What Mud Masters does

Mud Masters B.V. is a Netherlands-based (Utrecht) private company that organizes military-inspired obstacle run events across the Netherlands, Germany, and Belgium. Founded in 2012, the company has hosted events at distinctive large-scale venues including Airport Weeze, Biddinghuizen, Haarlemmermeer, and Arnsberg, and reports approximately 60,000 finishers per year. Its product portfolio centers on the Mud Masters Obstacle Run (distances from 6km to 42km for adult participants aged 12+), the Family Edition sub-brand (3km and 5km courses for participants aged 5+), and Gymrace, a separate fitness race format without mud or obstacles.

The underlying technology is an event management and obstacle course design operation rather than a software platform: ticketing is delivered through the third-party provider Atleta.cc, while proprietary assets lie in the design of military-style obstacle courses, the finish-festival experience, and a library of participant photo and video content. The core technology stack is therefore operational and experiential, with no disclosed API, SDK, or developer-facing integrations and no AI/ML capabilities described in the source data.

Mud Masters generates revenue from five streams: ticket sales across distance tiers (early bird and day-of pricing, with family edition early bird at €37.50-€42.50 and day-of at €55-€60), corporate team packages with invoicing, sponsorship and brand partnerships (DMAX, Bundeswehr, Qmusic, HAIX, KiKa, Chouffe, and others), food and beverage token sales at on-site catering, and personal photo/video services. The go-to-market is primarily direct-to-consumer via the company website, supplemented by partner ticket resellers and on-site registration, with corporate team-building sold directly. Operations are lean (1-10 employees) and organized through multiple wholly owned subsidiaries (Mud Masters X-Ray B.V., Bravo B.V., Hotel B.V., and Whiskey B.V.), and Managing Director André Skwortsow leads the Geschäftsführung.

Name

Mud Masters

Legal name

Mud Masters B.V.

Website

https://mudmasters.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Mud Masters is a Netherlands-based private company that organizes military-inspired obstacle run events in the Netherlands, Germany, and Belgium, serving approximately 60,000 finishers annually across family, individual, corporate, and student segments through ticket sales, sponsorships, and corporate team packages.

Ownership category

akta.pro rank

Product category

Obstacle Run Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Obstacle Course & Adventure Races (OCR, Mud Runs, Adventure Racing) (MPAKAIAE)

Keywords

• Obstacle run events
• Outdoor fitness events
• Mud run races
• Team building events
• Adventure racing events

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Event Ticket Sales: Primary revenue stream from selling tickets to obstacle run events. Tickets are sold at various distances (3km, 5km, 6km, 12km, 16km, 42km marathon) with early bird and day-of pricing.
2. Food and Beverage Tokens: Food and beverage tokens sold at events for catering stands during the event.
3. Sponsorship and Partnerships: Revenue from corporate sponsors and partners who support events in exchange for branding and marketing exposure.
4. Corporate Team Packages: Special team-building packages for companies with group registration and invoicing options.
5. Photo and Video Services: Personal photo and video services allowing participants to find their images in event footage.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Mud Masters organizes and operates obstacle run events featuring military-style muddy courses across multiple distances (3km, 5km Family Edition, 6km, 12km, 16km, and 42km marathon) in the Netherlands and Germany, serving approximately 60,000 finishers annually since 2012. The company runs a portfolio of event brands including the main Mud Masters obstacle runs, the Family Edition for parents with children, and the indoor Gymrace format.

Product overview

Mud Masters operates as a single core product: an obstacle course running event series (Mud Masters Obstacle Run) inspired by military training. The offering includes the main event with distances ranging from 6km to 42km for adults (minimum age 12) and a Family Edition variant with 3km and 5km courses for families with children aged 5 and above. The company also operates a separate brand called Gymrace, which is a fitness race without mud or obstacles. The product portfolio is focused on outdoor fitness events with a strong emphasis on teamwork, community, and memorable experiences rather than competitive racing (no timing or results lists). The company has been operating since 2012 and hosts events at multiple venues in the Netherlands and Germany, with approximately 60,000 finishers per year.

