Wuben

What Wuben does

Wuben is a privately held portable lighting company founded in 2016 by Asim and headquartered in Huizhou, China, with 101–250 employees. It designs and sells LED flashlights, headlamps, bike lights, and pen lights for everyday carry (EDC), outdoor, tactical, and professional users across consumer and prosumer segments in the US, Germany, UK, Australia, Mexico, and Spain.

The company's product portfolio is organized into six core series — X, E, C, L, T, and A — plus the Lightok sub-brand, spanning keychain lights as compact as 52g (G5, 400 lumens, $24.99) to flagship high-performance models delivering up to 12,300 lumens (X1Pro, $139.99). Core technology centers on LED portable lighting with rechargeable lithium-ion battery systems (14500/18350/18650/21700 form factors), differentiated by proprietary features including active cooling for sustained high-lumen output, dual-beam variable spotlight/flood optics, USB-C PD 30W fast charging, integrated power-bank functionality, and IP65/IP68 weatherproofing. The company follows an 'Easy Carry Light' (ECL) design philosophy prioritizing compactness without sacrificing brightness or runtime.

Wuben's business model is primarily direct-to-consumer hardware sales through wubenlight.com and six regional storefronts, supplemented by Amazon marketplace listings, a wholesale/dealer program, an ambassador/affiliate program (powered by Goaffpro), and crowdfunding launches (notably the X1Pro Kickstarter in October 2025, which raised HK$ 2,985,722 from 2,525 backers — 85x its goal). Revenue is anchored by hardware sales of flashlights ranging $15–$250, with secondary revenue from proprietary batteries, diffusers, mounts, and bundles offering 5–38% discounts; a five-tier loyalty program (Bronze through Diamond) drives repeat purchases. The company is bootstrapped, with no disclosed institutional funding, and reported a self-claimed customer base of 120,000+ alongside a 4.79-star rating across 6,661 verified reviews as of the most recent data.

Name

Wuben

Legal name

Wubenlight.com

Website

https://wubenlight.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Wuben is a China-based portable lighting company that designs and sells LED flashlights, headlamps, and bike lights for everyday carry, outdoor, tactical, and professional consumer segments, selling direct-to-consumer through six regional storefronts and Amazon.

Ownership category

akta.pro rank

Product category

Portable LED Lighting

NAICS

Electric Lighting Equipment Manufacturing (3351), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)

akta.pro secondary industry

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)

Keywords

• LED flashlights
• Portable lighting products
• EDC flashlights
• Rechargeable headlamps
• Tactical flashlights

Headquarters

HQ city

Longgang

HQ country

China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales: Primary revenue stream from selling LED flashlights, headlamps, and accessories directly through owned e-commerce storefront and marketplace platforms. Products range from budget keychain lights ($24.99 G5) to premium high-power flashlights ($199.99 X1Pro).
2. Accessories & Batteries: Secondary revenue from proprietary batteries (18650, 21700, 14500), diffusers, bike mounts, headbands, and flashlight carry cases. Bundles offer 5-38% discounts to encourage multi-product purchases.
3. Affiliate & Ambassador Programs: Referral-based revenue through affiliate program (Goaffpro) and ambassador partnerships that drive customer acquisition with commission structures.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Wuben designs, manufactures, and sells portable LED lighting products including EDC flashlights, tactical flashlights, headlamps, bike lights, and pen lights. Products span budget keychain lights (G5 at $24.99) to premium high-power flashlights (X1Pro at $139.99 / 12,300 lumens), sold primarily through the company's own e-commerce storefront, regional international sites, and Amazon marketplace.

