3D FITNESS, s. r. o.

What 3D FITNESS, s. r. o. does

3D FITNESS, s. r. o. is a privately held Czech limited liability company founded in 2008 and headquartered in Žamberk, Pardubický kraj. With 11 employees, the company operates as a B2B-focused premium fitness equipment distributor and turnkey fitness center solutions provider. It holds official distribution rights for leading global brands including Life Fitness, Hammer Strength, TRX (for Czech Republic and Slovakia), ICG, Spirit Fitness, ESCAPE Fitness, Total Gym, and Tiguar. The company describes itself as having 15+ years of industry experience with 50+ completed reference projects across commercial fitness centers, hotels, corporate fitness facilities, professional sports clubs, rehabilitation centers, home gyms, and university facilities.

The company's core offering is end-to-end fitness center realization, spanning 2D/3D space visualization, project financing consultation, equipment supply and installation, and after-sales service with a 48-hour response commitment. It also designs and manufactures its own proprietary FTS (Functional Training System) construction for functional training zones, used in customer implementations including DSL Fyzio and ESPRIA Fitness Club. Beyond equipment, 3D FITNESS runs the 3D FITNESS Academy (3DFA, at 3dfa.cz), providing trainer certification and staff training. A B2B e-commerce platform (eshop.3dfitness.cz) offers 10,000+ SKUs and is positioned as the only B2B-focused fitness e-shop in the Czech Republic, with a VIP partner program providing volume-based discounts. Connected equipment (Life Fitness ICG bikes, Spirit Phantom ENT series with TFT WiFi Bluetooth displays) integrates with fitness apps including MYZONE and ICG App via Bluetooth/ANT+ protocols.

The business generates revenue through four main streams: (1) hardware sales of cardio, strength, functional, and rehabilitation equipment; (2) professional services tied to turnkey fitness center projects (design, installation, project management); (3) managed after-sales service and spare parts; and (4) training fees from the 3D FITNESS Academy. Customer logos span HC Sparta and HC Slavia Praha (professional hockey), Oracle Czech, RedHat, SCS Software, BOSCH Praha, Johnson & Johnson (corporate wellness), Hilton Prague, King's Casino Rozvadov, and fitness chains including George's Fitness, HD FITNESS, and PURE JATOMI. Geographic focus is Czech Republic with extension into Slovakia. No funding rounds, M&A activity, or external investors are disclosed.

Name

3D FITNESS, s. r. o.

Legal name

3D FITNESS s.r.o.

Website

https://3dfitness.cz

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

3D FITNESS is a Czech distributor of premium fitness equipment (Life Fitness, Hammer Strength, TRX) and turnkey fitness center solutions provider. It serves commercial gyms, hotels, corporates, and sports teams across the Czech Republic and Slovakia with design, installation, financing, and after-sales services.

Ownership category

akta.pro rank

Product category

Commercial Fitness Equipment Distribution

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG)

akta.pro secondary industries

Fitness Equipment & Performance Accessories Retail (CRAMABAD), Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB), Cardio Equipment Retail (Treadmills, Bikes, Rowers, Ellipticals) (CRAMADAA), Fitness Wearables & Training Tech Retail (Heart-Rate Monitors, GPS Watches, Sensors) (CRAMADAH), Exercise Equipment Assembly & Installation (treadmills, racks, bikes) (HSAGAHAJ)

Keywords

• Commercial fitness equipment
• Fitness center design
• Turnkey fitness solutions
• Premium fitness brands
• Fitness equipment service

Headquarters

HQ city

Žamberk

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Distribution & Sales: Sales of fitness equipment including cardio machines, strength training machines, free weights, accessories, and functional training equipment. Revenue generated through both direct sales for large projects and B2B e-commerce (eshop.3dfitness.cz) serving over 10,000 product SKUs. Premium brands include Life Fitness, Hammer Strength, TRX, ESCAPE Fitness, Total Gym, ICG, and MYZONE.
2. Fitness Center Realization Services: Comprehensive project services including space planning, visualization, equipment specification, installation, and project financing consultation. Revenue from service contracts and equipment markup associated with turnkey fitness center builds.
3. After-Sales Service & Spare Parts: Warranty and post-warranty service for all supplied equipment, spare parts supply with 48-hour response time commitment. Ongoing service contracts provide recurring revenue from existing customer base.
4. 3D FITNESS Academy - Trainer Certification: Professional trainer education and certification programs through the 3D FITNESS Academy (3DFA). Training services for fitness center staff including trainers, receptionists, and management, providing standardized quality service frameworks.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

3D FITNESS s.r.o. is a Czech-based distributor of premium commercial fitness equipment (Life Fitness, Hammer Strength, TRX, ICG, Spirit Fitness, ESCAPE Fitness, Total Gym, MYZONE, Tiguar) and provider of turnkey fitness center realization services. The company designs, finances, equips, installs, and services commercial, hotel, corporate, sports, rehabilitation, and home fitness facilities across the Czech Republic and Slovakia, operating a B2B e-commerce platform with more than 10,000 SKUs and a proprietary FTS (Functional Training System) construction line.

