Åka Skidor Magazine

What Åka Skidor Magazine does

Åka Skidor Magazine is a Swedish ski publication operating continuously since 1974, positioning itself as Sweden's longest-running dedicated ski magazine. The brand is owned and operated by Story House Egmont AB, a Swedish media company within the Egmont Foundation's portfolio that publishes approximately 100 magazines and websites. The magazine publishes 10 print issues per year, complemented by digital subscription access via the Flipp platform, a newsletter service, and an e-commerce shop hosted at shop.atd.nu. Its core editorial product is the annual Skidtest program, which systematically tests 65–68 pairs of skis across categories including piste, all-mountain, freeride, wide, and touring each season, producing the publication's flagship content asset.

The business monetizes through two primary streams: consumer subscriptions (print and digital) and advertising/partnerships with ski industry brands, exemplified by the Mammut-sponsored avalanche safety content series. Distribution runs through print subscriptions to Swedish addresses, digital reading via Flipp, traditional newsstand retail, and the e-commerce shop. The magazine operates reader trip events, such as the Sölden ski test weekend organized with travel operator Nortlander, and co-promotes the Banff Mountain Film Festival tour in Sweden, with new stops added in Linköping and Jönköping in 2026. Geographic coverage spans Sweden, Norway, the Alps, North America, and Japan, addressing both domestic and international ski travel audiences.

The publication is led by an editorial team of approximately 8, including Chefredaktör (Editor-in-Chief) Niclas Sjögren, Webbredaktör Anton Furuland, Art Director Tobias Ivarsson, and Ansv. Utgivare (Responsible Publisher) Annika Lindecrantz. Marketing channels are limited to organic social (Facebook, Instagram), email newsletters, and content marketing. The product is fundamentally a content and community business rather than a technology business; there is no proprietary platform, no AI/ML capability, and no disclosed third-party technology integrations beyond the Flipp digital reader. Revenue is not publicly disclosed, and the magazine is privately held within the foundation-owned Egmont group.

Name

Åka Skidor Magazine

Legal name

Story House Egmont AB

Website

https://akaskidor.se

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Åka Skidor Magazine is Sweden's longest-running ski publication, founded in 1974 and operated by Story House Egmont AB. It serves Swedish ski enthusiasts with 10 print issues per year, digital access via Flipp, annual ski testing across 65–68 models, organized reader trips, and ski resort and safety editorial content.

Ownership category

akta.pro rank

Product category

Ski and Winter Sports Media

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Travel & Outdoors Magazines (MPAJAEAH)

Keywords

• Ski magazine publishing
• Print and digital subscriptions
• Independent ski equipment testing
• Ski resort editorial guides
• Winter sports media

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Magazine Subscriptions: Print and digital magazine subscriptions offered to readers, with 10 issues published annually. Subscribers receive print delivery and/or digital access including Flipp platform integration.
2. Advertising: The magazine monetizes through display advertising, sponsored content, and partnership sections. Annonsera (advertise) page suggests active B2B advertising sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Åka Skidor publishes a paid print and digital ski magazine ten times per year, covering Swedish, Scandinavian, Alpine, North American, and Japanese ski resorts alongside independent ski equipment reviews and the annual Skidtest program. The brand monetizes through reader subscriptions, display and sponsored advertising, an email newsletter, an e-commerce shop, and reader trip events organized with travel partners.

Product overview

Åka Skidor Magazine is Sweden's premier ski publication established in 1974, offering a unified magazine platform that combines print and digital subscription services through the Flipp platform. The core product is supported by specialized editorial features including the annual Skidtest (ski testing program) covering 65-68 ski models annually across categories like piste, all-mountain, freeride, and touring skis. Additional offerings include ski resort guides for destinations worldwide, a newsletter service, an e-commerce shop, and organized reader trips. The magazine is published by Story House Egmont AB.

