ANKO - De branchevereniging van professionele kappers!

What ANKO - De branchevereniging van professionele kappers! does

ANKO (Algemene Nederlandse KappersOrganisatie) is the national Dutch trade association (branchevereniging) for professional hairdressers, barbers, and hair replacement specialists operating their own salons. Headquartered in Hilversum with 61 employees, ANKO operates as a private, membership-funded non-profit governed by a board and Members' Council (Ledenraad). It serves three core member segments: salon owners with staff (the primary segment), chains and franchise networks, and self-employed professionals (ZZP), with specialized support for hair replacement specialists and barbers.

ANKO's service portfolio combines political advocacy (lobbying in The Hague on VAT rates, regulatory burden, and level playing field), formal social-partner collaboration with trade unions CNV and FNV Mooi through the Stichting Brancheplatform Kappers (BPK) for collective labor agreement negotiation, and a member benefits stack that includes labor-law assistance from in-house lawyers, the ANKO Ondernemers App (iOS/Android) for CBA access and HR calculations, the quarterly Kapperszaken magazine, industry research products (Monitor Kerndata Kappers produced by Panteia, consumer surveys, and Retail Insiders database access), ANKO Verzekeringsdienst insurance, BumaStemra/SENA discounts, and events such as the annual ANKO Live conference and the Ondernemers Award.

Revenue is generated exclusively through recurring monthly membership subscriptions, with tiered pricing from €10.50 (senior community members) to €76.25 (entrepreneurs with staff at a main location), and aggressive chain-volume discounts of 15–65% for multi-location operators. An AI-driven benchmarking product is in development with Growteq but not yet launched. Membership count and revenue are not publicly disclosed, but the 61-person headcount and pricing structure imply an organization in the low-to-mid single-digit millions of euros in annual revenue.

Name

ANKO - De branchevereniging van professionele kappers!

Legal name

ANKO

Website

https://anko.nl

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

ANKO is the Dutch national trade association for professional hairdressers, barbers, and hair replacement specialists, providing advocacy, collective-bargaining representation, labor-law support, and member benefits to SMB salon owners, chains, and self-employed professionals across the Netherlands.

Ownership category

akta.pro rank

Headquarters

HQ city

Hilversum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Contributions: ANKO generates revenue through monthly membership fees from salon owners, barbers, independent professionals, and hair replacement specialists. The association's budget finances collective advocacy activities, member information services, communication to members, and association infrastructure.
2. Research Services: ANKO conducts regular consumer behavior research, industry market studies, and quarterly and annual branch statistics. These insights are provided exclusively to members and inform effective lobbying activities in The Hague.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels11 records

Core offering

ANKO is a Dutch professional trade association that provides hairdressers, barbers, and hair replacement specialists with a membership-based portfolio of services including labor law assistance from in-house lawyers, business advisory, political lobbying in The Hague, industry research and benchmarking, collective bargaining representation through the Brancheplatform Kappers, member-only insurance services, discounted music copyright licensing, and access to the ANKO Ondernemers mobile app containing the collective labor agreement (CAO) and practical business tools. Members access the services through tiered monthly subscriptions differentiated by entrepreneur type, organization size, and section membership.

Product overview

ANKO (Algemene Nederlandse KappersOrganisatie) is a trade association for hairdressers, barbers, and hair replacement specialists in the Netherlands. It is not a software product but a membership organization offering a portfolio of member services. These include the ANKO Ondernemers App (mobile app with cao access and calculation tools), the quarterly Kapperszaken magazine, research products (Monitor Kerndata Kappers, Consumer Research, Retail Insiders database access), business advisory services, insurance services, labor law assistance, political lobbying in The Hague, the annual ANKO Live event, the ANKO Ondernemers Award, the Healthy Hairdresser campaign, and De Luisterstoel initiative. ANKO also facilitates BumaStemra & Sena copyright licensing and collaborates with social partners (CNV, FNV Mooi) through the Branch Platform Kappers.

