What Wüstenberg Landtechnik does

Wüstenberg Landtechnik is a family-owned agricultural machinery dealership founded in 1925 and headquartered in Börm, Schleswig-Holstein, Germany. The company operates 9-10 branch locations across three northern German states (Schleswig-Holstein, Mecklenburg-Vorpommern, and Brandenburg) with a group headcount exceeding 300 employees plus approximately 80 apprentices. It is an authorized dealer for more than 11 leading manufacturers including New Holland, Case IH, Steyr, Deutz-Fahr, JCB, Krone, Lemken, Amazone, Kuhn, Maschio/Gaspardo, Köckerling, Annaburger, ROPA, and Agrifac, with the legal entity H. + H. Wüstenberg Handels- und Dienstleistungs eGbR serving as the umbrella organization (also operating as Wüstenberg Gruppe).

The core business spans new machinery sales, certified used machinery, in-stock machines, and short-term rental, complemented by a full-service offering: workshop repair (including on-site mobile service and 24/7 emergency Notdienst during harvest and slurry seasons), spare parts supply through the company's own warehouse and the Granit-Parts dealer portal, operator training, and barn/livestock technology. The 'Future Farming' division, launched in 2023, adds precision agriculture capabilities: GNSS correction services (EGNOS/RTK/RTK Fill via the CNH network of 1,350+ European base stations), Raven Industries guidance systems, ISOBUS-compliant implement control, New Holland FieldOps telematics, AgXtend NIRXACT near-infrared nutrient sensing, and Naio Technologies autonomous field robots for weeding and seeding.

The go-to-market is field sales-led with dedicated product-specialist teams at each branch serving commercial arable, dairy, and livestock farms plus agricultural contractors (Lohnunternehmen). Community engagement is reinforced through the annual BÖRLA (Börmer Landmaschinenausstellung) trade show (50th edition in 2025), the 'Land. Technik. Leben.' podcast, Instagram presence, and the Wüstenberg x Landjugend partnership. In July 2025 the company acquired the Klein Bünzow location from August Bruns Landmaschinen GmbH, expanding its sales territory. Leadership remains in the founding family, with Holger Wüstenberg as owner/managing director and Momme Wüstenberg on the executive management team alongside regional managing directors.

Name

Wüstenberg Landtechnik

Legal name

H. + H. Wüstenberg Handels- und Dienstleistungs eGbR

Website

https://wuestenberg-landtechnik.de

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

11–50 employees

Short description

Wüstenberg Landtechnik is a family-owned agricultural machinery dealership founded in 1925, operating 9-10 branches across Schleswig-Holstein, Mecklenburg-Vorpommern, and Brandenburg in northern Germany. It sells new, used, and rental machinery from 11+ leading OEMs and provides full-service support, precision agriculture systems, and training to commercial farms and contractors.

Ownership category

akta.pro rank

Product category

Agricultural Machinery Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

SIC

Farm Machinery & Equipment (3523), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Agricultural Tractor & Field Machinery Vehicle Manufacturing (IMACAFAB)

akta.pro secondary industries

Agricultural Equipment (Agri-Mechanics) Service & Repair (EDAOAEAI), Agricultural & Forestry Vehicles (Harvesters, Forwarders, Skidders) (IMAHAIAC), Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)

Keywords

• Agricultural machinery dealership
• Farm equipment sales
• Precision agriculture solutions
• Agricultural spare parts
• Machinery repair services

Headquarters

HQ city

Börm

HQ country

Germany

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. New Agricultural Machinery Sales: Sale of new tractors, combines, and implements from manufacturer partners including New Holland, Deutz-Fahr, JCB, Krone, Lemken, Amazone, and others. One-time transaction revenue with manufacturer support.
2. Used Agricultural Machinery Sales: Sale of inspected, pre-owned agricultural machinery. The company maintains inventory of used machines and offers trade-in options.
3. Spare Parts Supply: Replacement parts for all brands sold, supplied through the company's own spare parts warehouse and the Granit-Parts dealer network. Recurring revenue from parts sales.
4. Workshop & Repair Services: Full-service workshop for repair, maintenance, and diagnostics of agricultural machinery, both in-house and at customer sites. Includes a 24/7 emergency service (Notdienst) during harvest and slurry seasons.
5. Agricultural Machinery Rental: Rental of agricultural machinery for short-term seasonal needs. The company maintains a fleet of rental machines.
6. Precision Farming Systems & Solutions: Sale and installation of precision agriculture technology including Raven guidance systems, ISOBUS components, GNSS correction services, telemetry, and robotics. Includes ongoing support and configuration.
7. Training & Driver Education: On-site and on-field training programs for operators covering machine operation, efficient use, and safety. Conducted at customer sites and at Wüstenberg locations.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Wüstenberg Landtechnik is a family-owned agricultural machinery dealership that sells new, used, and rental farm equipment from leading manufacturers (New Holland, Case IH, Steyr, Deutz-Fahr, JCB, Krone, Lemken, Amazone) and provides full-service support including workshop repair, spare parts supply, 24/7 emergency service, operator training, and precision farming technology integration across 9-10 locations in northern Germany.

