COOPER FITNESS CENTER

What COOPER FITNESS CENTER does

Cooper Fitness Center is a private, membership-based athletic club operating from a 56,000+ square foot indoor facility on 30 acres of outdoor grounds at 12100 Preston Road in Dallas, Texas. Founded in 1984 and operating under the Cooper Aerobics brand, the club offers cardio and strength equipment, indoor and outdoor tracks, two outdoor pools, five studios, and approximately 120 weekly group exercise classes spanning strength, cardio, cycle, and mind/body disciplines. It also delivers sports coaching in tennis, pickleball, swimming, and martial arts, along with personal training, small group training, specialized programs (Pilates, Female Focus, Active with Arthritis, Muscle Activation Techniques), and year-round youth programming including camps, swim lessons, and junior tennis. The facility is staffed by 28+ professional trainers with advanced degrees and certifications.

The broader Cooper Aerobics ecosystem surrounding the fitness center encompasses Cooper Clinic (preventive exams, executive health, dermatology, and nutrition services including GLP-1 support), Cooper Spa (massages, body care, facials), Cooper Hotel (on-site accommodations and event venues), Cooper Complete (a registered nutritional supplements line), and Cooper Wellness Strategies (corporate wellness consulting, CooperFit research-based program, and Cooper Tracks wellness tracking). Members access value-added layers including a dedicated Member App, Heart Rate Tracking, Cooper Quest rewards, My Cooper Rewards, and IHRSA Passport reciprocal club access, with on-site amenities Cedars Woodfire Grill restaurant and The Coop retail boutique.

Commercially, the company runs a direct-to-consumer subscription model with individually negotiated, non-public monthly membership fees; revenue, unit economics, and employee count for the wider umbrella are not publicly disclosed, with only 43 employees attributed to Cooper Fitness Center specifically. The GTM motion is local and inbound, leveraging the company website, a Health Tips Blog, the Cooperized email newsletter, broad social media presence (Pinterest, LinkedIn, YouTube, Instagram, X, Facebook), virtual facility tours, and member testimonials. Distribution is single-location in Dallas with no disclosed geographic expansion, M&A, or external funding.

Name

COOPER FITNESS CENTER

Legal name

Cooper Aerobics

Website

https://cooperfitnesscenter.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Cooper Fitness Center is a private Dallas athletic club operating a 56,000+ sq ft facility on 30 acres of grounds under the Cooper Aerobics brand, serving individual and family members with fitness equipment, 120 weekly group classes, personal training, sports coaching, and youth programs since 1984.

Ownership category

akta.pro rank

Product category

Fitness Centers and Health Clubs

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels & Motels (7011)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industries

Small-Group Personal Training (Semi-Private) (HSADAAAN), Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming) (MPAKAJAH)

Keywords

• Fitness center
• Athletic club
• Personal training
• Group exercise
• Wellness programs

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: The primary revenue stream is membership fees from individuals and families accessing the 56,000+ square foot fitness facility, 30 acres of outdoor grounds, group exercise classes, personal training, sports coaching, and amenities including spa and dining.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Cooper Fitness Center is a membership-based athletic club in Dallas, Texas offering access to a 56,000+ square foot indoor facility and 30 acres of outdoor grounds. Members receive access to cardio and strength equipment, indoor/outdoor tracks, two outdoor pools, five studios, 120+ weekly group exercise classes, personal training, sports coaching (tennis, pickleball, swimming, martial arts), and youth programming, alongside spa, dining, and retail amenities.

