Launch Learning Preschool
Launch Learning Preschool is a nonprofit 501(c)(3) early childhood education center in Merritt Island, Florida, serving Brevard County families with play-based programs for children 6 weeks to 5 years old, distinguished by a parent-participation "whole family" framework.
- Company typePrivate
- Founded2020
- HeadquartersMerritt Island, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Launch Learning Preschool does
Launch Learning Preschool is a 501(c)(3) nonprofit early childhood education center headquartered at 315 S. Courtenay Parkway, Merritt Island, Florida. It serves families in Brevard County with programs for children 6 weeks to 5 years old, including Parent/Child infant and toddler programs, Transitional Two (independent drop-off), 3-year-old preschool, state-funded VPK, Extended Day/Enrichment add-ons, Parent Connect parent education workshops, and seasonal summer camps. The school's differentiating framework is a "whole family" model built on four pillars (Connect, Educate, Model, Contribute), delivered through a blended curriculum incorporating Conscious Discipline, HighScope, Montessori-aligned techniques, Handwriting Without Tears, Heggerty literacy, and Secret Stories, supported by specialized facilities including a sensory integration room and Fun Trail movement program.
The organization was founded in November 2020 as the successor to Eastern Florida State College's Lab School (originally founded in 1967 by Dr. Barbara Young), and opened its new Merritt Island facility in January 2023. It operates with 14 employees and is led by Executive Director Jonnah Buchanan and Board Chairman Jimmy Buchanan, the latter also serving as founder/president/CEO of corporate partner Breckline Technologies. Revenue is generated through annual tuition paid in 10 monthly installments (program-level pricing from $1,450 to $12,970), supplemented by individual donations via PayPal/Stripe/Venmo, corporate sponsorships, and grants from entities including the Cornelia T. Bailey Foundation, the Brevard Early Learning Coalition (via ARPA funding), and the Walmart Spark Good program. Go-to-market is community-led, relying on parent referrals, farmers markets, Spring Fling events, parent information sessions, website/Brightwheel-driven enrollment, and earned media in MI Now Magazine and Space Coast Daily.
Technology infrastructure is intentionally lean: enrollment, parent communication, photo sharing, billing, and payments run on Brightwheel, the leading child care management SaaS in the U.S.; the website is hosted on Squarespace. There are no proprietary AI/ML systems, APIs, or mobile applications. Operating model is single-site, with capacity constrained by the physical Merritt Island facility. Geographic concentration to the Space Coast/Brevard County limits the addressable market to local families, while the nonprofit structure and 3-hours-per-month parent volunteer requirement embed strong community switching costs but constrain equity-financed scale.
Launch Learning Preschool firmographics
Firmographics- Name
- Launch Learning Preschool
- Legal name
- Launch Learning
- Website
- https://321launch.org
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Launch Learning Preschool is a nonprofit 501(c)(3) early childhood education center in Merritt Island, Florida, serving Brevard County families with play-based programs for children 6 weeks to 5 years old, distinguished by a parent-participation "whole family" framework.
- Ownership category
- akta.pro rank
Launch Learning Preschool industry classification
Industry- Product category
- Early Childhood Education / Preschool Services
- NAICS
- Child Care Services (62441), Educational Support Services (611710)
- SIC
- Services-Child Day Care Services (8351), Services-Educational Services (8200)
- akta.pro primary industry
- General Preschools (Play-Based) (EDACABAA)
- akta.pro secondary industries
- Therapeutic & Developmental Preschools (Specialized Support) (EDACABAO), Academic/School-Readiness Preschools (EDACABAB), Parenting Skills & Child Development Education (EDACALAA)
Keywords
Where Launch Learning Preschool is headquartered
LocationHeadquarters
- HQ city
- Merritt Island
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Launch Learning Preschool business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Tuition and Program Fees: Annual tuition collected monthly in 10 installments for various programs including Parent/Child classes, Transitional Two, 3 Year Old Preschool, VPK, and Extended Day/Enrichment. Registration fees of $250-$375 per child. Before/After care fees.
- Donations and Contributions: Tax-deductible donations from individuals, families, and community members through PayPal, Stripe, Venmo, and checks. 501(c)(3) non-profit organization accepting charitable contributions.
- Corporate Sponsorships: Corporate partners (Breckline Technologies, Centennial Development Group, Vaya, Quattrocchi Real Estate, EFSC) and individual contributors provide financial support and in-kind donations.