Product overview

Wüstenberg Landtechnik is a family-owned agricultural machinery dealer operating 9-10 locations across Schleswig-Holstein, Mecklenburg-Vorpommern, and Brandenburg in northern Germany. The company offers a comprehensive portfolio combining hardware sales (new, used, stock, and rental machines) with full-service support (workshop, spare parts, emergency service, training). The Future Farming division provides precision agriculture solutions including Raven guidance systems, Naio autonomous field robots, ISOBUS integration, GNSS correction services (EGNOS/RTK), sensor technology (AgXtend NIRXACT), and telemetry platforms (New Holland FieldOps). The company represents leading manufacturers including New Holland, Case IH, Steyr, Deutz-Fahr, JCB, Krone, Lemken, Amazone, Kuhn, and others. Annual events include the BÖRLA exhibition and the Wüstenberg Podcast.

Differentiator

Problem solved

Functional benefit

Products and services

• Neumaschinen (New Agricultural Machinery) Sale of new tractors, combines, forage harvesters, and implements from leading manufacturers. Customers include commercial farms and agricultural contractors in northern Germany purchasing full-capability equipment for daily operations.
• Gebrauchtmaschinen (Used Agricultural Machinery) Sale of certified pre-owned agricultural machinery that has been inspected and maintained for reliable performance, with trade-in options against new purchases.
• Lagermaschinen (Stock Machines) Inventory of ready-to-deliver tractors and combines available for immediate deployment, addressing urgent seasonal needs of farms and contractors.
• Mietmaschinen (Rental Machines) Rental of agricultural machinery for short-term or seasonal needs, with a dedicated fleet operated from the Wüstenberg-Miet-Station GbR entity.
• Stalltechnik (Barn Technology) Complete barn and livestock technology solutions including milking systems, feeding equipment, stable automation, and barn climate control for livestock and dairy farms.
• Werkstatt (Workshop & Repair Service) Professional repair and maintenance services for agricultural machinery at all branch workshops and via mobile on-site service at customer farms.
• Ersatzteile (Spare Parts Supply) Comprehensive spare parts supply and rapid logistics for all major agricultural machinery brands sold by the company, with order access via the Granit-Parts dealer portal.
• Notdienst (24/7 Emergency Service) Around-the-clock emergency repair service dedicated to agricultural machinery, particularly critical during harvest and slurry spreading seasons, with dedicated phone lines per service area.
• Training & Schulung (Driver Education) Driver training and hands-on instruction sessions for machine operators, conducted at Wüstenberg locations and directly on customer farms, covering optimal operation and efficient use.
• Precision Land Management (Future Farming) Digital agriculture solutions integrating GNSS correction services (EGNOS ±30cm, RTK ±2cm via CNH RTK network of 1,350+ stations), ISOBUS universal terminal control, telemetry platforms (New Holland FieldOps), and variable rate application (VRA) mapping for data-driven farming.
• Raven Industries Guidance Systems Sale and integration of Raven precision agriculture technology including CR7+/CR12+ displays, RS1 GNSS receivers, DirecSteer electric steering, Hawkeye nozzle control, AutoBoom XRT height control, Sidekick Pro injection, AccuRow GPS row shutdown, and RCM rate control modules.
• Naio Field Robotics Autonomous field robots from Naio Technologies for autonomous seeding and mechanical weeding, with Wüstenberg providing selection advice, implementation, and operator training.
• AgXtend NIRXACT Sensor Near-infrared spectroscopy sensor from AGXtend for real-time measurement of nutrient content in slurry or harvested crops, enabling variable rate application.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

20 partnerships are on record, tiered core, major and supporting.

