4 Mijl van Assen
4 Mijl van Assen is a Dutch non-profit association that organizes an annual 4-mile (~6.4 km) community running event and festival in Assen, plus free Kidsrun and CollegeRun races, team packages, clinics, and permanent neighbourhood training routes across the Assen/Drenthe region.
- Company typePrivate
- Founded2018
- HeadquartersAssen, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What 4 Mijl van Assen does
4 Mijl van Assen (legally Vereniging 4 Mijl van Assen) is a Dutch non-profit association (Vereniging) founded in 2018 that organizes an annual community running event and accompanying festival in Assen, Drenthe, Netherlands. The flagship offering is a 4-mile (~6.4 km) road race held on the third Saturday of September in the Marsdijk neighbourhood, anchored at Anne Frank Park, with supporting product lines including the Univé Kidsrun (free, 500m–1,500m for primary school children), the CollegeRun (free for Voortgezet Onderwijs students), 4 Mijl Teams (corporate, neighbourhood/family, and school team entries with custom shirts and VIP add-ons), training clinics for beginner and experienced runners, and a co-located festival comprising a Kidsplein, RTV Drenthe Sportmarkt, Fair, food and beverage tokens, and live entertainment. The 2026 edition will be the 9th running.
Underlying technology is conventional and off-the-shelf: WordPress CMS with WooCommerce for the merchandise webshop, SportHive for race results, electronic timing systems, Strava route segments, QR-coded permanent routes, and GPX files. Beyond the single annual event, the organization has built a year-round engagement layer through six permanent 4 Mijl Wijkroutes across Assen neighbourhoods (Marsdijk, Assen-Oost, Baggelhuizen, Kloosterveen, Lariks, Pittelo) and its position as the opening event of the AssenRuns circuit, which aggregates adult, youth, and elementary-school competition across five regional running events.
The business model is event-driven and multi-stream: individual race registrations at €13.95, tiered team packages (corporate €225–€325 base, neighbourhood/family €99–€189, school €50 base), clinics at €40 per participant (50% off for Univé customers, free for primary schoolchildren), VAT-exempt merchandise sales (shirts, hoodies, accessories), €1.75 festival consumable tokens, and custom sponsorship packages sold to a broad set of regional partners. Customer segments span individual adult and junior runners, primary and secondary school students, corporate teams, regional sponsors (Univé, Kiwanis, Provincie Drenthe, Gemeente Assen, Jumbo, Lidl, RTV Drenthe, Ondernemers Fonds Assen, and many local SMEs), and a charitable partner (UNICEF). The organization is volunteer-led by a six-member board (Marianne, Miranda, Bertjan, Paul, Daan, Michel) assisted by Linda and Martijn, with Michel van Zomeren serving as Data Protection Officer.
4 Mijl van Assen firmographics
Firmographics- Name
- 4 Mijl van Assen
- Legal name
- Vereniging 4 Mijl van Assen
- Website
- https://4mijlvanassen.nl
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 4 Mijl van Assen is a Dutch non-profit association that organizes an annual 4-mile (~6.4 km) community running event and festival in Assen, plus free Kidsrun and CollegeRun races, team packages, clinics, and permanent neighbourhood training routes across the Assen/Drenthe region.
- Ownership category
- akta.pro rank
4 Mijl van Assen industry classification
Industry- Product category
- Community Running Events
- NAICS
- Spectator Sports (71121)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)
- akta.pro secondary industries
- Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA), Festival, Fair & Event Mobile Concessions (THAFAHAI), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
Keywords
Where 4 Mijl van Assen is headquartered
LocationHeadquarters
- HQ city
- Assen
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
4 Mijl van Assen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Individual Race Registration: Online pre-registration at €13.95 per participant. No late or on-site registration available. Registration closes 9 days before the event (Thursday prior).
- Team Registration: Corporate teams (5–10 runners) from €225–€325 base; neighbourhood/family teams (4–10 runners) from €99–€189 base; school teams (10–99 students) from €50 base. Add-on shirt/singlet packages at additional cost. All prices exclude VAT.
- Running Clinics: Training clinics for beginners and experienced runners at €40 per participant. Includes up to 18 sessions, a clinics-specific shirt or singlet, and a race entry bib. Univé health insurance customers receive 50% discount with valid customer number.
- Merchandise Sales: Webshop selling branded sportswear and accessories: shirts, singlets, shorts, hoodies, jackets, socks, sports bags, keychains, mugs, pens, birdhouses, and Dopper water bottles. All items VAT-exempt.
- Festival Consumables: Festival food and beverage tokens sold at €1.75 per token. Provided by Tony's Foodtrucks. Included in corporate and neighbourhood/family team packages.
