AC De Branderij
AC De Branderij is a Dutch social-enterprise coffee roastery in Hardenberg that roasts and sells artisanal coffee, tea, and circular products made from recycled coffee grounds, while providing paid employment to people with a distance to the labor market.
- Company typePrivate
- Founded2016
- HeadquartersHardenberg, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What AC De Branderij does
AC De Branderij is a Dutch social-enterprise coffee roastery founded in 2016 by Patrick Mulder in Hardenberg, Overijssel. The company roasts green coffee beans sourced from Brazil, Honduras, and Colombia in its own facility at Vechtstraat 2K, using artisanal temperature- and time-controlled roasting with rapid grid cooling, followed by cupping (tasting) to assess acidity, body, aroma, and aftertaste. Its product portfolio spans four named coffee blends (Charmant, Pittig, Stoer, Overtuigend), an 11-SKU loose-leaf tea range, coffee and tea accessories, gift packages, and a distinct line of circular products — scrub soaps and shampoo bars made from recycled coffee grounds in partnership with Unwaste, plus shopping bags upcycled from jute coffee sacks. Rainforest Alliance-certified beans and always-stated roast dates underpin the quality positioning.
The business operates on a direct-to-consumer e-commerce model (own webstore, domestic Netherlands delivery, free shipping above €40) combined with a monthly coffee subscription from €13.20, local pickup at the roastery, and cargo-bike B2B delivery within Hardenberg. Revenue streams include one-time coffee/tea sales (€11.50-€22.98 for entry packs; coffee from €14/500g), subscription recurring revenue, and circular/hardware product sales. The primary customer segments are quality-seeking individual consumers and B2B businesses/institutions pursuing documented social-procurement credentials. The company is a member of the Dutch social-enterprise.nl network, was recognized in the Week van de 1000 Voorbeelden (2020) by the municipality of Hardenberg, and won the Pluim 2023 award with 71% of votes for inclusive employment practices. Founder-owned, with no disclosed external funding, AC De Branderij runs a small team (approximately four permanent employees) that is supplemented by workers with a distance to the labor market who process and package roasted coffee.
AC De Branderij firmographics
Firmographics- Name
- AC De Branderij
- Legal name
- AC De Branderij
- Website
- https://acdebranderij.nl
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AC De Branderij is a Dutch social-enterprise coffee roastery in Hardenberg that roasts and sells artisanal coffee, tea, and circular products made from recycled coffee grounds, while providing paid employment to people with a distance to the labor market.
- Ownership category
- akta.pro rank
AC De Branderij industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192), Beverage Manufacturing (3121)
- SIC
- Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)
- akta.pro secondary industries
- Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)
Keywords
Where AC De Branderij is headquartered
LocationHeadquarters
- HQ city
- Hardenberg
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
AC De Branderij business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Coffee and Tea Sales: Direct sales of artisanal roasted coffee beans (available as whole beans and ground filter coffee) and loose leaf teas through e-commerce webstore. Products sold in various weights (250g, 500g, 1kg).
- Coffee Subscription: Monthly recurring subscription delivering fresh roasted coffee. Customers choose quantity based on daily consumption (1-2 cups to 9-10 cups per day) and preferred blend. Per-month pricing from €13.20. Cancelable monthly.
- Circular Products: Sale of soap and shampoo bars made from recycled coffee grounds in partnership with Unwaste. Scrub soap (€5.00), duopack with soap and shampoo bar (€11.00).
- Gift Packages: Letterbox gift packages with coffee and/or tea products. Brievenbus (letterbox) packages starting from €11.50.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Koffie Charmant - 500g from €14.00, 1kg available |
| Subscription | Monthly | Monthly coffee subscription from €13.20/month |
| Unit Pricing | Pay-as-you-go | Koffie proefpakket (tasting package) from €22.98 |
| Unit Pricing | Pay-as-you-go | Scrubzeep van koffiedik - €5.00 (70g) |
| Unit Pricing | Pay-as-you-go | Duopack soap and shampoo bar - €11.00 |
| Unit Pricing | Pay-as-you-go | Letterbox gift package from €11.50 |
| Unit Pricing | Pay-as-you-go | Loose tea tasting package from €11.95 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
AC De Branderij product offering
Product offeringCore offering
AC De Branderij is a social enterprise coffee roastery that roasts and sells artisanal coffee beans (four signature blends), loose-leaf teas, and circular products (soap and shampoo bars) made from recycled coffee grounds, all through its own e-commerce webstore. The company also offers a flexible monthly coffee subscription, coffee and tea tasting packages, gift packages, and accessories, while employing people with a distance to the labor market to handle roasting, packaging, and local delivery.