Differentiator

Problem solved

Functional benefit

Brands

• ANKO Ondernemers App: Mobile application for ANKO entrepreneurs providing access to the collective labor agreement (CAO), tools for leave calculations, function classification, and ANKO member services
• ANKO Kapperszaken
• ANKO Onderzoek(t)
• ANKO Live
• ANKO Verzekeringsdienst
• Healthy Hairdresser
• ANKO Achievement Award
• ANKO Ondernemers Award

Products and services

• ANKO Ondernemers App Mobile application for ANKO members providing always-available access to the hairdressing industry collective labor agreement (CAO), with tools for function classification, vacation day calculation, and pregnancy leave calculation, plus direct contact with ANKO member services.
• ANKO Onderzoek(t) Research Services Research services providing ANKO members with access to branch, market, and member research including the Monitor Kerndata Kappers produced by Panteia, Consumer Research surveys, and the Retail Insiders database with turnover, employment, and retail floor space data.
• Hulp bij Arbeidsrecht (Labor Law Assistance) Legal support from ANKO's own lawyers for ANKO members on questions about employee underperformance, illness, and other labor law matters typical of salon operations.
• Lobby in Den Haag (Political Lobbying) ANKO's political lobbying activities in The Hague on behalf of the hairdressing industry, covering topics such as VAT rate preservation, level playing field, and regulatory burden reduction. Enabled preservation of the 9% VAT rate on hairdressing services for 2025 and 2026.
• Ondernemersadvies (Business Advisory) Business advisory services providing knowledge, products, and services offered in partnership with external advisors to support salon business growth and professional development for ANKO members.
• ANKO Verzekeringsdienst (Insurance Service) Insurance services for ANKO members through a designated insurance partner specialized in hairdresser business insurance.
• BumaStemra & Sena Music Licensing Discount Discounted music copyright licensing from BumaStemra and SENA for ANKO members to reduce operating costs on background music in salons.
• Sociale Partners (Social Partners Collaboration) Joint social partner collaboration with CNV and FNV Mooi trade unions managed through the Branch Platform Kappers (BPK), including collective labor agreement negotiation, working conditions, education projects, and economic research. The new CAO for Kappersbedrijf (July 2025 - December 2026) was made generally binding by the Ministry of Social Affairs on 25 November 2025.
• ANKO Kapperszaken Quarterly Magazine Quarterly entrepreneur magazine for and about hairdressers, barbers, and hair replacement specialists with their own business, available in print and online to members and stakeholders.
• ANKO Live Annual Event Annual flagship event bringing together entrepreneurs, professionals, and experts from the hairdressing industry for inspiration, knowledge sharing, and networking, including the ANKO Ondernemers Award ceremony.
• Informatie & Inspiratie (Information and Inspiration) Branch information and inspiration resources providing ANKO members with industry knowledge to help grow their salon businesses.
• Voor Zzp'ers (Self-Employed Services) Tailored services for self-employed (ZZP) hairdressers and barbers including access to networking events, ANKO's online platform, and dedicated member benefits at a reduced monthly fee.
• Samenwerkingspartners (Collaboration Partners) Curated partner network providing ANKO members with support, advice, and inspiration for their entrepreneurship and craftsmanship, partners are vetted for reliability.
• Algemene Voorwaarden en Geschillen (General Terms and Disputes) Service for ANKO members providing support with general terms and conditions and dispute resolution relevant to salon operations.
• Healthy Hairdresser Campaign Industry initiative by ANKO and social partners covering all aspects of healthy and safe working in the hairdressing industry, including updated 'Healthy Working' booklets and the Arbocatalogus.

