Active Physiotherapy Solutions

What Active Physiotherapy Solutions does

Active Physiotherapy Solutions is a private outpatient physiotherapy clinic operating two locations in Woodstock, Ontario, Canada. The company was founded in 2006 by Jonathan Jenney and his wife Melanie, and in 2014 acquired Woodstock Physiotherapy Clinic, the original private physiotherapy practice in Woodstock established approximately 20 years prior. The clinic operates as part of CBI Health Group, one of Canada's largest healthcare networks, while maintaining a local community-focused brand identity spanning three decades of service in Woodstock. The clinic functions as a primary care provider, eliminating the need for physician referrals for physiotherapy services, and generates revenue through fee-for-service billing per session, offering direct billing to some extended health insurance carriers on behalf of patients.

The service portfolio spans physiotherapy (the core offering), registered massage therapy (RMT), personal training, vestibular and vertigo treatment, custom braces and orthotics, and supplementary services including sports injury rehabilitation, functional capacity evaluation, work hardening programs, ergonomic services, acupuncture, dry needling, concussion management, and pre-placement medical evaluations. The clinic also operates a specialized GLA:D (Good Life with osteoArthritis in Denmark) program for osteoarthritis management. The technology stack is conventional: manual therapy techniques, exercise prescription, and standard rehabilitation equipment, with no proprietary technology, software platforms, or AI capabilities identified.

The go-to-market model is direct-to-consumer, targeting four primary customer segments: the general public (all ages and activity levels), athletes and sports enthusiasts, workplace injury patients (WSIB claims), and motor vehicle accident patients. The clinic accepts extended health benefits, WSIB claims, and MVA claims, and supplements clinical revenue with a small online retail store. Patient acquisition relies on local SEO, the integrated CBI Health booking portal, email newsletter, blog content, and word-of-mouth referrals. The business is small-scale with approximately 6 employees across two physical locations, and no public revenue disclosures are available.

Name

Active Physiotherapy Solutions

Legal name

Active Physiotherapy Solutions

Website

https://activephysiosolutions.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Active Physiotherapy Solutions operates two private outpatient physiotherapy clinics in Woodstock, Ontario, offering physiotherapy, massage therapy, personal training, vestibular treatment, and orthotics. It serves the general public, athletes, and WSIB/MVA patients on a fee-for-service basis as part of CBI Health Group.

Ownership category

akta.pro rank

Product category

Outpatient Physiotherapy and Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Other Health Practitioners (6213), Outpatient Care Centers (6214)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Outpatient Physical Therapy (PT) Clinics (HLADAJAD)

akta.pro secondary industries

Outpatient Rehabilitation Clinics (PT/OT/SLP) (HLAFAFAG), Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO)

Keywords

• Physiotherapy services
• Rehabilitation therapy
• Massage therapy
• Vestibular rehabilitation
• Orthotics and bracing

Headquarters

HQ city

Woodstock

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Physiotherapy Services: Fee-for-service outpatient physiotherapy services. Patients pay per session and submit claims to extended health insurance carriers. The clinic offers direct billing to some carriers on behalf of patients. No OHIP funding as the clinics operate on a private outpatient basis.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Active Physiotherapy Solutions operates two outpatient physiotherapy clinic locations in Woodstock, Ontario, providing physiotherapy, registered massage therapy, personal training, vestibular and vertigo treatment, and custom braces/orthotics. Services include sports injury rehabilitation, concussion management, acupuncture, ergonomic services, work hardening, and WSIB/motor vehicle accident injury treatment. The clinics operate as primary care providers without physician referrals and offer direct billing to extended health insurance carriers.