- Sponsorship Packages: Custom sponsorship packages tailored to sponsor messaging, offered at various tiers. Partners include provincial government (Provincie Drenthe), municipality (Gemeente Assen), local entrepreneur funds, insurance companies, healthcare providers, and retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual 4 Mijl race entry |
| One time/ perpetual license | Pay-as-you-go | Corporate team entry |
| One time/ perpetual license | Pay-as-you-go | Neighbourhood/family team entry |
| One time/ perpetual license | Pay-as-you-go | School team entry |
| One time/ perpetual license | Pay-as-you-go | Running clinics (beginner and experienced) |
| Unit Pricing | Pay-as-you-go | Branded merchandise (selected items) |
| Unit Pricing | Pay-as-you-go | Festival consumable tokens |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
4 Mijl van Assen product offering
Product offeringCore offering
Vereniging 4 Mijl van Assen organises and delivers an annual 4-mile (~6.4 km) road running event in the Marsdijk neighbourhood of Assen, with accompanying categories for individual runners, children (Univé Kidsrun), secondary school students (CollegeRun), and corporate, neighbourhood and family teams. The event is paired with a large community festival featuring a Kidsplein, the RTV Drenthe Sportmarkt, a fair, and food and beverage tokens. The association also runs paid training clinics for beginners and experienced runners, sells branded merchandise through its own webshop, and maintains six permanent 4 Mijl neighbourhood training routes integrated with the AssenRuns circuit.
Product overview
4 Mijl van Assen is een hardloopevenement en -organisatie in Assen, Nederland, bestaande uit een hoofdloop over 4 mijl (~6,4 km) en meerdere begeleidende evenementen. Het kernproduct is de jaarlijkse 4 Mijl run in de wijk Marsdijk, aangevuld met Univé Kidsrun (kinderloop), CollegeRun (voortgezet onderwijs), en 4 Mijl Teams (bedrijfs-/familieteams). Daarnaast biedt de organisatie trainingsclinics voor beginnende en ervaren lopers, en organiseert zij het 4 Mijl Festival met Kidsplein, RTV Drenthe Sportmarkt en Fair. Een apart product vormen de 4 Mijl Wijkroutes: permanente looproutes in vijf Asser wijken voor training buiten het evenement. De organisatie verkoopt ook merchandise via een webshop met kleding enaccessoires.
Differentiator
Problem solved
Functional benefit
Brands
- CollegeRun: Running competition for students and staff in secondary education, part of the AssenRuns circuit for school year 2026/2027.
- Univé Kidsrun
- 4 Mijl Festival
- Team Competitions
Products and services
- 4 Mijl van Assen (main race) Annual 4-mile (~6.4 km) road race held on the third Saturday of September in the Marsdijk neighbourhood of Assen, open to individuals including a new official frame runner category introduced for the 2026 edition.
- Univé Kidsrun Free children's running event for primary school pupils (groups 1-8) in the Anne Frank Park, with distances of 500m, 1,000m and 1,500m, including a free kids shirt sponsored by Univé and Kiwanis Assen and an optional UNICEF donation.
- CollegeRun Free running competition for students and staff of Voortgezet Onderwijs schools in Assen and Dr. Nassau College campuses (Beilen, Gieten, Norg, Volta), with automatic points awarded to each school in the AssenRuns College-Competitie.
- 4 Mijl Teams (corporate, neighbourhood and family) Team registration packages for 4-10 runners, including optional shirts/singlets, mechanical rodeo bull rides, VIP tent access and consumable tokens; corporate teams from €225, neighbourhood/family teams from €99 and school teams from €50, all VAT-exempt.
- Running Clinics Paid training clinics at €40 per participant for beginner and experienced runners, including 11-18 sessions, a clinics shirt or singlet, and a race entry bib; Univé health insurance customers receive a 50% discount. Elementary school children can attend free clinics.
- 4 Mijl van Assen branded merchandise Online webshop selling branded sportswear and accessories: shirts, singlets, shorts, hoodies, jackets, socks, sports bags, keychains, mugs, pens, birdhouses and Dopper water bottles, all VAT-exempt.
- Sponsorship packages Custom sponsorship packages offered to regional businesses and government partners, including logo placement on the website, event materials and social media, branded items, and activation opportunities at the festival.
Quantifiable outcome
- ~1,900 runners in the main 4 Mijl event (2025 edition)
- +2 more outcomes
Companies that use 4 Mijl van Assen
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
4 Mijl van Assen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
4 Mijl van Assen partnerships and signals
Strategic signalPartnerships
33 partnerships are on record, tiered core, major and minor.
- UnivécoreUnivé is the title sponsor of the Univé Kidsrun, providing free participation and free kids shirts for all elementary school children. Also offers 50% discount on clinic registration for Univé customers. Univé Kids Day branding is associated with the kids running clinics.
