Bear Mountain Ski Resort

What Bear Mountain Ski Resort does

Big Bear Mountain Resort (BBMR), operating legally under the DBA "Bear Mountain Ski Resort" among other names, is a multi-mountain ski and outdoor recreation operator in the San Bernardino National Forest of Southern California. The entity was formed in 2021 to unify three previously standalone resorts — Snow Valley (Running Springs), Snow Summit (Big Bear Lake), and Bear Mountain (Big Bear Lake) — under a single management and brand. The combined footprint spans roughly 988 acres of skiable terrain across 22+ lifts at peak elevations up to 8,805 feet, with annual snowfall averages of 100-150 inches per season and an advanced snowmaking system supporting dependable conditions. Bear Mountain is the only resort in Southern California with halfpipes, and it operates the region's largest learning area, while Snow Summit and Snow Valley anchor the cross-country mountain biking, family activity, and intermediate downhill segments respectively. Beyond skiing and snowboarding, the resort runs lift-served gravity-fed mountain bike parks, a 9-hole par-35 golf course at 7,000 feet elevation, scenic chairlift rides, tubing parks, hiking, weddings across 12 venues, and event programming including Spartan Race and Tough Mudder. BBMR is a wholly owned subsidiary of Alterra Mountain Company and is fully integrated into the Ikon Pass network of 50+ global destinations.

The business operates a diversified revenue model spanning one-time lift tickets, recurring season passes (BBMR Anytime, Ikon Pass, Ikon Base, Bike Park passes $109-$399), usage-based equipment rentals (ski, snowboard, downhill/cross-country/eBike/freeride mountain bikes), professional instruction (group and private lessons, youth programs like Team Bear and Valley SoCal Youth), on-mountain F&B, retail merchandise, golf green fees and passes, wedding packages, the Ikon Pass Suite VIP rental, Basecamp adventure activities (zip line, climbing wall, Euro bungee), and snow tubing. GTM is primarily direct-to-consumer through the website, 844.GO2.BEAR call center, ticket windows, the BBMR Village Shop, and the BBMR mobile app, augmented by Ikon Pass distribution, transportation partnerships (Sports Basement Ski Bus, Metrolink, Mountain Transit), and wedding marketplace listings (The Knot, WeddingWire, Zola, Here Comes the Guide). Pricing uses tiered unit pricing with advance-purchase discounts, military/first-responder discounts, and Affirm pay-over-time financing. Core technology includes the snowmaking system, the Perry Weather real-time lightning detection system, mobile app integration with Ikon Pass, and barcode-based self-serve ticket pickup boxes. No AI/ML capabilities are disclosed.

Name

Bear Mountain Ski Resort

Legal name

Big Bear Mountain Resort

Website

https://bigbearmountainresort.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Big Bear Mountain Resort operates three Southern California ski mountains (Snow Valley, Snow Summit, Bear Mountain) under Alterra Mountain Company, offering year-round skiing, snowboarding, lift-served mountain biking, golf, weddings, and events through the Ikon Pass network.

Ownership category

akta.pro rank

Product category

Ski Resort and Outdoor Recreation

NAICS

Skiing Facilities (71392), Recreational Goods Rental (532284), Golf Courses and Country Clubs (713910)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industry

Ski & Mountain Full-Service Hotels (THAGAAAJ)

Keywords

• Ski resort operations
• Mountain biking
• Season passes
• Ski and snowboard lessons
• Outdoor recreation

