GroeiZaken Business Coaching + Training

What GroeiZaken Business Coaching + Training does

GroeiZaken Business Coaching + Training B.V. is a privately held Dutch coaching firm, founded in 2007 and headquartered in Rijssen, Netherlands, that delivers business coaching, training, and consulting services exclusively to entrepreneurs in the hairdressing and beauty sector. The company is operated by five named partners/coaches — Erik Swabedissen (founder), Arjan van Vugt, Irma Kersten, Richard Bartels, and Robert Douma — who collectively claim more than 150 years of combined industry experience. Service delivery is built around a proprietary methodology called the 3M Method (Mensen/People, Minuten/Minutes, Munten/Money), which is positioned as the intellectual backbone of all coaching engagements.

The product portfolio is structured as a tiered engagement model. The flagship is a one-year Business Coaching Program comprising eight intensive training days, mastermind sessions with peer entrepreneurs, personal coaching, DISC personality profiling, a live salon visit, and a financial analysis. Shorter-form offerings include the three-month Let's Start intensive and the year-long Let's Move Forward trajectory; entry points are a free 30-minute Groeigesprek/Let's Meet conversation and a free DISC-based Let's Optimize service. Standalone training modules include the two-day Professioneel Praktijk Opleider course, the three-day Motiverend Leidinggeven leadership program, and the Grip op Cijfers financial focus afternoon. Specialized consulting covers Stoelverhuur (chair rental) implementation, supported by €49.95 information evenings and a six-month guided trajectory, plus the multi-day Over de Grens retreat (including an Italy edition).

The business model is professional services revenue with limited publicly disclosed pricing — most programs are quote-based — supplemented by per-attendee fees on information events and bundled bonuses (DISC test valued at €495; live salon visit and financial analysis valued at €750) attached to the Business Coaching Program. Go-to-market is event-driven and community-led: content marketing via a regularly published industry-specific blog, organic social presence on LinkedIn, Facebook, and Instagram, an email newsletter, and live events/retreats at hotel venues serve as acquisition touchpoints, with conversion via free introductory appointments. The company maintains a formal cooperation partnership with ANKO, the Dutch hairdresser trade association, and is opening an Ontwikkelingspartner (Development Partner) program to onboard independent coaches under the GroeiZaken brand. The company has no external funding, no AI/ML capabilities, no software platform, and operates exclusively within the Netherlands.

Name

GroeiZaken Business Coaching + Training

Legal name

Groeizaken Business Coaching + Training B.V.

Website

https://groeizaken.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

GroeiZaken is a Dutch private business coaching and training firm, founded in 2007 and based in Rijssen, that serves hairdresser and beauty entrepreneurs in the Netherlands through a proprietary 3M Method delivered via year-long coaching programs, tiered intensives, training modules, and live events by a five-partner team.

Ownership category

akta.pro rank

Product category

Business Coaching Services

NAICS

Professional and Management Development Training (611430), Cosmetology and Barber Schools (611511)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Salon Business, Management & Retail Training (HSALANAK)

akta.pro secondary industry

Salon & Spa Management / Operations (EDAOALAK)

Keywords

• Business coaching services
• Leadership training programs
• Beauty industry coaching
• Salon business consulting
• Entrepreneur development

Headquarters

HQ city

Rijssen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Business Coaching Program: Year-long intensive coaching program with 8 training days, mastermind sessions, personal coaching, DISC assessment, and live salon visits. Offered in both group/classroom and 1:1 formats.
2. Training Programs: Standalone training programs including 'Professioneel Praktijk Opleider' (Professional Practical Trainer) and 'Motiverend Leidinggeven' (Motivating Leadership) - multi-day practical training sessions.
3. Stoelverhuur (Chair Rental) Consulting: Six-month trajectory helping salon owners implement chair rental models, including information evenings (€49.95 per person), personal consultations, and ongoing coaching.
4. Let's Meet / Let's Start / Let's Move Forward Programs: Tiered engagement programs: free 30-minute introduction, followed by 'Let's Start' (3-month intensive) and 'Let's Move Forward' (1-year transformation) programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

GroeiZaken delivers business coaching and training services exclusively to hairdresser and beauty industry entrepreneurs in the Netherlands. Offerings include year-long group and 1:1 coaching programs, shorter intensives, leadership and trainer training courses, chair-rental consulting, retreats, and DISC profiling, all built on the proprietary 3M Method (Mensen/Minuten/Munten). Revenue is generated through fee-based professional services delivered by five named partners/coaches.

