BabythuisZorg

What BabythuisZorg does

BabythuisZorg is a Dutch family support service that provides temporary in-home care to families with children up to approximately one year old who are temporarily unable to care for their child independently due to social, physical, or psychological circumstances. Founded in 2019 by Kraamzorg Het Groene Kruis and Isis Kraamzorg, the service fills the gap between standard maternity care (which ends after a maximum of 10 days post-birth in the Netherlands) and longer-term social support services. The service is delivered by specialized maternity nurses trained in supporting vulnerable parents during the first year of life, and can be deployed for several hours per day, multiple days per week, or as 24/7 care. It operates across four pillars: supplementing parenting, restoring self-sufficiency, bridging care until specialized services become available, and connecting medical and social domains into a single family plan.

The business is structured as a franchise model in which BabythuisZorg Nederland owns the brand, concept, and franchise agreements, while independent kraamzorg (maternity care) organizations deliver the service in their respective regions under franchise agreements. The franchise network comprises 15+ partners, including Kraamzorg Het Groene Kruis, Isis Kraamzorg, Cicogna Kraamzorg, De Waarden Groep, Kraamzorg het Kraamnest, Kraamzorg Monique Boer, Dé Provinciale Kraamzorg, Lunavi Kraamzorg, Kraamzorg Zuid-Gelderland, RST Zorgverleners, Kraamzorg VDA, De Zorgboog, Welkom Kraamzorg, De Acht Zaligheden, Zorgmed Kraamzorg, and Mediplan Kraamzorg. Coverage extends to more than 80% of Dutch municipalities with a stated goal of nationwide reach.

There is no proprietary technology platform; BabythuisZorg is a service rather than a software business. Revenue is generated indirectly through municipal government funding under the Jeugdwet (Youth Act) and Wmo (Social Support Act), with municipalities approving indications for care and funding the service based on local policy decisions. Pricing is not publicly disclosed. Customers are Dutch municipalities (the funding/commissioning entities), while end users are vulnerable families with infants referred by healthcare professionals, psychologists, social workers, and youth healthcare providers. Marketing is institutional, focused on municipalities, referrers, and franchise partners rather than consumer-facing acquisition.

Name

BabythuisZorg

Legal name

BabythuisZorg

Website

https://babythuiszorg.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

BabythuisZorg is a Dutch franchise-based family support service, founded in 2019, that provides temporary in-home care to vulnerable families with infants up to one year old through 15+ franchise partners across more than 80% of Dutch municipalities, funded by municipalities under the Jeugdwet and Wmo.

Ownership category

akta.pro rank

Product category

Maternity and postnatal family support services

NAICS

Child and Youth Services (62411), Child Care Services (62441)

SIC

Services-Child Day Care Services (8351), Services-Social Services (8300)

akta.pro primary industry

Postpartum Family Helper (Non-Medical) (HSAAAGAJ)

akta.pro secondary industry

Newborn/Infant Mother’s Helper Support (HSAAAGAB)

Keywords

• Family support services
• Postnatal care services
• Maternity care
• Early childhood intervention
• Social care services

Headquarters

HQ city

Assen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Municipal Government Funding: BabythuisZorg is financed through municipalities under the Jeugdwet (Youth Act), Wmo (Social Support Act), or preventive provisions. Municipalities approve indications for care and fund the service based on local government decisions. The financing method varies per municipality.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

BabythuisZorg provides temporary in-home family support for households with infants up to approximately one year of age who are not yet self-sufficient due to social, physical, or psychological challenges. Trained maternity nurses deliver practical help with newborn care, strengthen parenting skills, support parent-child bonding, and act as a bridge between maternity care and longer-term social support. The service is commissioned by Dutch municipalities under the Jeugdwet and Wmo and delivered through a national franchise network of independent kraamzorg organizations.

