Condominio Passeio Das Aguas Shopping

What Condominio Passeio Das Aguas Shopping does

Condominio Passeio Das Aguas Shopping is a physical retail and leisure property in Goiânia, Goiás, Brazil, administered by Allos (Aliansce Sonae Shopping Centers S.A.). It is the largest shopping and leisure center in the state of Goiás, with 74,432 m² of gross leasable area (ABL), 249 anchor stores, 25 megalojas, 22 food court operations, a 30-screen Cinemark cinema, and 4,484 parking spaces, serving approximately 770,000 consumers per month. Its anchor tenant mix includes national retailers such as Renner, Riachuelo, Marisa, Magazine Luiza, Nike, Petz, and Ri Happy, alongside a diversified food court and entertainment programming including the annual Go Game Festival and cultural exhibitions.

The underlying platform is a conventional shopping mall asset augmented by consumer-facing digital infrastructure: a mobile loyalty application (Cliente Estrela) with tiered benefits tied to spend thresholds, free Wi-Fi across mall corridors, eco-efficient energy and water systems, and accessibility services (wheelchairs, family facilities, pet carts). Marketing is multi-channel across Facebook, Instagram, YouTube, TikTok, email, and event-driven promotional campaigns (Compre & Ganhe, Sorteio).

The business model is primarily a recurring-revenue real estate operation. Income is generated from anchor and megastore leases, mid-sized retail tenants, food court leases, parking fees (R$12 cars / R$9 motorcycles, with monthly passes), and loyalty-program-driven promotional partnerships with tenants. End customers are general consumers and middle-to-upper-income families in the Goiânia metropolitan area, while B2B counterparties are the retail brands and franchise operators leasing space. Operational execution, commercialization, and tenant management are centralized under the Allos platform of 62 shopping centers and 11,000+ stores across Brazil.

Name

Condominio Passeio Das Aguas Shopping

Legal name

Condominio Passeio Das Aguas Shopping

Website

https://passeiodasaguasshopping.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Condominio Passeio Das Aguas Shopping is the largest shopping and leisure center in the state of Goiás, Brazil, administered by Allos, with 74,432 m² of leasable area, 249 anchor stores, a 30-screen cinema, and 770,000 monthly visitors, serving Goiânia-area consumers via retail, dining, and entertainment.

Ownership category

akta.pro rank

Product category

Shopping Mall Operations

NAICS

General Merchandise Retailers (455)

SIC

Retail-Department Stores (5311)

akta.pro primary industry

Traditional Department Stores (Mid-Market) (CRAGAAAB)

Keywords

• Shopping mall operations
• Retail space leasing
• Mall entertainment services
• Customer loyalty programs
• Parking facility services

Headquarters

HQ city

Goiânia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Space Rental: Rental income from 249 anchor stores, 25 megalojas, and approximately 100+ individual retail tenants operating in the shopping mall.
2. Food Court and Restaurant Leases: Revenue from 22 food court operations and numerous restaurant and dining tenants.
3. Parking Services: Parking fees: R$12 for cars (12-hour period), R$9 for motorcycles, R$50 for overnight. Monthly passes at R$100 for cars and R$70 for motorcycles. Total capacity of 4,484 parking spaces.
4. Loyalty Program Partnerships: Benefits program generating engagement with tenants through promotional campaigns (Compre & Ganhe promotions, prize drawings) and exclusive partner offers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Condominio Passeio Das Aguas Shopping is a physical shopping and leisure center located in Goiânia, Goiás, Brazil, administered by Allos (Aliansce Sonae Shopping Centers). It operates a 74,432 m² gross leasable area housing 249 anchor stores, 25 megalojas, 22 food court operations, a 30-screen Cinemark cinema, and 4,484 parking spaces. The property is supported by the Cliente Estrela loyalty program delivered via mobile app, free Wi-Fi, eco-efficient infrastructure, and ancillary services such as Espaço Cliente amenities.

Product overview

Passeio das Águas Shopping is a comprehensive retail and leisure destination offering a unified shopping experience. The core offering consists of the physical shopping mall with 249 anchor stores and 25 megastores, complemented by the Cliente Estrela mobile app for loyalty program management and digital engagement. Entertainment services include Cinemark cinema (30 screens) and event programming such as the annual Go Game Festival. Customer services encompass the Espaço Cliente facility for accessibility assistance, free WiFi, and the Central de Atendimento for inquiries and complaints. The integrated portfolio combines physical retail with digital engagement through the mobile application.

Differentiator

Problem solved

Functional benefit

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Aliansce Sonae Shopping Centers (Allos)coreOthersThe shopping is administered by Aliansce Sonae Shopping Centers S.A. (Allos), a leading Brazilian shopping center operator with approximately 50 years of experience, managing 62 shopping centers across Brazil's five regions with over 11,000 stores.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Simon Property Group: Global leader in shopping-center ownership and operation. Comparable as a broad incumbent in mall-based retail real estate, though at vastly larger scale and operating in different geographies.
• Iguatemi S.A. Brazilian shopping-center operator with premium regional malls across multiple states. Comparable as a broader incumbent in the same retail-real-estate category, though at higher price points and outside Goiás.
• Multiplan: One of Brazil's largest shopping-center and real-estate operators, with a national portfolio of regional malls. Comparable as a broad incumbent in the same industry, but at much larger scale and broader geographic reach.

Direct peers

• Flamboyant Shopping Center: Largest competing shopping center in Goiânia, comparable in format and tenant mix (anchor retailers, cinema, food court). Directly competes for the same catchment population and discretionary spend.
• Buriti Shopping: Major shopping center in the Goiânia metropolitan area (Aparecida de Goiânia). Operates a comparable department-store-style mall format and competes for the same regional customer base.
• Goiânia Shopping: Established Goiânia mall targeting similar middle/upper-income families with a comparable retail + food court + cinema mix; competes in the same catchment.
• Serra Dourada Shopping: Goiânia-based shopping mall directly competing with Passeio das Águas for foot traffic and tenants, with overlapping fashion, dining, and entertainment anchors.
• Shopping Internacional de Goiânia: Direct in-city competitor in Goiânia, offering a similar retail-and-leisure format with anchor stores, dining and entertainment — competing for the same family and middle-class shoppers.

Regional players

• Brasília Shopping: Regional shopping center in Brasília offering a similar mix of anchor stores, cinema and food; comparable in format and operating model but serves a different metro area.
• ParkShopping Brasília: Comparable-format regional mall in Brasília with similar tenant mix, food court, and entertainment offerings; geographically adjacent but does not directly compete in Goiânia's catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCTqc3UtK-KeAL0heuEXyFSQ
• Facebookfacebook.com/passeiodasaguasshopping
• Instagraminstagram.com/passeiodasaguas
• TikToktiktok.com/@passeiodasaguasshopping?lang=pt-BR
• LinkedInlinkedin.com/company/condominio-passeio-das-aguas-shopping

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Condominio Passeio Das Aguas Shopping