Product overview

GroeiZaken offers a comprehensive business coaching and training ecosystem for hairdresser and beauty entrepreneurs. The core offering centers on the 3M Method (Mensen/Minuten/Munten), supplemented by multiple program tiers: a one-year Business Coaching Program, three-month Let's Start, and year-long Let's Move Forward programs. Training modules include Professioneel Praktijk Opleider (two-day professional trainer course) and Motiverend Leidinggeven (three-day leadership training). The company also provides specialized services like Stoelverhuur (chair rental consulting), Over de Grens retreat, and DISC profiling. Entry points include free Let's Meet consultations and Grip op Cijfers financial focus sessions.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Coaching Program A year-long intensive coaching program for hairdresser and beauty entrepreneurs featuring 8 training days, mastermind sessions with 8 peers, personal coaching, DISC personality profiling, a live salon visit, and a financial analysis. Offered in both group/classroom and 1:1 formats, anchored in the 3M Method.
• Stoelverhuur (Chair Rental Consulting) A six-month guided trajectory helping salon owners transition to a chair-rental model, including information evenings (€49.95 per person), personal consultations, and ongoing coaching to attract top stylists and build salon profitability.
• Over de Grens (Retreat) A multi-day retreat experience for entrepreneurs seeking more rest, direction, and fulfilment, in which participants explore personal values and prepare for a new business phase with balance and focus.
• Professioneel Praktijk Opleider (Professional Practice Trainer) A two-day training in which participants develop themselves while learning how to effectively guide and mentor assistant employees within their salon.
• Motiverend Leidinggeven (Motivating Leadership) A three-day practical training that helps participants lead with more grip, trust, and clarity, without struggle or repetition.
• Grip op Cijfers (Financial Focus / Boostcamp) An afternoon session focused entirely on financial figures, helping participants understand their cost structure, determine the correct price per minute, and create a profit-based pricing list for their salon.
• Let's Meet (Groeigesprek / Growth Conversation) A free 30-minute introductory conversation exploring the entrepreneur's essence, core business, challenges, and fit with GroeiZaken's philosophy and growth approach.
• Let's Start A three-month intensive program using the 3M Method (People, Minutes, Money), tailored to the participant's biggest challenges.
• Let's Move Forward A one-year trajectory for sustainable transformation with intensive guidance, deep sessions, and strategic coaching built on the 3M Method.
• Let's Optimize (DISC Profiling) A DISC profile service that provides insight into personalities, communication styles, and team collaboration, helping entrepreneurs and their teams flourish.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

One partnership is on record.

• ANKOcoreGTM or Marketing PartnerANKO is the branch organization for hairdressers in the Netherlands. Groeizaken is a cooperation partner, positioning itself as a trusted player within the hairdressing industry ecosystem. The partnership provides access to industry network and credibility within the target market.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Sassoon Academy: Premium hairdressing education brand offering courses and academy programs. Comparable as a recognized training provider serving the hairdressing professional market.
• Gazelles (Scaling Up / Verne Harnish): Growth coaching and methodology firm for SMBs and mid-market firms, with certified coaches network. Comparable business coaching methodology model and use of independent coaches under a brand.
• Milady (Cengage Beauty): Cosmetology education and credentialing provider with standardized curricula. Comparable as a training/education provider for the beauty industry with codified methodologies.
• ActionCOACH: Global business coaching franchise serving SMBs across industries with proprietary frameworks. Comparable because GroeiZaken operates a similar SMB coaching methodology (3M Method) but focused on a single vertical.
• Pivot Point International: Global cosmetology education provider with curricula, instructor training, and school partnerships. Comparable as a structured training/education provider serving the hairdressing professional community.
• Strategic Coach: Tiered entrepreneur coaching program with multiple levels and a peer-group mastermind model. Highly comparable to GroeiZaken's Business Coaching Program tiered structure with mastermind sessions.
• L'Oréal Professionnel Academy: Manufacturer-led training academies for salon professionals covering technique, business, and leadership. Comparable as a vertical-specific training provider for hairdresser entrepreneurs.
• Wella Education / Wella Professionals Academy: Haircare brand's professional education division offering courses and certifications for stylists and salon owners. Comparable as a brand-anchored training provider in the hairdressing vertical.

Emerging players

• Behind the Chair: Hair industry media, education, and event platform reaching stylists and salon owners. Comparable as a community + education channel for hairdresser entrepreneurs in the same niche.

Direct peers

• EMyth (Coach Marketing): Long-established business coaching/coaching system for small business owners with proprietary methodology. Direct peer in SMB coaching methodology and entrepreneur education.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/groeizaken
• Instagraminstagram.com/groeizaken
• Facebookfacebook.com/groeizaken
• Xtwitter.com/groeizaken

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GroeiZaken Business Coaching + Training