ThruNite
ThruNite is a Shenzhen-based LED flashlight and rechargeable battery manufacturer selling direct-to-consumer through Amazon in 9 countries and its own e-commerce storefront, serving everyday, tactical, outdoor, and search-and-rescue users.
- Company typePrivate
- Founded2009
- HeadquartersShenzhen, China
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What ThruNite does
ThruNite designs, manufactures, and sells LED flashlights, headlamps, and proprietary rechargeable Li-ion batteries for consumer, tactical, outdoor, and search-and-rescue use cases. Founded in 2009 by David Chen in Dongguan and relocated to Shenzhen in 2011, the company operates a vertically integrated M2C (Manufacturer-to-Consumer) model with R&D, production, sales, and after-sales service handled in-house. Its product portfolio spans tactical lights (Catapult series, TC20 V3, TN12, Archer series, TT20), everyday-carry and keychain lights (Ti series, Archer Mini, Saber), search lights (Catapult Pro), headlamps (TH30 V2), and a proprietary battery ecosystem across 18650, 21700, 26600, 26800, and 141000 formats with integrated USB-C charging and high discharge currents. Flagship performance metrics include up to 4720 lumens on the TC20 V3 and 4010 lumens with 1081-meter beam throw on the Catapult V7.
The company generates revenue through direct hardware sales priced from $16.95 to $99.95, with the primary GTM being e-commerce via its own BigCommerce-powered storefront (thrunite.com) and Amazon storefronts in 9 countries (US, Canada, Japan, Germany, UK, France, Italy, Spain, China), supported by localized Amazon warehouses. Distribution is supplemented by ShareASale affiliate partners and co-branded influencer collections with 704 Tactical, The Outsider, and Black Scout Survival. The customer base is horizontally segmented across everyday consumers, tactical/professional users, outdoor enthusiasts, and search/rescue operators with no disclosed enterprise or institutional customers. ThruNite is a private, founder-controlled business with no external funding rounds, no parent company, and no subsidiaries disclosed, operating with 11–50 employees out of Shenzhen.
ThruNite firmographics
Firmographics- Name
- ThruNite
- Legal name
- ThruNite
- Website
- https://thrunite.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ThruNite is a Shenzhen-based LED flashlight and rechargeable battery manufacturer selling direct-to-consumer through Amazon in 9 countries and its own e-commerce storefront, serving everyday, tactical, outdoor, and search-and-rescue users.
- Ownership category
- akta.pro rank
ThruNite industry classification
Industry- Product category
- LED Flashlights
- NAICS
- Electric Lighting Equipment Manufacturing (3351), Battery Manufacturing (335910)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Outdoor Lighting & Power (Headlamps, Batteries, Solar) Retail (CRAMAAAG)
- akta.pro secondary industries
- Power Banks & Portable Power (Battery Packs, MagSafe Packs) (CRACATAD), Battery Chargers (AA/AAA, Li-ion, Universal Chargers) (CRACATAH)
Keywords
Where ThruNite is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Offices10 records
Markets served
ThruNite business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- LED Flashlight Sales: Primary revenue stream from selling high-quality LED flashlights across multiple product categories including tactical, EDC, headlamps, search lights, and keychain lights. Products are sold at various price points from approximately $16.95 to $99.95.
- Rechargeable Battery Sales: Sale of proprietary and compatible rechargeable Li-ion batteries including 18650, 21700, 26650, and 26800 variants with USB-C charging capabilities
- Gift Certificates: Digital gift certificates sold at various denominations for customer gifting
- Affiliate Program: Commission-based affiliate program through ShareASale where partners earn up to 6% commission on referred sales
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level flashlights and accessories |
| Unit Pricing | Pay-as-you-go | Mid-range tactical and EDC flashlights |
| Unit Pricing | Pay-as-you-go | High-performance search and tactical flashlights |
| Unit Pricing | Pay-as-you-go | Rechargeable batteries |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
ThruNite product offering
Product offeringCore offering
ThruNite designs, manufactures, and sells LED flashlights, headlamps, and rechargeable batteries for everyday carry, outdoor, tactical, and search-and-rescue use cases. The product line spans entry-level keychain lights to high-performance search lights with outputs exceeding 4000 lumens. Proprietary rechargeable Li-ion battery systems with integrated USB-C charging support a manufacturer-to-consumer (M2C) sales model across an own-brand storefront and Amazon marketplaces in 9 countries.