- Kiwanis Assen (Asser Iwanis Kinderfonds)coreKiwanis Kinderfonds Assen co-sponsors the free kids shirts for the Univé Kidsrun, enabling free participation for all elementary school children.
- Provincie Drenthe (Province of Drenthe)majorProvincial government partner providing institutional support for the event. Provincial representative (Gedeputeerde Yvonne Turenhout) participated in the official opening of the 4 Mijl Wijkroutes.
- Gemeente Assen (Municipality of Assen)majorMunicipal government partner. The wethouder (alderman) officially opens the registration for the event each year. The event serves as the start of the Asser Sportweek.
- Ondernemers Fonds AssenminorLocal entrepreneurs' fund providing financial support for the event and local business community involvement.
- RTV DrenthecoreRegional broadcaster and media partner, co-organising the RTV Drenthe Sportmarkt at the festival. Provides news coverage and promotional content for the event.
- Jeugdfonds Sport en Cultuur DrentheminorYouth fund for sports and culture in Drenthe, enabling children from less privileged backgrounds to participate in sports events.
- Run2Day AssencoreProfessional running coach provider for training clinics. Hosts introductory meetings for both beginner and experienced runner clinics at their Ceresstraat 7 location. Provides professional training expertise for the 4 Mijl preparation programme.
- Loopgroep Assen '20coreRunning group and athletic club providing professional trainers for the 4 Mijl training clinics. Also partnered for the 4 Mijl Wijkroutes challenge event with AAC'61.
- Fysiotherapie Van der Knaap & PostmuscorePhysiotherapy practice providing professional trainers for running clinics and physiotherapy expertise for injury prevention and recovery advice during the clinic programme.
- AAC'61minorAthletics and running sports club in Assen, partnering with the 4 Mijl for the Wijkroutes Challenge event where all six neighbourhood routes are completed in one day. Jointly organised with the 4 Mijl Wijkroutes initiative.
- AssenRunscoreAssociation of five running events in Assen that organises the annual running circuit competition for adults, youth under 18, and elementary schools. The 4 Mijl van Assen serves as the 'startloop' (opening run) for the Basisscholencompetitie and College-Competitie. The 4 Mijl Wijkroutes are part of the AssenRuns ecosystem.
- Mijn Buurt AssenminorLocal community platform that collaborated on the placement of permanent 4 Mijl Wijkroute signage across five Assen neighbourhoods.
- UNICEFminorCharitable partner for the kidsrun. Participants can make donations to UNICEF during online registration. The event sponsors a UNICEF climate-smart villages project in Madagascar. Participants can also create personal UNICEF sponsor runs to raise funds.
- Tony's FoodtrucksminorProvides all food and beverage catering at the festival grounds. Festival consumptions are paid with tokens purchased at central cash points (€1.75 per token).
- KijkaanminorLocal production company that produced the aftermovie for the opening of the 4 Mijl Wijkroutes.
- Sportief AssenminorLocal sports media and photography partner that publishes photo albums from the 4 Mijl event editions.
- Roda FotografieminorPhotography partner publishing photo albums from the 4 Mijl event editions.
- JumbominorSupermarket chain sponsor providing product donations and/or promotional support for the event.
- LidlminorSupermarket chain sponsor providing product donations and/or promotional support for the event.
- Asser Glas en Verfhandel (AGEV)minorLocal hardware and paint store that sponsors the event medal design each year.
- Forte SportswearminorSportswear sponsor providing team shirts and singlets for participants.
- DJ EventsminorEvent entertainment partner providing DJ services and music for the festival.
- Assen SportstadminorLocal sports promotion platform that produced an aftermovie covering the Asser Sportweek, including the 4 Mijl.
- Stila AssenminorLocal business partner supporting the 4 Mijl event.
- Linker SchoonmaakdienstenminorLocal cleaning services company as sponsor of the event.
- WMD WaterminorWater company sponsor providing hydration support for the event.
- TechnikominorLocal sponsor of the event.
- Installatie VakhandelminorInstallation trade supplier sponsor.
- Boksteam AssenminorLocal boxing club as sponsor, participating in the sports marketplace.
- Huisartsenpraktijk MarsdijkminorLocal general practice clinic in Marsdijk neighbourhood as sponsor.
- Ondernemend AssenminorBusiness association for entrepreneurs in Assen, representing multiple local business branches as sponsors.
- Winkelcentrum MarsdijkminorLocal shopping centre in Marsdijk that hosted the festive opening of the 2025 registration.
