What Raisely does

Raisely is a cloud-based SaaS fundraising platform designed for charities and nonprofit organizations, providing tools for online giving, peer-to-peer campaigns, donor management, event ticketing, and recurring giving programs. Founded in 2015 and headquartered in Melbourne, Australia, the company serves more than 3,500 charities across nine or more countries, supporting 130+ currencies and multilingual campaigns. Documented outcomes for individual customers include Beyond Blue's $10 million fundraising migration, UNOCHA's $7.5 million in global emergency appeals, a 50% goal-exceedance at Canadian nonprofit CPMHC, and a 21% uplift at the Downie Wenjack Fund after switching P2P campaigns; a Kids' Cancer Project appeal raised over $1 million during the COVID pandemic. The customer base spans mental health, humanitarian aid, children's welfare, refugee support, social justice, healthcare, and other cause verticals, with logos including Oxfam, UNICEF Australia and UNICEF NZ, Amnesty Australia, Greenpeace, Ronald McDonald House BC, and Partners In Health Canada.

The product surface is a unified suite comprising Peer-to-Peer Fundraising (social sharing, QR code generation, gamification, badges and leaderboards, Strava activity tracking), Supporter Management (an integrated CRM with custom fields, segments, tags, bulk editing, and a drag-and-drop report builder), Donation Pages & Appeals (mobile-first three-step forms with Apple Pay, Google Pay, and PayPal), Ticketed Events (custom registration, ticket types, promo codes, and check-in), DIY Fundraising (community-driven personal campaigns), Regular Giving (weekly-to-yearly cadences with Direct Debit support for AU and UK and smart payment retries), and Messages (email/SMS automation with journey templates and triggered sends). The underlying technology stack uses Stripe and PayPal for payment processing with nonprofit-discounted rates, an open REST API with webhook support, and a documented partner-integration ecosystem spanning Salesforce (NPSP via Movedata), Zapier, Facebook Fundraising, Strava, Google Analytics, Hotjar, Dataro, and 20+ other tools. The proprietary AI feature "Intelligent Amounts" applies machine learning to donor behavior and aggregated campaign performance to personalize suggested donation amounts; the company reports an approximate 12% fundraising uplift from this feature. Optional supporting infrastructure includes custom React components and HTML embeds for advanced template customization, with GDPR compliance for European data handling.

Raisely operates a freemium go-to-market with a deliberate "no monthly fee, no contract, no setup fee" positioning. The default monetization mechanism is optional donor tips collected at checkout, which the company states fund hosting, software, fraud protection, security, support, and ongoing product development; charities may instead opt into a 4% flat platform transaction fee (with a 2% rate applicable to migrated regular givers and Facebook/Instagram fundraiser donations). A premium subscription tier, Raisely Pro, priced at A$89.50/month plus GST (≈US$119/month) or A$714/year with roughly 50% off annual billing, unlocks unlimited email journeys, advanced supporter segments, supporter tags, full supporter management, enterprise single sign-on, and on-demand one-to-one consultations. Distribution combines a self-serve product-led-growth motion (direct sign-up at admin.raisely.com with no sales interaction required) with a sales-assisted "Get a demo" motion for larger nonprofits and migrations, supplemented by a certified partner program of implementation specialists listed on a public directory. Raisely is part of the Velora nonprofit technology suite alongside sister companies Aplos (accounting and budgeting) and Keela (donor stewardship), forming a multi-product nonprofit software portfolio under common strategic ownership.

Name

Raisely

Legal name

Raisely

Website

https://raisely.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Raisely is a Melbourne-based cloud SaaS platform that provides charities and nonprofits with peer-to-peer fundraising, donor CRM, donation pages, ticketed events, and recurring giving tools on a freemium tips-based model, serving 3,500+ charities across nine or more countries.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Software

NAICS

Grantmaking and Giving Services (81321), Civic and Social Organizations (8134)

akta.pro primary industry

Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)

akta.pro secondary industry

Fundraising & Annual Giving (EDALAOAB)

Keywords

• Online fundraising platform
• Nonprofit donation software
• Donor management CRM
• Peer-to-peer fundraising
• Charity fundraising tools

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Optional Donor Tips (Default Model): Default pricing model where donors are asked to add optional tips on top of donations to cover platform costs. Tips fund hosting, software, fraud protection, security, support and new features. Organizations can opt to switch this off and use a flat fee model instead.
2. Flat Fee (Alternative to Tips): 4% flat fee (excluding applicable tax) on all transactions for organizations that disable optional tips. Fee can be covered by donors via checkbox on donation form. 2% fee applies specifically for regular giver migrations and Facebook Fundraiser integration.
3. Raisely Pro Subscription: Premium tier offering advanced features including automated email journeys, unlimited email blasts, advanced supporter segments, supporter tags, full supporter management, enterprise single-sign-on, and on-demand 1:1 consultations. Priced at A$89.50/month plus GST (A$107.40/month total) or A$714/year (50% off annual billing).
4. Payment Processing: Organizations pay Stripe or PayPal directly for credit card processing fees. Fees vary by country with non-profit rates available for registered charities. Raisely does not retain these fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Raisely is a fundraising platform for charities and nonprofits that provides branded donation pages, peer-to-peer and DIY fundraising campaigns, ticketed events, regular giving, supporter management CRM, and email/SMS marketing automation. The platform operates on a freemium model with a paid Raisely Pro subscription and optional donor tips, supporting 30+ languages and 130+ currencies across 100+ countries.