Product overview

3D FITNESS s.r.o. is a Czech fitness equipment distributor and fitness center solutions provider operating for more than 15 years. The company operates as a B2B-focused fitness equipment distributor representing premium brands including Life Fitness, Hammer Strength, TRX®, ICG, Escape Fitness, Total Gym, and Tiguar. The product portfolio spans cardio machines (treadmills, elliptical trainers, rowing machines, steppers, exercise bikes, air bikes), strength training equipment (weight machines, functional towers, dumbbells, kettlebells), functional training solutions (TRX® suspension systems, FTS functional training stations), and accessories. The company also operates an e-commerce platform (eshop.3dfitness.cz) offering more than 10,000 items for fitness professionals. Beyond equipment distribution, 3D FITNESS provides turnkey fitness center solutions including design, financing, installation, and ongoing service support. The company also operates 3D FITNESS Academy for trainer certification and education. Key product lines include Life Fitness Integrity and Aspire cardio series, Hammer Strength strength training equipment, TRX® suspension training systems (HOME GYM, MOVE, BURN variants), MYZONE® heart rate monitoring, and Spirit Fitness cardio equipment.

Differentiator

Problem solved

Functional benefit

Brands

• 3D FITNESS: The primary company brand covering fitness equipment distribution, commercial fitness center design and installation, and related services.
• 3DFITNESS Eshop
• 3D FITNESS ACADEMY
• FTS (Functional Training System)

Products and services

• Fitness Center Realization Services End-to-end turnkey solutions for fitness center operators covering layout design, equipment procurement, installation, financing guidance, and ongoing service and maintenance for commercial, hotel, corporate, sports, rehabilitation, and home fitness facilities.
• Fitness Equipment After-Sales Service Warranty and post-warranty service contracts for all supplied fitness equipment, including spare parts supply and fault resolution within a 48-hour response commitment. Provides recurring maintenance revenue from existing customer base.
• 3D FITNESS Academy - Trainer Certification Professional trainer education and certification programs for fitness center staff including trainers, receptionists, and management. Provides standardized quality service frameworks and ongoing education through 3dfa.cz.
• 3D FITNESS Eshop (B2B Platform) B2B e-commerce platform offering more than 10,000 fitness product SKUs for commercial and professional fitness use, with VIP partner discounts and volume-based pricing structures. Described as the only B2B fitness e-shop in the Czech Republic.
• FTS Functional Training Station Custom-designed and in-house manufactured functional training structure for commercial and club fitness environments, enabling diverse exercise options in limited spaces. Used across customer projects with custom configurations for TRX, functional training, and rehabilitation exercises.
• Life Fitness Aspire Series 2026 Life Fitness Aspire series cardio equipment line for 2026 including treadmills, elliptical trainers, recumbent bikes, and stair climbers, designed for commercial and home fitness facilities.
• Spirit Fitness Phantom ENT Series 2026 Spirit Fitness Phantom ENT commercial-grade cardio equipment line featuring 16-inch TFT touchscreen displays with WiFi and Bluetooth connectivity, offering extensive training programs and fitness applications for home and commercial use.
• TRX Suspension Training Systems Original TRX suspension training systems including TRX HOME GYM, TRX MOVE, and TRX BURN variants. 3D FITNESS is the official distributor of ORIGINAL TRX products for Czech Republic and Slovakia, providing suspension training equipment for home and commercial use.
• MYZONE Heart Rate Monitoring System MYZONE wearable heart rate monitoring system using wireless and cloud technology for accurate fitness tracking. Includes MZ-3 chest strap monitor and Receiver for real-time workout tracking and performance analytics, with Bluetooth and ANT+ connectivity enabling integration with mobile applications.
• RENEGADE Functional Training Equipment RENEGADE functional training equipment line including the HIIT Runner motorless treadmill for high-intensity running and walking, HIIT Air Ski wall-mounted ski training device, and Air Rower PRO CLASSIC rowing machine with air-magnetic resistance and folding frame design.

