Dongao Time Education Technology Co., Ltd

What Dongao Time Education Technology Co., Ltd does

Dongao Time Education Technology Co., Ltd (东奥会计在线 / Dongao Accounting Online) is a privately held Chinese professional education company founded in 1997 and headquartered in Tianjin. It specializes in exam preparation and continuing education for accounting and finance professionals in mainland China, with its primary customer base being individual candidates pursuing certifications including CPA (注册会计师), junior/intermediate/senior accounting titles (初级/中级/高级会计职称), tax agent (税务师), economist (经济师), and international credentials such as CMA and ACCA.

The company operates a comprehensive online learning platform built around a flagship trademarked textbook series, 轻松过关® (Easy Pass), which includes 轻一, 轻二, 轻三, and 轻四 study, practice, and mock-exam volumes, supported by four mobile applications (会计云课堂, 东奥会计课堂, 东奥题库宝典, 东奥继教学堂) and an AI-powered question bank with an AI Q&A assistant. Course products are tiered from basic packages through VIP 速学密训 (intensive training) and 1v1 Private Tutoring, with a parallel continuing education business delivered through formal partnerships with provincial finance departments across 20+ provinces and a co-development relationship with the Ministry of Finance's Accounting Qualifications Evaluation Center for official intermediate-accounting materials.

Dongao's commercial model combines subscription-style multi-year course packages with one-time textbook sales (priced from ~¥39 to ¥114 per unit) and recurring continuing education fees, distributed primarily through its own website, mobile apps, and a Tmall storefront (the 轻松过关® series has been the Tmall Double 11 accounting book sales champion for 8 consecutive years, 2016-2023). Payments are accepted via WeChat Pay, Alipay, and Haier Finance installment plans. Marketing spans WeChat, Weibo, Douyin, and Xiaohongshu, with branded instructor personalities serving as a primary acquisition channel. The company is founder-controlled with no disclosed institutional investors, parent company, subsidiaries, or public listing.

Name

Dongao Time Education Technology Co., Ltd

Legal name

天津东奥时代培训学校有限公司

Website

https://dongao.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Dongao Time Education Technology Co., Ltd (东奥会计在线) is a privately held Chinese professional education company, founded in 1997 and headquartered in Tianjin, that delivers online exam preparation courses, textbooks, and continuing education to individual candidates pursuing Chinese and international accounting and finance certifications, led by its flagship 轻松过关® textbook series.

Ownership category

akta.pro rank

Product category

Professional Accounting Certification Exam Preparation

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Accounting, Audit & Tax (CPA/CA/ACCA CPE) (EDAAALAA)

Keywords

• Accounting exam preparation
• Professional certification training
• CPA exam prep
• Online accounting courses
• Accounting textbooks

Headquarters

HQ city

Beijing, Haidian District Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Online Course Subscriptions: Subscription-based online courses with multiple tiers (VIP speed-learning, 1v1 tutoring, smooth learning packages) for various accounting certifications including CPA, intermediate,初级, 高级会计, 税务师, 经济师, CMA, ACCA
2. Textbook Sales: Sale of '轻松过关' (Easy Pass) series textbooks - the company's flagship study materials including 轻一 (Qing 1), 轻二 (Qing 2), 轻三 (Qing 3), 轻四 (Qing 4) for various subjects
3. Continuing Education: Continuing education courses for accounting professionals across multiple provinces in China
4. Practical Employment Courses: 实操就业 courses covering financial accounting, tax accounting, management accounting, audit practice, and career planning

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Dongao Time Education Technology Co., Ltd (东奥会计在线) is a Chinese online education platform specializing in accounting and finance professional certification exam preparation. The company offers multi-tier online course packages (VIP speed study training, 1-on-1 private tutoring, unlimited listening classes) and the flagship '轻松过关®' (Easy Pass) textbook series covering CPA, Junior/Intermediate/Senior accounting titles, Tax Agent, Economist, CMA, and ACCA certifications, supported by mobile learning apps, AI-powered Q&A systems, and a multi-province continuing education program.

Product overview

Dongao Time Education Technology Co., Ltd operates a comprehensive online education platform specializing in accounting and finance professional certification exam preparation. The platform offers a multi-tier product portfolio centered on the flagship '轻松过关®' textbook series (including 轻一, 轻二, 轻三, 轻四) and course packages (VIP速学密训, 1v1私教, 畅听无忧班). Supporting products include the 会计云课堂 mobile app, 在线题库 with AI-powered Q&A, 免费试听 courses, 继续教育 platform, 实操就业 practical training, 法规库 reference database, and 东奥书店 online bookstore. The company has been focused on accounting vocational education for 28 years, serving students preparing for CPA, accounting titles at all levels, tax agents, economists, CMA, and ACCA.

Differentiator

Problem solved

Functional benefit

Brands

• 轻松过关: 东奥's flagship textbook and study material series for accounting exam preparation, including '轻一', '轻二', '轻三', '轻四' covering various subjects and exam levels
• 会计云课堂
• 东奥继教学堂
• 东奥题库宝典