Product overview
ThruNite is a LED flashlight and lighting products company founded in 2009, specializing in high-quality rechargeable flashlights, headlamps, and batteries. The product portfolio includes tactical flashlights (Catapult series, TN12, TC15, Archer series, TT20, BSS series), everyday carry lights (Ti keychain lights, T5 RGB light, Saber, Archer Mini), and search lights (TN42 V2). The company also offers a range of proprietary rechargeable batteries including 26800, 18650, 21700, 141000, and 26650 models. Co-branded flashlight collections are available through partnerships with influencers including 704 Tactical, The Outsider Collection, and Black Scout Survival (BSS) series. Products are available primarily through the official online store with shipping to US and Canada.
Differentiator
Problem solved
Functional benefit
Products and services
- ThruNite Catapult V7 High-performance rechargeable LED flashlight outputting up to 4010 lumens with maximum beam distance of 1081 meters, featuring 6 brightness modes, USB-C charging, dial lock function, and powerbank discharge capability. Includes 26800 7500mAh battery. Targeted at search and high-performance users.
- ThruNite LYNX Tactical Flashlight Versatile tactical flashlight with Luminus SFT-70 LED producing 3100 lumens and 417-meter beam distance. Features powerbank function, USB-C charging, dual tactical switches, 6 lighting modes, IPX-8 waterproofing, and 1.5m impact resistance. Targeted at tactical and outdoor users.
- ThruNite TC20 V3 Flashlight High-output flood flashlight utilizing 4 high-performance LEDs producing up to 4720 lumens with 258-meter beam distance. Features dial lock switch, memory function, USB-C fast charging, and magnetic tailcap for hands-free use. Targeted at tactical and high-output users.
- ThruNite Archer 2A Pro Tactical Flashlight Compact AA-powered tactical flashlight with 1020 lumens output and 365-meter beam distance. Dual-switch design with 6 modes, includes 1900mAh rechargeable battery, dual-fuel compatible (also accepts standard AA batteries). Targeted at tactical and everyday carry users.
- ThruNite Ti Magnetic Keychain Flashlight Ultra-compact EDC keychain flashlight delivering 650 lumens with 105-meter beam distance. Features USB-C charging, magnetic tailcap for hands-free use, 5 lighting modes, and included keyring/clip attachment. Available in multiple colors (blue, orange, green, gray). Targeted at everyday carry users.
- ThruNite T5 RGB Light Rechargeable pocket light with 523 lumens output and 83-meter beam distance. Features dual white (6 brightness modes) and RGB lighting (red, green, blue, alternating flash), 180-degree rotating head, magnetic base, and lockout function. Weighs 65g. Targeted at everyday carry and utility users.
- ThruNite TC15 V3 Flashlight High-output tactical flashlight powered by CREE XHP 35.2 LED producing up to 2403 lumens with 223-meter beam distance. Features rechargeable IMR 3100mAh 18650 cell and built-in USB-C charging. Targeted at tactical and everyday carry users.
- ThruNite TN12 V6 Flashlight High-output tactical flashlight with 1950 lumens and 259-meter beam distance. Features smooth reflector, tactical tail switch, and USB-C rechargeable design. Targeted at tactical users.
- ThruNite Archer 2A V3 Flashlight EDC flashlight powered by 2 AA batteries producing up to 500 lumens in turbo mode. Features tactical forward clicky switch and 5 lighting modes. Targeted at everyday carry users.
- ThruNite Archer Mini Flashlight Ultra-compact EDC flashlight with SST20 LED delivering 405 lumens and 87-meter beam distance. Measures 3.26 inches and weighs 34g. USB rechargeable with 14500 or AA battery compatibility. Targeted at everyday carry users.
- ThruNite Saber Flashlight Compact flashlight with SST20 LED and TIR lens producing 659 lumens with 141-meter beam distance. Measures 3.8 inches, weighs 1.98oz. USB rechargeable with 14500 or AA battery compatibility. Targeted at everyday carry users.
- ThruNite Defender Flashlight Tactical flashlight delivering up to 1600 lumens with 139-meter beam distance. Features 6 versatile lighting modes including Turbo mode and high-performance LED. Targeted at tactical and EDC users.
- ThruNite Catapult Pro Flashlight Ultra long throw flashlight with SFT70 LED producing 2713 lumens and 1005-meter beam distance. Features smooth large reflector for maximum throw. Targeted at search and rescue and high-performance users.
- ThruNite Catapult V6 SST70 Flashlight Long throw tactical flashlight producing 2836 lumens with 692-meter beam distance. Features upgraded SST70 lens and USB-C rechargeable design with included 26650 battery. Targeted at search and high-performance users.
- ThruNite Ti Keychain Flashlight (704 Tactical Co-brand) Co-branded keychain flashlight with 704 Tactical featuring non-removable battery, 650 lumens output, and compact design with USB-C charging. Targeted at everyday carry and tactical influencer audiences.
