AAA Arizona

What AAA Arizona does

AAA Arizona operates as the Arizona-facing arm of AAA Mountain West Group, a non-profit membership organization and regional club of the American Automobile Association (AAA) federation. Headquartered in Phoenix, AZ, with 276 employees, the club serves individual consumers and households across seven states (Alaska, Arizona, Northern California, Montana, Nevada, Utah, and Wyoming) through a combination of physical branch offices, a website (mwg.aaa.com), a mobile app, and 24/7 phone support. Its core offering is an annual membership sold in three tiers — Classic ($64.99), Plus ($99.99), and Premier ($124.99) — that bundles 24/7 roadside assistance (towing, battery replacement, locksmith service, fuel delivery) with member discounts and access to a broader service ecosystem.

The product portfolio extends well beyond roadside assistance and includes more than 20 insurance lines (auto, home, life, motorcycle, RV, boat, snowmobile, renters, condo, landlord, earthquake, flood, mobile home, umbrella, pet, Mexico, travel, accident, business) distributed through CSAA Insurance Group; financial products (AAA-branded credit cards, savings accounts via Bread, identity protection); home security systems under the A3 Smart Home brand (both pro-monitored and self-monitored); travel services (cruises, vacations, hotels, flights, car rentals, travel insurance) booked through travel agents and online; and automotive services (AAA Approved Auto Repair network, mobile battery replacement, DMV services, driving school, auto-buying resources, EV resources). Digital tools include TripTik and Trip Canvas for trip planning, the Via Magazine and Via Podcast content properties, and dedicated mobile apps for membership and home security management.

Revenue mechanics are primarily recurring: annual membership subscriptions form the entry point and customer-acquisition funnel, while insurance commissions, home security monitoring fees, travel transaction fees, and financial product referral economics layer on incremental monetization per member. Discount partnerships with Hertz (up to 25% off car rentals), Choice Hotels (20% off), T-Mobile, and Disney strengthen the membership value proposition without significant direct revenue contribution. The entity does not disclose financials publicly, is not publicly traded, and operates without external funding rounds as a member-owned non-profit.

Name

AAA Arizona

Legal name

AAA Mountain West Group

Website

https://az.aaa.com

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

251–500 employees

Short description

AAA Arizona (AAA Mountain West Group) is a non-profit membership organization and AAA federation club serving individual consumers and households across seven western U.S. states. It sells annual roadside-assistance memberships and bundles them with insurance, travel, financial, home security, and automotive services.

Ownership category

akta.pro rank

Product category

Automotive Club & Membership Services

NAICS

Professional Organizations (81392), Travel Agencies (561510)

SIC

Services-Membership Organizations (8600), Accident & Health Insurance (6321)

akta.pro primary industry

Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK)

akta.pro secondary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Roadside assistance membership
• Auto club services
• Travel agency services
• Insurance products
• Home security systems

Headquarters

HQ city

Various locations in Arizona, Northern California, Alaska, Montana, Nevada, Utah, and Wyoming

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Membership Subscriptions: Annual membership fees with three tiers (Classic $64.99, Plus $99.99, Premier $124.99). Membership includes roadside assistance, discounts, and travel services. Over 57 million members generate recurring subscription revenue.
2. Insurance Products: Auto, home, life, motorcycle, RV, boat, renters, landlord, umbrella, pet, travel, accident, and business insurance products offered through AAA- branded insurance carriers.
3. Financial Products: AAA Credit Cards, Savings Accounts, and Identity Protection services offered to members.
4. Home Security: Pro monitored and self-monitored home security systems, security sensors, cameras, and home automation products and monitoring services.
5. Travel Services: Cruises, vacations, hotels, flights, car rentals, and travel insurance offered through AAA travel agents and online booking.
6. Automotive Services: AAA Approved Auto Repair network, car battery replacement, DMV services, driving school, auto buying resources.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

AAA Arizona (AAA Mountain West Group) operates a tiered membership program (Classic $64.99, Plus $99.99, Premier $124.99 per year) that delivers 24/7 roadside assistance, travel benefits, and member discounts. The membership unlocks a portfolio of insurance products (auto, home, life, specialty lines), financial products (credit cards, savings, identity protection), home security systems, automotive services, and full-service travel agency offerings distributed through branches and digital channels across seven western states.