Headquarters

HQ city

Big Bear Lake

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Lift Tickets: Day passes for skiing, snowboarding, and mountain biking at Snow Valley, Snow Summit, and Bear Mountain. Tickets available online with advance purchase discounts or at ticket windows.
2. Season Passes: Winter ski/snowboard passes (BBMR Anytime, BBMR Midweek, Snow Valley Only, Ikon Pass) and summer bike park season passes ($109-$399). Season passes provide unlimited access with no blackout dates (varies by pass type).
3. Equipment Rentals: Downhill, cross-country, eBike, and freeride mountain bike rentals; ski and snowboard equipment rentals including demo gear from brands like Burton, Head, Rossignol, K2, Salomon, Nordica, Atomic
4. Lessons: Group and private lessons for skiing, snowboarding, and mountain biking for ages 4+ (private) and ages 5+ (group). Includes programs like Team Bear for ages 6-17 and Valley SoCal Youth for ages 8-12.
5. Food & Beverage: On-mountain dining including Skyline Taphouse at Snow Summit, various base area restaurants and cafes
6. Retail & Merchandise: Big Bear Sports retail shops selling branded apparel, outerwear, accessories, and souvenirs at base areas and online at bigbearmountainresortstore.com
7. Golf: Bear Mountain Golf Course - 9-hole, par 35 course at 7,000 feet elevation with 300-yard driving range, chipping/bunker zone, putting area, and pro shop. Season passes available.
8. Wedding & Events: Wedding venues at Snow Valley, Snow Summit, and Bear Mountain with catering services, packages ranging from intimate gatherings to grand celebrations, plus event inquiries for live music and corporate events
9. Accommodation Services: Ikon Pass Suite private rental at Snow Summit offering VIP comfort with prime parking, lift tickets, and curated food
10. Basecamp Activities: Zip line, 30-foot climbing wall, Euro bungee trampoline, kids full throttle course, and other adventure activities at Snow Summit base area
11. Snow Tubing: Grizzly Ridge Tube Park at Snow Summit with 4 lanes and synthetic tubing in summer; Snow Valley tube park with 6 lanes, plus snow play area

Pricing tiers

Go-to-market motion3 records

Distribution channels10 records

Marketing channels8 records

Core offering

Big Bear Mountain Resort operates three ski and outdoor recreation mountains (Snow Valley, Snow Summit, Bear Mountain) in Southern California's San Bernardino National Forest, offering ski and snowboard operations with lift tickets and season passes, lift-served gravity-fed mountain bike parks, snow tubing, a 9-hole alpine golf course at 7,000 feet elevation, scenic chairlift rides, basecamp adventure activities (zip line, climbing wall, Euro bungee), equipment rentals, group and private lessons, wedding and event venues, on-mountain dining, and branded retail merchandise.

Product overview

Big Bear Mountain Resort operates as a multi-location ski resort and year-round outdoor recreation destination comprising three distinct mountain properties: Snow Valley, Snow Summit, and Bear Mountain, located in the San Bernardino National Forest of Southern California. The resort's product portfolio centers on seasonal recreation activities including ski/snowboard operations (winter), mountain biking bike parks with lift-served gravity-fed trails (summer), a 9-hole golf course, scenic chairlift rides, tubing, hiking, and basecamp adventure activities. Core products include lift tickets and season passes (BBMR Anytime, Ikon Pass, Ikon Base Pass), equipment rentals for skiing/snowboarding and mountain biking, and instructional lessons. The resort also offers specialized programs like Team Bear (youth freestyle racing), wedding venue services, and VIP offerings including the Ikon Pass Suite. Additional revenue streams include locker rentals, retail merchandise, and event programming. The three mountains differentiate by specialty: Snow Valley focuses on intermediate downhill biking, Snow Summit offers cross-country trails and basecamp activities, and Bear Mountain features award-winning terrain parks and the golf course.

Differentiator

Problem solved

Functional benefit

Brands

• Ikon Pass Suite: Exclusive private rental at Snow Summit offering VIP parking, lift tickets, and curated food
• Biggie's Adventure Outpost
• Team Bear
• BBMR Reserve Pass

