What Pi Pizza Co. does

Pi Pizza Co. is a family-owned, single-location restaurant operating at 1694 Superior St in downtown Three Lakes, Wisconsin, serving scratch-made pan pizza made from a proprietary dough recipe, fresh salads, soft serve treats, and throwback milkshakes to local residents and seasonal visitors to the Maple Lake and Northwoods recreational area. The business operates as a multi-concept hospitality platform: the core Pi Pizza Co. restaurant handles dine-in via a cozy snack counter and table seating, while Hollow Tree Hospitality extends the menu into full-service catering for weddings and family reunions, and Maple Lake Shinery operates a seasonal outdoor beverage garden adjacent to the restaurant offering craft beer, signature cocktails, and house-made moonshine. A Pi Points loyalty program and ToastTab-powered online ordering for scheduled pickup and take-and-bake-at-home options supplement the in-restaurant experience.

The company employs 8 people and was effectively launched in its current form in 2022 when the family purchased and completed a top-to-bottom renovation of a former Dairy Queen building that had been vacant for over a decade. Proprietary technology is limited to the proprietary dough recipe and the ToastTab ordering interface; there is no app, no disclosed API, and no AI or ML capabilities. The business is bootstrapped, with no venture capital, private equity, or institutional investment indicated, and operates as a private company with no subsidiaries.

The go-to-market motion is direct-to-consumer and entirely local, relying on foot traffic to the downtown Three Lakes storefront, the lake-beach and park adjacency, organic social media on Instagram and Facebook for daily community engagement, and catering inquiries handled via a contact form. Revenue is generated through one-time transactions at the restaurant, catering contracts, and seasonal beverage sales, with no publicly disclosed pricing or subscription model.

Name

Pi Pizza Co.

Legal name

Pi Pizza Co.

Website

https://pipizzaco.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Pi Pizza Co. is a family-owned, single-location pizzeria in Three Lakes, Wisconsin, serving scratch-made pan pizza, salads, milkshakes, catering, and seasonal beverages to local residents and Northwoods visitors.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

Keywords

• Pizza restaurant
• Casual dining
• Event catering
• Customer loyalty program
• Outdoor beverage garden

Headquarters

HQ city

Three Lakes

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant Sales: The primary revenue stream comes from customers dining at the physical restaurant location in Three Lakes, Wisconsin. The restaurant serves scratch-made pan pizza, fresh salads, and throwback milkshakes along with soft serve treats.
2. Takeout and Pickup Orders: Customers can schedule orders for pickup, either hot and ready to eat or take-and-bake-at-home options through online ordering via ToastTab.
3. Catering Services: Full-service catering through Hollow Tree Hospitality handles events including weddings and family reunions, providing food service for large gatherings.
4. Beverage Garden: Maple Lake Shinery is a seasonal outdoor beverage garden where customers can pair Pi Pizza with craft beer, signature cocktails, or house-made moonshine.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

Pi Pizza Co. operates a single-location, scratch-made pan pizza restaurant in Three Lakes, Wisconsin, anchored by a proprietary dough recipe and complemented by fresh salads, throwback milkshakes, and soft serve treats. The business also runs a full-service catering arm (Hollow Tree Hospitality), a seasonal outdoor beverage garden (Maple Lake Shinery), and a Pi Points loyalty program, with take-and-bake and online ordering via ToastTab extending the offering beyond the dining room.

Product overview

Pi Pizza Co. operates as a single-location restaurant with multiple dining and service offerings. The core product is scratch-made pan pizza using a proprietary dough recipe, supplemented by fresh salads, milkshakes, and soft serve treats. The business comprises the main restaurant at 1694 Superior St, Three Lakes, Wisconsin, the Pi Points loyalty program, the Hollow Tree Hospitality catering service for off-site events, and the seasonal Maple Lake Shinery outdoor beverage garden. Additional offerings include take-and-bake pizzas for home preparation, scheduled pick-up ordering, and monthly rotating flavor specials.

