Kraamzorg Monique Boer

What Kraamzorg Monique Boer does

Kraamzorg Monique Boer BV is a privately held Dutch postpartum and maternity care provider headquartered in Ens, Flevoland, delivering in-home kraamzorg services across five provinces — Flevoland, Gelderland, Overijssel, Drenthe, and Friesland. Founded in 2016 when director Sarith took over the business from her parents, the company employs approximately 70 people, the majority of whom are certified kraamverzorgenden (maternity care assistants) providing care during pregnancy, childbirth, and the first eight days postpartum (the "kraamweek"). The service portfolio is anchored by the core Kraamzorg offering and extended by BabythuisZorg (continued support up to the baby's first year), Borstvoedingscoaches (certified breastfeeding coaching), and Maternify, an online guidance platform that complements in-person care.

The business model is a direct-to-consumer service operation with revenue generated primarily through Dutch health insurance reimbursements under the regulated kraamzorg tariff system, with an optional personal contribution ("eigen bijdrage") depending on the family's insurance plan. Distribution is fully self-service via the company's website, which features a postcode eligibility check and a six-step enrollment flow, supplemented by word-of-mouth referrals and active Facebook/Instagram channels. No proprietary technology platform underpins the service; the offering is human-delivered care, augmented by digital content marketing and the Maternify online layer. Operations are co-led by Sarith (Director, public face and operational leader) and Martijn (Directielid, finance/ICT/insurer/policy lead), with HKZ healthcare-sector certification providing the primary quality credential. The company is a private limited company (KvK Lelystad 51651610) with no disclosed external investors, parent entity, or M&A activity.

Name

Kraamzorg Monique Boer

Legal name

Kraamzorg Monique Boer BV

Website

https://kraamzorgmoniqueboer.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Kraamzorg Monique Boer is a Dutch postpartum and maternity care provider in Ens, Flevoland, delivering in-home kraamzorg, extended BabythuisZorg, breastfeeding coaching, and online support via Maternify to families across five Dutch provinces through 70 employees.

Ownership category

akta.pro rank

Product category

Postpartum and Maternity Care Services

NAICS

Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

akta.pro secondary industries

Postpartum Newborn Care & Parent Education (NCS) (HSAAACAA), Maternal/Newborn & Postpartum Skilled Home Visits (HSABACAK)

Keywords

• Postpartum maternity care
• Dutch kraamzorg services
• Breastfeeding coaching
• Newborn home care
• Birth assistance

Headquarters

HQ city

Ens

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Kraamzorg (Postpartum/Maternity Care Services): The company provides kraamzorg (postpartum and maternity care) services to families during pregnancy, delivery, and the postpartum week. Revenue is generated through health insurance reimbursements under the Dutch kraamzorg system. Families register and receive care covered by their health insurance, with potential personal contributions depending on their insurance plan. The company also offers BabythuisZorg as an extended care service beyond the standard kraamweek.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Kraamzorg Monique Boer provides in-home Dutch postpartum and maternity care (kraamzorg) during pregnancy, delivery, and the first week after birth. Services include home and hospital birth assistance, breastfeeding guidance, newborn care education, and continuity of a dedicated kraamverzorgende where possible. The company also offers Babythuiszorg (extended care beyond the standard kraamweek, up to the baby's first year) and digital support through Maternify.

Product overview

Kraamzorg Monique Boer offers a comprehensive maternity care service portfolio centered around Kraamzorg (postpartum care during the first week after birth). The core Kraamzorg service provides in-person support including home and hospital birth assistance, breastfeeding guidance, and newborn care education. This is complemented by Babythuiszorg for extended care beyond the standard kraamweek period, and specialized Borstvoedingscoaches for dedicated breastfeeding support. The company also offers digital services through Maternify, creating a hybrid model combining physical and online care delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Maternify: Online maternity care service offered by Kraamzorg Monique Boer
• BabythuisZorg