Product overview

Raisely is a comprehensive nonprofit fundraising platform offering a unified suite of tools including Peer-to-Peer Fundraising, Supporter Management (built-in CRM), Ticketed Events, Donation Pages & Appeals, DIY Fundraising (Community Hub), Regular Giving (recurring donations), Intelligent Amounts (AI-powered donation optimization), Online Giving & Donation Forms, and Messages (email/SMS marketing automation). The platform operates on a freemium model with optional Raisely Pro add-on for advanced features. It is part of the Velora nonprofit technology suite alongside Aplos and Keela.

Differentiator

Problem solved

Functional benefit

Products and services

• Raisely Platform End-to-end online fundraising platform for nonprofits and charities, offering branded donation pages, supporter management, event ticketing, recurring giving, and marketing automation in a freemium model with an optional Pro subscription.
• Peer-to-Peer Fundraising Enables supporters to set up personalised fundraising pages to raise money on behalf of a charity or campaign, with leaderboards and team pages.
• Supporter Management (CRM) Built-in CRM that captures, segments, and tracks donor and supporter activity across campaigns and events for nonprofit staff and fundraising managers.
• Ticketed Events Allows nonprofits to sell event tickets, manage registrations, and collect attendee information alongside fundraising campaigns.
• Donation Pages & Appeals Branded online donation pages and seasonal appeal campaigns that allow nonprofits to launch fundraisers, take one-off gifts, and embed forms on their own websites.
• DIY Fundraising Provides supporters with tools to create personalised pages for their own fundraising activities (e.g., birthdays, challenges) in support of a charity.
• Regular Giving Enables nonprofits to set up recurring donation programs with weekly, monthly, or annual giving schedules and automated receipts.
• Online Giving & Donation Forms Embeddable online donation forms and checkouts that accept one-off and recurring gifts through cards, Apple Pay, Google Pay, PayPal, and direct debit.
• Fundraising Templates Pre-built fundraising campaign templates that nonprofits can customise and launch quickly for appeals, events, and peer-to-peer campaigns.

Quantifiable outcome

• Peer-to-peer campaigns raise 3x the amount of other campaigns
• +7 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability4 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core.

• VeloracoreOthersRaisely is part of the Velora nonprofit technology suite, alongside Aplos and Keela. Velora is an integrated suite for nonprofit operations that helps nonprofits raise funds, nurture donors, and track every dollar to impact.
• AploscoreTechnology or IntegrationAplos integration enables nonprofits to track donations, manage budgets, and communicate effortlessly—all in one easy-to-use platform. Both are sister companies under the Velora nonprofit technology suite.
• KeelacoreTechnology or IntegrationKeela integration ensures every donation fuels long-term engagement by seamlessly syncing donor data and automating stewardship. Both are sister companies under the Velora nonprofit technology suite.
• StripecoreTechnology or IntegrationStripe is the primary payment processor for Raisely, enabling secure payment collection directly to nonprofit's bank accounts. Processing fees vary by country with discounted non-profit rates available.
• SalesforcecoreTechnology or IntegrationSalesforce integration via Movedata connects Raisely with Salesforce Non-profit Success Pack CRM, enabling automatic and highly configurable data syncing between platforms.
• ZapiercoreTechnology or IntegrationFree Raisely Zapier app enables connecting with thousands of other apps and building custom integrations and automations without code or developers.
• Facebook FundraisingcoreTechnology or IntegrationComprehensive Facebook integration allows standalone campaign integration with Facebook Fundraisers or managing campaigns that run 100% on Facebook/Instagram. Keeps Raisely and Facebook fundraisers 100% in sync.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Givebutter: Modern online fundraising platform for nonprofits offering donation forms, peer-to-peer campaigns, events, and CRM functionality — directly competing with Raisely across the same core use cases with a freemium/tip-based model.
• Funraise: Nonprofit fundraising software offering donation pages, peer-to-peer, events, and donor CRM — positioned in the same mid-market/enterprise nonprofit segment as Raisely with comparable feature depth.
• Donorbox: Online donation and fundraising platform with recurring giving, peer-to-peer, and event ticketing — competing with Raisely in the SMB and mid-market nonprofit segment with a transaction-fee + subscription hybrid pricing model.
• Qgiv: Online fundraising software for nonprofits with peer-to-peer, events, and donation form functionality — direct SMB/mid-market competitor to Raisely in the US market.
• Bloomerang: Donor CRM and fundraising platform for small and mid-sized nonprofits — competes with Raisely's Supporter Management and Messages products, particularly for organizations prioritizing donor retention over campaign execution.

Broad incumbents

• Classy (Bonterra): Established nonprofit fundraising platform now part of Bonterra's broader social-good software suite — competes with Raisely on peer-to-peer, donation pages, and events while offering additional CRM and grants management under a larger umbrella.
• Bonterra (Network for Good, etc.): Broader social-good software suite housing Classy, Network for Good, and other nonprofit tools — competes with Raisely at the platform-suit level by bundling fundraising with grants management, case management, and outcomes tracking.
• Stripe (for Nonprofits): While not a full fundraising suite, Stripe's nonprofit program and donation-payment infrastructure act as a partial substitute for Raisely's payment and form layer, particularly for charities building bespoke solutions.
• PayPal Giving Fund: Major donation-processing platform and giving directory that channels significant online donation volume — competes with Raisely as both an alternative donation rail and a destination for donor acquisition.

Emerging players

• Keela: Nonprofit CRM and donor-management platform that is both Raisely's sister company under Velora and an adjacent competitor — overlaps on supporter data, segmentation, and email automation that increasingly competes with Raisely Messages and Supporter Management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCUZINwWGwEumIvRwUPgLWHg
• Xx.com/raisely

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raisely