What Hither & Yon does

Hither & Yon is a family-owned winery based in McLaren Vale, South Australia, operated by brothers Richard and Malcolm Leask. The business farms vineyards across multiple sites including Sand Road, Hillenvale in Kangarilla, and the newer Breakneck Creek blocks on the eastern escarpment of McLaren Vale. Its core technology is a regenerative agriculture model — diverse plant cover, soil microbial diversity, natural pest management, and reduced machinery use — which has made it South Australia's first carbon-neutral certified wine brand under the Sustainable Winegrowing Australia program. Winemaking follows minimal-intervention practices including ambient-yeast fermentation and lightweight recycled glass packaging.

The product portfolio spans roughly 35 wines, with a deliberate specialization in alternative Mediterranean varieties (Nero d'Avola, Aglianico, Greco, Fiano, Falanghina, Vermentino, Mataro, Carignan, Mencia, Montepulciano, Touriga) alongside Australian classics (Shiraz, Cabernet, Pinot Noir, Grenache, Chenin Blanc). Bottles retail from A$29 to over A$100, with 6-pack and 12-pack case pricing and volume discounts above A$300. Revenue is generated through three channels: direct-to-consumer e-commerce shipping across all Australian states; cellar door tastings, private events and vineyard tours at a historic 1855 butcher-shop cellar door in Willunga; and trade distribution via Saint Wine to on-premise and retail accounts in five Australian capital cities, with selective Asia-market reach managed by a dedicated Brand Manager. The customer base spans individual wine enthusiasts, trade buyers (restaurants, wine bars, bottle shops), and wine-tourism visitors.

The business model is asset-heavy and production-constrained rather than software-style scalable. There are no external investors, no parent company, no disclosed funding, and revenue is not publicly disclosed. Marketing runs through Instagram, Facebook, an email newsletter, a blog ("Now & Then/Journal"), wine show participation, and community event partnerships (Adelaide Fringe, SALA Festival, Grenache & Gourmet, Summertown Studio jazz evenings). A standing charity partnership with The Hospital Research Foundation allocates 10% of NV Petit Rouge sales to cancer research.

Name

Hither & Yon

Legal name

Hither & Yon

Website

https://hitherandyon.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Hither & Yon is a family-owned McLaren Vale winery specializing in regenerative agriculture and alternative Mediterranean varieties, selling direct-to-consumer online, through a Willunga cellar door, and via trade distributors across Australia and Asia.

Ownership category

akta.pro rank

Product category

Winery (Wine Production)

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Alternative variety wines
• Regenerative viticulture winery
• Carbon neutral winemaking
• McLaren Vale winery
• Mediterranean grape varieties

Headquarters

HQ city

Willunga, South Australia

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Direct-to-consumer sales of wines through e-commerce website. Wines are sold in individual bottles, 6-packs, and 12-packs. Volume discounts apply (15% off for orders over $300 AUD).
2. Cellar Door Tastings: In-person wine tasting experiences at the cellar door in Willunga. Also offers private events, group tastings, and vineyard tours by appointment.
3. Gift Vouchers: Gift vouchers valid for 3 years from issue date, redeemable online and at cellar door.
4. Wholesale/Distribution: Sales to trade purveyors including Saint Wine for Sydney/Melbourne/Brisbane/Perth/Adelaide markets, and direct sales to restaurants and retailers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hither & Yon produces and sells a portfolio of wines from its McLaren Vale vineyards under regenerative agriculture practices, including single-varietal and blended red, white, rosé, and sparkling wines. Offerings are sold direct-to-consumer through an online store and on-site cellar door, with additional distribution through Australian trade partners and selective Asia-market channels. Non-wine offerings include mixed packs, gift vouchers, cellar door tastings, and the Willunga Wander self-guided wine trail experience.