Products and services

• Kraamzorg Core postpartum and maternity care service for expectant and new parents, providing in-home support during pregnancy, delivery (home or hospital), and the first week after birth. Includes breastfeeding guidance, newborn care instruction, and continuity of a dedicated kraamverzorgende where possible. Covered primarily via Dutch basic health insurance.
• Babythuiszorg Extended home-based baby care service continuing support beyond the standard kraamweek, available up to the baby's first year. Provides care bridging, additional family support, and intensive assistance for families with extra needs (e.g., for parents and babies requiring longer-term help).
• Borstvoedingscoaches Specialized breastfeeding coaching by certified kraamverzorgenden with additional lactation training. Includes prenatal breastfeeding education, breastfeeding initiation support, techniques and positioning guidance, and referral to lactation specialists when needed. Digital coaching during the kraamweek is included at no extra cost; in-person coaching is billed at the standard kraamverzorgende rate.
• Maternify Online maternity care platform offering digital guidance and support for expectant and new parents, complementing the in-person kraamzorg services. Provides a digital channel for education and ongoing support across pregnancy and the postpartum period.

Quantifiable outcome

• The company serves families across a wide geographic area spanning Flevoland, Gelderland, Overijssel, Drenthe, and Friesland

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Other Kraamzorg Organizations (ad hoc collaboration)minorOthersDuring birth waves and periods of high demand, Kraamzorg Monique Boer collaborates on a case-by-case basis with other kraamzorg organizations to ensure all families receive care. When one organization faces staffing pressure, families may be transferred to or from Monique Boer, with a smooth professional handover mid-kraamweek.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Naviva Kraamzorg: One of the largest kraamzorg providers in the Netherlands, offering postpartum maternity care services through certified kraamverzorgenden across multiple regions. Directly comparable to Kraamzorg Monique Boer in core service, target customer, and Dutch health-insurance reimbursement model.
• De Bakker Kraamzorg: Dutch regional kraamzorg organization providing in-home postpartum care, breastfeeding support, and newborn care education. Directly comparable to Kraamzorg Monique Boer in service scope and reimbursement model, with regional Dutch focus.
• Kraamzorg 1op1: Dutch kraamzorg provider focused on personalized one-on-one postpartum care during the first week after birth. Closely comparable service model (continuous dedicated caregiver) and target customer to Kraamzorg Monique Boer's continuity-of-care positioning.
• Yunio Kraamzorg: Dutch kraamzorg organization providing postpartum and newborn care during the kraamweek, with national reach across multiple provinces. Comparable core offering, regulatory framework, and customer base to Kraamzorg Monique Boer.

Regional players

• Geboortezorg Limburg: Dutch regional maternity and kraamzorg provider focused on the Limburg province, offering postpartum care in the home. Comparable to Kraamzorg Monique Boer in core service but operates in a different Dutch region, making it a regional rather than direct competitor.
• ZINN Kraamzorg: Dutch healthcare organization offering kraamzorg and postpartum care services, primarily in northern Dutch provinces. Comparable core offering and regulatory environment to Kraamzorg Monique Boer, with a different regional footprint.

Emerging players

• Nightingales (Postpartum Care Agency): UK-based postpartum and newborn care agency providing in-home maternity support during the 'fourth trimester.' Comparable service model (continuous in-home postpartum support) and target customer, though operating in a different country and reimbursement system.

Others

• De Verloskundige: Dutch midwifery practice and information platform supporting expectant parents through pregnancy, birth, and postpartum. Comparable in target customer and Dutch maternity-care ecosystem, but provides clinical midwifery rather than kraamzorg services.
• Mamakado: Dutch online platform providing expectant and new parents with information, product guidance, and content around pregnancy and postpartum. Comparable target audience to Kraamzorg Monique Boer, functioning as an adjacent content/discovery channel rather than a direct care provider.
• Borstvoedingorganisatie La Leche League: Dutch branch of the international breastfeeding support organization, providing lactation counseling and postpartum parent education. Adjacent rather than directly competing with Kraamzorg Monique Boer, but operates in an overlapping care domain (breastfeeding coaching).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Kraamzorg-Monique-Boer-452073644840535
• Instagraminstagram.com/kraamzorgmoniqueboer
• LinkedInlinkedin.com/company/kraamzorg-monique-boer

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kraamzorg Monique Boer