• CNH Industrial Deutschland GmbH / CNH Deutschland GmbHcoreChannel Partner/ Reseller/ Distributor · 1 July 2025CNH Industrial is the parent company of New Holland, Case IH, Steyr, and Raven. CNH supported the transfer of New Holland distribution rights for the Nordvorpommern/Rügen territory to Wüstenberg as part of the Klein Bünzow acquisition from August Bruns Landmaschinen GmbH.
• New Holland Agriculture (CNH Industrial)coreChannel Partner/ Reseller/ DistributorWüstenberg is an authorized dealer for New Holland agricultural machinery across Schleswig-Holstein, Mecklenburg-Vorpommern, and Brandenburg. Following the 2025 acquisition of Klein Bünzow, CNH Germany transferred New Holland distribution and service rights for the Nord- und Ostvorpommern and Rügen territory to Wüstenberg. New Holland is Wüstenberg's most prominent brand partnership.
• Deutz-Fahr (CNH Industrial)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for Deutz-Fahr tractors and agricultural machinery. Deutz-Fahr products are prominently featured at Wüstenberg's Börm headquarters and at the BÖRLA trade show.
• JCBcoreChannel Partner/ Reseller/ DistributorAuthorized JCB dealer for agricultural machines including Fastrac tractors, Loadall telescopic handlers, and agricultural attachments. Wüstenberg regularly showcases JCB products at events and on social media.
• KronecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Krone agricultural machinery including BigX forage harvesters, Swadro rakes and balers, and EasyCut mowers. Krone grassland evenings are a regular Wüstenberg customer event format.
• Case IH (CNH Industrial)majorChannel Partner/ Reseller/ DistributorAuthorized Case IH dealer for the eastern German locations (Bützow, Jördenstorf, Dedelow, Lübz, Klein Bünzow).
• AmazonemajorChannel Partner/ Reseller/ DistributorAuthorized Amazone dealer for crop protection equipment, seed drills, and tillage tools at multiple locations.
• LemkenmajorChannel Partner/ Reseller/ DistributorAuthorized Lemken dealer for tillage and seeding equipment across northern Germany locations.
• Steyr (CNH Industrial)majorChannel Partner/ Reseller/ DistributorAuthorized Steyr dealer for tractors at eastern German locations (Bützow, Jördenstorf, Dedelow, Lübz, Klein Bünzow).
• KuhnmajorChannel Partner/ Reseller/ DistributorAuthorized Kuhn dealer for grassland and livestock equipment at eastern German locations.
• Maschio/GaspardosupportingChannel Partner/ Reseller/ DistributorDealer for Maschio and Gaspardo tillage and seeding equipment, featured at northern Germany locations.
• KöckerlingsupportingChannel Partner/ Reseller/ DistributorDealer for Köckerling tillage equipment at eastern German locations.
• AnnaburgersupportingChannel Partner/ Reseller/ DistributorDealer for Annaburger agricultural trailers and transport equipment at eastern German locations.
• Naio RoboticssupportingTechnology or IntegrationWüstenberg is a sales and support partner for Naio Robotics field robots. Naio is a pioneer in autonomous agricultural machines including weeding and seeding robots. Wüstenberg offers selection advice, implementation, and operator training for Naio products.
• Raven Industries (CNH Industrial)coreTechnology or IntegrationAuthorized reseller and integrator for Raven precision agriculture technology including guidance systems (CR7+/CR12+ displays, RS1 receiver, DirecSteer), application control (Hawkeye, AutoBoom XRT), and planting systems (AccuRow, RCM). Raven is a CNH Industrial brand and Wüstenberg's primary precision farming technology partner.
• Landjugend (German Young Farmers Association)supportingGTM or Marketing PartnerWüstenberg runs the 'Wüstenberg x Landjugend' co-marketing program, sponsoring local Landjugend groups across Schleswig-Holstein, Mecklenburg-Vorpommern, and Brandenburg. Includes joint events, competitions, and content creation.
• AgrifacsupportingChannel Partner/ Reseller/ DistributorDealer for Agrifac sprayers at Husum location.
• BVL (Farm Technology)supportingChannel Partner/ Reseller/ DistributorDealer for BVL farm technology and handling equipment at Husum location.
• GoeweilsupportingChannel Partner/ Reseller/ DistributorDealer for Goeweil equipment (baling and processing) at Husum location.
• ROPA (Roth Grundstücksverwaltungs GmbH)supportingChannel Partner/ Reseller/ DistributorDealer for ROPA potato harvesters (Keiler II) and sugar beet harvesters. Wüstenberg supported the first deployment of the ROPA Keiler II in the region.

Scale indicators6 records

Recent moves8 records

Expansion highlights8 records

Direct peers

• Fricke Gruppe: Mid-sized multi-brand agricultural machinery dealership in northern/central Germany with similar size and structure to Wüstenberg, offering new and used equipment, workshop services, and parts distribution across multiple locations.
• Stetzl GmbH: Austrian multi-brand agricultural machinery dealership operating in the German-speaking market with comparable authorized dealer structure and full-service sales/workshop/parts offering similar to Wüstenberg.
• ATR Landhandel GmbH & Co. KG: Regional German agricultural machinery and crop inputs dealer with comparable multi-brand authorized dealership structure and customer base, operating in a similar regional mid-sized dealer model.

Broad incumbents

• Agravis Raiffeisen AG: Leading German agricultural cooperative with an extensive farm machinery retail and service network alongside agronomy, energy, and livestock feed businesses, operating across multiple German states.
• BayWa AG: Major German agricultural and energy conglomerate with a large farm machinery dealer network (BayWa Technik), serving as a much larger diversified incumbent with overlapping product portfolio but broader scope than Wüstenberg.
• RWZ Raiffeisen Waren-Zentrale Rhein-Main eG: Major German agricultural cooperative serving western and central Germany with farm machinery retail, crop inputs distribution, and energy businesses under a similar multi-segment model to Wüstenberg's dealer network.
• ZG Raiffeisen eG: Agricultural cooperative with farm machinery dealer operations, agronomy, and energy businesses primarily in Baden-Württemberg and surrounding regions — comparable to Wüstenberg in business model but larger and more diversified.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/wuestenberg_landtechnik
• LinkedInlinkedin.com/company/wuestenberg-landtechnik

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wüstenberg Landtechnik