- ThruNite TT20 Flashlight (The Outsider Co-brand) Tactical flashlight with high-capacity 21700 battery, dual-switch design, and bright lumen output. Co-branded with The Outsider influencer in a limited-edition tan color option. Targeted at tactical and everyday carry users.
- ThruNite BSS V6 Flashlight Black Scout Survival tactical flashlight featuring 1-inch diameter strike bezel design, 2000 lumens output, and 345-meter beam distance. Pocket-size with anti-slip knurling. Targeted at tactical and self-defense users.
- ThruNite BSS V6 Pro Flashlight Black Scout Survival tactical flashlight with 1705 lumens and 345-meter beam distance. Features tactical design with strike bezel. Targeted at tactical and self-defense users.
- ThruNite BSS W1 Flashlight Black Scout Survival compact EDC flashlight co-branded with the Black Scout Survival audience. Targeted at tactical and everyday carry users.
- ThruNite BSS H01 Headlamp Black Scout Survival co-branded headlamp. Targeted at outdoor and tactical users.
- ThruNite TH30 V2 Headlamp USB-C rechargeable headlamp with 3320 ANSI rated lumens. Discontinued product. Targeted at outdoor and headlamp users.
- ThruNite TH02 Headlamp Co-branded headlamp with The Outsider featuring Micro-USB charging and included 18350 cell. Available in red color. Targeted at outdoor users and The Outsider audience.
- ThruNite 26800 7500mAh USB-C Rechargeable Battery High-capacity 26800 rechargeable Li-ion battery with 7500mAh capacity. Features integrated USB-C charging port, over-heat protection, and 30A continuous discharge current. Compatible with Catapult V7. Targeted at high-performance flashlight owners.
- ThruNite 18650 3400mAh USB-C Rechargeable Battery (2-Pack) High-performance 18650 protected battery with genuine 3400mAh capacity and 13A discharge current. Sold as a dual-value pack with built-in USB-C port for direct or in-flashlight charging. Compatible with TN12, TC15, BSS V6, and other 18650-powered flashlights. Targeted at tactical flashlight owners.
- ThruNite Bipolar USB-C 21700 5000mAh Rechargeable Battery Proprietary high-capacity 21700 protected Li-ion battery with 5000mAh capacity. Features bipolar USB-C design with 15A discharge current. Compatible with LYNX and original TT20 (manufactured before 2024). Targeted at LYNX flashlight owners.
- ThruNite 21700 5000mAh USB-C Rechargeable Battery USB-C rechargeable 21700 battery with 5000mAh capacity. Compatible with T2, NEW TT20, and TC20 V3 flashlights. Targeted at tactical flashlight owners.
- ThruNite 141000 1000mAh USB-C Rechargeable Battery USB-C rechargeable 141000 battery with 1000mAh capacity. Designed for Archer 2A C and Archer 2A V3 flashlights. Provides constant 3.7V at 5A output. Targeted at EDC flashlight owners.
- ThruNite 26650 5000mAh Rechargeable Battery 26650 rechargeable Li-ion battery with 5000mAh capacity and 20A high-discharge capability. Compatible with TC20, TC20 V2, TC20 PRO, and Catapult V6/Pro. Targeted at high-performance flashlight owners.
Quantifiable outcome
- Up to 4010 lumens output and 1081 meter beam distance on flagship Catapult V7 model
- +2 more outcomes
Companies that use ThruNite
Customer profileSegments4 records
Ideal customer profiles4 records
ThruNite technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ThruNite partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, supporting and minor.
- AmazoncoreAmazon serves as ThruNite's primary marketplace platform and fulfillment partner. ThruNite operates Amazon stores across multiple countries including US, Canada, Japan, Germany, UK, France, Italy, Spain, and China. Products ship from localized Amazon warehouses for fast delivery. Amazon also handles most order fulfillment for ThruNite.com orders.
- ShareASalesupportingShareASale is ThruNite's affiliate network partner for their affiliate marketing program. Affiliates can earn up to 6% commission on referred sales. The platform provides tracking links, banners, and reporting tools for affiliate partners.
- 704 TacticalminorCo-branded flashlight partnership with 704 Tactical influencer. Customized Ti flashlight models created for the influencer's audience.
- The OutsiderminorThe Outsider Collection features TT20 Tan Upgrade flashlight co-branded with The Outsider influencer. Limited-edition colorways and collaborative product development.
- Black Scout SurvivalminorBSS (Black Scout Survival) Series tactical flashlights co-branded with Black Scout Survival. Includes BSS V4, BSS W1, BSS H01, and BSS V6 models.
