Anima

What Anima does

Anima is a French nonprofit association (association à but non lucratif de droit local), headquartered at 16 rue Silbermann, Strasbourg, and operating as the French branch of the six-country Anima International coalition (France, Denmark, Poland, Norway, Bulgaria, UK). Founded in 2018 under the name Assiettes Végétales and rebranded to Anima in 2024, the organization is guided by an effective-altruist methodology whose stated mission is to reduce animal suffering efficiently, with a current single-issue focus on eliminating cage farming for laying hens in France.

Anima's core products are research outputs and mobilization tools rather than software: an annual Barometer ranking 13 wholesalers and 14 collective catering companies on cage-free egg sourcing progress (2025 and 2026 editions); the 'L'heure des comptes' citizen-data investigation co-produced with Data For Good; a public supermarket-inspection questionnaire; and a donation / movement-signup funnel. Anima does not develop proprietary technology; its 'platform' is a WordPress-based website on Google Cloud (OVH-hosted domain) with Donorbox and PayPal handling donations, and it is GDPR-compliant under French data-protection law. Internal coordination runs on a transparent, algorithmic compensation model and full-remote work for France-based staff.

The business model is donation-funded philanthropy: Anima raises individual contributions (66% tax-deductible for French taxpayers), publishes annual financial statements on its transparency page, and does not sell products or services. Its GTM is community-led and event-driven, anchored by the annual barometer publication cycle, citizen supermarket investigations, EU public-consultation mobilization, and significant earned media across national press, radio, and television. Customer-facing segments span three constituencies: corporate food-supply-chain actors (wholesalers, retailers, caterers) held accountable through the barometer; individual supporters and donors mobilized through the movement funnel; and EU and national policymakers targeted via legislative advocacy, with secondary engagement through media outlets and trade associations (Les Grossistes Alimentaires de France, SNRC).

Name

Anima

Legal name

Anima (association de droit local)

Website

https://animafrance.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Anima is a French nonprofit association and the French branch of the six-country Anima International coalition, using annual barometers, citizen investigations, and EU advocacy to end cage farming for laying hens in France.

Ownership category

akta.pro rank

Product category

Animal Welfare Advocacy

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Animal Health Policy, Standards & International Coordination (e.g., WOAH/FAO) (HLAMAJAO)

Keywords

• Animal welfare advocacy
• Cage-free transition
• Nonprofit campaigns
• Corporate accountability reporting
• Citizen mobilization

Headquarters

HQ city

Strasbourg

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others, Technology or R&D

Revenue model

1. Individual donations (defiscalisés): Anima's primary revenue stream is individual donations from supporters. Donations are eligible for a 66% tax deduction for French income taxpayers, meaning a €100 donation costs the donor only €33 after tax relief. The organization also maintains full financial transparency with published annual accounts (Compte de résultat and Bilan) on its website.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Anima is a French nonprofit advocacy association that campaigns to end cage farming for laying hens in France. Its core work combines corporate accountability research (annual barometer reports ranking wholesalers and collective catering companies on cage-free progress), citizen mobilization (supermarket investigations, EU consultation responses, petitions), corporate engagement, and policy advocacy targeting French and EU lawmakers. The organization operates as the French branch of the Anima International coalition and is funded by tax-deductible individual donations.

Product overview

Anima is a non-profit advocacy organization (formerly Assiettes Végétales, founded 2018) that operates as a single-focus campaign entity rather than a product company. Its primary offerings are research reports (Baromètre reports tracking cage-free egg transitions), investigative tools (L'heure des comptes, citizen surveys), and engagement mechanisms (donation platform, movement joining). The organization does not operate a software platform or SaaS product.

Differentiator

Problem solved

Functional benefit

Products and services

• Baromètre 2026 de la transition vers les œufs hors cage dans la RHD
• Rapport Transition Œufs 2025 (Baromètre 2025)
• L'heure des comptes (Investigation)
• Enquête Citoyenne Supermarchés
• Donation Platform (Je donne)
• Salary Calculator

Quantifiable outcome

• 85% reduction in cage-egg hens in France (from 70% of hens in cages in 2015 to ~27% by 2024)
• +6 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, minor and moderate.

