitaki Valley to Oamaru on the Pacific Ocean. Priced at $1,250 per person including 5 nights accommodation, meals, support, and guide. Riders must meet minimum fundraising target of $1,000 AUD.
• Amsterdam to Paris A 10-day adventure cycling from Amsterdam to Paris through Europe, timed to align with the Tour de France finale. Early bird pricing $1,250-$1,450; standard pricing $1,450-$1,850.
• London to Paris A road cycling event from London to Paris, timed to align with the grand finale of the Tour de France, featuring iconic routes through France.
• London to Athens An epic 2-month, 4,000km cycling adventure from London to Athens, passing through Paris, Swiss Alps, Venice, Croatia, Montenegro, Albania, and Greece.
• Great Ocean Road A cycling event along Australia's iconic Great Ocean Road, featuring stunning coastal scenery and camaraderie.
• Queenstown Classic A cycling journey through New Zealand's most stunning scenery around Queenstown, featuring rugged mountains, crystal-clear lakes, and picturesque valleys.
• Swiss Adventure A cycling adventure from Geneva to St. Moritz through Switzerland's stunning landscapes, including iconic mountain passes.
• Big Sur Classic A cycling journey along California's iconic Route 66 from San Francisco through dramatic coastal cliffs and charming seaside towns to Big Sur.
• Coromandel Classic A 4-day cycling adventure across New Zealand's stunning Coromandel Peninsula, starting in Auckland and including a scenic ferry ride.
• Kingscliff Classic A 3-day cycling escape along Northern NSW's breathtaking shores featuring pristine beaches, rolling hinterland, and charming coastal towns.
• Murray to Mountains A 4-day cycling adventure through Victoria's High Country from Bright through Beechworth to Wangaratta, featuring rail trails and vineyards.
• North Queensland A 4-day cycling adventure from Cairns to Mission Beach through lush rainforests, stunning coastlines, and vibrant tropical towns.
• Sunshine Coast Classic A 3-day cycling getaway through the stunning landscapes north of Noosa on Queensland's Sunshine Coast.
• Stradbroke Island A thrilling one-day cycling adventure starting in Brisbane, taking the ferry to Stradbroke Island and returning the same day.
• East Coast Tasmania A cycling adventure along Tasmania's breathtaking east coast featuring coastal scenery and unique wildlife experiences.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ADRA (Adventist Development and Relief Agency)coreOthersCharity partner for cycling events. Participants raise funds for ADRA's poverty alleviation programs. ADRA promotes events to their supporter base.
• Fred Hollows FoundationcoreOthersCharity partner focused on eye health and providing sight-restoring surgeries. Riders fundraise for the foundation.
• World Bicycle ReliefcoreOthersCharity partner providing bikes to communities in need. Participants raise funds for bicycle distribution.
• Compassion InternationalcoreOthersChild sponsorship charity partner. Riders raise funds for child development programs.
• TearfundminorOthersInternational Christian development organization. Some riders fundraise for Tearfund programs.
• Bikes4LifeminorOthersCharity providing bikes to people in poverty to improve access to education, food, and water.
• RaiselycoreTechnology or IntegrationEvent registration and fundraising platform used for all events. Handles participant sign-ups, fundraising pages, and event payments.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Butterfield & Robinson: Butterfield & Robinson offers luxury guided cycling and walking adventures across Europe, the Americas, Africa, and Asia. It is a direct peer in multi-day guided cycling tours with full logistics (accommodation, support vehicles, guides) — overlapping on product but serving a higher-end leisure traveler rather than charity-driven riders.
• TDA Global Cycling: TDA Global Cycling organizes multi-day, long-distance charity and adventure cycling tours across the world (e.g., Tour d'Afrique, World Bicycle Relief rides). It is a direct peer because it combines multi-week adventure cycling itineraries with charitable fundraising for poverty and development causes, mirroring 25000spins' core model.
• Global Cycling Adventures: Global Cycling Adventures operates guided multi-day cycling tours across Europe, Asia, and Australia. It is a direct peer in the same product category — multi-day guided cycling adventures with full logistics — though it operates on a pure commercial (non-charity) basis.
• Trek Travel: Trek Travel is a premium guided cycling tour operator running multi-day road and gravel bike trips across global destinations. It is a direct peer in the cycling tour category — same product (multi-day guided cycling), same target customer (enthusiast cyclists), though positioned as a premium commercial operator rather than a charity model.
• Tour de Force (Bike for Bibles Australia): Tour de Force runs annual long-distance charity cycling rides in Australia raising funds for Bible Society translation work. It is a direct peer because it combines Australian-based multi-day cycling events with charity fundraising minimums and a similar mission-driven participant profile.
• World Bicycle Relief (event arm): World Bicycle Relief is both a charity partner of 25000spins and an organization that runs its own fundraising rides (Buffalo Bicycles, etc.). It is a direct peer as a charity-driven cycling event organizer with overlapping mission (mobility, poverty alleviation) and shared supporter base.

Emerging players

• HotChillee: HotChillee organizes premium long-distance cycling events (e.g., Cape Rouleur, London to Paris) and global ride series with logistics and support. It is an emerging peer in the cycling event/tour space — same enthusiast demographic and similar multi-day adventure format, though with a more competitive/race-tinged positioning.
• Adventure Cycling Association: Adventure Cycling Association is a nonprofit that designs and supports cycling routes, tours, and events across North America. It is an emerging peer because it organizes group cycling events and tours with a mission-driven, community focus that intersects with 25000spins' cyclist community model.

Broad incumbents

• Rapha Cycling Club: Rapha operates a global cycling club, organized group rides, and signature events (e.g., Rapha Rising) targeting enthusiast cyclists. It is a broad incumbent in the cycling experience/community space — not a tour operator but a competitor for the same participant time, attention, and discretionary spend.

Others

• Charity: Water (fundraising events): Charity: Water runs fundraising events and challenges (including cycling-based campaigns) for clean water access. It is an adjacent peer as a mission-driven nonprofit that builds fundraising infrastructure around physical challenges — relevant to 25000spins' event-driven fundraising model but not a direct cycling tour competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@cshipooo
• Facebookfacebook.com/25000spins
• Instagraminstagram.com/25kspins
• LinkedInlinkedin.com/company/25000spins

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 25000spins