Product overview

AAA Arizona (AAA Mountain West Group) operates as a membership-based organization offering a portfolio of interconnected products and services. The core offering is the AAA Membership program with three tiers: Premier ($124.99/year), Plus ($99.99/year), and Classic ($64.99/year), all providing roadside assistance, travel benefits, and member discounts. The membership serves as the gateway to AAA's insurance products (auto, home, life, motorcycle, RV, boat, snowmobile, renters, condo, landlord, earthquake, flood, mobile home, umbrella, pet, and business insurance), financial products (credit cards, savings accounts, identity protection), home security solutions (pro and self-monitored systems with sensors, cameras, hazard detection, and home automation), automotive services (auto repair, battery replacement, DMV services, driving school, EV resources), and travel services (cruises, vacations, hotels, flights, travel insurance, car rental, TripTik navigation, Via Magazine). The company also offers digital products including the A3 Smart Home App and AAA Mobile App. All products are tied to the membership model, where annual membership fees unlock access to various services and discounts.

Differentiator

Problem solved

Functional benefit

Brands

• Via Magazine: AAA's travel and lifestyle publication featuring travel destinations, road trips, national parks, and driving tips
• TripTik
• AAA Approved Auto Repair
• A3 Smart Home

Products and services

• AAA Premier Membership
• AAA Plus Membership

Quantifiable outcome

• Members can save up to 5% on auto and home insurance policies
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• HertzcoreGTM or Marketing PartnerAAA members receive up to 25% off Hertz car rentals. This partnership provides value to AAA members as part of their membership benefits and drives referral traffic to Hertz.
• Choice HotelscoreGTM or Marketing PartnerAAA members receive 20% off Choice Hotels bookings. This discount is marketed as a member benefit on the AAA website.
• T-MobileminorGTM or Marketing PartnerAAA members have access to T-Mobile discounts as part of the member discount program.
• DisneyminorGTM or Marketing PartnerAAA members receive access to Disney discounts through the member discount program.
• CSAA Insurance GroupcoreOthersAAA Mountain West Group is part of the CSAA Insurance Group family. CSAA Insurance Group is a AAA insurance company offering auto, home, and other insurance products to AAA members in the Mountain West region.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CSAA Insurance Group: AAA-branded property and casualty insurance carrier serving 23+ states and a member of the AAA federation. Directly comparable as the insurance carrier affiliated with AAA Mountain West Group, underwriting the auto/home/umbrella products distributed through club branches.
• USAA: Member-owned financial services and insurance organization offering auto/home insurance, banking, and investment products to military-affiliated members. Comparable to AAA's multi-product membership model with strong insurance carrier integration and member loyalty dynamics.
• Allstate: One of the largest US personal lines insurers offering auto, home, and life insurance directly and through agents. Competes with AAA's insurance distribution arm and represents a benchmark for personal-lines P&C economics.
• Progressive: Top US personal auto insurer known for usage-based pricing (Snapshot) and direct-to-consumer digital channels. Competes with AAA's auto insurance offering and exemplifies the telematics/AI pricing pressure on traditional carriers like CSAA.
• AAA National (American Automobile Association): The umbrella federation of which AAA Mountain West Group is a member club. Operates as the brand steward and inter-cline coordinator across the 57M+ member base, providing direct comparable membership, insurance, and travel services nationwide.
• Geico: Direct-to-consumer auto insurance carrier owned by Berkshire Hathaway. Represents the price-disruptive competitor challenging AAA's auto insurance economics through lower premium pricing and digital-first acquisition.

Direct peers

• Good Sam Club: Membership club serving RV, motorhome, and outdoor enthusiast consumers with roadside assistance, insurance, and travel services. Closely comparable to AAA in subscription-based roadside + insurance + travel bundling, though focused on the RV/Adventure segment that overlaps with AAA's Premier tier.
• Better World Club: Membership-based roadside assistance and travel club positioned as a values-driven alternative to AAA. Directly competes in the same subscription roadside + travel discount category, though smaller in scale.

Others

• Hertz: Major car rental operator that is also a core GTM partner to AAA (offering AAA members up to 25% off rentals). Relevant as a partnership-comparable showing the travel-services distribution model AAA uses to monetize membership.

Emerging players

• Costco Travel: Member-only travel booking platform leveraging Costco's paid-membership base. Comparable in the membership-gated travel distribution model that competes with AAA Travel Services for member wallet share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AAA_MWG
• Facebookfacebook.com/AAAMountainWestGroup
• LinkedInlinkedin.com/company/aaa-arizona
• Instagraminstagram.com/aaa_mwg
• Pinterestpinterest.com/aaa_mwg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AAA Arizona