Product overview

Wuben is a portable lighting company founded in 2016, specializing in LED flashlights and portable illumination tools for everyday carry (EDC), tactical, outdoor, and professional use. The product portfolio includes multiple flashlight series (X, E, C, L, T, A) plus the Lightok sub-brand, each offering distinct form factors ranging from keychain-sized 52g lights to high-performance 12,300+ lumen models. Core products like the X1Pro flagship deliver extreme brightness with power bank functionality, while the X5 3-in-1 offers white light, UV, and additional illumination modes. The G5 serves as the budget-friendly keychain option at 400 lumens, and the E7 headlamp provides hands-free 1,800-lumen illumination. Product lines cover EDC flashlights, tactical lights, headlamps, camping lights, bike lights, pen lights, and high-power flashlights. Accessories include rechargeable batteries (14500, 18350, 18650, 21700), mounts, headbands, diffusers, and sensor accessories. The company offers products ranging from $19.99 to $249.99 with a 5-year warranty and focuses on the Easy Carry Light (ECL) design philosophy prioritizing portability, rechargeable capability, and daily utility.

Differentiator

Problem solved

Functional benefit

Brands

• Lightok: A sub-brand/product line under Wuben, including models such as the Lightok X0, Lightok X1, Lightok X2, Lightok X3 Owl, and Lightok X3 Double White Light flashlights.
• Easy Carry Light (ECL)

