35mm Co

What 35mm Co does

35mm Co is an Australian direct-to-consumer e-commerce company that designs and sells a reusable 35mm film camera called The Reloader® alongside photo albums, memory boxes, gift bundles, and Kodak Ultramax 400 film consumables. The core product is a manually operated 31mm f/9 fixed-focus plastic-bodied camera with built-in automatic flash, mechanical film advance/rewind, optical viewfinder, and compatibility with all standard 35mm film, targeted primarily at beginners and nostalgia-driven consumers rather than traditional film enthusiasts. The company operates exclusively through a Shopify-powered online storefront at 35mmco.com, ships to more than 30 countries with multi-currency support, and markets via Instagram, Facebook, TikTok, and an email newsletter offering a 10% first-order discount.

The business monetizes primarily through one-time hardware sales (the $149 AUD camera and bundles up to $429 AUD) with a recurring consumables layer from $30 AUD film rolls, supplemented by ancillary revenue streams including photo albums, memory boxes, gift-wrapping services at $14.95 AUD, and digital gift cards priced from $25 to $350 AUD. Founded in Melbourne and now headquartered in Burleigh Heads, Queensland, 35mm Co is a privately held, founder-operated small team with no disclosed institutional funding, an Australian corporate domicile, and brand visibility generated through appearances on Shark Tank Australia and features in Elle, Marie Claire, Sydney Morning Herald, and The Guardian. The company is preparing to extend its product line with "The Recorder®," a forthcoming digital camcorder, while sustaining its analog film photography positioning through educational content including a free "How To Shoot Film 101" e-book and video tutorials.

Name

35mm Co

Legal name

35mm Co.

Website

https://35mmco.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

35mm Co is an Australian direct-to-consumer e-commerce brand selling a reusable 35mm film camera (The Reloader®), Kodak film, photo albums, memory boxes, and gift bundles to beginner and nostalgia-driven individual consumers worldwide via a Shopify storefront.

Ownership category

akta.pro rank

Product category

Photography Equipment

SIC

Photographic Equipment & Supplies (3861)

akta.pro primary industry

Camera & Lens Retail (Photo Cameras, Lenses & Optical Accessories) (CRACAHAA)

akta.pro secondary industry

Fixed-Lens Cameras (Compact, Bridge & 360 Cameras) (CRACAPAB)

Keywords

• Reusable film cameras
• Analog photography products
• Photo albums and memory boxes
• Camera accessories and film
• Memory preservation goods

Headquarters

HQ city

Burleigh Heads

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Product Sales: Direct product sales of reusable film cameras, photo albums, memory boxes, bundles, and accessories through their e-commerce platform. Revenue generated from one-time hardware purchases and optional add-on accessories.
2. Film and Consumables: Sales of Kodak Ultramax 400 film canisters (24 exposures) at $30 AUD per roll. Recurring revenue from consumable film purchases as customers reload their cameras.
3. E-Gift Cards: Digital gift cards sold in denominations from $25 to $350 AUD, with 3-year expiry period. One-time transaction revenue with potential for future full-price purchases.
4. Gift Wrapping Service: Personalized gift wrapping service for cameras at $14.95 AUD, adding premium gifting experience to product purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

35mm Co designs and sells a reusable 35mm film camera (The Reloader®) and an ecosystem of memory-preservation products including Kodak Ultramax 400 film, Coffee Table Photo Albums, Memory Boxes, and themed bundles. The company operates a direct-to-consumer e-commerce model via Shopify, targeting beginners and nostalgia-driven consumers across 30+ countries with free domestic shipping on Australian orders over $149 AUD.

Product overview

35mm Co is a consumer-focused photography company offering a portfolio of reusable film cameras and memory-preservation products. The core product is The Reloader®, a reusable 35mm film camera with multiple color variants, which serves as the foundation of the product ecosystem. This camera is bundled with various accessories including Kodak Ultramax 400 film, Coffee Table Photo Albums, and Memory Boxes to provide complete memory-capture and preservation solutions. The company also offers standalone photo albums (Wedding, Travel, Girlhood, Baby, Memories themes), Memory Boxes for keepsake storage, and complementary products like gift wrapping and e-gift cards. A new product, The Recorder® Digital Camcorder, is upcoming. The business operates primarily as an e-commerce retailer using Shopify, with Australian origins and global shipping.

Differentiator

Problem solved

Functional benefit

Brands

• The Reloader: Signature reusable 35mm film camera - a repeat-use, consciously-designed camera reviving the love and accessibility of film photography
• The Recorder
• Heirloom Collection
• Memory Boxes
• Nostalgia Redefined Bundle
• Keepsake Bundle
• Heirloom Collection Bundle
• Roll With Us Bundle

