2 Lives - Gaming for Events

What 2 Lives - Gaming for Events does

2 Lives is a French private limited company (SARL) that operates as a turnkey event agency specializing in gaming and esports event organization. Founded in 2006 as the association 'SDA Games' by three teenagers in Anjou and rebranded to 2 Lives in 2018, the company is headquartered in Miré, Maine-et-Loire and serves three primary customer segments: local governments and municipalities (Ville de Maurepas, Ville de Villeparisis, Angers Geekfest, Mairie du Chesnay-Rocquencourt), enterprise B2B clients (Crédit Agricole Anjou, Orange), and convention/event organizers (Japan Expo, Paris Manga, Toulouse Gameshow).

The company's service portfolio comprises five core product lines: esports tournament organization (scalable 50–600 player formats with live capture and Twitch/YouTube streaming), video game festivals built around a proprietary '9 Themed Spaces' concept (esport arena, commented stage, freeplay, arcade cabinets, retrogaming, VR, driving simulators, musical games, prevention zones), LAN-party services (up to 80–300 stations with pre-installed games and pre-configured platform accounts on Epic Games, PSN, and Nintendo), corporate B2B events (50–350 collaborators), and retrogaming exhibitions (50 playable stations across NES, Super Nintendo, Sega Megadrive, Nintendo 64, PlayStation, Gamecube). Underlying capabilities include an owned hardware fleet (gaming PCs, consoles, screens, peripherals), professional casting and live production (up to 17 hours of Twitch broadcast, e.g., at Angers Geekfest 2026), and complete logistics from consultation through on-site execution. The team numbers seven people, led by CEO Jonathan Schifferling.

Revenue mechanics are entirely services-based and quote-driven: customers contact 2 Lives directly via phone or website to scope custom event packages, with no public pricing list. The GTM is event-driven and direct — leveraging marquee convention appearances, social media (Instagram, LinkedIn), and inbound SEO content (guides for collectivities, esports career content) to generate leads. The company reports 130+ events organized annually and 800+ events completed cumulatively across 150+ clients since 2006, with notable scale events including Japan Expo 2025 (200+ players, 24 game stations) and Angers Geekfest 2026 (18,000 visitors, 500 esports players, 65 staff deployed). Strategic partnerships with France Esports and PédagoJeux (both since 2014) anchor its position within the French esports ecosystem.

Name

2 Lives - Gaming for Events

Legal name

2 LIVES

Website

https://2-lives.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

2 Lives is a French event agency that organizes turnkey gaming and esports events — including tournaments, festivals, LAN parties, retrogaming exhibitions, and corporate team-building — for local governments, enterprises, and convention organizers across France. Founded 2006, headquartered in Miré.

Ownership category

akta.pro rank

Product category

Gaming and Esports Event Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Third-Party Esports Tournament Organizers (TOs) (MPAGANAB)

akta.pro secondary industries

Esports Venues & Event Infrastructure (Arenas, Stages, Equipment Rental) (MPAFADAE), Venue Infrastructure & Managed Services (Network, PCs, Maintenance, A/V, IT Ops) (MPAFALAK)

Keywords

• Esports event management
• Gaming event services
• Lan party organization
• Corporate gaming events
• Retrogaming exhibitions

Headquarters

HQ city

Miré

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Event Organization Services: Full-service gaming and esports event organization including consultation, programming, logistics, and on-site execution. Services adapt to client needs with various formulas and customizable configurations.
2. Equipment Rental: Rental of gaming hardware including PCs, consoles, screens, peripherals, and accessories. Includes delivery, installation, and technical support.
3. Retrogaming Exhibitions: Organized exhibitions featuring 50 playable gaming stations with classic consoles, iconic games, explanatory materials, and inter-generational appeal.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

2 Lives is a French event services agency that organizes turnkey gaming and esports events for municipalities, corporations, and convention organizers across France. Deliverables include end-to-end esports tournament organization (50–600 players) with casting and streaming, LAN-Party setups (up to 300 stations) with pre-installed games and platform accounts, video game festivals based on a 9-thematic-space concept, retrogaming exhibitions with classic consoles, and B2B corporate team-building events, all supported by an in-house gaming hardware rental fleet and on-site technical teams.

Product overview

2 Lives is an event agency specializing in esports tournament organization, video game festivals, corporate events, and retrogaming exhibitions. The company operates a multi-service portfolio combining core event organization capabilities (Esport competitions, LAN-Parties, B2B events, retrogaming exhibitions) with modular add-on services (gaming equipment rental, live streaming/regie, themed spaces). Services are delivered as turnkey solutions throughout France, featuring proprietary hardware fleets, pre-configured platform accounts (Epic Games, PSN, Nintendo), and professional casting. The company organizes 800+ events annually and has operated since 2006.

