Two Guys Smoke Shop

What Two Guys Smoke Shop does

Two Guys Cigars, operating commercially as 2GuysCigars.com and DBA Two Guys Smoke Shop, is a privately held specialty cigar retailer founded in 1994 and headquartered in Salem, New Hampshire. The company runs a hybrid omnichannel operation consisting of brick-and-mortar retail locations across the New England region and a nationwide e-commerce storefront at 2GuysCigars.com, built on the NitroSell e-commerce platform. Its catalog spans thousands of SKUs across more than 500 premium cigar brands — including Arturo Fuente, Padron, Montecristo, Davidoff, Oliva, Perdomo, Rocky Patel, and Liga Privada — alongside boutique lines, exclusive house-label releases (such as the Atabey Two Guys 40th and Padron Ruby Red Two Guys 40th commemoratives), and a full accessory range covering humidors, lighters, cutters, samplers, bundle cigars, gift certificates, and air fresheners.

The business model is direct-to-consumer with one-time unit pricing across a wide ASP range (sub-$15 budget bundles to $1,000+ premium cigars and $1,700+ humidors), supplemented by a recurring Cigar of the Month Club subscription and ticketed revenue from the annual New England Cigar Expo. The company is privately held with no disclosed institutional investors, parent company, acquisitions, or funding rounds, and operates with approximately 10 employees. Its primary customer segments are cigar enthusiasts purchasing for personal consumption and gift buyers purchasing for others, with marketing executed through an 'Insider List' email newsletter, an educational Cigar Facts content hub, and experiential events.

Recent operational signals include the launch of 40th-anniversary exclusive cigars, continued hosting of the New England Cigar Expo, and a customer-account database migration following data loss that required existing customers to recreate accounts — indicating active commerce but a backend platform reset rather than expansionary investment.

Name

Two Guys Smoke Shop

Legal name

2GuysCigars.com

Website

https://2guyssmokeshop.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Two Guys Cigars (2GuysCigars.com) is a New England-based, privately held specialty cigar retailer founded in 1994, selling thousands of premium and boutique cigars, accessories, and exclusive house-label releases via regional brick-and-mortar stores and a nationwide e-commerce platform serving cigar enthusiasts and gift buyers.

Ownership category

akta.pro rank

Product category

Tobacco Retail

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Cigar & Premium Tobacco Retail (CRANADAB)

akta.pro secondary industries

Tobacco & Nicotine Specialty Shops (Tobacconists) (CRANADAE), Online Tobacco & Nicotine Retail (Delivery/Click & Collect) (CRANADAI)

Keywords

• Premium cigar retail
• Online cigar store
• Cigar accessories sales
• Cigar subscription club
• Tobacco product retail

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Cigar and Tobacco Product Sales: Revenue is generated through the direct sale of premium cigars, boutique brands, and exclusive cigars created for 2GuysCigars.com. Additional revenue streams include sales of humidors, cigar lighters, cutters, accessories, cigar samplers, gift certificates, and air freshening products. The company also operates a Cigar of the Month Club subscription service and sells event tickets to the New England Cigar Expo.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Two Guys Smoke Shop, operating as Two Guys Cigars / 2GuysCigars.com, is a specialty cigar retailer that sells thousands of premium and boutique cigars, exclusive house-brand releases, and related accessories (humidors, lighters, cutters, samplers, gift certificates, air fresheners) through its own e-commerce storefront with nationwide U.S. shipping and through physical retail stores in the New England region. The company also operates a Cigar of the Month Club subscription service and hosts the annual New England Cigar Expo event.