Products and services

• 轻松过关® (Easy Pass) Textbook Series Flagship multi-volume textbook series including 轻一 (study guide/exam points), 轻二 (practice question bank), 轻三 (mock exam papers), and 轻四 (final sprint materials) for CPA, Junior/Intermediate/Senior accounting titles, Tax Agent, Economist, CMA, and ACCA exam preparation. Recognized as the 'bible of exam preparation' in China's accounting certification market with 28 years of heritage.
• VIP速学密训 (VIP Speed Study Training) Premium intensive exam preparation program featuring AI-powered study tools, 50-person small class format, triple mentor system (human learning mentor, class mentor, and AI mentor), and optional refund guarantee for CPA, Intermediate accounting, Senior accounting, and Tax Agent exams.
• 1v1私教 (1-on-1 Private Tutoring) Personalized one-on-one tutoring service with customized study plans and targeted guidance for CPA, Intermediate accounting, Senior accounting, and Tax Agent exam candidates, offered as a premium private coaching tier.
• 畅听无忧班 (Unlimited Listening Class) All-you-can-listen course package providing access to all teachers' courses including A+B+C class materials with comprehensive multi-subject coverage for CPA exam preparation and other major certifications.
• 会计云课堂 (Accounting Cloud Classroom) Mobile App Mobile learning application integrating video courses, study information, and shopping functionality with offline viewing capability, enabling seamless learning across devices for accounting exam candidates.
• 在线题库 (Online Question Bank) Online question bank providing chapter exercises, past exam questions, and mock tests for all accounting certifications, upgraded with AI-powered Q&A features and intelligent personalized practice recommendations.
• 继续教育 (Continuing Education) Online continuing education courses for working accountants requiring mandatory annual credit fulfillment, with provincial-specific coverage across Beijing, Tianjin, Hebei, Shanghai, Zhejiang, Anhui, Fujian, Jiangxi, Shandong, Henan, Hunan, Hubei, Guangdong, Guangxi, Heilongjiang, Jilin, Liaoning, Shanxi, Inner Mongolia, Gansu, Guizhou, Hainan and other provinces.
• 实操就业 (Practical Employment) Courses Practical skills training and employment guidance courses covering financial accounting, tax accounting, management accounting, audit practice, and career development for accounting professionals and career changers entering the workforce.
• 东奥书店 (Dongao Bookstore) Official online bookstore channel for purchasing all Dongao textbook series and exam preparation materials, including 轻松过关 volumes and supplementary study guides across all certifications.

Quantifiable outcome

• 连续8年蝉联天猫双11会计类图书销量冠军 (8 consecutive years as Tmall Double 11 accounting book sales champion)
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and major.

• 财政部会计资格评价中心coreStrategic or Co-development PartnerPartnership with the Ministry of Finance's Accounting Qualifications Evaluation Center to produce official exam preparation materials and guidance for 中级会计职称 exams. The official textbooks are organized by this government body.
• 各省市财政厅/局coreChannel Partner/ Reseller/ DistributorFormal partnerships with provincial and municipal finance departments across China to provide continuing education courses. Active in Beijing, Tianjin, Hebei, Shanghai, Zhejiang, Anhui, Fujian, Jiangxi, Shandong, Henan, Hunan, Hubei, Guangdong, Guangxi, Heilongjiang, Jilin, Liaoning, Shanxi, Inner Mongolia, Gansu, Guizhou, Hainan and other provinces.
• 天猫 (Tmall)majorChannel Partner/ Reseller/ DistributorE-commerce marketplace partnership for textbook sales through official Tmall store (dongaots.tmall.com). The 轻松过关® series has been the top-selling accounting textbook on Tmall for 8 consecutive years during Double 11 promotions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 高顿教育 (Gaodun Education): A leading Chinese financial certification training provider covering CPA, ACCA, CFA, CMA and other credentials. Gaodun directly competes with Dongao in the CPA and accounting certification prep market with comparable online course offerings, textbooks, and continuing education programs.
• 优路教育 (Youlu Education): A national professional certification training provider covering CPA, 中级会计, 建造师, and other credentials. Directly competes with Dongao on Chinese accounting certification courses with a similar online + live course model and aggressive content marketing.
• 中华会计网校 (China Accounting Network School / cdeledu.com): A flagship brand of China Distance Education Holdings (正保远程教育), 中华会计网校 is one of China's largest online accounting exam preparation platforms, directly competing with Dongao on the same CPA, 中级, 初级, and 税务师 candidate segments with similar online course + textbook business models.
• 恒企教育 (Hengqi Education): A long-established Chinese accounting training provider offering CPA, 中级会计, 初级会计 courses plus practical accounting skills training. Directly competes with Dongao on the accounting certification prep market and shares a similar textbook + online course product mix.
• 233网校 (233 Net School): Major Chinese online exam preparation platform offering courses for accounting titles, CPA, 建造师, 教师资格证, and many other professional exams. Directly competes with Dongao on the CPA and accounting certification candidate segments with comparable online subscription pricing.

Broad incumbents

• Kaplan Financial: A major international provider of professional certification exam preparation covering accounting, finance, and securities credentials. Comparable to Dongao as a broad incumbent offering multi-tier course packages, textbooks, and adaptive learning in accounting/finance professional certification.
• Becker Professional Education: A US-headquartered global leader in accounting (CPA) and finance certification exam preparation. While geographically separate, Becker is comparable to Dongao as a global benchmark for branded, premium-priced accounting exam prep with similar product, course, and textbook business model.
• 正保远程教育 (China Distance Education Holdings / CDEL): Public-listed parent of 中华会计网校 and other specialized online education brands across accounting, healthcare, legal, and engineering. Operates an overlapping but broader portfolio of professional certification courses that compete with Dongao across multiple Chinese certification verticals.

Emerging players

• 对啊网 (DuiA): An online education platform with a focus on financial certifications including CPA, 中级会计, and 银行从业. Provides a partial-overlap alternative to Dongao's accounting exam prep offerings, particularly targeting learners via live-streamed courses.
• BT学院 (BT Academy): An emerging Chinese online platform specializing in CPA, 中级会计, and CFA exam preparation with a strong live-streaming and community-driven model. Competes with Dongao primarily on the CPA candidate segment, particularly younger learners attracted by interactive formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dongao

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dongao Time Education Technology Co., Ltd