- FedExsupportingFedEx is one of the shipping partners used by ThruNite for order delivery alongside Amazon, TNT, and DHL.
- DHLsupportingDHL is one of the international shipping partners used by ThruNite for global order delivery alongside Amazon, FedEx, and TNT.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
ThruNite competitors and assessment
Company assessmentDirect peers
- Olight: Direct competitor in rechargeable LED flashlights, EDC, and tactical lighting with comparable lumen/throw specs and similar DTC + Amazon go-to-market. Olight is a private Chinese manufacturer with overlapping product categories (tactical, EDC, keychain) and similar USB-C rechargeable battery ecosystem.
- Sofirn: Budget-focused Chinese flashlight brand with comparable product range across EDC, tactical, and headlamp categories. Competes with ThruNite's mid-tier SKUs at similar or lower price points via DTC e-commerce.
- Nitecore: Direct competitor in rechargeable flashlights, headlamps, and Li-ion battery chargers. Nitecore operates a similar product-led, multi-channel e-commerce model with overlapping SKU breadth in tactical, EDC, and searchlight categories.
- Klarus: Tactical flashlight specialist with dual-switch designs and high-output models that overlap with ThruNite's TC20, TT20, and LYNX lines. Targets similar law enforcement, outdoor, and tactical enthusiast segments.
- Wurkkos: Value-priced Chinese flashlight manufacturer with overlapping specifications in EDC and worklight categories. Competes primarily on price-performance ratio in the same Amazon and DTC channels as ThruNite.
- AceBeam: Chinese manufacturer of high-output LED flashlights with flagship throw specifications that overlap directly with ThruNite's Catapult series. Targets enthusiast and tactical users with similar USB-C rechargeable battery integration.
- Fenix Lighting: Direct peer in high-performance LED flashlights, headlamps, and tactical lighting. Comparable product portfolio across tactical, EDC, and outdoor segments with similar lumen/throw specifications and a multi-country distribution footprint.
Broad incumbents
- SureFire: Premium tactical flashlight brand serving military, law enforcement, and outdoor markets. Competes with ThruNite's high-output tactical line at significantly higher price points, representing the upper-tier competitive boundary for ThruNite's premium offerings.
- Streamlight: Established US-based incumbent in professional/tactical flashlights serving law enforcement, fire, and industrial markets. ThruNite's tactical SKUs (Defender, TC20, Catapult, BSS) compete for similar professional users though Streamlight's distribution is more institutional.
- Anker (Eufy/Nebula lighting line): Broader consumer electronics brand whose portable power and USB-C charging ecosystem intersects with ThruNite's battery and powerbank-feature products. Represents the strategic threat of a well-funded generalist entering the portable lighting category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
ThruNite social profiles
Digital presenceThruNite financial estimates
Financial estimateRevenue estimate
Valuation estimate
ThruNite leadership team
Management profileNumber of profiles
Profiles1 record
ThruNite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ThruNite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ThruNite
What does ThruNite do?
ThruNite designs, manufactures, and sells LED flashlights, headlamps, and rechargeable batteries for everyday carry, outdoor, tactical, and search-and-rescue use cases. The product line spans entry-level keychain lights to high-performance search lights with outputs exceeding 4000 lumens. Proprietary rechargeable Li-ion battery systems with integrated USB-C charging support a manufacturer-to-consumer (M2C) sales model across an own-brand storefront and Amazon marketplaces in 9 countries.
Is ThruNite a public or private company?
ThruNite is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ThruNite founded?
ThruNite was founded in 2009. It employs 11 to 50 people.
Where is ThruNite based?
ThruNite is headquartered in Shenzhen, China, in the Asia region.
How does ThruNite make money?
Four revenue lines are on record. LED Flashlight Sales are the primary driver. The others are rechargeable Battery Sales, gift Certificates and affiliate Program.
Who are ThruNite's main competitors?
Direct peers on record are Olight, Sofirn, Nitecore, Klarus, Wurkkos, AceBeam and Fenix Lighting. Broad incumbents are SureFire, Streamlight and Anker (Eufy/Nebula lighting line).
Does ThruNite have an API?
No public API is recorded for ThruNite.
What industry is ThruNite in?
ThruNite's product category is LED Flashlights. Its primary akta.pro industry code is CRAMAAAG, Outdoor Lighting & Power (Headlamps, Batteries, Solar) Retail, with a secondary code of CRACATAD, Power Banks & Portable Power (Battery Packs, MagSafe Packs). Its NAICS code is 3351 and its SIC code is 3640.