Data for Good
Data for Good is a London-based data governance platform that builds consent, trust, and library infrastructure enabling ethical data collaboration between citizens, industry, and the scientific research community.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Data for Good does
Data for Good is a London-based data governance platform founded in 2018 that builds technology to enable consented, trust-based data relationships between individuals, organizations, and society. The company operates with a 12-person team and positions itself as a mission-driven 'collective good' initiative rather than a traditional commercial vendor.
Data for Good firmographics
Firmographics- Name
- Data for Good
- Website
- https://dataforgood.global
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Data for Good is a London-based data governance platform that builds consent, trust, and library infrastructure enabling ethical data collaboration between citizens, industry, and the scientific research community.
- Ownership category
- akta.pro rank
Data for Good industry classification
Industry- Product category
- Data Governance Platform
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data Privacy, Consent & Compliance Management (HDAEADAG)
- akta.pro secondary industries
- Data Governance Platforms (Policies, Stewardship, Workflows) (HDAEADAB), Data Sharing & Data Marketplace Governance (HDAEADAK), Consent, Preference & Data Rights Management (incl. HIPAA/GDPR support) (HLACAIAG), Real-World Data (RWD) Platforms & Clinical Data Curation (HLACAIAJ)
Keywords
Data for Good business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Data for Good product offering
Product offeringCore offering
Data for Good builds a human-centric data technology platform centered on trust, consent, and ethical data governance. The platform enables a new kind of consented data relationship between individuals, organizations, and researchers through four interconnected products — True Consent (consent management), Data Trust (governance intermediary), Data Library (open-standards data repository with DG AI), and Data Society (public-commercial structural framework) — supporting sustainable and fair data value exchange for the collective good.
Product overview
Data for Good is a unified platform built around four interconnected core products: Data Consent (consent management framework), Data Trust (governance and collaboration infrastructure), Data Library (high-quality data repository with open standards interoperability), and Data Society (structural framework for public-commercial data sharing). These products work together to enable a new kind of consented data relationship that creates value for the collective good through trust-based, human-centric technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Data Consent (True Consent) Consent management framework that gives individuals control over what happens to their personal data, with the ability to delegate decisions to trusted experts, while maintaining intentional transparency and inherent ethical standards in data usage.
- Data Trust Independent intermediary governance framework providing trustworthy, transparent, and accountable processes for creating new economic and societal value through data collaboration across industry, science, academia, and citizens.
- Data Library High-quality, diverse data repository featuring technical interoperability with the highest open standards, enabling new discoveries, community cooperation, and extreme personalisation while remaining governed by the True Consent framework.
- Data Society Structural framework enabling public and commercial interests to co-exist and prosper together, underpinning data donations for health and scientific research to maximize individual and collective wellbeing for current and future generations.
Companies that use Data for Good
Customer profileSegments3 records
Ideal customer profiles3 records
Data for Good technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Data for Good partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Data for Good competitors and assessment
Company assessmentDirect peers
- BigID: BigID combines data discovery, privacy, and governance in a unified platform, overlapping with Data for Good's Data Library and governance positioning.
- OneTrust: OneTrust is the largest consent and privacy management platform, offering consent, data mapping, and governance tooling to enterprises globally — directly competing with Data for Good's True Consent and Data Trust pillars for the same buyer.
- Datavant: Datavant specialises in consented health-data connectivity and de-identification for research — a close peer of Data for Good's health-research, consented Data Library positioning.
- Didomi: Didomi is a consent management platform focused on user privacy preferences and data sharing — directly comparable to Data for Good's True Consent product for consumer-facing use cases.
- TrustArc: TrustArc provides enterprise privacy and consent management as a SaaS platform, competing head-to-head with Data for Good's consent and compliance functionality.
Broad incumbents
- Collibra: Collibra is an established enterprise data governance and catalog platform — overlapping with Data for Good's Data Trust governance pillar but as part of a much wider data intelligence portfolio.
- LiveRamp: LiveRamp operates a large data collaboration network for marketing use cases — overlapping with Data for Good's data-sharing value proposition across industry partners.
- Snowflake: Snowflake provides a data cloud with secure sharing and marketplace capabilities — a broader incumbent that competes for the same customer need around trustworthy, governed data sharing.
Emerging players
- Open Data Institute: The ODI pioneered the 'data trust' concept and convenes organisations around ethical data reuse, positioning it as a concept-level peer to Data for Good's Data Trust pillar.
- MyData Global: MyData Global is a non-profit advocating human-centric, consented personal data flows — directly comparable to Data for Good's human-centric consent and citizen empowerment thesis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Data for Good social profiles
Digital presenceData for Good financial estimates
Financial estimateRevenue estimate
Valuation estimate
Data for Good leadership team
Management profileNumber of profiles
Profiles6 records
Data for Good funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Data for Good M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Data for Good
What does Data for Good do?
Data for Good builds a human-centric data technology platform centered on trust, consent, and ethical data governance. The platform enables a new kind of consented data relationship between individuals, organizations, and researchers through four interconnected products — True Consent (consent management), Data Trust (governance intermediary), Data Library (open-standards data repository with DG AI), and Data Society (public-commercial structural framework) — supporting sustainable and fair data value exchange for the collective good.
Is Data for Good a public or private company?
Data for Good is a private company. It is classified as unknown and is currently operating.
When was Data for Good founded?
Data for Good was founded in -1. It employs 11 to 50 people.
Who are Data for Good's main competitors?
Direct peers on record are BigID, OneTrust, Datavant, Didomi and TrustArc. Broad incumbents are Collibra, LiveRamp and Snowflake. Emerging players are Open Data Institute and MyData Global.
Does Data for Good have an API?
No public API is recorded for Data for Good.
What industry is Data for Good in?
Data for Good's product category is Data Governance Platform. Its primary akta.pro industry code is HDAEADAG, Data Privacy, Consent & Compliance Management, with a secondary code of HDAEADAB, Data Governance Platforms (Policies, Stewardship, Workflows). Its NAICS code is 5132 and its SIC code is 7372.