Advantage Customer Experience

What Advantage Customer Experience does

Advantage Customer Experience operates in the market as AMP (Advantage Marketing Partners), a full-service marketing agency formed in 2025 through the unification of Amp Agency and Advantage Unified Commerce under parent company Advantage Solutions. The agency serves enterprise consumer brands, with a primary segment of large consumer packaged goods (CPG) companies, and offers six integrated service lines: Strategy & Intelligence, Creative & Content, Retail & Commerce, Digital & Social, Media & Measurement, and Activation & Amplification. Its competitive offering is anchored by Nudgenomics™, a proprietary behavioral-science methodology used to model consumer decision-making and optimize promotional strategy, and supported by a deep library of case studies across categories including beverage, food, automotive, consumer health, agriculture, and personal care.

The firm's client roster includes Starbucks, Kenvue, Reckitt, Bayer, SC Johnson, Ferrero, Ferrara, Ahold Delhaize, BFGoodrich, and Tyson Foods, with several AOR relationships dating back 8 to 13 years. Its go-to-market is direct enterprise sales, with engagements structured as project-based work or retainers negotiated per client; pricing is not publicly disclosed. AMP operates across offices in Seattle, Boston, and the Dominican Republic, enabling a multi-coast and nearshore production model. The agency is privately held as a subsidiary of Advantage Solutions, with no public market participation or external funding rounds disclosed.

In 2025 the agency received industry recognition including Chief Marketer's Top Agencies of the Year and Shorty Awards wins for the "Face Plant" campaign in Environment & Sustainability and for Pro Bono Audience Honor. Leadership includes Lisa Hurst as Chief Client Officer, with additional creative leadership visible through trade publication features; however, detailed management-team disclosure is limited. The revenue model is professional services, with revenue not publicly disclosed and the firmographic headcount figure present in the source data inconsistent with the agency's operational footprint.

Name

Advantage Customer Experience

Legal name

Amp Agency

Website

https://advantagemarketingpartners.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AMP (Advantage Marketing Partners) is a full-service marketing agency under Advantage Solutions, serving enterprise CPG and consumer brands with integrated strategy, creative, retail, digital, media, and activation services anchored by its Nudgenomics™ methodology.

Ownership category

akta.pro rank

Product category

Marketing Agency Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH), Market Research, Analytics & Consumer Insights (BPAFAAAM)

Keywords

• Marketing agency services
• Brand strategy consulting
• Creative content production
• Media planning buying
• Retail commerce marketing

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services: Full-service marketing agency revenue derived from client engagements across strategy, creative, retail commerce, digital, media, and activation services. Revenue model based on project-based and retainer client relationships with enterprise brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Full-service marketing agency providing integrated strategy, creative, retail commerce, digital/social, media, and activation services to large enterprise consumer brands. Formed in 2025 through the merger of Amp Agency and Advantage Unified Commerce under Advantage Solutions, the agency unifies brand building and buying behavior across consumer touchpoints using its proprietary Nudgenomics™ behavioral science framework.

Product overview

AMP (Advantage Marketing Partners) is a full-service marketing agency formed from the merger of Amp Agency and Advantage Unified Commerce. The agency offers an integrated suite of six core service areas: Strategy & Intelligence, Creative & Content, Retail & Commerce, Digital & Social, Media & Measurement, and Activation & Amplification. These services are supported by the agency's proprietary Nudgenomics™ behavioral science methodology, enabling clients to unify brand love and buying behavior across all consumer touchpoints.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative & Content Full-service creative development and content production covering visual design, copywriting, multimedia assets, and campaign creative for consumer brands.

Named customers17 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Partnerships

One partnership is on record.

• Advantage Solutions (Parent Company)coreStrategic or Co-development PartnerAdvantage Solutions announced the unification of Amp Agency and Advantage Unified Commerce (AUC) to form AMP (Advantage Marketing Partners), a full-service agency. Advantage Solutions is the parent company orchestrating the merger of these two marketing entities to create an integrated marketing partner focused on shoppable ecosystems and unified commerce.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• 72andSunny: Full-service creative agency known for brand campaign work with major consumer brands. Comparable to AMP on Creative & Content and brand-led campaign execution for enterprise clients.
• The Martin Agency: Full-service creative agency with a strong CPG and retail portfolio. Comparable to AMP on integrated brand and commerce work for large consumer advertisers.
• The Integer Group: Shopper and commerce marketing agency within Omnicom, focused on retail activations and CPG brand-to-shelf work. Highly comparable to AMP's Retail & Commerce and Activation service lines.
• PMG: Independent agency with deep retail media and commerce capabilities serving enterprise CPGs. Directly comparable to AMP on the shoppable-ecosystem positioning and integrated digital + commerce delivery model.
• Anomaly: Independent creative and commerce agency with a full-service model and a track record of AOR work for large CPG and consumer brands. Directly comparable on integrated service structure.
• GALE: Full-service agency focused on retail, commerce, and brand-to-cart integration for enterprise CPG brands. Closely comparable to AMP on the unified brand + commerce thesis and overlapping enterprise client profiles.
• R/GA: Creative and digital agency serving enterprise brands across strategy, creative, content, and commerce. Comparable to AMP on full-service delivery to Fortune 500 CPG and consumer-tech clients.
• Mother: Independently held creative agency serving major consumer brands across campaigns, content, and activation. Comparable to AMP on creative-driven, brand-led enterprise engagements.

Broad incumbents

• WPP: Largest global advertising holding company, with Ogilvy, Grey, VMLY&R and media networks directly competing with AMP on enterprise CPG AOR and media-buying mandates.
• Publicis Groupe: Global holding company spanning Leo Burnett, Saatchi & Saatchi, Digitas and Publicis Media — a broad incumbent competing with AMP across creative, commerce, and media planning for the same enterprise CPG clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AMP_Agency
• LinkedInlinkedin.com/company/advantage-customer-experience
• Instagraminstagram.com/amp_agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advantage Customer Experience