Differentiator

Problem solved

Functional benefit

Products and services

• Organisation de compétition Esport (Esports Tournament Organization) Comprehensive esports tournament organization service covering game selection, rule customization, tournament administration, live commentary, and multi-day programming. Scalable formats accommodate 50 to 600 players with match capture and Twitch/YouTube streaming capabilities, delivered to municipalities, enterprises, and convention organizers.
• Festival de jeux vidéo (Video Game Festival Organization) Full-scale video game festival organization service featuring 9 themed spaces including Esport, retro gaming, VR, freeplay, arcade cabinets, driving simulators, musical games, and prevention zones. Includes turnkey event management from consultation through execution across France.
• Service LAN-Party (LAN-Party Organization) LAN-Party organization service enabling players to compete in local network gaming sessions. Provides complete hardware (up to 80 stations, expandable to 300 players), pre-installed games, and pre-configured platform accounts (Epic Games, PSN, Nintendo). Supports team tournaments and free-play sessions.
• Événement d'entreprise (B2B Corporate Gaming Events) Corporate event services for team building, seminars, and trade show booths. Features esports competitions, gaming experiences, and custom animations designed to foster team cohesion and engagement. Accommodates 50 to 350 collaborators with scalable formats.
• Exposition Rétrogaming (Retrogaming Exhibitions) Retrogaming exhibition featuring 50 playable stations with iconic consoles (NES, Super Nintendo, Sega Megadrive, Nintendo 64, PlayStation, Gamecube) and classic titles like Super Mario Bros, Sonic, and Street Fighter II. Includes visual displays, explanatory kakemonos, and optional tournaments.

Quantifiable outcome

• 130+ gaming events organized annually
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• MyDigitalSchool AngersminorStrategic or Co-development Partner · 1 January 2026Students from MyDigitalSchool Angers participated in the Angers Geekfest 2026, reinforcing 2 Lives' staffing during the event. This collaboration provides students with practical experience while helping 2 Lives manage large-scale events.
• France EsportscoreStrategic or Co-development Partner · 1 January 20142 Lives is a promoter member of France Esports, the national esports federation. This partnership provides credibility, industry connections, and participation in the French esports ecosystem. As a promoter member, the company is actively involved in developing esports in France.
• PédagoJeuxcoreStrategic or Co-development Partner · 1 January 20142 Lives has been an ambassador of the PédagoJeux network since 2014. This initiative focuses on promoting responsible gaming and gaming education, including prevention awareness and information about gaming careers.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• DreamHack: Swedish-origin LAN party and esports festival operator. Directly comparable to 2 Lives' core offering of multi-thousand-attendee gaming festivals, LAN parties, and esports competitions, with a broader European footprint.
• ESWC (Electronic Sports World Convention): Historic French esports tournament organizer. Directly competes with 2 Lives in the French esports tournament organization segment and shares overlapping target market of municipalities and conventions.
• BLAST: European esports tournament organizer producing premium competitions in Counter-Strike, Dota 2, and other titles. Comparable to 2 Lives in the esports tournament operations value chain, particularly around production, broadcasting, and on-site event delivery.
• ESL FACEIT Group: Global esports tournament organizer and competitive gaming platform. Operates large-scale esports events analogous to 2 Lives' tournament organization services, but at a substantially larger geographic and financial scale.
• Legend Event: French event agency specialized in gaming and esports event production. Direct French competitor in turnkey gaming event services targeting municipalities and enterprises, with similar scale and customer profile.
• ProGaming Event: French gaming event service provider offering LAN parties, tournaments, and equipment rental. Closely comparable service portfolio and target customer base to 2 Lives in the French market.

Broad incumbents

• Webedia: Major French digital media and events group (owns Jeuxvideo.com, Events division). Operates gaming-adjacent events and content in France at significantly larger scale, making it a natural incumbent competitor for French event RFPs.
• Paris Games Week: France's flagship video game exhibition (organized by industry trade body SNJV). Comparable event-type presence in the French gaming event calendar, though it operates a single flagship expo rather than a diversified service portfolio.

Regional players

• OES (Organisation Esport Suisse): Swiss esports federation and event organizer. Operates comparable tournament organization and event services in a neighboring market (Switzerland), representing a regional analog for 2 Lives' model.
• Toulouse Game Show: Large French pop-culture and gaming convention organizer in southwestern France. Comparable to 2 Lives in producing major gaming-themed events, but operates as a regional convention rather than a turnkey B2B service provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/2lives
• Instagraminstagram.com/reel/DL-QnD_MWcB

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2 Lives - Gaming for Events