Product overview

2GuysCigars.com is a multi-brand online cigar marketplace powered by NitroSell e-commerce platform, operated by Two Guys Cigars with over 30 years of retail history in New England. The platform offers thousands of premium cigars from hundreds of brands including Arturo Fuente, Padron, Montecristo, Davidoff, Oliva, Perdomo, Rocky Patel, Liga Privada, and numerous boutique offerings. The product portfolio centers on the core marketplace for cigars, complemented by private label/exclusive products (Two Guys 40th Anniversary exclusives like Atabey Two Guys 40th and Padron Ruby Red Two Guys 40th), a Cigar of the Month Club subscription service, cigar samplers and gift sets, bundle cigars for budget-conscious buyers, and accessories including humidors, lighters, cutters, and air fresheners. The site also hosts the annual New England Cigar Expo event and offers gift certificates.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Cigar Catalog (2GuysCigars.com e-commerce storefront) The core retail offering: a nationwide e-commerce catalog of thousands of premium and boutique cigars from hundreds of brands, sold direct-to-consumer with U.S. shipping.
• Cigar of the Month Club Recurring monthly subscription delivering curated selections of premium cigars to members.
• Cigar Samplers & Gifts Curated multi-stick sampler packs and gift sets spanning multiple brands for enthusiasts seeking variety or for gifting.
• Humidors Storage solutions including desktop humidors, travel humidors and humidor accessories for preserving cigar freshness.
• Cigar Lighters Premium cigar lighters including Lotus, Vertigo and Xikar branded products.
• Cigar Cutters Cigar cutting instruments including Colibri, Lotus and Two Guys branded cutters.
• Two Guys 40th Anniversary Exclusive Cigars Limited-edition cigars produced exclusively for 2GuysCigars.com, including the Atabey Two Guys 40th and Padron Ruby Red Two Guys 40th, commemorating the store's 40th anniversary.
• Bundle Cigars Budget-friendly cigar bundles offering affordable options for value-seeking buyers.
• Online Gift Certificates Digital gift certificates redeemable on 2GuysCigars.com for gifting cigar and accessory purchases.
• Air Freshening Accessories Cigar-smoke deodorizing products such as Whiff Out Deodorizing Powder for eliminating residual odors.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• JR Cigar: New Jersey-based premium cigar retailer with national e-commerce, walk-in superstores, and a Cigar of the Month Club. Competes directly on assortment depth, brick-and-mortar retail, and subscription offerings targeting the same cigar enthusiast segment.
• Cigars International: One of the largest online cigar retailers in the U.S., offering thousands of SKUs across premium and boutique brands with subscription samplers and nationwide shipping. Directly competes with Two Guys on the same nationwide e-commerce cigar customer and carries a comparable assortment strategy.
• Thompson Cigar: Historically catalog-driven U.S. cigar retailer now selling online with broad premium and value cigar assortments. Competes with Two Guys for online cigar buyers who prioritize selection and nationwide delivery over a regional retail relationship.
• Holt's Cigar Company: Philadelphia-based family-owned cigar retailer with a strong online store, walk-in shop, and long-standing reputation. Closely comparable to Two Guys on the 'trusted long-tenured independent retailer' positioning and hybrid online/retail mix.
• Atlantic Cigar Company: Online cigar retailer specializing in hard-to-find, limited-edition, and boutique cigars with sampler programs. Directly comparable to Two Guys' emphasis on rare and exclusive allocations such as Atabey and Davidoff limited editions.
• Famous Smoke Shop: Long-running U.S. cigar retailer combining a Pennsylvania brick-and-mortar operation with a large online store, sampler programs, and a Cigar of the Month Club. Mirrors Two Guys' hybrid online + physical + subscription model in the same premium cigar category.
• Cigar.com: Online-first cigar retailer offering a broad multi-brand catalog with sampler and subscription programs. Directly comparable to 2GuysCigars.com as an e-commerce-only competitor in the same premium cigar niche.

Regional players

• Casa de Montecristo: U.S. chain of premium cigar lounges and retail stores carrying Altadis-owned brands like Montecristo. Comparable to Two Guys as a premium cigar retail/lounge concept, but with a different geographic footprint and lounge-centric model.
• Tinderbox Cigar: Multi-location U.S. cigar retail chain with lounges and walk-in shops across several states, plus an online store. Comparable to Two Guys on the cigar specialty retail + accessories + events value proposition, though geographically broader.

Broad incumbents

• Davidoff of Geneva (Oettinger Davidoff): Global premium cigar and accessories manufacturer and retailer operating flagship Davidoff stores and lounges worldwide. Comparable as a broader incumbent that sells many of the same SKUs Two Guys carries, plus its own-store retail experience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/two-guys-smoke-shop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Two Guys Smoke Shop