Quantifiable outcome

• 48-hour service response commitment for all supplied equipment
• +1 more outcomes

Named customers20 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Life FitnesscoreTechnology or IntegrationLife Fitness is one of the most recognized global fitness equipment brands offering premium equipment with timeless technologies. 3D FITNESS is an authorized Life Fitness distributor, featuring their cardio and strength equipment across commercial fitness implementations.
• Hammer StrengthcoreTechnology or IntegrationHammer Strength creates champions through strength training equipment. Pioneer in ergonomic design and joint alignment in fitness equipment. 3D FITNESS is an authorized distributor and several customer facilities are designated as Official Hammer Strength Training Centers.
• TRX (Rogue Fitness)coreTechnology or IntegrationOfficial distributor of ORIGINAL TRX® products for Czech Republic and Slovakia. TRX suspension training provides a complete fitness solution in a single piece of equipment. 3D FITNESS offers TRX products, accessories, and mounting structures.
• ICG (Indoor Cycling Group)coreTechnology or IntegrationICG is part of Life Fitness since 2016, specializing in premium indoor cycling equipment. 3D FITNESS distributes ICG bikes including IC5, IC6, and IC7 models with WattRate® technology.
• Spirit FitnesscoreTechnology or IntegrationSpirit Fitness manufactures commercial-grade cardio equipment including treadmills, ellipticals, bikes, and rowers. 3D FITNESS distributes Spirit products across commercial and home fitness segments.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Life Fitness: Life Fitness is the global premium commercial fitness equipment manufacturer whose products (treadmills, ellipticals, ICG bikes, Hammer Strength line) form the core of 3D FITNESS's catalog. Comparable as the originating equipment brand that competes in the same end-customer RFPs where 3D FITNESS submits turnkey bids.
• Gym80: Gym80 is a German manufacturer of premium strength training equipment serving commercial gyms, sports clubs, and corporate fitness facilities across Europe. Comparable to 3D FITNESS as a European premium strength equipment supplier competing for the same Hammer Strength/strength training RFPs in DACH and CEE markets.
• Cybex International (Brunswick): Cybex, part of Brunswick Corporation, manufactures premium strength and cardio equipment for commercial gyms, corporate wellness, and rehabilitation centers. Comparable to 3D FITNESS in product category (premium strength + cardio) and end-customer mix including rehabilitation facilities, a key segment for 3D FITNESS.
• Technogym: Technogym is an Italian premium fitness equipment manufacturer and turnkey wellness solutions provider serving hotels, corporate fitness, and commercial gyms worldwide. Directly comparable to 3D FITNESS in target customers (premium commercial operators, hotels, corporate wellness) and integrated design-equipment-service offering.
• Spirit Fitness: Spirit Fitness is a U.S. manufacturer of commercial-grade cardio equipment distributed through regional channel partners into commercial and home fitness segments. Comparable to 3D FITNESS as a core distributed brand offering commercial cardio (treadmills, bikes, ellipticals) across overlapping price tiers (mid-range commercial through premium).
• Precor: Precor, owned by Amer Sports, designs and manufactures commercial cardio and strength equipment and supplies it through distributors to fitness clubs, hotels, and corporate facilities. Comparable to 3D FITNESS as another premium cardio/strength brand distributed through regional channel partners into commercial and hospitality segments.
• Matrix Fitness (Johnson Health Tech): Matrix Fitness, part of Johnson Health Tech, manufactures commercial cardio and strength equipment and operates through regional distributors to serve hotels, clubs, and corporate facilities globally. Directly comparable as a premium equipment brand with similar distribution and commercial project execution model that competes for the same end-customer accounts in Europe.
• Core Health & Fitness: Core Health & Fitness owns Star Trac, StairMaster, Nautilus, and Schwinn commercial fitness brands, providing cardio and strength equipment to commercial operators globally. Comparable to 3D FITNESS as a multi-brand premium equipment portfolio targeting the same commercial fitness, hotel, and corporate segments.

Emerging players

• Eleiko: Eleiko is a Swedish manufacturer specializing in premium strength equipment, barbells, and competition-grade training gear used by professional sports teams, sports clubs, and elite training facilities. Comparable to 3D FITNESS's strength training and professional sports segments (HC Sparta, HC Slavia, Crow Arena customers).
• TRX (Rogue Fitness): TRX suspension training, now part of Rogue Fitness, supplies functional training equipment used in commercial gyms, rehabilitation facilities, and home fitness. Comparable to 3D FITNESS as both an equipment category competitor and the brand whose Czech/Slovak distribution rights 3D FITNESS holds.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/3DFitnessCZ
• Facebookfacebook.com/3DFitness.cz
• Instagraminstagram.com/3dfitnesscz
• LinkedInlinkedin.com/company/3d-fitness-s-r-o

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3D FITNESS, s. r. o.