- Grants: Grant funding from organizations including Cornelia T. Bailey Foundation (art supplies), American Recovery Plan Act through Brevard Early Learning Coalition (playground), and Walmart Spark Good program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Young Infant Parent/Child Program - Monday 10:00AM-11:30AM |
| Subscription | Monthly | Older Infant Parent/Child Program - Wednesday 9:30AM-11:30AM |
| Subscription | Monthly | Toddler Parent/Child Program - Tuesday/Thursday 9:00AM-12:00PM |
| Subscription | Monthly | Transitional Two Full Day - Monday-Friday 7:30AM-3:00PM |
| Subscription | Monthly | 3 Year Old Preschool Half Day - Monday-Friday 9AM-12PM |
| Subscription | Monthly | 3 Year Old Preschool Full Day - Monday-Friday 9AM-3PM |
| Subscription | Monthly | VPK Half Day - Monday-Friday (FREE through state program) |
| Subscription | Monthly | Before Care - Monday-Friday 7:30AM-9:00AM |
| Subscription | Monthly | After Care - Monday-Friday 3:00PM-5:30PM |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Launch Learning Preschool product offering
Product offeringCore offering
Launch Learning Preschool is a nonprofit early childhood education center delivering play-based, whole-family programs for children 6 weeks to 5 years old. Core offerings include Parent/Child classes for infants and toddlers, a Transitional Two independent drop-off program, a 3-Year-Old Preschool, the state-funded VPK program, Extended Day and Enrichment add-ons, Parent Connect parent-education workshops, and Summer Camps. The curriculum blends Conscious Discipline, HighScope, Montessori-aligned methods, and literacy programs, and is delivered with supporting facilities such as a sensory integration room and the Fun Trail movement program.
Product overview
Launch Learning Preschool is a nonprofit early childhood education center offering a unified portfolio of age-based programs for children 6 weeks to 5 years old. The core offerings include Parent/Child Programs for Infants and Toddlers, independent Transitional Two and 3 Year Old Programs, VPK (Voluntary Prekindergarten), and Extended Day/Enrichment add-ons. All programs are underpinned by the Parent Connect parent education component. The school uses a play-based curriculum combining Conscious Discipline, High/Scope, and Montessori-aligned techniques, delivered through small class sizes with before/after care options.
Differentiator
Problem solved
Functional benefit
Products and services
- Infants (Parent/Child) Program Parent/child program for infants aged 6 weeks to 18 months, including Young Infant (6 weeks - 9 months) and Older Infant (10 months - 18 months) classes where parents attend with their child once per week for developmental play, music, stories, and sensory activities.
- Toddlers (Parent/Child) Program Parent/child program for toddlers aged 19 months to 2.5 years, meeting two days per week with a third optional child-only transition day to support early independence and school-readiness.
- Transitional Two (Independent Drop-off) Program Independent drop-off program for toddlers aged 15 months to 2.5 years that supports confidence, independence, and early social skills through play-based learning as a bridge to preschool.
- 3 Year Old Preschool Program Five-day preschool program for three-year-olds offering play-based classrooms that blend children's natural play with teacher-led learning for whole-child education including STEM, sensory, and social-emotional development.
- VPK (Voluntary Prekindergarten) State-funded free Voluntary Prekindergarten program for children 4 years old by September 1, providing five-day-a-week exemplary education through interactive play-based learning and guided instruction.
- Extended Day and Enrichment Programs Extended day program (12PM-3PM) plus enrichment activities for children ages 3-5 including early foreign language, STEM, martial arts, nature awareness, cooking, dance, and community outreach, as well as Before Care (7:30AM-9:00AM) and After Care (3:00PM-5:30PM).
- Parent Connect Program Parent education classes and workshops supporting parents with child development understanding, positive parenting practices, and family connections through monthly Parent Connect sessions, one-on-one coaching, developmental screenings, and a Parent Book Club; required component of enrollment.
- Summer Camps Summer camp programs offering seasonal enrichment for infants, toddlers, and preschoolers including the Infant Summer Series and Tinkergarten Summer Camp for parent/child participants.
Companies that use Launch Learning Preschool
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles1 record
Launch Learning Preschool technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Launch Learning Preschool partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and minor.
- Eastern Florida State College (EFSC)coreLegacy partnership - Launch Learning is the successor to EFSC Lab School. EFSC agreed to 'pass the torch' and transition Lab School into the new non-profit organization. EFSC provides ongoing partnership through the Brevard Early Learning Coalition and community connections.
- Breckline TechnologiesmajorCorporate partner and builder of the Launch Learning facility. Led by Jimmy Buchanan (Board Chairman), who is also founder, president, and CEO of Breckline Technologies. Company constructed the new school building and plaza.
- Centennial Development GroupmajorCorporate partner involved in the construction and development of the Launch Learning facility in Merritt Island.
- VayaminorCorporate partner listed on partners page, providing support for the Launch Learning community project.
- Quattrocchi Real EstateminorCorporate partner providing support for the Launch Learning non-profit preschool vision.
- BrightwheelcoreSoftware provider partner for integrated educational experience. Brightwheel is the platform where parents apply, submit applications, receive real-time photos, messaging, and make online payments. Described as 'the number one child care management system in America.'
- Walmart Spark Good ProgramminorLaunch Learning partnered with Walmart's charitable giving program. Customers can round up purchases to donate, and school has a Spark Good Registry on Walmart.com for supporters to purchase needed items.
- Powerhouse Planning Inc.minorEvent planning company that spearheaded the Grand Opening Celebration carnival-themed event. Interviewed Executive Director Jonnah Buchanan for feature article on EFSC Lab School transition to Launch Learning.
