FOURDIGIT Inc.

What FOURDIGIT Inc. does

FOURDIGIT Inc. (株式会社フォーデジット) is a Japanese service design and digital design consultancy founded in July 2001 and headquartered in Minato-ku, Tokyo. The company provides a portfolio of professional services — including Business Design, Customer Experience Improvement, MVV (Mission, Vision, Values) Design, Employee Experience Design, Branding, and Design Ops — delivered to large Japanese enterprises and Japanese-affiliated companies operating across Southeast Asia. Its methodology centers on user-centered service design, drawing on a proprietary research base of 344K+ survey responses, 2,144+ user interviews, and 104M+ users engaged across past projects. FOURDIGIT's work has produced multiple award-winning client deliverables, notably the MyJCB App (JCB Co., Ltd.), which has won five international design awards including the German Design Award 2026, iF DESIGN AWARD 2025, and A' Design Award Gold.

The company operates through wholly-owned subsidiaries in Thailand (FOURDIGIT THAILAND), Vietnam (FOURDIGIT VIETNAM), and Malaysia (FOURDIGIT MALAYSIA, established August 2023), in addition to the Tokyo headquarters and the related group entity SHIFT BRAIN Inc. Named enterprise clients include JCB, Japan Post Bank, AEON Financial Service, NTT DOCOMO, NTT DATA, Japan Airlines, Hoshino Resorts, and AEON Vietnam, with engagement verticals concentrated in financial services, telecommunications, airlines, and hospitality.

FOURDIGIT's business model is professional-services driven: revenue is generated through project-based consulting fees, ongoing design operations retainers, and digital design/web production engagements, all priced on a quote basis with no public pricing. The firm reported consolidated group revenue of approximately ¥2.71 billion for FY2025 as of June 2025, with a total of 156 group employees including part-time staff as of September 2025. Go-to-market is exclusively direct enterprise field sales, with no channel partners, distributors, or self-service offerings. The company is privately held with no disclosed external equity backing; leadership is led by Representative Director and CEO Ryo Taguchi.

Name

FOURDIGIT Inc.

Legal name

株式会社フォーデジット

Website

https://4digit.jp

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

FOURDIGIT Inc. is a Japanese service design and digital design consultancy founded in 2001 that delivers user-centered design, branding, and design operations services to large enterprise clients across financial services, telecommunications, and hospitality in Japan and Southeast Asia.

Ownership category

akta.pro rank

Product category

Service Design Consulting

NAICS

Other Specialized Design Services (54149)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)

Keywords

• Service design consulting
• Digital experience design
• UX/UI design services
• Customer experience improvement
• Design ops services

Headquarters

HQ city

Minato-ku, Tokyo

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Design Services: Professional services revenue from digital design, web production, service design, and consulting engagements. Projects typically involve UX design, UI design, branding, and digital transformation consulting delivered through direct client engagements.
2. Service Design Consulting: Consulting engagements focused on customer experience improvement, employee experience design, and organizational design. Revenue derived from project-based consulting fees.
3. Design Operations Support: Ongoing design operations and continuous improvement services supporting business growth through sustained design capabilities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

FOURDIGIT Inc. is a service design and digital design consultancy that delivers professional services including business design, customer experience improvement, MVV design, employee experience design, branding, and design operations. Its teams conduct user research, develop UX/UI designs, build prototypes, and implement continuous improvement cycles for large enterprise clients across Japan and Southeast Asia.

Product overview

FOURDIGIT Inc. is a service design and digital design consultancy that offers a portfolio of professional services including Business Design, Customer Experience Improvement, MVV Design, Employee Experience Design, Branding, and Design Ops. Rather than a single unified software product, the company provides consulting and design services spanning from research and UX design to UI design, front-end development, website construction, digital marketing, and content production. The company operates across Japan and Southeast Asia (Thailand, Vietnam, Malaysia) with studios in Tokyo, Bangkok, Ho Chi Minh City, and Kuala Lumpur.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Design
• Customer Experience Improvement
• MVV Design
• Employee Experience Design
• Branding
• Design Ops
• Service Design (Digital Design and Web Production)

