Bauernzeitung
Bauernzeitung is a weekly subscription-based agricultural newspaper covering East German agriculture across Brandenburg, Mecklenburg-Vorpommern, Sachsen, Sachsen-Anhalt, and Thüringen, serving farmers, agricultural cooperatives, and rural communities via print, E-Paper, and newsletter products published by Deutscher Landwirtschaftsverlag GmbH.
- Company typePrivate
- Founded-
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Bauernzeitung does
Bauernzeitung is a weekly agricultural newspaper (Wochenblatt) focused exclusively on East German agriculture, covering the five federal states of Brandenburg, Mecklenburg-Vorpommern, Sachsen, Sachsen-Anhalt, and Thüringen. The publication serves farmers, agricultural cooperatives (Agrargenossenschaften), and rural communities with regional news on politics, crops, livestock, farm business and law, energy, agricultural technology, rural life, and country cooking (Landküche, including DDR-era recipes). It also provides cultural and lifestyle content oriented to rural heritage and East German identity. Headquartered at Friedrichstraße 115, 10117 Berlin, the publication is issued by Deutscher Landwirtschaftsverlag GmbH (DLV), a privately held German agricultural publishing group, and is led editorially by Claudia Duda (inhaltlich Verantwortliche i.S.v. § 18 Abs. 2 MStV) with the DLV Geschäftsführung held by Christian Schmidt-Hamkens (Sprecher), Günter Betz, and Stefan Ortmann, and the Aufsichtsrat chaired by Günther Felßner. The operational team is small, with 12 employees indicated.\n\nThe product portfolio comprises four main offerings: the BAUERNZEITUNG print edition (weekly, delivered by post across the five East German states), a digital E-Paper accessible via app with content available one day ahead of print, a free twice-weekly email newsletter (Tuesdays and Thursdays), and an online archive of articles from 2025 onwards searchable by date. Bauernzeitung monetizes through three revenue streams: print subscriptions, digital/E-Paper subscriptions, and advertising (with Mediadaten managed at the DLV group level). Subscription pricing starts at €2.42 per week, with print-only, digital-only, and combined print+digital tiers available, and a free trial offered to new subscribers. Distribution and subscription management are integrated with the DLV Shop (dlv-shop.de).\n\nThe go-to-market is a hybrid subscription-recurring model with content-marketing and organic social support. Marketing channels include a Facebook page (bauernzeitungde), an Instagram profile, the free newsletter, the bauernzeitung.de content site, and cross-promotion through the DLV publishing group network. Geographic reach is strictly regional (East Germany), with no global footprint claimed. The business model is mature and operationally lean: a fixed regional audience served via established print logistics, supplemented by lightweight digital layers (E-Paper, newsletter, archive) and group-level advertising sales, with no disclosed AI, no external funding, and no M&A activity.
Bauernzeitung firmographics
Firmographics- Name
- Bauernzeitung
- Legal name
- Deutscher Landwirtschaftsverlag GmbH
- Website
- https://bauernzeitung.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bauernzeitung is a weekly subscription-based agricultural newspaper covering East German agriculture across Brandenburg, Mecklenburg-Vorpommern, Sachsen, Sachsen-Anhalt, and Thüringen, serving farmers, agricultural cooperatives, and rural communities via print, E-Paper, and newsletter products published by Deutscher Landwirtschaftsverlag GmbH.
- Ownership category
- akta.pro rank
Bauernzeitung industry classification
Industry- Product category
- Agricultural Publishing
- NAICS
- Newspaper Publishers (513110)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
Keywords
Where Bauernzeitung is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Bauernzeitung business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Print Subscription: Weekly print subscription for the agricultural newspaper covering East German agriculture, delivered to subscribers in Brandenburg, Mecklenburg-Vorpommern, Sachsen, Sachsen-Anhalt, and Thüringen.
- E-Paper/Digital Subscription: Digital edition of the Bauernzeitung available via app, allowing subscribers to read content before the print edition is released. Offers both standalone digital and combined print+digital subscriptions.
- Advertising: The publication generates revenue through advertising, with Mediadaten (media data) available for advertisers. Agricultural businesses, machinery companies, and input suppliers are key advertising segments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Weekly print subscription starting at €2.42 per week |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Bauernzeitung product offering
Product offeringCore offering
Bauernzeitung is a weekly agricultural newspaper covering farming, agricultural policy, market information, and rural life specifically for East German federal states (Brandenburg, Mecklenburg-Vorpommern, Sachsen, Sachsen-Anhalt, and Thüringen). It offers a print edition, a digital e-paper edition, a free twice-weekly email newsletter, and an online archive access for subscribers. The publication is produced and distributed by Deutscher Landwirtschaftsverlag GmbH (DLV) based in Berlin.
Product overview
Bauernzeitung is a weekly agricultural newspaper published by Deutscher Landwirtschaftsverlag GmbH, offering both print and digital products. The core product is the print edition (BAUERNZEITUNG Print) covering Eastern German agriculture across five federal states. Supporting the print edition are the E-Paper digital version (accessible via app, available one day before print), a free twice-weekly Newsletter, and an Online Archive of articles. The product portfolio serves agricultural professionals, farmers, and rural communities in Brandenburg, Mecklenburg-Vorpommern, Sachsen, Sachsen-Anhalt, and Thüringen.