Scale indicators6 records
Recent moves5 records
Expansion highlights6 records
4 Mijl van Assen competitors and assessment
Company assessmentDirect peers
- Singelloop Utrecht: A Dutch city-centre road running event with a similar festival-like atmosphere, combining competitive racing with community entertainment, and serving as a comparable model for tying a road race to a broader urban event experience.
- Zevenheuvelenloop Nijmegen: A well-known Dutch road running event with established sponsor and media partnerships, serving as a benchmark for what a regional Dutch road race can achieve in scale and brand recognition over multiple decades.
- Tilburg Ten Miles: A Dutch regional road running event of similar distance tier (~10 miles) organized by Le Champion, with comparable structure combining elite racing, mass participation, and entertainment components.
- 4 Mijl van Emmen: The most direct peer: a similarly named 4-mile road running event in Emmen, Netherlands. The two events already offer a Combi-ticket to participants, indicating nearly identical format, distance, and target audience in adjacent Drenthe regions.
Broad incumbents
- Le Champion: A Dutch professional race organization company that operates multiple road running events (Rotterdam Marathon, Tilburg Ten Miles, Singelloop Utrecht). Comparable in event production expertise and is the structural competitor a Dutch regional race organizer benchmarks against.
- Marathon Eindhoven: Another Le Champion-organized Dutch road running event combining a marathon, half marathon, and shorter distances with a festival atmosphere. Comparable in bundling multiple distances and a festival into a single regional event.
- NN Marathon Rotterdam: Organized by Le Champion, the largest Dutch marathon is a broader incumbent in the same national road-running category. It shares the sponsor-driven, festival-style execution model but at materially larger scale and longer distance.
Emerging players
- Parkrun Nederland: Free weekly community 5k running events across the Netherlands. While the format differs (weekly vs annual, 5k vs 4-mile), Parkrun cultivates the same beginner-friendly Dutch community running audience and competes for casual participants in the same regions.
Regional players
- Mud Masters: A Dutch mass-participation obstacle and adventure race series that overlaps with the 4 Mijl van Assen's casual adult participant base, festival atmosphere, and corporate team-building revenue stream, but in a different race discipline.
Others
- inschrijven.nl: The Dutch online registration platform used by 4 Mijl van Assen for all participant sign-ups. As a platform peer, it represents the technology/infrastructure layer that any Dutch race organizer relies on, and a potential partner or competitive distribution channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
4 Mijl van Assen social profiles
Digital presence4 Mijl van Assen financial estimates
Financial estimateRevenue estimate
Valuation estimate
4 Mijl van Assen leadership team
Management profileNumber of profiles
Profiles9 records
4 Mijl van Assen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
4 Mijl van Assen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 4 Mijl van Assen
What does 4 Mijl van Assen do?
Vereniging 4 Mijl van Assen organises and delivers an annual 4-mile (~6.4 km) road running event in the Marsdijk neighbourhood of Assen, with accompanying categories for individual runners, children (Univé Kidsrun), secondary school students (CollegeRun), and corporate, neighbourhood and family teams. The event is paired with a large community festival featuring a Kidsplein, the RTV Drenthe Sportmarkt, a fair, and food and beverage tokens. The association also runs paid training clinics for beginners and experienced runners, sells branded merchandise through its own webshop, and maintains six permanent 4 Mijl neighbourhood training routes integrated with the AssenRuns circuit.
Is 4 Mijl van Assen a public or private company?
4 Mijl van Assen is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was 4 Mijl van Assen founded?
4 Mijl van Assen was founded in 2018. It employs 1 to 10 people.
Where is 4 Mijl van Assen based?
4 Mijl van Assen is headquartered in Assen, Netherlands, in the Europe region.
How does 4 Mijl van Assen make money?
Six revenue lines are on record. Individual Race Registration is the primary driver. The others are team Registration, running Clinics, merchandise Sales, festival Consumables and sponsorship Packages.
Who are 4 Mijl van Assen's main competitors?
Direct peers on record are Singelloop Utrecht, Zevenheuvelenloop Nijmegen, Tilburg Ten Miles and 4 Mijl van Emmen. Broad incumbents are Le Champion, Marathon Eindhoven and NN Marathon Rotterdam. Parkrun Nederland is listed as an emerging player. Mud Masters is listed as a regional player. inschrijven.nl is listed as an others.
Does 4 Mijl van Assen have an API?
No public API is recorded for 4 Mijl van Assen.
What industry is 4 Mijl van Assen in?
4 Mijl van Assen's product category is Community Running Events. Its primary akta.pro industry code is MPAKADAD, Mass Participation Race Organizers (Runs, Triathlons, Cycling), with a secondary code of MPAKAIAA, Road Running Events (Marathons, Half Marathons, 10K/5K). Its NAICS code is 71121 and its SIC code is 7900.