Differentiator

Problem solved

Functional benefit

Brands

• Family Edition: Family-friendly obstacle runs for participants aged 5 and up, with shorter distances of 3km and 5km.
• Gymrace

Products and services

• Mud Masters Obstacle Run

Quantifiable outcome

• 60,000 finishers per year

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

20 partnerships are on record, tiered minor and core.

• DMAXminorGTM or Marketing PartnerGerman TV channel partner for Mud Masters events, providing media coverage and marketing exposure in Germany.
• BundeswehrcoreStrategic or Co-development PartnerGerman Armed Forces partnership providing military-inspired obstacle design and authenticity to the event concept.
• Airport WeezecoreStrategic or Co-development PartnerAirport venue partner hosting Mud Masters events at Airport Weeze location near Antwerpen/Nijmegen.
• Van NieuwpoortminorGTM or Marketing PartnerPartner brand supporting Mud Masters events.
• OaYeahminorGTM or Marketing PartnerMarketing partner for Mud Masters Family Edition events.
• BERG ToysminorGTM or Marketing PartnerToy brand partner supporting family-oriented Mud Masters events.
• HAIXminorGTM or Marketing PartnerProfessional footwear brand partner for Mud Masters events.
• AvisminorGTM or Marketing PartnerCar rental partner providing transportation solutions for event attendees.
• QmusiccoreGTM or Marketing PartnerDutch radio station partner providing music entertainment at finish festivals and marketing support.
• KiKaminorGTM or Marketing PartnerChildren cancer foundation charity partner for Mud Masters events.
• ChouffeminorGTM or Marketing PartnerBelgian brewery partner providing beverages at events.
• BisonminorGTM or Marketing PartnerPartner brand for Mud Masters events.
• NXT LevelminorGTM or Marketing PartnerFitness brand partner for Mud Masters events.
• Krombacher 0.0minorGTM or Marketing PartnerNon-alcoholic beer partner for post-race refreshments.
• SIMon MobileminorGTM or Marketing PartnerMobile network partner for Mud Masters events in Germany.
• Justiz NRWminorGTM or Marketing PartnerJustice department of North Rhine-Westphalia partnership for Mud Masters events.
• DJIminorGTM or Marketing PartnerDrone technology partner for capturing event footage.
• ConnexxionminorGTM or Marketing PartnerPublic transport partner providing shuttle services to event venues.
• HLMRMEERminorGTM or Marketing PartnerHaarlemmer venue partner for Mud Masters events.
• SpaarnwoudeminorGTM or Marketing PartnerPark venue partner for Mud Masters events.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hyrox: Global operator of standardized indoor fitness racing events (workout zones + running laps) targeting the broader fitness race category that Mud Masters' Gymrace sub-brand is entering; not a direct OCR competitor but adjacent in the mass-participation fitness event space.

Direct peers

• Spartan Race: Largest global OCR brand with multi-distance obstacle race events and an international series; competes for the same mass-participation obstacle-run audience and corporate team-building budgets as Mud Masters.
• GORUCK: US-based endurance event company offering military-inspired obstacle challenges; comparable in its Special Forces-inspired obstacle design and team-based ethos, albeit with a more tactical focus.
• Rugged Maniac: US-based OCR series with mud obstacles, multiple distances, festival atmosphere, and non-elite positioning; mirrors Mud Masters' inclusive, fun-first mass-participation approach in a different geography.
• Warrior Dash: US OCR series known for muddy obstacle courses, festival atmosphere, and non-competitive format with multiple distance options; highly comparable product positioning and brand identity.
• Survival Run: German obstacle run series featuring natural and built obstacles across long distances, similar audience and event-style; directly competes in the German OCR market against Mud Masters' Arnsberg event.
• XLETIX: Major German obstacle run event series with comparable muddy obstacle formats, multi-distance offerings, and focus on team participation; directly competes with Mud Masters' German events.
• Tough Mudder: Global leader in obstacle course races founded on military-inspired muddy challenges with multi-distance formats; directly comparable product, business model, and target participant base to Mud Masters.
• Strong Viking: Netherlands-based obstacle run series also operating in Germany and Belgium with similar mud/obstacle formats and team-based challenges; most direct geographic competitor to Mud Masters in the Benelux and DACH region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mudmastersnl
• LinkedInlinkedin.com/company/mud-masters

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mud Masters