Product overview

Cooper Fitness Center is a comprehensive health and wellness platform offering a multi-module ecosystem centered around its flagship 56,000+ square foot athletic club in Dallas, Texas. The core offering is the Cooper Fitness Center, which provides state-of-the-art fitness facilities and equipment. This core is augmented by integrated service modules including Cooper Clinic (preventive medical exams and dermatology), Cooper Spa (relaxation and wellness treatments), Cooper Hotel (on-site accommodations), Cooper Complete (nutritional supplements), Cooper Wellness Strategies (corporate consulting), CooperFit (research-based fitness programming), and Cooper Tracks (wellness tracking). The platform also offers specialized programming including Group Exercise (120+ weekly classes), Personal Training, Sports Coaching, Youth Activities, Nutrition Services, and member benefits such as Cooper Quest rewards, My Cooper Rewards loyalty, a Member App, Heart Rate Tracking, and IHRSA global gym access. On-site amenities include Cedars Woodfire Grill restaurant and The Coop retail boutique. The ecosystem spans fitness, medical, hospitality, retail, and corporate wellness services under the unified Cooper Aerobics brand with over 50 years of health expertise.

Differentiator

Problem solved

Functional benefit

Brands

• Cooper Clinic: Medical clinic offering preventive exams, executive health, dermatology, nutrition services
• Cooper Spa
• Cooper Hotel
• Cooper Complete
• Cooper Wellness Strategies

Products and services

• Cooper Fitness Center Membership
• Cooper Clinic
• Cooper Clinic Platinum 24/7 Care
• Cooper Spa
• Cooper Hotel
• Cooper Complete Nutritional Supplements
• Cooper Wellness Strategies
• CooperFit
• Group Exercise Classes
• Personal Training
• Small Group Training
• Sports Coaching Programs
• Youth Activities
• Nutrition Services
• Cooper Tracks
• Cedars Woodfire Grill
• The Coop

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• YMCA of Metropolitan Dallas: Non-profit community fitness operator serving the same Dallas metro with multiple locations, group exercise, sports coaching, and youth programming. Provides the closest direct local-market competitor to Cooper Fitness Center.
• Onelife Fitness: Premium multi-service athletic club operator concentrated in the Mid-Atlantic and Southeast U.S. Closely matches Cooper Fitness Center's full-service model (fitness, spa, group classes, family programming) and could be a rollup or franchise partner.

Direct peers

• Equinox: Premium athletic club operator offering high-end fitness facilities, group classes, personal training, and spa services. Comparable to Cooper on the premium positioning, programming breadth, and luxury amenity set (spa, dining, retail).
• Life Time Fitness: Operates a national network of large-format athletic clubs with premium amenities, group fitness, spa, dining, and family programming. Highly comparable to Cooper Fitness Center's comprehensive full-service model, scaled across many U.S. metros.
• Canyon Ranch: Destination wellness resort combining fitness, spa, medical, and nutrition services under an integrated brand. Closely comparable to Cooper Aerobics' full-service medical-fitness-spa-hotel ecosystem.

Broad incumbents

• 24 Hour Fitness: National mid-market membership fitness chain with group classes, personal training, and sports facilities. Comparable to Cooper on subscription-based fitness delivery but at lower price points and broader geographic scale.
• Miraval Resorts: Wellness-focused resort brand offering fitness, spa, nutrition, and medical programming. Comparable to Cooper's wellness-plus-medical integrated positioning, though operating at destination-resort scale rather than urban single-club scale.

Emerging players

• EXOS: Corporate wellness and performance coaching provider offering fitness programming, wellness strategies, and facility management for organizations. Compares directly to Cooper Wellness Strategies' CooperFit and Cooper Tracks offerings.
• Life Time Work: Coworking and wellness hybrid concept inside Life Time Fitness clubs. Comparable to Cooper's combined hotel, conference, and workspace-adjacent offerings on the Cooper Aerobics campus.
• Rumble Boxing: Boutique group fitness concept offering coached boxing-based classes. Represents the boutique fitness competitive pressure bearing on Cooper's traditional full-service club model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CooperAerobics
• YouTubeyoutube.com/user/CooperAerobics
• Facebookfacebook.com/CooperAerobics
• LinkedInlinkedin.com/company/cooper-fitness-center
• Instagraminstagram.com/cooperaerobics
• Pinterestpinterest.com/cooperaerobics

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COOPER FITNESS CENTER