Products and services

• WUBEN X1Pro Flashlight High-performance EDC flashlight delivering up to 12,300 lumens with dual-beam spotlight/flood, active cooling, USB-C PD 30W fast charging, IP65 water resistance, and 9,600mAh power bank function via dual Li-ion batteries. Targeted at EDC enthusiasts and outdoor users.
• WUBEN X5 3-in-1 EDC Flashlight 3-in-1 compact EDC flashlight delivering 1,300 lumens combining high-output white light, 365nm UV, and additional light sources in a compact pocketable body. For EDC users needing multi-mode illumination including UV inspection.
• WUBEN G5 EDC Keychain Flashlight Small and compact 400-lumen EDC flashlight designed for keychain carry. Features 52-gram pocket-sized form factor with flexible steering head and USB-C charging at $24.99. Budget-focused entry into the ECL product line.
• WUBEN X4 Compact Multi-Function Flashlight Compact multi-function 1,500-lumen EDC tactical flashlight with 720-hour runtime. Features flood and spotlight modes for everyday carry, car storage, outdoor tasks, and general home use, priced at $49.99.
• WUBEN X3 Compact EDC Flashlight Creative appearance 700-lumen EDC flashlight with pocket-sized design and magnetic base. Features red and white light options for versatile illumination.
• WUBEN E8 Compact Camping Flashlight Compact magnetic modular 1,300-lumen EDC camping flashlight with dual light modes (white light + secondary). Modular design with panels, accepts both AA and 14500 batteries, features 365nm UV capability.
• WUBEN E7 Rechargeable Hunting LED Headlamp Rechargeable hunting LED headlamp delivering 1,800 lumens with 6 lighting modes and 180-hour runtime. Features dual OSRAM LEDs with 180-degree wide-angle illumination and headband compatibility. For hands-free outdoor and hunting use.
• WUBEN B2 Rechargeable Bike Light 1,300-lumen rechargeable bike LED light with 280m beam distance. Compatible with 18650 and 21700 batteries, designed for night riding safety.
• WUBEN L50 EDC Tactical LED Flashlight EDC rechargeable 18650 tactical LED flashlight delivering 1,200 lumens using P9 LED with 5 modes and 142-hour runtime. Features 142m beam distance.
• WUBEN H5 Rechargeable Hiking Headlamp Rechargeable high-power LED hiking headlamp with 400 lumens, 5 modes, and 120H runtime. Equipped with OSRAM P9 LED for outdoor activities including running, camping, and fishing.
• WUBEN C3 1,200-Lumen EDC Tactical Flashlight 1,200-lumen compact EDC tactical pocket flashlight for everyday carry, home, car, work, and outdoor backup use.
• WUBEN F5 Rechargeable Camping Flood Light Rechargeable camping flood light providing lantern-style or area lighting. Versatile gadget for camping with wide light dispersion suitable for cooking, organizing gear, and camp relaxation.
• WUBEN L60 Zoomable Hunting Flashlight Zoomable LED self-defense hunting flashlight delivering 1,200 lumens with 320m beam distance and 5 modes. Features adjustable beam angle by twisting the head.
• WUBEN D1 Flood EDC Flashlight Flood EDC flashlight with 1,100 lumens and 175-degree beam angle. Features 150-hour runtime and breathing light mode.
• WUBEN C2 2,000-Lumen Power Bank Flashlight 2,000-lumen rechargeable power bank EDC tactical flashlight with 358m beam distance and 7 modes for outdoor needs.
• WUBEN E12R Power Bank Flashlight 1,200-lumen power bank flashlight with 179m beam distance and 173-hour runtime. Features upgraded low-voltage protection.
• WUBEN E19 UV LED Pen Light UV LED pen light with strong 365nm UV output at 850mW. Compact and delicate flashlight for inspection and detection applications, priced at $26.99.
• WUBEN E19 High CRI Pen Light 200-lumen portable EDC pen LED flashlight with high CRI (90+) and 4 modes. Stylish penlight with true color rendering for medical and precision work.
• WUBEN E61 Gecko Tactical Pen Light Multi-functional rechargeable EDC pen light with 130 lumens, free angle adjustment, and integrated writing pen function.
• WUBEN E62 Tactical Pen with Flashlight Multi-functional EDC pen tool combining lighting, warning, attack head, and knife functions with 130 lumens and 5 modes.
• WUBEN X2 Pro+ Magnetic EDC Flashlight 1,500-lumen magnetic EDC flashlight with multifunctional side light and 3 modes. Features infinite dimming capability.
• WUBEN H4 Rechargeable Hunting Headlamp Multi-function lighting rechargeable hunting LED headlamp for hands-free outdoor tasks.
• Lightok X0 Rechargeable EDC Flashlight Rechargeable pocket EDC flashlight delivering 1,100 lumens (800 lumens specified) with 125m beam distance. Available in titanium versions with NICHIA 519A LED and 7 modes. Part of the Lightok sub-brand.
• Lightok X1 ECL Flashlight Brightest rechargeable EDC LED flashlight delivering 12,000 lumens with fast cooling technology and 200-hour runtime. Compact 5.06-inch frame. Part of the Lightok sub-brand, priced at $199.99.
• Lightok X2 EDC Camping Flashlight EDC camping flashlight delivering 2,500 lumens with 146m beam distance and 6 modes. Engineered to cut through darkest environments, priced at $199. Part of the Lightok sub-brand.
• Rechargeable Li-ion Battery Accessories Proprietary rechargeable Li-ion batteries in 14500 (920mAh and 620mAh), 18350 (1100mAh), 18650 (2600mAh and 3400mAh), and 21700 (4800mAh protected) capacities, priced from $13.99 to $27.99. Compatible with Wuben flashlight lineup.
• Flashlight Mounts and Headbands Bicycle mount (AT2X) compatible with X1 and X4 flashlights, plus headbands (P1) compatible with E7 and X0 headlamps. Enables conversion of flashlights into bike or head-mounted lights.
• WUBEN AP40 Gesture Sensor for E7 Gesture sensor accessory for the E7 headlamp enabling hands-free control.
• WUBEN AC1 Silicone Flashlight Diffuser White silicone flashlight diffuser compatible with flashlights having 24.5-26mm head diameter, priced at $8.99. Converts flashlight beam into lantern-style soft area lighting.
• WUBEN E7 Battery Extender Battery extender for the E7 headlamp extending runtime for extended outdoor use.
• WUBEN AS5 Nylon Flashlight Pouch Flashlight nylon pouch holder with adjustable belt clip, 5.5"x1.2" heavy-duty flashlight carry case.