Product overview

BabythuisZorg is a single, unified family support service rather than a platform-plus-modules architecture. The service provides temporary in-home support to families with infants up to one year old who are temporarily not self-sufficient. The product operates on four pillars: (1) supplementing parenting when parents cannot do it themselves temporarily, (2) supporting parents to develop their own strengths and regain self-sufficiency, (3) bridging care while needed specialized support is not yet available, and (4) connecting the medical and social domains to create a unified family plan. The service can be deployed for several hours per day, multiple days per week, or as 24/7 care when necessary, and is financed through Dutch municipal funding (Jeugdwet/Wmo).

Differentiator

Problem solved

Functional benefit

Products and services

• BabythuisZorg family support service Temporary in-home family support service for families with infants up to approximately one year of age who are temporarily not self-sufficient due to social, physical, or psychological challenges. Delivered by trained maternity nurses and includes practical help with newborn care, parenting support, parent-child bonding assistance, and a bridging role between maternity care and longer-term social support. Available 7 days a week with optional 24/7 care and deployable within 24 hours.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and flagship.

• Cicogna KraamzorgcoreChannel Partner/ Reseller/ Distributor · 10 July 2024Cicogna Kraamzorg signed a franchise agreement on July 10, 2024 to offer BabythuisZorg in all municipalities in Zuid-Limburg. This partnership represents a significant step toward nationwide rollout of BabythuisZorg services.
• Welkom KraamzorgcoreChannel Partner/ Reseller/ Distributor · 20 December 2023Welkom Kraamzorg signed a franchise agreement on December 20, 2023 to offer BabythuisZorg in municipalities including Bernheze, Boekel, Boxtel, Maashorst, Oss, and Sint-Michielsgestel in Noord-Oost Brabant.
• De ZorgboogcoreChannel Partner/ Reseller/ Distributor · 12 July 2023De Zorgboog signed a franchise agreement on July 12, 2023 to offer BabythuisZorg in municipalities Helmond, Laarbeek, Deurne, and Gemert-Bakel. The organization serves all generations and sees BabythuisZorg as a valuable addition to their service offerings.
• Kraamzorg VDAcoreChannel Partner/ Reseller/ Distributor · 11 January 2023Kraamzorg VDA (along with De Acht Zaligheden, Zorgmed Kraamzorg, and Mediplan Kraamzorg) signed franchise agreements on January 11, 2023 to offer BabythuisZorg in the Eindhoven region and surrounding areas.
• RST ZorgverlenerscoreChannel Partner/ Reseller/ Distributor · 30 November 2022RST Zorgverleners signed a franchise agreement on November 30, 2022 to offer BabythuisZorg in municipalities including Apeldoorn, Barneveld, Ede, Ermelo, Nijkerk, and Putten. RST sees BabythuisZorg as valuable complementary support for families needing extra assistance after the maternity period.
• Kraamzorg Zuid-GelderlandcoreChannel Partner/ Reseller/ Distributor · 28 April 2022Kraamzorg Zuid-Gelderland became a partner on May 1, 2022, adding ten municipalities to the BabythuisZorg service area. The organization focuses on maternity care before, during, and after the maternity period.
• Feel gezinsondersteuningcoreStrategic or Co-development Partner · 1 May 2021Feel gezinsondersteuning signed a cooperation agreement on May 1, 2021. Feel provides pedagogical expertise for complex family situations and plays a role in the advanced training offered to BabythuisZorg employees. This is a first step in creating an expert team around BabythuisZorg, part of the development toward 1 family, 1 plan.
• Kraamzorg Het Groene Kruis and Isis KraamzorgflagshipChannel Partner/ Reseller/ Distributor · 1 May 2019Kraamzorg Het Groene Kruis and Isis Kraamzorg are the founding franchise partners who launched BabythuisZorg in May 2019 in Groningen, Friesland, and Drenthe. They continue to deliver services in these northern provinces and are the primary originators of the BabythuisZorg concept.
