L'ARBRE A PAINS

What L'ARBRE A PAINS does

L'Arbre à Pains is a privately held French B2B foodservice supplier headquartered at 102 Avenue des Champs-Élysées (Paris) and operationally based in Cercottes, France, with 14 employees. The company sources and distributes bakery, viennoiserie, pastry, and catering products to hospitality professionals — primarily hotels and restaurants — exclusively within the Île-de-France region. Its offering is organized in three formats: Cuit (fresh-baked products delivered ready-to-serve), Surgelé (frozen products for on-site baking to reduce waste and enable on-demand fresh bread), and Traiteur (ready-to-eat salads, sandwiches, and quiches), totaling 673 product references.

The core technology and operating model is built on curation rather than full in-house manufacturing: long-fermentation (16+ hours) artisan production is combined with sourcing from established European bakery suppliers including Bridor (core partner, including Lenôtre recipe lines), Vandemoortele (core partner), and a secondary tier of Biofournil, Poulaillon, Neuhauser, St Michel, Chateau, Edna, and MKP. Distribution is executed through direct B2B delivery with temperature-controlled transport for frozen items, supported by a dedicated client portal and a 24/7 customer hotline covering weekends and public holidays.

The revenue model is transaction-based B2B wholesale: prices are set by the current price list on order date, ex-VAT, with free delivery in Metropolitan France subject to a 40-package minimum order, and 30-day payment terms with late-payment penalties. Price renegotiation clauses exist for significant agricultural commodity fluctuations (>15% quarterly). Go-to-market is sales-led, executed through the website (available in French, English, and Arabic), educational blog content, and the 24/7 hotline rather than third-party marketplaces. No public financials, funding rounds, ownership structure, or leadership team information are disclosed.

Name

L'ARBRE A PAINS

Legal name

L'Arbre à Pains

Website

https://larbreapains.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

L'Arbre à Pains is a privately held French B2B foodservice supplier that curates and distributes 673 bakery, pastry, frozen, and catering product references to hotels and restaurants across Île-de-France, leveraging multi-supplier sourcing and a 24/7 client hotline.

Ownership category

akta.pro rank

Product category

Artisan Bakery Wholesale Supply

NAICS

Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Commercial Bakeries (311812), Bakeries and Tortilla Manufacturing (3118)

SIC

Bakery Products (2050), Sugar & Confectionery Products (2060)

akta.pro primary industry

Patisseries & Viennoiserie (French-Style) (THAFAFAB)

akta.pro secondary industry

Pastry, Cakes & Tortes Manufacturing (AFAKAAAB)

Keywords

• Artisan bakery supplies
• Frozen bread distribution
• Hospitality food service
• Professional pastry supply
• Catering products wholesale

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. B2B Product Sales: L'Arbre à Pains generates revenue through the sale of bakery, pastry, and catering products to hospitality and restaurant professionals. Products are offered in two formats: fully baked (Cuit) delivered fresh, and frozen (Surgelé) for client-side baking. The company also offers a catering (Traiteur) range including salads, sandwiches, and quiches.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

L'Arbre à Pains supplies French artisan breads, viennoiseries, pastries, and catering products to hospitality and catering professionals in the Île-de-France region. The company offers two primary formats: freshly baked (Cuit) products delivered ready-to-serve, and frozen (Surgelé) products for on-site baking, plus a Traiteur range of ready-to-eat salads, sandwiches, and quiches. It sources from certified French mills and partner brands including Bridor, Vandemoortele, and Andros Chef, distributing 673 total product references through a B2B client portal with free Île-de-France delivery and 24/7 hotline support.

