Kitchen Tune-Up Franchise System

What Kitchen Tune-Up Franchise System does

Kitchen Tune-Up Franchise System is a US-headquartered franchisor of kitchen and bathroom remodeling services, founded in 1988 in Aberdeen, South Dakota by David and Cindy Haglund. The company operates a five-tier service offering — The Original Tune-Up (1-day wood restoration), Cabinet Painting, Cabinet Redooring, Cabinet Refacing, and Custom Cabinets — supplemented by countertops, organizers, outdoor kitchens, and recurring maintenance services (Granite Tune-Ups and the Upkeep Pro annual program). The system serves a primarily residential customer base anchored in 50+ homeowners, couples, and women seeking affordable kitchen updates, with average cabinet refacing project values exceeding $18,000 at 59% gross profit margin.

The franchise operates through a proprietary operating system that integrates CRM, project management, proposals, payments, workflow, team calendars, email campaigns, two-way texting, and QuickBooks. Two AI-enabled capabilities sit on top of this stack: a generative AI Design Tool for pre-sale visualization available across all locations, and the SalesAsk NLP conversation intelligence platform deployed at 30 franchise locations that has analyzed over 250,000 sales conversations and provides real-time AI coaching via 'Coach Dean.'

Kitchen Tune-Up generates revenue through initial franchise fees ($79,950), ongoing royalties, and territorial support; franchisees pay $121,930–$198,850 total investment with $80,000 required liquid capital, and the company offers up to $48,000 in in-house financing plus SBA and 401(k) rollover options. Go-to-market is direct-to-consumer via free in-home consultations, an AI design tool, multi-channel marketing (digital, direct mail, paid social, home shows, referral partners), and a network of 270+ independently owned franchise locations across the US and Canada (70% home-based, 30% retail/showroom). Since 2021 the brand has been owned by Home Franchise Concepts, itself a subsidiary of $24.7B JM Family Enterprises, with sister brands including Bath Tune-Up, Budget Blinds, The Tailored Closet, PremierGarage, and Concrete Craft.

Name

Kitchen Tune-Up Franchise System

Legal name

Kitchen Tune-Up, Inc.

Website

https://kitchentuneup.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Kitchen Tune-Up is a US-headquartered franchisor founded in 1988 that operates 270+ independently owned franchise locations across the US and Canada, offering five core kitchen remodeling services — from 1-day wood restoration to custom cabinetry — primarily to 50+ residential homeowners, couples, and women seeking affordable kitchen updates.

Ownership category

akta.pro rank

Product category

Kitchen Remodeling Services

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (337110), Wood Kitchen Cabinet and Countertop Manufacturing (33711), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)

SIC

Wholesale-Furniture & Home Furnishings (5020), Wholesale-Hardware (5072)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

akta.pro secondary industries

Cabinet Installation (New & Replacement) (HSAPAIAC), Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

Keywords

• Kitchen remodeling services
• Cabinet refacing
• Home improvement franchise
• Cabinet refinishing
• Bathroom remodeling

Headquarters

HQ city

Aberdeen

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Franchise Fees and Royalties: Revenue generated from initial franchise fees ($79,950), ongoing royalty payments, and franchise support services. Franchisees pay recurring fees for brand usage, operational support, training, and access to proprietary systems.
2. Kitchen Remodeling Services: Five core service revenue streams: Original Tune-Up (1-day wood restoration), Cabinet Painting, Cabinet Redooring, Cabinet Refacing, and Custom Cabinets. Average cabinet refacing project exceeds $18,000 with 59% gross profit margin.
3. Additional Services and Products: Countertops (laminate, solid surface, granite, quartz), backsplashes, flooring options, cabinet organization systems, and Granite Tune-Ups for ongoing maintenance and care.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Kitchen Tune-Up Franchise System licenses its brand and operating system to franchisees who deliver kitchen remodeling services to homeowners. The franchise offers five core services: The Original Tune-Up (1-day wood restoration), Cabinet Redooring, Cabinet Painting, Cabinet Refacing, and Custom Cabinets, along with add-ons like countertops, accessories, outdoor kitchens, and Granite Tune-Ups. Revenue is generated through initial franchise fees ($79,950), ongoing royalties, and from franchisees' service revenue averaging over $18,000 per cabinet refacing project with 59% gross margins.

Product overview

Kitchen Tune-Up is a kitchen remodeling franchise offering five core services: The Original Tune-Up (1-day wood restoration), Cabinet Redooring, Cabinet Painting, Cabinet Refacing, and Custom Cabinets. These services range from quick refreshes to complete renovations and are offered through a network of over 270 independently owned franchise locations. The company also provides add-on services including Countertops, Accessories & Organizers, Outdoor Kitchens, Granite Tune-Ups, and an AI Design Tool for virtual kitchen visualization. The brand operates on a franchise model where individual owners operate their territories with support from the corporate Home Office.