Differentiator

Problem solved

Functional benefit

Brands

• Pi Points: Loyalty program for customers.
• Hollow Tree Hospitality
• Maple Lake Shinery

Products and services

• Pi Pizza Co. Restaurant (Dine-in) Full-service dine-in restaurant at 1694 Superior St, Three Lakes, WI, serving scratch-made pan pizza with a proprietary dough recipe, fresh salads, throwback milkshakes, and soft serve treats to local residents and Northwoods visitors.
• Hollow Tree Hospitality Catering Full-service catering service that brings Pi Pizza recipes to off-site events, handling weddings and family reunions from setup through service.
• Maple Lake Shinery Seasonal outdoor beverage garden operating adjacent to the restaurant, offering craft beer, signature cocktails, and house-made moonshine paired with Pi Pizza and lake views.
• Pi Points Loyalty Program Customer loyalty program that rewards repeat visits to Pi Pizza Co. with points and benefits.
• Sweet Treats Soft serve treats and desserts offered to satisfy sweet cravings, including throwback milkshakes that honor the building's history as a Dairy Queen.
• Take and Bake Pizza Made-to-order pizzas packaged for customers to take home and bake, suitable for large gatherings and take-out orders.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Maple Lake ShinerycoreStrategic or Co-development Partner · 1 January 2022Maple Lake Shinery is a seasonal, outdoor beverage garden operated in partnership with Pi Pizza Co. It is situated adjacent to the restaurant and serves as the perfect spot to pair a Pi Pizza with craft beer, signature cocktails, or house-made moonshine while enjoying the lake breeze. Customers can grab a table at the neighboring seasonal establishment.
• Hollow Tree HospitalitycoreStrategic or Co-development PartnerHollow Tree Hospitality is the full-service catering division of Pi Pizza Co., bringing recipes to customers' tables for events ranging from weddings to family reunions. The catering team handles all details so customers can focus on their celebration.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• &pizza: Fast-casual pizza chain built around house-made dough and custom individual pies served in a hip, counter-service environment. Closely aligned with Pi Pizza's scratch-dough, build-your-own, limited-service model.
• Pieology: Fast-casual personal-pizza concept where customers customize pies with house-made dough at a counter. Mirrors Pi Pizza's made-to-order, dough-led fast-casual positioning with limited table service.
• Blaze Pizza: Fast-casual pizza chain specializing in made-to-order artisanal pies with a signature dough and counter-assembly model. Directly comparable to Pi Pizza's scratch-made, custom-built, counter-service pizza proposition.
• Papa Murphy's: Take-and-bake pizza chain where customers order custom raw pizzas to bake at home. Comparable to Pi Pizza's explicit take-and-bake-at-home product line, which extends the brand beyond the four walls of the restaurant.
• MOD Pizza: National fast-casual pizza chain built around scratch-made, made-to-order pan and MOD-sized pizzas with proprietary dough. Closest concept-level analog to Pi Pizza's counter-service, custom-pizza, dough-led proposition, scaled to thousands of locations.

Broad incumbents

• Domino's: Largest U.S. pizza chain with digital ordering, carryout, and delivery. Sets the consumer expectations for online pizza ordering that Pi Pizza's ToastTab integration must meet, even though the operating models differ sharply.
• Godfather's Pizza: Long-running pizza chain offering dine-in, carryout, delivery, and full-service catering for events. Comparable to Pi Pizza because its catering-for-events arm and pan-style pizzas map closely to the Hollow Tree Hospitality + pan-pizza offering.

Regional players

• Jet's Pizza: U.S. pizza chain famous for its deep-dish Detroit-style pan pizza (a pan-pizza specialty very similar to Pi Pizza's pan format) with carryout and delivery. Closest concept analog within the deep-pan sub-category for a pan-pizza-led operator.
• Marco's Pizza: Growing U.S. pizza franchise known for a proprietary dough recipe and scratch-made dough daily, with dine-in, carryout, and delivery. Comparable to Pi Pizza's signature dough and multi-channel ordering approach, though at much larger scale.
• Happy's Pizza: Multi-concept regional pizza operator combining dine-in pizza restaurants with adjacent bars/lounges in the same footprint. Mirrors Pi Pizza's pizza-plus-beverage-garden model (Maple Lake Shinery), but at multi-unit scale in Midwest urban markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Pi-Pizza-Co-61558512195867
• Instagraminstagram.com/pipizzaco_3lakes
• LinkedInlinkedin.com/company/pi-pizza-co.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pi Pizza Co.