• De Waarden GroepcoreChannel Partner/ Reseller/ DistributorDe Waarden Groep offers BabythuisZorg in Almere and various municipalities in Gelderland, Noord-Brabant, Utrecht, and Zuid-Holland.
• Kraamzorg het KraamnestcoreChannel Partner/ Reseller/ DistributorKraamzorg het Kraamnest offers BabythuisZorg in Gelderland province including Arnhem, Brummen, Doesburg, Doetinchem, Druten, Duiven, Lingewaard, Montferland, Nijmegen, Overbetuwe, Renkum, Rheden, Rozendaal, Westervoort, Zevenaar, and Zutphen.
• Kraamzorg Monique BoercoreChannel Partner/ Reseller/ DistributorKraamzorg Monique Boer offers BabythuisZorg in Flevoland region including Dronten, Elburg, Epe, Harderwijk, Hattem, Zwolle, Heerde, Kampen, Lelystad, Noordoostpolder, Nunspeet, Oldebroek, Staphorst, Steenwijkerland, Urk, Zeewolde, and Zwartewaterland.
• Dé Provinciale Kraamzorg and Lunavi KraamzorgcoreChannel Partner/ Reseller/ DistributorDé Provinciale Kraamzorg and Lunavi Kraamzorg offer BabythuisZorg in Noord-Brabant, Zeeland, and parts of Zuid-Holland.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• RST Zorgverleners: Dutch care provider and BabythuisZorg franchise partner serving municipalities including Apeldoorn, Barneveld, Ede, Ermelo, Nijkerk, and Putten. Comparable as a regional franchise partner delivering BabythuisZorg in the Gelderland region.
• Cicogna Kraamzorg: Dutch kraamzorg organization and BabythuisZorg franchise partner that signed on in July 2024 to deliver services across all municipalities in Zuid-Limburg. Comparable as a regional maternity-care provider operating under the BabythuisZorg franchise model.
• Kraamzorg Het Groene Kruis: Founding franchise partner of BabythuisZorg and a major Dutch maternity-care organization originating the concept in northern Netherlands. Comparable as a kraamzorg provider delivering BabythuisZorg services alongside standard maternity care.
• Welkom Kraamzorg: Dutch kraamzorg organization that signed a BabythuisZorg franchise agreement in December 2023 for multiple municipalities in Noord-Oost Brabant. Comparable as a regional franchise partner offering BabythuisZorg services.
• Lunavi Kraamzorg: Dutch kraamzorg provider and BabythuisZorg franchise partner delivering services in Noord-Brabant, Zeeland, and parts of Zuid-Holland. Comparable as a regional franchise partner offering the same BabythuisZorg service.
• De Zorgboog: Dutch care organization and BabythuisZorg franchise partner serving municipalities in the Helmond/Peel region of Noord-Brabant. Comparable as a multi-generation care provider that has added BabythuisZorg as a complementary service line.

Broad incumbents

• Buurtzorg: Large Dutch home-care organization with a self-organizing, locally-embedded model delivering in-home nursing and personal care. Comparable to BabythuisZorg in its in-home Dutch care delivery model and franchise-like neighborhood structure, though serving elderly/medical populations rather than postpartum families.

Emerging players

• Postpartum Support International: Nonprofit dedicated to perinatal mental health and postpartum family support, with provider directories and training programs. Directly comparable to BabythuisZorg in mission (supporting families in the postpartum period), though operating through a different delivery and funding model.
• Home-Start Worldwide: International family-support charity using trained volunteers to provide in-home support to families with young children. Comparable to BabythuisZorg in targeting vulnerable families with infants and delivering in-home, non-medical family support during the early years.

Regional players

• Kind & Gezin: Flemish (Belgian) government agency responsible for preventive support to families with young children, including home visiting and consultation. Directly comparable in mission and statutory family-support role, but operating in Belgium rather than the Netherlands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/babythuiszorg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BabythuisZorg