Quantifiable outcome

• 40% of member votes went to Beichies for Ondernemers Award 2025, demonstrating strong member engagement
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• GroeizakenminorStrategic or Co-development Partner · 10 March 2025ANKO partnered with Groeizaken as a training provider to strengthen entrepreneurship and Professional Education. The collaboration focuses on developing hairdressers with special attention for professional training, helping entrepreneurs develop their salon into recognized training companies.
• Nationaal Huidfonds (Zonvenant)minorStrategic or Co-development Partner · 16 June 2024ANKO signed the Sun Covenant (Zonvenant) with the National Skin Fund and other parties to actively contribute to skin cancer prevention and awareness. ANKO donated €5,000 to the Antoni van Leeuwenhoek Foundation from this partnership.
• CNVcoreStrategic or Co-development PartnerCNV is one of the two trade unions that together with ANKO forms the social partners in the hairdressing industry. The cooperation takes place within the Stichting Brancheplatform Kappers (BPK). Social partners jointly negotiate and maintain the collective labor agreement (CAO) for hairdressing businesses.
• FNV MooicoreStrategic or Co-development PartnerFNV Mooi is one of the two trade unions that together with ANKO forms the social partners in the hairdressing industry. The cooperation takes place within the Stichting Brancheplatform Kappers (BPK). Social partners jointly negotiate the CAO and conduct projects on labor, working conditions, and education.
• Stichting Brancheplatform Kappers (BPK)coreStrategic or Co-development PartnerThe Branch Platform Foundation is the joint consultative body where ANKO cooperates with CNV and FNV Mooi. Besides jointly signing the generally binding collective labor agreement, the partners conduct various projects on labor, working conditions, and education.
• PanteiacoreTechnology or IntegrationPanteia is the research bureau commissioned annually by the Brancheplatform Kappers (BPK) to conduct research into the core figures of the hairdressing industry, including the Kerndata Kappersbranche report.
• SBB (Samenwerkingsorganisatie Beroepsonderwijs Bedrijfsleven)coreStrategic or Co-development PartnerANKO works with SBB on updating professional competence profiles (BCP) and qualification files for hairdressing education, ensuring alignment between industry needs and vocational training programs.
• MKB-NederlandcoreStrategic or Co-development PartnerANKO participates in MKB-Nederland's initiatives including the Nationale Peiling Ondernemingsklimaat survey, the Ondernemersfestival, and the Ondernemersagenda Retail. MKB-Nederland supports ANKO's advocacy efforts against regulatory burden and for favorable business conditions.
• Lokaal Retailbelang (LRb)minorStrategic or Co-development PartnerLokaal Retailbelang advocates for the interests of retailers including hairdressers at local government level across 120 municipalities. ANKO co-founded this organization to represent industry voices in municipal policy decisions.
• VNO-NCWminorStrategic or Co-development PartnerANKO participates in VNO-NCW initiatives including the Nationale Peiling Ondernemingsklimaat, supporting broader business advocacy efforts on behalf of Dutch entrepreneurs.
• BumaStemra & SENAminorChannel Partner/ Reseller/ DistributorANKO members receive attractive discounts on BumaStemra and SENA music copyright licenses through the partnership, helping members reduce operating costs.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• FNV: Major Dutch trade union confederation, partner of ANKO in the Brancheplatform Kappers through its FNV Mooi sector. Comparable in CAO-negotiation mandate and industry-voice role, complementing ANKO from the employee perspective.
• CNV Vakmensen: Dutch trade union that, together with FNV, is ANKO's formal social partner in collective bargaining within the Brancheplatform Kappers. Comparable in sectoral representation and CAO negotiation role, though from the labour side rather than employer side.

Regional players

• NHF (National Hair & Beauty Federation): UK trade association for hairdressing, barbering, and beauty salons — providing business support, legal services, and lobbying. Mirrors ANKO's offering in a different geography with a comparable member-benefit model.
• Professional Beauty Association (PBA): US-based trade association for the professional beauty industry, offering member education, advocacy, and events. Comparable in mission and member-benefit breadth to ANKO, though serving a much larger and more fragmented market.
• AACS (American Association of Cosmetology Schools): US association for cosmetology education and the professional beauty industry, focused on standards, advocacy, and industry data. Comparable to ANKO on the education, benchmarking, and standard-setting dimensions.

Others

• Intercoiffure: International hairdressing association representing elite salons globally. Adjacent peer — overlapping on industry representation and brand standards, but focused on a narrower premium-network segment rather than broad SMB advocacy.
• Organisation Mondiale Coiffure (OMC): Global hairdressing umbrella body coordinating national hairdresser associations. Adjacent peer operating at the international federation layer, of which ANKO-style national associations are typically members.

Direct peers

• MKB-Nederland: Dutch SMB employers' association of which ANKO is a member participant. Provides umbrella advocacy, surveys (Nationale Peiling Ondernemingsklimaat), and representation — serving as both a strategic partner and a structural peer in the Dutch association landscape.
• ANBOS (Algemene Nederlandse Branche Organisatie Schoonheidsverzorging): The Dutch national trade association for beauty-care professionals (schoonheidsverzorging), operating with the same membership-based, social-partner advocacy model in the adjacent personal-care vertical. Comparable in structure, governance, and revenue model to ANKO.

Broad incumbents

• VNO-NCW: The largest Dutch employers' confederation, of which ANKO participates in joint initiatives. Functions as a broad-incumbent peer operating across all Dutch industries with a similar advocacy-and-services model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ankokappers
• LinkedInlinkedin.com/company/koninklijke-anko
• Instagraminstagram.com/ankokappers
• TikToktiktok.com/@ankokappersvereniging

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ANKO - De branchevereniging van professionele kappers!