Differentiator

Problem solved

Functional benefit

Products and services

• The Original Tune-Up A signature 1-day wood restoration service that reconditions wood cabinets by removing built-up grime and grease, touching up color and finish, and rejuvenating dried-out wood to bring cabinets back to like-new condition. Targeted at homeowners seeking an affordable, quick kitchen refresh.
• Cabinet Redooring Replaces cabinet doors and drawer fronts while keeping existing cabinet boxes in place, delivering a refreshed kitchen look in 1-2 days. Targeted at homeowners seeking a mid-tier kitchen update.
• Cabinet Painting Professional painting service providing a fast, affordable kitchen refresh without the cost of a full remodel. Targeted at homeowners seeking a budget-friendly cabinet transformation.
• Cabinet Refacing Complete cabinet renewal replacing doors, drawer fronts, and applying new wood or 3D laminate veneer (RTF) to cabinet box face frames and exposed ends. Average project exceeds $18,000 with 59% gross profit margin. Targeted at homeowners seeking a full cabinet face-lift without full replacement.
• Custom Cabinets New custom cabinetry from design through installation, offering the largest selection of wood species, stain colors, and door styles for complete kitchen transformations. Targeted at homeowners seeking premium full-kitchen remodels.
• Countertops Various countertop options including laminate, solid surface, granite, quartz, stainless steel, and butcher block to match any style, design, and budget. Offered as a complementary add-on alongside cabinet services.
• Accessories & Organizers Kitchen organization solutions including pull-out shelves, spice racks, Lazy Susans, drawer dividers, and other accessories to enhance kitchen functionality. Offered as add-ons to cabinet projects.
• Outdoor Kitchens Outdoor kitchen design and installation services for exterior cooking and entertaining spaces. Targeted at homeowners seeking to extend their living space outdoors.
• Granite Tune-Ups Maintenance service for natural stone countertops to protect and preserve the customer's investment. Designed to drive recurring revenue from past customers.
• Upkeep Pro Recurring revenue annual service program for cabinetry maintenance and upkeep. Targeted at past customers who want to preserve their kitchen investment.
• Kitchen Tune-Up Franchise Opportunity A turnkey franchise offering with initial fee of $79,950 and total investment of $121,930 to $198,850. Provides franchisees with brand rights, training, operating system access, product samples, marketing materials, starter inventory, and exclusive territories averaging 260,000 population and minimum 41,000 single-family homes. Available financing includes up to $48,000 in-house financing, SBA loans, 401(k) rollovers, and a 15% veteran discount on the territory fee.

Quantifiable outcome

• New hire onboarding reduced from 6-8 weeks to approximately 3 weeks with SalesAsk implementation
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Home Franchise ConceptscoreStrategic or Co-development Partner · 1 January 2021Kitchen Tune-Up is part of the Home Franchise Concepts family of home service brands. Home Franchise Concepts is a subsidiary of JM Family Enterprises, a $24.7B privately held company providing stability, leadership, and business opportunities. Kitchen Tune-Up joined Home Franchise Concepts in 2021 along with sister brand Bath Tune-Up.
• Bath Tune-UpminorStrategic or Co-development PartnerSister brand under Home Franchise Concepts focused on bathroom transformations. Both Kitchen Tune-Up and Bath Tune-Up joined the Home Franchise Concepts family in 2021. Brands share leadership under brand president.
• Budget BlindsminorStrategic or Co-development PartnerSister brand under Home Franchise Concepts - the largest window coverings franchise in North America with nearly 1,500 franchise territories. Part of the family of home service brands.

Scale indicators11 records

Recent moves8 records

Expansion highlights7 records

Broad incumbents

• Lowe's Installation Services: Big-box incumbent providing kitchen and bath installation through Measure, Design, and Install programs; overlaps on customer base and project scope with Kitchen Tune-Up's offerings.
• Home Depot Home Services: Big-box incumbent offering kitchen design and installation services through in-store showrooms and installed-sales programs; competes on price, financing scale, and brand trust.

Emerging players

• Closets by Design: Direct-to-consumer home organization franchise with overlapping 50+ homeowner customer profile and similar in-home consultation sales motion as Kitchen Tune-Up.

Direct peers

• N-Hance Wood Refinishing: Wood cabinet and floor refinishing franchise using proprietary processes to restore existing cabinetry; directly competes with Kitchen Tune-Up's Original Tune-Up and Cabinet Painting offerings.
• Kitchen Solvers: Kitchen remodeling franchise specializing in cabinet refacing and custom cabinetry; competes head-to-head with Kitchen Tune-Up's Refacing and Custom Cabinets services through a similar franchise distribution model.
• Budget Blinds: Sister HFC brand and the largest window-coverings franchise in North America (~1,500 territories); shares cross-selling and operational synergies with Kitchen Tune-Up under HFC ownership.
• Bath Tune-Up: Sister brand under Home Franchise Concepts focused on bathroom transformations; offers a directly analogous franchise model, target customer (50+ homeowners), and service-line structure as Kitchen Tune-Up.
• DreamMaker Bath & Kitchen: Franchise system offering full kitchen and bath design-build remodeling, targeting a similar residential customer segment with locally owned franchise locations.
• The Tailored Closet: Sister HFC brand offering custom closet and storage solutions; shares the franchise infrastructure, lead generation systems, and customer overlap with Kitchen Tune-Up's homeowner base.
• Re-Bath: Established bath and kitchen remodeling franchise with similar 1-day-to-completion positioning, direct-to-consumer in-home consultations, and franchise-driven national footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCD5S3Upl_ACJYLoBp6vTSYg
• LinkedInlinkedin.com/company/kitchen-tune-up-franchise-system
• Xx.com/kitchentuneup
• Facebookfacebook.com/kitchentuneup

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kitchen Tune-Up Franchise System