Product overview

L'Arbre a Pains is a French bakery and pastry supplier for hospitality and catering professionals, offering three main product categories: Cuit (fresh baked), Surgele (frozen for on-site baking), and Traiteur (ready-to-eat catering). The Cuit category includes Pain (bread), Patisserie (pastry), and Viennoiserie. The Surgele category offers the same subcategories plus Purées de fruit (fruit purees). The Traiteur category provides Salade (salads), Sandwich, and Quiche products. The company distributes branded products from partners including Bridor, Lenôtre, and Andros Chef, with 673 total product references. A 24/7 hotline service is available for professional clients in the hospitality and restaurant industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Cuit (Baked) Bakery and Pastry Range Freshly baked French breads, viennoiseries, and pastries delivered ready-to-serve to hospitality and catering professionals. Includes 139 baked references across bread (baguettes, petit pains, bagels, foccacia), pastry (madeleines, muffins, beignets), and viennoiserie (croissants, pains au chocolat, torsades, chaussons aux pommes) subcategories.
• Surgelé (Frozen) Bakery and Pastry Range Frozen French bakery and pastry products for professional kitchens requiring on-site baking. Includes 212 frozen references covering breads, pastries, viennoiseries, and frozen fruit purees (Andros Chef brand), enabling clients to bake on demand and reduce waste.
• Traiteur (Catering) Range Ready-to-eat catering products including prepared salads (Quinoa, Poulet, Veggie, Thon, Tomate Mozza Pesto, Zurichette varieties), sandwiches (ciabatta, panini, baguette sandwiches, bagels), and quiches (Tomate Feta, Peccorino Courgettes, Saumon Epinards, 3 Jambons varieties) for hotels and restaurants.
• Purées de fruit (Frozen Fruit Purees) Frozen fruit purees and preserves including passion fruit, strawberry, pear, apricot, pineapple, citrus zests, and berries from the Andros Chef brand, for use in professional pastry and dessert preparation.
• B2B Client Portal Ordering Service Dedicated client portal for hospitality and catering professionals to browse the catalogue, place orders, and manage accounts, supported by a 24/7 hotline (including weekends and public holidays) for urgent orders, sample requests, and last-minute adjustments. Minimum order 40 packages, with free Île-de-France delivery.

Quantifiable outcome

• Zero waste potential with frozen products as only needed quantities are baked on demand
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• BridorcoreOthersBridor is a key supplier partner providing frozen bakery products including croissants, breads, and viennoiseries. Products include Le Notre recipe line and Les Essentiels ranges. Bridor products feature stone-oven baking methods.
• BiofournilminorOthersOrganic bakery products supplier partner providing organic and natural bread options.
• VandemoortelecoreOthersMajor European bakery and food service supplier providing a range of frozen bread and pastry products for professional use.
• PoulaillonminorOthersFrench bakery products supplier offering traditional French breads and pastries.
• NeuhauserminorOthersBakery products supplier partner serving the professional foodservice market.
• St MichelminorOthersFrench pastry and bakery brand supplier providing traditional French products.
• ChateauminorOthersSupplier partner offering products under the Chateau brand for the professional bakery market.
• EdnaminorOthersFoodservice supplier partner providing products for the bakery and catering sector.
• MKPminorOthersBakery products supplier serving the professional hospitality market.

Scale indicators3 records

Expansion highlights3 records

Direct peers

• Délifrance: Major French B2B bakery and viennoiserie supplier serving hotels, restaurants, and foodservice operators across Europe. Directly comparable business model and customer base to L'Arbre à Pains, with a broader international footprint.
• Vandemoortele: European bakery and pastry supplier providing frozen bread, viennoiserie, and patisserie products to professional foodservice. Comparable in product range and B2B hospitality channel, with pan-European scale advantage.
• Bridor: Premium French frozen bakery supplier (Le Notre recipes, stone-oven baked viennoiseries) to hospitality and foodservice; simultaneously a supplier partner and a direct competitor that could disintermediate L'Arbre à Pains.
• Neuhauser: French bakery products supplier serving the professional foodservice market, including hotels and restaurants. Competitor in the same B2B bakery distribution space and also a current supplier partner.
• Poulaillon: French bakery brand offering traditional breads and pastries to professional hospitality buyers. Comparable product/market overlap with L'Arbre à Pains in the French B2B bakery channel.
• St Michel: French pastry and bakery brand supplying both retail and foodservice. Competes in the same French B2B bakery category and is also a current supplier partner to L'Arbre à Pains.
• Boncolac: French frozen bakery, pastry, and dessert specialist serving foodservice and hospitality. Closely comparable frozen-format product line and B2B clientele.

Broad incumbents

• Transgourmet France: French foodservice distributor (part of the Coop group) supplying HORECA professionals with a wide range including bakery products. Competes indirectly via broader foodservice distribution and broader SKU breadth.
• Solina: European leader in savory ingredients, bakery, and pastry solutions for the foodservice industry. Operates in the same B2B bakery channel but with a broader portfolio and much larger scale than L'Arbre à Pains.

Emerging players

• Eric Kayser (Maison Kayser): Premium French artisan bakery chain with B2B supply to hotels and restaurants. Comparable artisan positioning and Paris heritage, but skews more toward retail than dedicated B2B distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/l'arbre-a-pains

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'ARBRE A PAINS