Products and services

• Ski and Snowboard Lift Operations Winter ski and snowboard operations across Snow Valley, Snow Summit, and Bear Mountain with day lift tickets, season passes, and access to 748+ acres of skiable terrain including the only halfpipes in Southern California and the largest learning area in the region.
• Mountain Biking Bike Parks Lift-served gravity-fed downhill mountain biking at Snow Valley and Snow Summit, plus cross-country trails in the San Bernardino National Forest, with on-site bike rental shop, lessons, food, retail, and tuning/repair services.
• Bear Mountain Golf Course 9-hole, par 35 alpine golf course at 7,000 feet elevation with a 300-yard driving range, chipping/bunker/putting area, pro shop, and golf lessons, suitable for all skill levels.
• Scenic Sky Chair Rides Mile-long chairlift rides to mountaintops at Snow Valley (7,841 feet) and Snow Summit (8,200 feet) with panoramic San Bernardino National Forest views, available as round-trip rides including $10 kids pricing.
• Grizzly Ridge Tube Park Snow tubing park at Snow Summit with 4 lanes and a moving carpet plus Coyote Creek Tube Park at Snow Valley (6 lanes) using natural snow in winter and synthetic tubing in summer, with adjacent snow play area.
• Basecamp Activities Family-friendly adventure activities including zip line, 30-foot climbing wall, Euro bungee trampoline, and kids full throttle course located at Snow Summit basecamp area.
• Ski and Snowboard Equipment Rentals Ski and snowboard equipment rentals including demo gear from premium brands (Burton, Head, Rossignol, K2, Salomon, Nordica, Atomic) for all ability levels.
• Mountain Bike Equipment Rentals Downhill, cross-country, eBike, and freeride mountain bike rentals for all ability levels ages 3 and up, including protective gear for downhill, eBike, and freeride categories.
• Ski and Snowboard Lessons Group and private ski and snowboard lessons at Snow Valley, Snow Summit, and Bear Mountain for children ages 4+ and adults across beginner to advanced skill levels.
• Mountain Biking Lessons Group and private mountain biking lessons for ages 6 and older at Snow Summit meeting at the Adventure Academy, with beginner, intermediate, and advanced levels.
• Season Passes (BBMR Anytime, BBMR Midweek, Snow Valley Only, Ikon Pass, Ikon Base Pass, Bike Park Passes) Multi-tier winter season passes (BBMR Anytime, BBMR Midweek, Snow Valley Only, Ikon Pass, Ikon Base Pass) and summer bike park season passes ($109-$399) providing unlimited or pass-restricted access with no blackout dates on select tiers.
• Wedding and Event Venues Wedding ceremonies, receptions, rehearsal dinners, engagement photos, and group celebrations at 4 mountain destinations (Snow Valley, Snow Summit, Bear Mountain, Bear Mountain Golf Course) with 12 unique venues and 5 package options, including mountaintop ceremonies and base area celebrations with catering.
• Ikon Pass Suite Private Rental Exclusive private VIP rental at Snow Summit providing prime parking, lift tickets, and curated food for guests seeking an elevated on-mountain experience.
• Skyline at Sundown Mountaintop Dinner Mountaintop dining experience at Snow Summit featuring chairlift sunset rides, scenic views, curated food, and relaxed evening ambience offered on select summer dates.
• Team Bear Youth Freestyle Program Season-long freestyle ski and snowboard program at Bear Mountain for ages 6-17, providing skill development and competitive training across part-time, select, and national competition tiers.
• Biggie's Adventure Outpost Kids Activity Area Free kids' activity area at Snow Summit base offering youth camp-style activities and family-friendly entertainment.

Quantifiable outcome

• Best snow and most dependable snow conditions in Southern California
• +3 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered core, flagship and minor.

