What Integrity Home Contracting does

Integrity Home Contracting, doing business as Integrity Design + Build, is a privately-held, founder-owned residential design-build remodeling contractor founded in 2006 by John Struckmann and headquartered at 677 Berkmar Circle in Charlottesville, Virginia. The firm employs approximately 15 staff and serves individual homeowners across Central Virginia, including Charlottesville, Ivy, Lake Monticello, Pantops, and Albemarle County. The company positions itself as a single accountable provider managing design, drawings, material selection, and construction under one roof, explicitly contrasting with the fragmented multiple-contractor model common in residential remodeling.

The service portfolio spans kitchen remodeling, high-end kitchen design, bathroom remodeling, basement finishing, home additions, deck construction, whole-home remodeling, new-home construction, and integrated design-build project management. For whole-home projects the firm offers a personalized online portal for real-time progress tracking. The company holds preferred-contractor or Pro-tier status with material manufacturers including James Hardie (siding), Trex (Pro Gold decking), Pella (windows and doors), and GAF (roofing), alongside professional credentials from the National Association of the Remodeling Industry (Certified Remodeler), the Better Business Bureau, and the EPA Lead-Safe Certified program, as well as customer-recognition awards including Angie's List Super Service Award and a 5-star aggregate review rating.

Revenue is generated entirely through project-based, one-time contracts with no recurring or subscription component; pricing is set through custom post-consultation quotes rather than published rate cards. Distribution is exclusively direct-to-consumer via website inquiry, phone consultation, and in-person meetings at customer homes and the company office, with supplementary lead-generation presence on Houzz Pro and Angie's List. The customer base consists entirely of individual residential homeowners; the firm reports 500+ completed projects across its 20+ year operating history and stands behind its work with a 15-year structural warranty. There is no indication of institutional investment, external funding rounds, parent company affiliation, any software or technology revenue stream, or any disclosed mergers, acquisitions, or restructuring events, and ownership has remained with the founder since inception.

Name

Integrity Home Contracting

Legal name

Integrity Design + Build

Website

https://123ihc.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Integrity Home Contracting, operating as Integrity Design + Build, is a 15-employee, founder-owned design-build residential remodeling contractor founded in 2006 in Charlottesville, Virginia, serving Central Virginia homeowners with kitchen, bathroom, basement, addition, deck, whole-home, and new-home projects under a direct-to-consumer, project-based model.

Ownership category

akta.pro rank

Product category

Residential Design-Build Remodeling & Construction Services

NAICS

Residential Remodelers (236118), New Housing For-Sale Builders (236117)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)

akta.pro secondary industries

Custom Home Building (IMAFABAC), Residential General Contracting (New Build) (IMAFAAAB)

Keywords

• Residential remodeling services
• Design-build construction
• Home renovation contractor
• Kitchen and bathroom remodeling
• Custom home building

Headquarters

HQ city

Charlottesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Home Remodeling and Construction Services: Project-based revenue from residential remodeling and construction services including kitchen remodeling, bathroom remodeling, basement remodeling, home additions, deck building, whole home remodeling, and new home building. Revenue is generated through one-time project fees rather than recurring contracts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Integrity Home Contracting is a residential design-build remodeling contractor serving homeowners in Central Virginia. The company manages the full project lifecycle for kitchens, bathrooms, basements, home additions, decks, whole-home renovations, and new home construction, handling architectural design, drawings, material selections, and construction under a single contract. Customers engage via direct consultation (phone and website) and receive a 15-year structural warranty on completed work.