Product overview

Hither & Yon is a family-owned winery in McLaren Vale, South Australia, operated by the Leask brothers (Richard & Malcolm). The product portfolio is a diverse collection of both classic and alternative wine varieties, presented as individual single-varietal wines and carefully crafted blends. The core range includes white wines (Petit Blanc, Greco, Chenin Blanc, Falanghina, Fiano, Vermentino), rosé wines (Mataro Rosé, Rosato), red wines (Shiraz, Tinto Shiraz, Leask Shiraz, Nero d'Avola, Montepulciano, Malbec, Cabernet Sauvignon, Mataro, Carignan, Mencia, Aglianico, Pinot Noir, Hillenvale Syrah), and blends (Grenache Mataro, Grenache Carignan, Touriga Tempranillo, Grenache Touriga). Specialty offerings include the SAFC 150 Old Vine Grenache (limited release) and the Leask Shiraz (family reserve, exceptional years only). The NV Petit Rouge supports cancer research via The Longest Table partnership. Bundled products include the Fireside Reds Pack, Breakneck Creek Mixed 6 Pack, and The Longest Table Mixed Pack. Non-bottle offerings include gift vouchers, cellar door tastings, and the Willunga Wander walking tour experience. The winery follows regenerative agriculture practices and holds carbon neutral and Sustainable Winegrowing Australia certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Petit Blanc Dry white wine from Muscat Blanc à Petits Grains, cold and slow fermented over 30 days with seven weeks on lees; flavours of grapefruit, cucumber, dill, lemon barley, and tonic water with a saline, briny, zesty finish. Sold to individual wine consumers and the trade.
• NV Petit Rouge Sparkling red wine from Muscat Rouge à Petits Grains with strawberry sorbet, lychee, cherry, chai, and orange zest notes, with soft creamy bubbles and light sweetness. 10% of sales go to The Hospital Research Foundation for cancer research through The Longest Table partnership.
• Mataro Rosé Rosé from Mataro (Mourvèdre) grapes with aromas of rosehip, tangerine, bitters, and pink pepper, with a chalky dryness from calcareous, limestone-rich McLaren Vale soils. Awarded silver medals at the 2024 McLaren Vale Wine Show and 2024 Australian Alternative Varieties Wine Show.
• Greco White wine from Greco grapes (Campania, Italy) with brief skin contact, cool ferment, and eight months in old oak. Notes of tangerine, white jasmine, caraway, cashew, ginger, golden delicious apple, pear, with a briny, waxy texture, grapefruit acidity, and saline finish.
• Chenin Blanc White wine from Chenin Blanc grown at the Breakneck Creek vineyard on the eastern escarpment of McLaren Vale. Flavours of apple, guava juice, salted limes, ginger, and beeswax with a crisp, fleshy mouthfeel, minerality, and brine-chalk edge.
• Falanghina Fine, aromatic, late-ripening white wine from Falanghina grapes (Campania, Italy). Flavours of yellow peach, zesty lemon acidity, pear tart, macadamia, and sea spray, with a classy, lithe palate and lingering saline finish.
• Fiano White wine from Fiano grapes with flavours of lime sorbet, cucumber, morning dew, fresh acidity, and a texture of white rocks, sea spray, pine, and saline. Suggests pairing with Port Lincoln sardines on sourdough rye bread.
• Vermentino Crisp and bright white wine with distinct lemony flavour and a saline undertow, suited to seafood, salads, and platters. Recognised in Young Gun of Wine Deep Dive: Australia's Best Vermentino 2025.