Differentiator

Problem solved

Functional benefit

Products and services

• Åka Skidor Print Magazine Subscription Annual subscription delivering 10 print issues per year covering ski resorts, ski testing, equipment reviews, safety education, and destination guides to individual Swedish ski enthusiasts.
• Åka Skidor Digital Subscription (Flipp) Digital edition of the magazine delivered through the Flipp platform, enabling subscribers to read articles on digital devices.
• Åka Skidor Newsletter (Nyhetsbrev) Email newsletter service delivering regular ski news, articles, and updates to subscribers.
• Skidtest Annual Ski Testing Program Annual editorial ski testing program that independently evaluates dozens of ski models across piste, all-mountain, freeride, wide, and touring categories for readers.
• Reader Trips (Läsarresor) Organized ski trips for readers to destinations such as Sölden, combining travel services (with partner Nortlander) with the magazine's ski testing expertise.
• Åka Skidor Shop Online shop operated through shop.atd.nu offering ski merchandise and accessories related to the magazine brand.
• Advertising and Sponsorship (Annonsera) Display advertising, sponsored content, and partnership slots sold to ski equipment brands, ski resorts, and travel operators seeking reach into the Nordic ski consumer base.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• NortlandercoreStrategic or Co-development PartnerNortlander is a travel operator partnering with Åka Skidor for reader trips to ski destinations. They co-organize ski test weekends in Sölden (November 5-8), combining travel services with Åka Skidors ski testing expertise.
• Banff Mountain Film FestivalcoreGTM or Marketing PartnerÅka Skidor partners with Banff Mountain Film Festival to expand their event presence in Sweden. The festival tour includes new stops in Linköping and Jönköping, with Åka Skidor promoting the events to their reader base.
• MammutminorGTM or Marketing PartnerMammut sponsors Åka Skidors avalanche safety content series. Their ambassador Erik Ehrner contributes expert articles on avalanche safety, while Mammut products are featured in related equipment content.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Outside Magazine: US outdoor lifestyle publication covering skiing among other adventure sports. Comparable as a multi-discipline outdoor media brand with ski test editorial and subscription-based business model, though broader in scope.
• SKI Magazine: Long-running US ski magazine covering resorts, gear testing, and instruction. Comparable as an established ski enthusiast publication with annual gear test programs, though serving a much larger US market with broader scale.

Regional players

• Wintersport Magazine: Dutch wintersport media brand covering alpine destinations and gear. Comparable as a Northern European ski enthusiast media outlet with similar audience interests, though serving the Netherlands rather than Scandinavia.

Direct peers

• Fall-Line: UK-based ski magazine covering resorts, gear tests, and instruction. Directly comparable as a European enthusiast ski publication with print + digital subscription model and destination editorial coverage.
• Powder Magazine: US-based magazine focused on deep-snow, freeride, and backcountry skiing. Comparable as a niche ski enthusiast publication with print + digital model and gear testing editorial franchise.
• Freeskier Magazine: Digital-first freeskiing publication covering gear reviews, athlete features, and destination guides. Comparable as a ski-media brand competing for the same enthusiast reader and advertiser wallet.
• Fri Flyt: Norway's leading ski magazine covering alpine, freeride, and touring with gear tests and destination guides. Directly comparable as a Nordic ski enthusiast publication with a similar subscription + advertising + events business model.
• Skieur Magazine: French ski magazine with strong gear testing and freeride editorial focus. Comparable as a European ski enthusiast title with multi-channel distribution and ski test programs.

Emerging players

• Snowboarder Magazine: Snowboarding-focused magazine with resort reviews, gear testing, and athlete coverage. Comparable as an adjacent winter-sports enthusiast publication competing for overlapping Nordic/European ski audience and equipment advertisers.

Others

• Hemmets Journal: Flagship weekly magazine of Story House Egmont AB, Åka Skidor's parent. Comparable as a sister publication under the same ownership umbrella, illustrating the conglomerate's portfolio publishing model and cross-promotional opportunity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/akaskidor
• Instagraminstagram.com/akaskidormag
• LinkedInlinkedin.com/company/%C3%A5ka-skidor-magazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Åka Skidor Magazine