Quantifiable outcome

• X1Pro crowdfunding raised HK$ 2,985,722 from 2,525 backers—85x the original goal
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• NAYICIminorStrategic or Co-development PartnerCollaboration on the Wuben E8×NAYICI modular camping flashlight, combining Wuben's lighting technology with NAYICI's design sensibilities for a limited-edition product variant.
• Overseas Influencers & Content CreatorscoreGTM or Marketing PartnerAnnual brand events bring together overseas influencers and domestic content creators to celebrate Wuben milestones, generate social proof, and create user-generated content for marketing amplification.
• Distributor PartnerscoreChannel Partner/ Reseller/ DistributorGlobal distribution network supporting regional storefronts in Germany, UK, Australia, Mexico, and Spain. Distributors enable localized inventory, shipping, and customer support for international markets.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SureFire: SureFire is the premium US tactical flashlight brand (Defender, EDCL2-T, Stiletto), well-known among military, law enforcement, and EDC enthusiasts. It overlaps with Wuben in the high-output compact EDC category and serves as the price-and-brand ceiling Wuben's X1Pro and Lightok X1 products are positioning toward.
• Nitecore: Nitecore is a major rechargeable flashlight and charger brand with extensive international retail and law-enforcement distribution. Its compact EDC (T-series), tactical (P-series), and headlamp (NU/HL series) lines compete directly with Wuben's Easy Carry Light philosophy and premium $50–$200 price points.
• Olight: Olight is one of the largest consumer EDC flashlight brands globally, offering rechargeable LED flashlights, headlamps, and tactical lights in overlapping price and lumen tiers to Wuben's X, E, and C series. Its direct-to-consumer e-commerce model, community engagement (Olight Campus, Ambassador program), and Amazon presence make it the closest head-to-head competitor.
• Fenix Lighting: Fenix is a long-established Chinese flashlight manufacturer specializing in high-performance, rechargeable LED flashlights and headlamps targeting outdoor, tactical, and industrial users. Its product depth (PD, TK, HM, LD series) and dealer network overlap directly with Wuben's X-Series and E-Series flagship positioning.
• Streamlight: Streamlight is a US-based tactical and professional flashlight manufacturer with deep penetration in law enforcement, fire/EMS, and industrial channels. It competes with Wuben at the higher-output end of the portfolio (ProTac, Stinger, Survivor lines) for professional users and represents a key benchmark Wuben would need to displace to scale into professional/industrial channels.
• ThruNite: ThruNite is a portable lighting brand offering a wide range of rechargeable flashlights, headlamps, and EDC lights at competitive price points. Its catalog breadth (Archer, TC, Catapult, TN series) and Amazon-first go-to-market overlap with Wuben's mid-range offerings (X3, X4, C2, C3).
• AceBeam: AceBeam specializes in ultra-high-output, compact rechargeable flashlights (X75, L35, E70) targeting enthusiast EDC and search-and-rescue users. Its lumen-per-dollar positioning competes directly with Wuben's X1Pro at the 12,000+ lumen tier and influences consumer expectations on performance benchmarks.
• RovyVon: RovyVon focuses on ultra-compact keychain and EDC flashlights (Aurora, Angel Eyes), directly competing with Wuben's G-Series and E-Series at the $20–$60 price tier. Its emphasis on lightweight titanium and polycarbonate designs mirrors Wuben's Easy Carry Light (ECL) philosophy for the everyday-carry consumer.

Emerging players

• Black Diamond Equipment: Black Diamond is a climbing and outdoor brand with a significant headlamp line (Spot, Storm, Sprinter) that overlaps with Wuben's E7 and H5 headlamps in the outdoor/hiking segment. While its flashlight portfolio is narrower, its premium outdoor retail distribution (REI, specialty outdoor) makes it a key reference point for Wuben's outdoor enthusiast customer segment.

Broad incumbents

• Coast Products: Coast is a long-established US flashlight and headlamp brand with broad distribution through hardware, sporting goods, and industrial channels. While not as lumen-dense as Wuben's flagships, Coast's wide retail footprint and professional/work-light positioning make it a relevant broad-incumbent comparable for assessing Wuben's path into B2B and big-box retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wubenlight
• YouTubeyoutube.com/channel/UCwuben
• Facebookfacebook.com/groups/882766863092056
• LinkedInlinkedin.com/company/wuben-light

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wuben