Product overview
AC De Branderij is a social enterprise coffee roastery offering a diverse portfolio of products centered around premium roasted coffee, loose leaf tea, and circular products made from recycled coffee grounds. Their core offerings include four distinct coffee blends (Charmant, Pittig, Stoer, Overtuigend) roasted in their own facility in Hardenberg, complemented by a coffee subscription service and tasting packages. The tea range spans white, green, black, rooibos, and herbal varieties under themed names (Eerlijk, Fris, Creatief, Elegant, Gek, Geniet, Puur, Slim, Stil, Trots, Teder). A distinctive aspect of their business is circular economy products including scrub soaps and shampoo bars manufactured from recycled coffee grounds in partnership with Unwaste. The company also offers accessories for both coffee and tea preparation (storage tins, travel mugs, tea filters, scoops, strainers, tea tins), gift packages, and reusable jute shopping bags made from recycled coffee sacks. AC De Branderij positions itself as a social enterprise providing employment to people at a distance from the labor market.
Differentiator
Problem solved
Functional benefit
Products and services
- Koffie Charmant Artisanal medium-roast coffee blend (100% arabica) sold in 250g, 500g, and 1kg packs as beans or filter-ground coffee. Targeted at individual coffee drinkers seeking a soft, aromatic flavor profile.
- Koffie Pittig Artisanal dark-roast coffee blend (90% arabica, 10% robusta) sold in 250g, 500g, and 1kg packs as beans or filter-ground. Aimed at consumers who prefer a darker, more intense flavor.
- Koffie Stoer Artisanal 100% arabica coffee blend with a strong, full-bodied character, sold in 250g, 500g, and 1kg packs as beans or filter-ground. Targeted at consumers who want an intense, full-flavored cup.
- Koffie Overtuigend Artisanal 100% arabica dark-roast coffee sold in 250g, 500g, and 1kg packs as beans or filter-ground. Aimed at coffee enthusiasts seeking a dark, spicy, raisin-flavored profile.
- Koffie Proefpakket (Coffee Tasting Package) Sample pack of the company's signature coffee blends (3x 250g) sold at a special tasting price from €22.98. Designed for new customers to evaluate blends before committing to a full-size purchase.
- Koffie Abonnement (Coffee Subscription) Monthly subscription delivering freshly roasted coffee to the customer's home or office. Customers choose their preferred blend and quantity based on daily consumption (1-2 cups to 9-10 cups per day), and can pause or cancel monthly. Priced from €13.20/month.
- Duopack van Koffiedik (Coffee Grounds Duo Pack) Duo pack priced at €11.00 containing a scrub soap ('the mad one', with coffee grounds scrub and pine oil scent) and a shampoo bar ('the fearless one', with coffee oil), both manufactured from recycled coffee grounds. Packaged in 100% agricultural-waste, climate-neutral materials. Created in partnership with Unwaste.
- Scrubzeep van Koffiedik (Coffee Grounds Scrub Soap) Hand and body scrub soap (70g) priced at €5.00, made from recycled coffee grounds with 100% natural-origin ingredients. Vegan, biodegradable, manufactured in the Netherlands.
- Shampoo Bar van Koffie-olie (Coffee Oil Shampoo Bar) Solid shampoo bar made with coffee oil and recycled coffee grounds, suitable for all hair types and daily use, with a stated longevity up to 3 times that of liquid shampoo.
- Thee Eerlijk (Earl Grey Black Tea) 100% natural Earl Grey black tea with distinctive bergamot aroma, sold in 25g and 75g packs.
- Thee Fris (Rooibos Tea) Caffeine-free 100% natural rooibos blend with cocoa shells and peppermint, sold in 25g and 60g packs.
- Losse Thee Proefpakket (Loose Tea Tasting Package) Loose-leaf tea tasting package containing 25g each of four different 100% natural loose teas plus 40 tea filters, priced from €11.95. Available in multiple themed combinations.
- Brievenbus Cadeaupakket Koffie/Thee (Letterbox Gift Package) Mailbox-sized gift package (from €11.50) available in coffee-only, coffee with soap/shampoo bar, or loose tea (4 varieties plus filters) variants. Designed for convenient gift-giving that fits through a standard letterbox.
- Shopper van Jute (Jute Coffee-Bag Shopping Bag) Handmade reusable shopping bag crafted from repurposed jute coffee bags, each lined with sturdy colored cotton. A circular-economy accessory product.
Quantifiable outcome
- 71% of votes in community poll for Pluim 2023 award
- +1 more outcomes
Companies that use AC De Branderij
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
AC De Branderij technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
AC De Branderij partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- UnwastecorePartnership for circular products: AC De Branderij collects coffee grounds from business customers and supplies to Unwaste for processing into soap and shampoo bars. Unwaste creates 'The Unwaste. Duopack' containing scrub soap and shampoo bar made from coffee grounds. Packaging is made from 100% agricultural waste and is climate-neutral.