Product overview

Active Physiotherapy Solutions operates as a dual-location physiotherapy and rehabilitation clinic network in Woodstock, Ontario. The core offering is Physiotherapy services, supplemented by Registered Massage Therapy (RMT), Personal Training, Vestibular and Vertigo Treatment, and Braces and Orthotics. Additional specialized services include sports injury rehabilitation, functional capability evaluation, work hardening programs, ergonomic services, acupuncture, concussion management, and pre-placement medical evaluations. The two clinic locations—Active Physiotherapy Solutions (Devonshire Ave) and Woodstock Physiotherapy (Princess Street)—share staff and services under unified management, with both locations offering the same suite of treatment options. An online store provides retail products. All services are part of the CBI Health Group network.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Core physiotherapy services addressing musculoskeletal and orthopedic conditions through hands-on techniques, exercise therapy, injury prevention, and patient education. Treats sports injuries, post-surgical rehabilitation, concussion management, vestibular rehabilitation, arthritis, and various acute and chronic conditions.
• Registered Massage Therapy (RMT)
• Personal Training
• Vestibular and Vertigo Treatment
• Braces and Orthotics
• Additional Physiotherapy Services

Quantifiable outcome

• Initial assessments typically last 1 hour to 1.5 hours with immediate treatment provided on first visit

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CBI Health GroupcoreStrategic or Co-development PartnerActive Physiotherapy Solutions and Woodstock Physiotherapy are part of the CBI Health Group, Canada's largest and most comprehensive healthcare network. This partnership provides organizational scale, centralized resources, shared booking infrastructure, and brand recognition while maintaining local community-focused care at the Woodstock locations.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Athlete's Care Sports Medicine Centres: Ontario-based sports medicine and physiotherapy clinic chain offering physiotherapy, massage therapy, orthotics, and sports injury rehabilitation. Highly comparable service mix and target patient population (athletes and active individuals) within the same Ontario geography.
• pt Health: National Canadian physiotherapy and rehabilitation clinic network (now part of Lifemark) operating hundreds of locations. Comparable in providing outpatient PT, WSIB/MVA claim handling, and multi-disciplinary rehab programs to a similar insured patient base.
• Cornerstone Physiotherapy: Ontario-based multi-location physiotherapy clinic offering outpatient PT, manual therapy, vestibular rehab, and sports injury services. Directly comparable in service scope and geographic proximity to Woodstock-area patients.
• Lifemark Health Group: Canada's largest outpatient physiotherapy and rehabilitation network, operating hundreds of clinics across the country. Directly comparable in offering outpatient PT, massage therapy, and specialty rehab programs to a similar patient base, with broader geographic scale than Active Physiotherapy Solutions.
• Myodetox: Canadian outpatient physiotherapy chain specializing in manual therapy and lifestyle-focused rehabilitation, with clinics concentrated in Ontario and other major Canadian cities. Competes directly for the same insured patient base with comparable service offerings.

Broad incumbents

• CBI Health Group: Parent organization of Active Physiotherapy Solutions and one of Canada's largest integrated healthcare networks. Operates physiotherapy clinics plus broader home health, occupational health, and physician services, making it a broad incumbent spanning the same outpatient PT category and adjacent services.
• Shoppers Drug Mart (Loblaw Health): Major Canadian pharmacy retailer with growing physiotherapy and wellness service offerings in select locations. Represents a broad incumbent entering the same outpatient rehab category through physical retail expansion.

Emerging players

• Massage Addict: Canada's largest Registered Massage Therapy clinic chain, with a growing footprint of over 100 locations. Comparable as an adjacent rehab/wellness provider competing for the same self-pay and insured patient base in Ontario communities.

Others

• GoodLife Fitness: Canada's largest fitness chain, increasingly offering physiotherapy, personal training, and recovery services inside fitness facilities. Represents an adjacent ecosystem participant encroaching on the same consumer base for rehab and wellness services.

Regional players

• Sunnybrook Health Sciences Centre: Large Ontario hospital network offering outpatient physiotherapy, vestibular rehabilitation, and concussion management programs. Comparable for specialty rehab services, particularly for complex cases referred from the Woodstock region into Toronto-area tertiary care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/active-physiotherapy-solutions-canada

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Active Physiotherapy Solutions