• Alterra Mountain CompanycoreOthersParent company of Big Bear Mountain Resort. Part of a network of year-round mountain destinations across North America. Operates the Ikon Pass platform providing global access to 50+ destinations.
• Ikon PassflagshipGTM or Marketing PartnerIkon Pass holders receive 2 free mountain biking lift tickets; Ikon Base Pass holders receive 1 free ticket. Valid at ticket windows. Provides access to 50+ global destinations.
• Sports BasementminorChannel Partner/ Reseller/ DistributorSki Bus partnership providing weekend transportation from South Bay, Long Beach, and Orange County to Snow Summit for $80 per seat per day during 26/27 winter season.
• Mountain TransitminorChannel Partner/ Reseller/ DistributorFree Big Bear Trolley (Red Line) around Big Bear Lake; Route 5 connecting Running Springs to Big Bear Lake. Airport shuttle service from Big Bear Airport to base areas.
• MetrolinkminorChannel Partner/ Reseller/ DistributorTrain service connecting LAX/Beach Cities to San Bernardino Station with connection to Mountain Transit for direct access to Big Bear base areas.
• The KnotminorGTM or Marketing PartnerFeatured wedding venue on The Knot marketplace and directory for couples planning mountain weddings.
• WeddingWireminorGTM or Marketing PartnerFeatured wedding venue listing on WeddingWire platform for wedding planning services.
• ZolaminorGTM or Marketing PartnerWedding registry and planning platform featuring Big Bear Mountain Resort as a wedding venue option.
• Here Comes the GuideminorGTM or Marketing PartnerFeatured venue provider with Best Small Wedding Venue recognition. Also listed on Wedding Maps platform.
• Coca-ColaminorOthersBeverage sponsor with logo featured in footer sponsor section.
• GoProminorOthersAction camera sponsor with logo featured in footer sponsor section.
• The North FaceminorOthersOutdoor apparel sponsor with logo featured in footer sponsor section.
• ThirtyTwominorOthersSnowboard boot sponsor with logo featured in footer sponsor section.
• TurtleboxminorOthersOutdoor speaker brand sponsor with logo featured in footer sponsor section.
• Spartan RaceminorStrategic or Co-development PartnerOCR event partner hosting Spartan Race events at the resort with event parking arrangements.
• Tough MudderminorStrategic or Co-development PartnerOCR event partner hosting Tough Mudder events at the resort with event parking arrangements.
• CalTransminorOthersCalifornia Department of Transportation manages highway conditions and road access to the resort.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mountain High Resort: Operates three ski areas (Mountain High East, West, and North) in Wrightwood, CA — the closest direct competitor for Southern California ski and snowboard visitors. Competes head-to-head with BBMR on SoCal day-trip ski visits, terrain park offerings, and night skiing sessions.
• Mt. Baldy Ski Area: Small ski area in Mt. Baldy, CA directly serving the Inland Empire and greater LA ski market. Competes for casual SoCal skiers seeking close-to-city access, with similar beginner-friendly positioning and SoCal-only market dynamics.

Broad incumbents

• Mammoth Mountain: Mammoth Lakes, CA resort and the flagship property of parent company Alterra Mountain Company. Sister resort to BBMR within the Alterra/Ikon network — directly comparable lift-served ski operations, but operates at substantially higher elevation and scale.
• Vail Resorts: Largest US ski resort operator running Epic Pass and California properties (Heavenly, Northstar, Kirkwood). Operates as the primary industry incumbent and Ikon Pass competitor, setting pricing benchmarks across the Western US ski market.
• Northstar California Resort: Vail Resorts–operated Lake Tahoe ski resort competing directly for California skier visits and Epic Pass holders. Comparable year-round mountain destination model with terrain parks, lessons, rentals, and luxury lodging components.
• June Mountain: Family-oriented California ski resort also under the Alterra Mountain Company umbrella. Operates as a smaller sister resort with similar season-pass and Ikon Pass integration model, comparable to BBMR's smaller mountain positioning.
• Palisades Tahoe: Olympic-class Lake Tahoe resort also operated by Alterra Mountain Company. Comparable large-scale ski operations with terrain parks and Ikon Pass integration — a sister property within the same parent with overlapping pass-holder distribution.

Regional players

• Bear Valley Mountain Resort: Family-friendly ski resort in the central Sierra Nevada of California. Operates at similar elevation tier and serves a comparable California regional skiing market, with cross-country skiing, lessons, and family programming.
• China Peak Mountain Resort: Independently operated ski resort near Fresno, CA serving central California skiers. Comparable mid-size California ski operation with terrain parks, lessons, and equipment rentals — a regional alternative for California skiing market share.
• Sierra-at-Tahoe Resort: Independently operated Lake Tahoe-area ski resort with terrain parks and California-focused positioning. Competes for the same California ski market segment and lift ticket pricing dynamics as BBMR.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bear-mountain-ski-resort

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bear Mountain Ski Resort