- Kennispoort Regio Zwolle (Rogier Eenkhoorn)minorContinued collaboration following Circotrack training to develop and implement circular economy plans for the business model.
- De Klashorst (Herma Overweg)minorSparring partner during Circotrack training in April 2020, helping AC De Branderij identify circular economy opportunities in their business model.
- Social Enterprise Network (social-enterprise.nl)coreAC De Branderij is a member of the Dutch social enterprise network, connecting with other social entrepreneurs and demonstrating commitment to social enterprise principles.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
AC De Branderij competitors and assessment
Company assessmentDirect peers
- Back to Black Coffee Roasters: Amsterdam-based specialty roaster emphasizing transparent sourcing and direct relationships with origins. Comparable as a Dutch craft roaster with similar quality/provenance storytelling.
- Lot Sixty One: Amsterdam-based specialty roaster with single-origin focus and direct webstore sales. Comparable as a Dutch artisanal roaster competing on origin transparency and quality rather than price.
- Peeze Koffie: Dutch specialty coffee roastery selling roasted beans, single-origins, and B2B coffee solutions across the Netherlands. Directly comparable as a Netherlands-based specialty roaster serving both DTC and B2B customers.
- Simon Lévelt: Long-established Dutch roaster and coffee/tea retailer with own storefronts and webstore. Comparable on artisanal roasted coffee plus tea assortment and DTC-plus-B2B distribution in the Netherlands.
- Bocca Coffee Roasters: Dutch specialty roaster focused on quality single-origins and blends sold through own webstore and wholesale. Comparable on craft-roasting positioning and direct-to-consumer coffee sales in the Netherlands.
- Giraffe Coffee Roasters: Dutch specialty roaster supplying cafés, offices, and webshop customers with single-origin and blend offerings. Comparable as a small-to-mid Dutch specialty roaster with B2B and DTC motion.
- Koffiebranderij Gimo: Dutch specialty roaster selling roasted coffee and related products online with nationwide delivery. Comparable as a Netherlands-based small-batch roaster competing in the same specialty e-commerce lane.
- Moyee Coffee: Dutch-based specialty coffee brand with a strong social-impact and Fair Chain narrative. Closely comparable to AC De Branderij on the social-enterprise/impact positioning layered onto specialty roasted coffee.
Others
- Unwaste: Dutch circular-products maker that processes spent coffee grounds into soap and shampoo bars — already a strategic partner of AC De Branderij. Included as an adjacent ecosystem participant rather than a competitor.
Broad incumbents
- Coffee Company: Established Dutch coffee chain/brand with nationwide café presence and grocery distribution. Comparable as a larger Dutch coffee brand operating in both foodservice and retail, against which AC De Branderij competes on the artisanal edge.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
AC De Branderij social profiles
Digital presenceAC De Branderij financial estimates
Financial estimateRevenue estimate
Valuation estimate
AC De Branderij leadership team
Management profileNumber of profiles
Profiles1 record
AC De Branderij funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AC De Branderij M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AC De Branderij
What does AC De Branderij do?
AC De Branderij is a social enterprise coffee roastery that roasts and sells artisanal coffee beans (four signature blends), loose-leaf teas, and circular products (soap and shampoo bars) made from recycled coffee grounds, all through its own e-commerce webstore. The company also offers a flexible monthly coffee subscription, coffee and tea tasting packages, gift packages, and accessories, while employing people with a distance to the labor market to handle roasting, packaging, and local delivery.
Is AC De Branderij a public or private company?
AC De Branderij is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AC De Branderij founded?
AC De Branderij was founded in 2016. It employs 11 to 50 people.
Where is AC De Branderij based?
AC De Branderij is headquartered in Hardenberg, Netherlands, in the Europe region.
How does AC De Branderij make money?
Four revenue lines are on record. Coffee and Tea Sales are the primary driver. The others are coffee Subscription, circular Products and gift Packages.
Who are AC De Branderij's main competitors?
Direct peers on record are Back to Black Coffee Roasters, Lot Sixty One, Peeze Koffie, Simon Lévelt, Bocca Coffee Roasters, Giraffe Coffee Roasters, Koffiebranderij Gimo and Moyee Coffee. Unwaste is listed as an others. Coffee Company is listed as a broad incumbent.
Does AC De Branderij have an API?
No public API is recorded for AC De Branderij.
What industry is AC De Branderij in?
AC De Branderij's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is CRADAHAG, Coffee (Roasted, Ground, Whole Bean), with a secondary code of CRAHAGAI, Specialty Coffee & Tea Retail (Beans, Leaves, Accessories). Its NAICS code is 311920 and its SIC code is 2080.