Products and services

• The Reloader 35mm Film Camera A reusable 35mm film camera designed for beginners, featuring manual film advance and rewind, built-in flash, focus-free 31mm f/9 lens, and compatibility with all standard 35mm film (24 or 36 exposures). Made from ABS plastic, weighs 150g, includes vegan leather wrist strap. Available in Mocha, Plum Glaze, Ballerina, Oatmeal, Powder Puff, Olive Martini, White, Charcoal, Dusty Pink, Pastel Blue, Mint Green, and Holiday Edition.
• Roll With Us Bundle Bundle including The Reloader camera and Kodak Ultramax 400 film (24 exposures), plus vegan leather wrist strap. Available in all Reloader colors at $165.00 AUD.
• Nostalgia Redefined Bundle Bundle including The Reloader camera, Kodak Ultramax 400 film (24 exposures), and Coffee Table Photo Album. Available in Memories To Show Your Grandkids, Wedding, Girlhood, Travel, Vintage Vacations, Baby, and 2026 themes. Priced at $289.00 AUD.
• The Keepsake Bundle | Memories Comprehensive bundle including The Reloader camera, Coffee Table Photo Album, Keepsake Box with magnetic closure (linen fabric hardcover), and 2 rolls of Kodak Ultramax 400 film. Originally $429.00 AUD, on sale for $375.80 AUD.
• The Heirloom Collection Bundle Bundle including Girlhood, Wedding, and Travel Coffee Table Photo Albums. Each album holds 300 4x6 inch photo pockets with lined spaces for dates and memories. Fabric hard-cover design. Dimensions 33cm x 24cm x 5.5cm. Priced at $349.00 AUD.
• Memory Box [001] | Memories Keepsake storage box for cherished memories including concert tickets, letters, postcards, and mementos. Features magnetic closure, sturdy paperboard core with linen fabric hardcover, and elegant debossed cover. Dimensions: 33cm x 24cm x 5.5cm. Also available in Wedding and Baby variants. Priced at $140.00 AUD.
• Limited Edition Coffee Table Photo Album | Wedding Personal time capsule photo album for storing and displaying 35mm film photos. Holds 300 4x6 inch photos with lined spaces for dates and memories. Fabric hard-cover design. Dimensions: 33cm x 24cm x 5.5cm. Available in Wedding, Travel, Girlhood, Baby, Memories, Forever Always, and Vintage Vacations themes. Priced at $140.00 AUD.
• Kodak Ultramax 400 Film (24 exposures) General-purpose color film for use with The Reloader camera. Each roll contains 24 exposures with ISO 400 rating. Made in the USA. Priced at $30.00 AUD. Box not included.
• 35mm Co E-Gift Card Digital gift card delivered via email. Available in denominations of $25, $50, $100, $150, $200, $250, $300, and $350 AUD. Expires 3 years from purchase date.
• 35mm Co Personalised Gift Wrapping Signature gift box wrapped with ribbon and custom message card. Delivered straight to door. Fits 1x camera. Priced at $14.95 AUD.

Quantifiable outcome

• 30+ countries served with international shipping
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Rewind LabminorOthersAustralian film processing lab that accepts mail-in film development orders. Recommended by 35mm Co for customers without local processing options. Processes film and returns digital scans or prints.
• Lazarus LabminorOthersAustralian film processing lab that accepts mail-in film development orders. Recommended by 35mm Co for customers without local processing options.
• Film Never DieminorOthersAustralian film processing lab that accepts mail-in film development orders. Recommended by 35mm Co as an alternative lab option for mail-in development services.
• ShopifycoreTechnology or IntegrationE-commerce platform provider powering the 35mm Co online store. Enables online sales, payment processing, and store operations. Referenced in Privacy Policy and Terms of Service as the platform hosting the business.
• KodakcoreChannel Partner/ Reseller/ DistributorKodak Ultramax 400 film sold through 35mm Co store. 24-exposure color film canisters sourced and resold. Made in USA, supporting product ecosystem.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Reto Project: Direct competitor in the reusable 35mm film camera category, offering reloadable analog cameras and film bundles aimed at the same beginner/gifting consumer. Closest comparable on product, price band, and target demographic.
• Lomography: Long-standing analog photography brand selling 35mm cameras, art lenses, and a wide range of films. Comparable as a DTC analog-camera-and-film ecosystem targeting creative consumers and film enthusiasts.

Emerging players

• Ilford Photo: Heritage film manufacturer with consumer 35mm offerings and a growing camera lineup. Comparable as a film-first brand whose reusable camera push competes for the same film-curious consumer.
• Camp Snap: Digital/film-hybrid point-and-shoot camera brand targeting casual users and Gen-Z consumers. Comparable as a direct-to-consumer analog-adjacent camera brand chasing similar lifestyle and gifting demand.
• AgfaPhoto: Relaunched analog photography brand selling reusable 35mm cameras and consumer film. Comparable as an analog-camera competitor in the same beginner-friendly reloadable category.
• Yashica: Relaunched analog camera brand offering the Yashica MF-1 and related 35mm reloadable cameras. Comparable as a niche/emerging analog brand competing for the same beginner film-photography audience.

Broad incumbents

• Kodak: Manufacturer of the Kodak Ultramax 400 film that 35mm Co resells, and producer of the Kodak M35 reusable film camera. Overlaps as both supplier and adjacent competitor in the reusable 35mm category.
• Fujifilm: Major analog and instant-camera player (Instax) with broad retail distribution. Comparable as the dominant incumbent in consumer analog/film cameras targeting the same gifting and lifestyle occasion.

Others

• Shutterfly: Large consumer photo printing, album, and gift platform. Comparable as a competing destination for the same memory-preservation, gifting, and photo-album use cases 35mm Co targets.
• Artifact Uprising: Premium photo album and print company serving gifting and memory-preservation occasions. Comparable as the photo-album and memory-keep adjacent category that 35mm Co's Coffee Table Albums and Memory Boxes compete with for wallet share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/35mm.co
• Instagraminstagram.com/35mm_co
• TikToktiktok.com/@35mm_co?lang=en
• LinkedInlinkedin.com/company/35mm-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 35mm Co