Product overview

Integrity Home Contracting operates as a single unified design-build remodeling service under the Integrity Design + Build brand. The company offers a comprehensive portfolio of residential construction and renovation services including Kitchen Remodeling, High-End Kitchens, Bathroom Remodeling, Basement Remodeling, Home Additions, Deck Building, Whole Home Remodeling, New Home Building, and Design-Build Remodeling. All services are delivered through a design-build model where the company manages the full process from design through construction, handling drawings, material selections, and project coordination. The portfolio includes both specialized services (kitchens, bathrooms, decks) and comprehensive offerings (whole home remodeling, new home building) that work together as an integrated service offering rather than discrete modular products.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen Remodeling Residential kitchen renovation service delivering refreshed, fully functional kitchens built with quality materials for homeowners who host family gatherings. Includes design, drawings, material selections, and construction under a single contract.
• High-End Kitchens Custom premium kitchen design service for homeowners seeking high-end entertaining spaces with lasting, premium components tailored to lifestyle.
• Bathroom Remodeling Residential bathroom renovation service emphasizing proper waterproofing, premium setting materials, and stress-free installation for lasting results.
• Basement Remodeling Transformation of unfinished basements into fully custom living spaces built according to client specifications, delivered as a single design-build project.
• Home Additions Construction of additional usable square footage designed to integrate seamlessly with the home's existing rooflines and structure.
• Deck Building Complete outdoor deck construction service using weather-resistant materials engineered to handle Virginia's demanding climate conditions.
• Whole Home Remodeling Full-house renovation service offering homeowners real-time project tracking through a personalized online portal across every phase of the remodel.
• New Home Building Custom home construction from the ground up, encompassing land evaluation, architectural design, construction, and interior finishes delivered under one contract.
• Design-Build Remodeling Integrated design and construction service in which the firm handles architectural design, drawings, material selections, and build coordination as a single accountable package.

Quantifiable outcome

• 500+ projects completed
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• James HardieminorStrategic or Co-development PartnerPreferred contractor in the James Hardie contractor network, specializing in fiber cement siding installations with access to premium exterior cladding products.
• TrexminorStrategic or Co-development PartnerPro Gold level status with Trex, a leading composite decking manufacturer, indicating high-volume installations and specialized expertise.
• Houzz ProminorChannel Partner/ Reseller/ DistributorDigital platform partner for contractor profile, project portfolio showcase, and lead generation through the Houzz marketplace.
• Angie's ListminorChannel Partner/ Reseller/ DistributorPlatform partner for customer reviews, service provider verification, and lead discovery through the Angie's List marketplace.
• National Association of the Remodeling Industry (NARI)minorOthersProfessional industry association membership providing certification, training resources, and industry standards for remodeling professionals.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Regional players

• Jacksonbuilt Homes and Renovations: Mid-Atlantic residential remodeling and custom home builder offering design-build services to homeowners. Comparable product mix (remodeling + new construction) and similar premium positioning, though typically serving different sub-markets within the Southeast.
• Sun Design Remodeling Specialists: Northern Virginia design-build remodeling firm specializing in kitchen, bath, basement, and home additions with a customer-coordination-focused process. Highly comparable in service portfolio and design-build model, though operating primarily in the DC metro rather than Central Virginia.

Others

• James Hardie Contractor Network (preferred contractors): Preferred-contractor partner network distributing fiber-cement siding and related products. Comparable only as an ecosystem participant—supplier-channel relationship that funnels premium product access and lead flow to Integrity.
• NARI (National Association of the Remodeling Industry): Industry trade association of which Integrity Home Contracting is a member. Indirectly comparable as an ecosystem/standards body that defines and supports the remodeling industry's certifications and best practices Integrity relies on.

Direct peers

• Reichelt Construction & Remodeling: Regional residential design-build and custom home contractor serving Central Virginia. Closest direct comparable in geography (Charlottesville area), service mix, and customer demographic, making it the primary head-to-head competitor for Integrity's market.
• Foster Remodeling Solutions: Northern Virginia-based design-build remodeling firm offering kitchen, bath, and whole-home renovations to homeowners in the DC metro area. Directly comparable in service mix, design-build model, and affluent-suburban customer profile, though operating in a larger and more competitive metro geography than Integrity's Central Virginia footprint.
• Bowa Group: McLean, Virginia-based design-build remodeling and custom home firm serving affluent homeowners in the DC metro region. Comparable in integrated design-build model, custom home construction, and premium-project positioning; competes in the broader Mid-Atlantic high-end remodeling market that borders Integrity's geography.
• Compass Remodeling: Virginia-based residential design-build remodeler offering kitchen, bathroom, and whole-home renovations. Comparable in design-build methodology and direct-to-homeowner sales motion within the same regional market.

Broad incumbents

• Power Home Remodeling: Large national exterior and remodeling firm operating across multiple U.S. regions with high-volume direct-to-consumer marketing. Comparable in residential remodeling service offering and homeowner customer base, but with significantly more scale and broader geographic reach than Integrity's local presence.
• Kitchen Tune-Up: National kitchen and bathroom remodeling franchise with local owner-operators. Comparable in residential kitchen/bath focus and direct-to-homeowner sales, though more standardized and franchise-driven versus Integrity's custom design-build offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/integrity-home-contracting

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Integrity Home Contracting