- Mabel's LabelsminorFundraiser partner where supporters can purchase labels for children's belongings, with proceeds supporting Launch Learning while keeping lost and found clear.
- Lineage ChurchminorLocal church partner that provided volunteer support during Serve Day and ongoing prayers for the Launch Learning community.
- Art-Kraft Sign CompanyminorDonated indoor and outdoor signage for the new Launch Learning facility.
- Home Depot (Merritt Island)minorDonated the majority of dirt and supplies for the school garden program, helping Launch Learning get the program started.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Launch Learning Preschool competitors and assessment
Company assessmentOthers
- Brightwheel: Childcare management software platform used by Launch Learning for enrollment, parent communication, and billing — an enabling technology peer rather than a competitive preschool, relevant for understanding the school's digital operating layer.
Broad incumbents
- KinderCare Learning Companies: Large US operator of infant, preschool, and before/after-school programs with research-backed curriculum and year-round enrollment, comparable to Launch Learning on early childhood programming but serving thousands of centers nationwide.
- La Petite Academy: National preschool and child care operator serving infants through school-age children with established curricula, providing a comparable age-band (6 weeks–5 years) to Launch Learning at a national scale.
- Bright Horizons Family Solutions: Largest US provider of early education and childcare with hundreds of employer-sponsored centers; offers play-based curriculum, VPK-equivalent programming, and family-engagement components in a much broader portfolio than Launch Learning.
Direct peers
- Primrose Schools: National accredited preschool franchise offering play-based early childhood education with a Balanced Learning approach and family engagement, directly comparable to Launch Learning's whole-family, play-based framework.
- Goddard School: National play-based preschool franchise operating across the US with proprietary curriculum and family engagement focus, mirroring Launch Learning's play-based philosophy but at scaled franchise reach with similar parental-involvement DNA.
- Stratford School: Private preschool through elementary school chain with research-backed curriculum and parent communication programs, sharing Launch Learning's whole-child (social-emotional + academic) approach at private-school pricing.
- Chesterbrook Academy: Community-based preschool and pre-K provider with play-based curriculum and VPK programs offered in family-centered environments across Florida and other states, directly comparable on age band, curriculum, and community-led GTM.
Emerging players
- Reggio Emilia-inspired preschools (FL independent): Independent play-based preschools in Florida deploying Reggio Emilia, HighScope, or Montessori methods; emerging direct competitors to Launch Learning's methodology mix within Brevard County and adjacent Florida counties.
Regional players
- Eastern Florida State College (EFSC) early learning programs: Public college-affiliated early learning programs in Brevard County; Launch Learning is the explicit successor to the EFSC Lab School and still maintains a partnership with EFSC through the Brevard Early Learning Coalition, making this the originating institutional peer.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Launch Learning Preschool social profiles
Digital presenceLaunch Learning Preschool compliance and trust
Trust signalCompliance1 record
Launch Learning Preschool financial estimates
Financial estimateRevenue estimate
Valuation estimate
Launch Learning Preschool leadership team
Management profileNumber of profiles
Profiles20 records
Launch Learning Preschool funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Launch Learning Preschool M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Launch Learning Preschool
What does Launch Learning Preschool do?
Launch Learning Preschool is a nonprofit early childhood education center delivering play-based, whole-family programs for children 6 weeks to 5 years old. Core offerings include Parent/Child classes for infants and toddlers, a Transitional Two independent drop-off program, a 3-Year-Old Preschool, the state-funded VPK program, Extended Day and Enrichment add-ons, Parent Connect parent-education workshops, and Summer Camps. The curriculum blends Conscious Discipline, HighScope, Montessori-aligned methods, and literacy programs, and is delivered with supporting facilities such as a sensory integration room and the Fun Trail movement program.
Is Launch Learning Preschool a public or private company?
Launch Learning Preschool is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Launch Learning Preschool founded?
Launch Learning Preschool was founded in 2020. It employs 11 to 50 people.
Where is Launch Learning Preschool based?
Launch Learning Preschool is headquartered in Merritt Island, United States, in the North America region.
How does Launch Learning Preschool make money?
Four revenue lines are on record. Tuition and Program Fees are the primary driver. The others are donations and Contributions, corporate Sponsorships and grants.
Who are Launch Learning Preschool's main competitors?
Brightwheel is listed as an others. Broad incumbents are KinderCare Learning Companies, La Petite Academy and Bright Horizons Family Solutions. Direct peers are Primrose Schools, Goddard School, Stratford School and Chesterbrook Academy. Reggio Emilia-inspired preschools (FL independent) is listed as an emerging player. Eastern Florida State College (EFSC) early learning programs is listed as a regional player.
Does Launch Learning Preschool have an API?
No public API is recorded for Launch Learning Preschool.
What industry is Launch Learning Preschool in?
Launch Learning Preschool's product category is Early Childhood Education / Preschool Services. Its primary akta.pro industry code is EDACABAA, General Preschools (Play-Based), with a secondary code of EDACABAO, Therapeutic & Developmental Preschools (Specialized Support). Its NAICS code is 62441 and its SIC code is 8351.