Differentiator
Problem solved
Functional benefit
Companies that use Bauernzeitung
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
Bauernzeitung technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bauernzeitung partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Wüstenberg Landtechnik GmbH & Co. KGregionalPartnership between Wüstenberg Landtechnik and Dewulf for potato technology distribution in East Germany. Wüstenberg acquired distribution and service rights for Dewulf products in Mecklenburg-Vorpommern and North Brandenburg, covering locations in Lübz, Bützow, Jördenstorf, Dedelow, and Klein Bünzow. The partnership aims to strengthen regional customer service, sales, and spare parts supply for potato farming equipment.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Bauernzeitung competitors and assessment
Company assessmentDirect peers
- Agrarheute: Major German ag news brand (print + large digital portal) from DLV's competitor. Closely comparable audience (German farmers), product mix (news, market data, magazines), and revenue model; poses the most direct competition for ad spend and digital audience in agricultural media.
- agrarzeitung (az): Weekly agribusiness trade newspaper targeting agricultural markets, commodities, and policy in Germany. Comparable trade-press model with B2B advertising focus on agribusiness inputs, machinery, and finance — adjacent B2B orientation to Bauernzeitung's farmer-facing coverage.
- dlz agrarmagazin: Monthly German agricultural trade magazine covering machinery, livestock, crop production, and farm management. Comparable trade agricultural publication under similar multi-channel subscription + ad model within DLV-adjacent ecosystem.
- Land & Forst: Traditional Northern German agricultural weekly newspaper serving Lower Saxony, Schleswig-Holstein, Hamburg, and Bremen. Direct functional peer to Bauernzeitung — regional ag newspaper, weekly print + digital, subscription + ad revenue — but operating in West/North Germany rather than East Germany.
- Top Agrar: Germany's leading agricultural trade magazine with broad national and regional editions (including Top Agrar Nordrhein-Westfalen, Niedersachsen, etc.). Directly comparable weekly/monthly ag trade publishing for German farmers with print + digital + newsletter + event monetization — same model as Bauernzeitung at broader geographic scale.
- Neue Landwirtschaft: German agricultural trade publication for large-farm operators and agribusiness managers. Comparable producer of regional/national ag trade media with print and digital editions, subscription and advertising revenue — same general category as Bauernzeitung.
Regional players
- Bayerisches Landwirtschaftliches Wochenblatt: Bavaria-focused weekly agricultural newspaper serving southern German farmers through Bayerischer Landwirtschaftsverlag (part of DLV network). Direct functional analog to Bauernzeitung — weekly regional ag news — but Bavaria rather than East Germany.
- Landwirtschaftliches Wochenblatt (West): Regional agricultural weekly newspapers in West German states (Hessen, Rheinland-Pfalz). Same weekly regional ag newspaper format and revenue model as Bauernzeitung but serving western rather than eastern German farming communities.
Emerging players
- Proplanta: Digital-native agricultural information platform with market data, weather, news, and farmer tools. Not a print publisher but increasingly competing for the German farmer audience and ad attention Bauernzeitung serves — relevant peer for the digital read of the publishing business.
Broad incumbents
- Deutscher Landwirtschaftsverlag (DLV): DLV is the actual parent publisher of Bauernzeitung and operates a broad portfolio of ag media titles, events, and services across Germany. Included as the parent/sibling ecosystem — closest comparable incumbent bundle showcasing the monetization potential Bauernzeitung participates in.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Bauernzeitung social profiles
Digital presenceBauernzeitung financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bauernzeitung leadership team
Management profileNumber of profiles
Profiles5 records
Bauernzeitung funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bauernzeitung M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bauernzeitung
What does Bauernzeitung do?
Bauernzeitung is a weekly agricultural newspaper covering farming, agricultural policy, market information, and rural life specifically for East German federal states (Brandenburg, Mecklenburg-Vorpommern, Sachsen, Sachsen-Anhalt, and Thüringen). It offers a print edition, a digital e-paper edition, a free twice-weekly email newsletter, and an online archive access for subscribers. The publication is produced and distributed by Deutscher Landwirtschaftsverlag GmbH (DLV) based in Berlin.
Is Bauernzeitung a public or private company?
Bauernzeitung is a private company. It is classified as unknown and is currently operating.
When was Bauernzeitung founded?
Bauernzeitung was founded in -1. It employs 11 to 50 people.
Where is Bauernzeitung based?
Bauernzeitung is headquartered in Berlin, Germany, in the Europe region.
How does Bauernzeitung make money?
Three revenue lines are on record. Print Subscription is the primary driver. The others are E-Paper/Digital Subscription and advertising.
Who are Bauernzeitung's main competitors?
Direct peers on record are Agrarheute, agrarzeitung (az), dlz agrarmagazin, Land & Forst, Top Agrar and Neue Landwirtschaft. Regional players are Bayerisches Landwirtschaftliches Wochenblatt and Landwirtschaftliches Wochenblatt (West). Proplanta is listed as an emerging player. Deutscher Landwirtschaftsverlag (DLV) is listed as a broad incumbent.
Does Bauernzeitung have an API?
No public API is recorded for Bauernzeitung.
What industry is Bauernzeitung in?
Bauernzeitung's product category is Agricultural Publishing. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines. Its NAICS code is 513110 and its SIC code is 2711.