• Data For GoodcoreStrategic or Co-development PartnerAnima partnered with Data For Good (dataforgood.fr) to conduct a large-scale investigation into supermarket cage egg sales ('L'heure des comptes'). The joint investigation produced detailed data on cage egg presence in French supermarkets, generating major media coverage. Data For Good contributed data science expertise and analysis capabilities to process hundreds of supermarket visits and citizen survey responses.
• Anima InternationalcoreStrategic or Co-development PartnerAnima is the French branch of Anima International, a European coalition present in Denmark, Poland, Norway, Bulgaria, and the United Kingdom. The partnership provides cross-border coordination, shared campaign strategy, and combined resources. Anima International coordinated the EU-level consultation response that generated over 236,520 responses. The coalition shares decades of combined experience in animal welfare campaigning across Europe.
• Effective Altruism movement (inspired by)minorOthersAnima is inspired by the ideas of 'effective altruism' (altruisme efficace) and aligns with Effective Altruism France. This ideological framework informs the organization's evidence-based, high-impact approach to animal welfare interventions.
• L214, CIWF (Compassion in World Farming)minorOthersAnima's work builds on the precedent set by French association L214 and CIWF, whose advocacy campaigns between 2015 and 2024 helped drive 70% to 27% reduction in caged laying hens in France. Anima's current campaign targets the remaining 27% and operates within the broader animal welfare NGO ecosystem.
• Major French media outlets (Le Parisien, Libération, Le Figaro, France Inter, France 2, BFM, M6, etc.)minorGTM or Marketing PartnerFollowing the publication of the 'L'heure des comptes' investigation and barometer reports, over 30 major French media outlets (national press, radio, TV, regional press, and trade press) covered Anima's findings. These outlets served as amplification channels for Anima's campaign messages and the supermarket investigation results, reaching millions of additional citizens and applying pressure on supermarkets to transition away from cage eggs.
• Les Grossistes Alimentaires de France (Wholesalers trade association)moderateGTM or Marketing PartnerThe trade association of French food wholesalers has publicly engaged with Anima's barometer, providing a foreword and quote in both the 2025 and 2026 reports. Jacques Déronzier, President of the association, endorsed the collective transition toward cage-free sourcing. This collaboration provides Anima with industry credibility and a direct channel for negotiation with major wholesalers.
• Syndicat National de la Restauration Collective (SNRC)moderateGTM or Marketing PartnerSNRC, the national trade union for collective catering companies, provided a foreword and quote in the Barometer 2026. President Isabelle Aprile acknowledged the barometer as 'a precious and demanding tool' and confirmed that many SNRC member companies have already reached 100% cage-free. The SNRC's engagement validates Anima's methodology and facilitates dialogue with collective catering companies.

Scale indicators7 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Welfarm: French animal-welfare NGO focused on farmed-animal living conditions, corporate engagement, and policy advocacy. Closely comparable French-tailored mission and donor base, with overlapping cage-free egg campaign work.
• L214: Major French animal-welfare nonprofit running investigations and corporate campaigns against intensive farming. Operates in the same French donor and media market as Anima and is explicitly cited as a predecessor whose work drove the 2015–2024 cage-egg reduction Anima is now building on.
• 269 Life France: French animal-rights movement focused on farmed-animal liberation and corporate accountability. Operates in the same French donor and activist ecosystem with overlapping campaign targets.
• Eurogroup for Animals: Brussels-based coalition of European animal-welfare NGOs coordinating EU lobbying on farmed-animal issues. Highly comparable as Anima International's policy counterpart for EU-level legislation and a natural coordination partner for Anima France.
• Animal Equality: International farmed-animal advocacy organization running investigations and corporate campaigns across Europe, including France. Comparable strategy of combining undercover investigations with corporate outreach to drive supply-chain change.
• CIWF (Compassion in World Farming): International farmed-animal welfare NGO with a strong EU policy advocacy arm, also cited as a historical driver of France's cage-egg reduction. Directly comparable mission (ending cage farming) and EU-level lobbying approach.
• Open Cages: European NGO focused specifically on ending cage farming for laying hens and other farmed animals. Direct overlap with Anima's core campaign and EU policy positioning.
• PETA France: French branch of a global animal-rights organization running high-profile investigations and corporate confrontation campaigns. Compares on French donor market, advocacy tactics, and farmed-animal focus.

Broad incumbents

• Greenpeace France: Established French environmental advocacy organization with periodic food-system and industrial-agriculture campaigns. Comparable as a French advocacy competitor for donor share and media attention, though with a far broader portfolio.
• WWF France: Larger, broader environmental and conservation organization with some farmed-animal and food-system advocacy work. Comparable as a French nonprofit advocacy competitor for donors and media attention, though mission extends well beyond farmed-animal welfare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/animafrance
• Facebookfacebook.com/AnimaFrance
• Instagraminstagram.com/animafrance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Anima