Quantifiable outcome

• JCB's MyJCB App achieved 15 million account registrations following redesign
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Chulalongkorn University (Thailand)coreOthers · 1 October 2025Service design education program adopted as credit course at Department of Library Science. Third university to adopt the program with 28 students participating.
• Assumption University of ThailandcoreOthers · 30 September 2025MOU partnership for service design education program. First program scheduled for December 2025. Aims to integrate academic learning with hands-on experience.
• Thai-Nichi Institute of Technology (TNI)coreOthers · 26 June 2025Service design education program partnership. FOURDIGIT provides practical workshop-based training to cultivate service design professionals in Thailand. Second Thai university to adopt the program with 15 students participating.
• Mount Inc.minorStrategic or Co-development PartnerCreative Direction and Art Direction partner for Hoshinoya brand website project. Collaborated on design language development and visual storytelling approach.
• BEES & HONEYminorStrategic or Co-development PartnerStrategic planning partner for Hoshinoya brand website project. Provided brand strategy consulting as part of the collaborative design team.
• Ito Research Institute Inc.minorStrategic or Co-development PartnerCopywriting partner for Hoshinoya brand website project. Contributed to content strategy and narrative development.
• amana inc.minorStrategic or Co-development PartnerVideo production partner for JAL corporate website project. Responsible for movie production and editing.
• JCB Co., Ltd.coreStrategic or Co-development PartnerLong-term collaboration since 2021 on MyJCB App service design and UI/UX development. Partnership encompasses service design, UI/UX design, and establishment of continuous improvement processes. MyJCB App has won 5 major international design awards under this collaboration.
• King Mongkut's University of Technology Thonburi (KMUTT)coreOthersInitial university partnership for service design education program in Thailand. Successfully established the program before expansion to other institutions.
• Tokuyama College (徳山工業高等専門学校)coreOthersMOU partnership for service design education program in Japan. Provides service design education curriculum to students.
• The Association for Overseas Technical Cooperation and Sustainable Partnerships (AOTS)minorStrategic or Co-development PartnerAOTS Thailand office facilitated connection for service design education program expansion. Provides recognition for educational initiatives.
• Shiftbrain Inc. (株式会社シフトブレイン)coreOthersRelated company within the FOURDIGIT Group network. Listed as a related/affiliated company.

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• IDEO: Global service design and innovation consultancy serving large enterprises on CX, digital transformation, and brand experience. The closest functional peer to FOURDIGIT, operating at a much larger scale with a more diversified global client mix.
• Fjord (Accenture Song): Service design and experience design arm of Accenture Song, focused on CX transformation for large enterprises. Comparable in methodology, target customers (financial services, telecom), and ability to bundle with broader consulting.
• Designit (Wipro): Global experience and service design consultancy (now part of Wipro). Comparable offering spanning service design, digital products, and branding, with similar enterprise customer base and methodology.
• Ustwo: Independent digital product and experience design studio with studios in London, New York, and Asia. Comparable in service design, digital product, and app design work for large enterprise and fintech clients.
• frog (Capgemini Engineering): Design and engineering consultancy operating within Capgemini, serving large enterprises on service design, digital products, and brand experience. Directly comparable in offering, customer type, and design-thinking methodology.
• Method Design: Global experience-driven design consultancy delivering CX, service design, and digital product work. Direct peer in methodology, customer profile (large financial and tech enterprises), and project-based delivery.

Broad incumbents

• AKQA (WPP): Global design and innovation network within WPP, offering service design, CX, and digital product work as part of a wider creative and media portfolio. Overlaps with FOURDIGIT on enterprise digital and experience design engagements.
• Hakuhodo: Japan's second-largest advertising and creative network, increasingly offering experience design and digital transformation services to large Japanese enterprises. A key domestic competitor for premium service design mandates.
• Dentsu: Largest Japanese advertising and services group, expanding into CX, digital transformation, and experience design. Competes with FOURDIGIT for large Japanese enterprise digital and design mandates, though design is a smaller part of its portfolio.
• Recruit Holdings: Japan-headquartered diversified services and technology group with adjacent offerings in HR, marketing, and digital transformation. A broad Japanese incumbent whose service design and digital capabilities occasionally compete with FOURDIGIT for large enterprise CX programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E3%83%95%E3%82%A9%E3%83%BC%E3%83%87%E3%82%B8%E3%83%83%E3%83%88

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FOURDIGIT Inc.