Quantifiable outcome

• 92-95 points from Halliday Wine Companion on multiple wines, including Red Star Value awards for value recognition
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• The Hospital Research FoundationcoreOthersCharity partner receiving 10% of Petit Rouge sales for cancer research. Partnership with The Longest Table running for 9th consecutive year.
• The Longest TablecoreOthersAnnual fundraising initiative where 10% of Petit Rouge sales go directly to The Hospital Research Foundation for cancer research. Community dinner party movement.
• South Adelaide Football ClubminorGTM or Marketing PartnerPartnership including limited-release SAFC 150 Grenache wine created in recognition of the club's 150th year, from five rows of dry-grown bush vines at Sand Road vineyard.
• Saint WinecoreChannel Partner/ Reseller/ DistributorTrade purveyor distributing Hither & Yon wines to on-premise and retail accounts in Sydney, Melbourne, Brisbane, Perth, and Adelaide markets.
• SALA FestivalminorGTM or Marketing PartnerAnnual arts festival partnership hosting the Reprise exhibition by photographer Tom Ling examining ocean connection and community identity.
• Adelaide Fringe FestivalminorGTM or Marketing PartnerPartnership with Adelaide's major arts festival for community engagement and event presence.
• Summertown StudiominorGTM or Marketing PartnerRegular 'Wine Time' jazz and wine events held at Summertown Studio in Somerton Park, SA.
• Battle of BosworthminorGTM or Marketing PartnerPartner on Willunga Wander self-guided wine trail experience, showcasing organic grown vineyards and historic chaff shed tastings.
• PATCH TheatreminorGTM or Marketing PartnerArts partner for community engagement initiatives.
• Willunga Coffee Shop (Willa)minorOthersNeighbour coffee shop included in Friends community network, hosting Linguine & Grenache Lunch events.
• Grenache & Gourmet FestivalminorGTM or Marketing PartnerAnnual festival partnership hosting Linguine & Grenache Lunch events pairing Hither & Yon Grenache wines with pasta.
• Yan Ni (Asia Brand Manager)minorChannel Partner/ Reseller/ DistributorBrand Manager Asia managing distribution and relationships in Asian markets.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Samuel's Gorge: Neighbour boutique McLaren Vale winery explicitly listed in Hither & Yon's "Friends" community. Similar small-batch, single-vineyard, McLaren Vale positioning with cellar door and DTC emphasis.
• S.C. Pannell: McLaren Vale winery with strong credentials in Mediterranean varieties (especially Italian), wine-show trophies, and DTC distribution. Comparable in production philosophy and award-winning track record.
• Battle of Bosworth: McLaren Vale organic/biodynamic family winery explicitly partnered with Hither & Yon on the Willunga Wander trail. Same regional terroir, similar DTC-plus-trade model, similar scale and grape philosophy — the most direct comparable.
• Dowie Doole: McLaren Vale family-oriented producer of premium Mediterranean-style wines with comparable cellaring, DTC, and trade channels. Smaller scale peer with overlapping varietal and regional positioning.
• Yangarra Estate Vineyard: McLaren Vale producer also renowned for alternative Mediterranean varieties (Italian and Rhône grapes) with a strong sustainability/biodynamic story. Closest competitor in the alternative-variety + regenerative-agriculture niche.
• Oliver's Taranga Wines: Neighbour McLaren Vale family winery explicitly listed in Hither & Yon's "Friends" community. Similar generational family ownership, McLaren Vale terroir, and DTC-plus-cellar-door model, though more traditional varietal mix.

Regional players

• Penny's Hill / Zonte's Footstep: McLaren Vale family-owned producer group offering DTC online, cellar door, trade distribution, and alternative Mediterranean varieties — directly comparable business model even if Zonte's Footstep is more export-tilted in reach.

Broad incumbents

• Torbreck Vintners: Premium Australian (Barossa) wine brand focused on Rhône-influenced varietals with strong trade/awards profile and export footprint. Comparable as a high-credibility, alternative-variety leaning Australian producer, though at much larger scale and in a different region.
• d'Arenberg: Iconic McLaren Vale family-owned winery with much larger scale, broader distribution, alternative varieties, and tourism destination cellar door. Serves as an aspirational incumbent comparable along the family/McLaren Vale/alternative-variety axes, though at substantially bigger scale.
• Chapel Hill Winery: Established McLaren Vale producer with broader portfolio and national distribution including cellar door. Overlaps on McLaren Vale DTC-plus-trade model and Mediterranean varieties, at larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hitherandyonwine
• Instagraminstagram.com/hither_yon
• LinkedInlinkedin.com/company/hither-&-yon

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hither & Yon