Namaste North

What Namaste North does

Namaste North is a privately held heated yoga and fitness studio operating from a single location at 110 Bradford Street in Barrie, Ontario, Canada. Founded in 2012, the studio delivers in-person hot yoga (40°C with 40% humidity), Vinyasa flow, hot HIIT Pilates (35°C with 35% humidity), and recovery classes (Yin, Yoga Nidra, VinYin) for adult wellness consumers ranging from beginners to experienced practitioners. The physical infrastructure centers on climate-controlled practice rooms with distinct temperature/humidity profiles per class type, and operations are run on the MindBody SaaS platform for booking, scheduling, and payments. The studio employs approximately 8 people and is led by General Manager Krista Westerneng (since 2019) and Instructor Team Lead Debbie Cabral.

The business model is product-led and self-serve, anchored by recurring bi-weekly unlimited memberships ($68.49–$72.99) with 6- and 12-month commitment options, supplemented by limited memberships, single drop-ins ($28), class packs (10-pack $215, rolling 10-pack $185), and short-term packages (1 week $79 to 1 month $189). A $79/30-day intro offer functions as the primary acquisition vehicle. Secondary revenue lines include a HIIT Pilates Teacher Training certification ($1,349), studio merchandise, seasonal challenges (Summer Sweat Club), and instructor-led events. The studio also partners with Run the North to operate a community run club from April to October, extending the brand into outdoor fitness. The customer base is entirely local B2C, with no enterprise accounts, no outside investors, and no disclosed revenue or membership counts.

Name

Namaste North

Legal name

Namaste North

Website

https://namastenorth.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Namaste North is a privately held, single-location heated yoga and HIIT Pilates studio in Barrie, Ontario (founded 2012), serving adult local wellness consumers with subscription memberships, class passes, and instructor certification programs.

Ownership category

akta.pro rank

Product category

Boutique Fitness Studio Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

Keywords

• Hot yoga classes
• Heated pilates studio
• Fitness memberships
• Recovery yoga
• Community wellness programs

Headquarters

HQ city

Barrie

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Class-based Memberships and Passes: Primary revenue from unlimited and limited membership subscriptions billed bi-weekly, plus single class and multi-class pass sales. Includes intro offers, short-term unlimited packages, and rolling 10-class passes.
2. Per-Class Sales: Single class drop-ins at $28, 10-class packages, and rolling auto-replenishing passes for individual purchases.
3. Teacher Training Programs: HIIT Pilates Teacher Training course offered at $1,349 one-time payment, providing certification through Namaste North with 30 hours of in-person instruction.
4. Merchandise and Retail: Studio boutique selling merchandise including mats, towels, and yoga accessories. Merchandise returns accepted within 14 days for full refund.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Namaste North is a heated yoga and HIIT Pilates studio operating a single physical location at 110 Bradford Street in Barrie, Ontario. It sells in-person group fitness classes (Hot Yoga in 60/75/90 minute formats, Vinyasa Flow variants, Hot HIIT Pilates, and Recovery classes), recurring memberships and class passes, an outdoor community run club (Run the North), and a certified HIIT Pilates Teacher Training course. The studio generates revenue primarily from individual consumer memberships and class-based purchases, supported by MindBody-powered online booking.

Product overview

Namaste North is a heated yoga and fitness studio in Barrie, Ontario offering a unified wellness platform centered around in-studio fitness classes. The core offering includes hot yoga classes (Hot 60/75/90 with the traditional 26-pose series), vinyasa flow variations (VinYin, Align and Flow, Feel Good Flow, Namaslay), Hot HIIT Pilates (with and without weights), and recovery classes (Yin, Yoga Nidra using iRest methodology). Supporting offerings include Run Club (Run the North) for outdoor community running, a mobile app powered by MindBody for bookings, and various membership tiers (Intro Pass at $79/30 days, Unlimited and Limited bi-weekly memberships, Class Passes, and Short-Term packages). The studio also offers specialized programs including a HIIT Pilates Teacher Training course ($1,349), the Summer Sweat Club seasonal challenge ($49-$349), and an Energy Exchange volunteer program. Classes are held at 110 Bradford Street with temperatures ranging from warm (30-32C) to hot (35-40C) depending on class type.

Differentiator

Problem solved

Functional benefit

Brands

• Run the North: Community run club organized in collaboration with Namaste North, offering weekly runs from April to October in Barrie, Ontario.

Products and services

• Hot Yoga Classes Traditional hot yoga classes including Hot 60, Hot 75, and Hot 90 minute formats featuring 26 poses and 2 breathing exercises in a heated room (40C with 40% humidity). Offered to adult participants of all experience levels in Barrie, Ontario.
• Vinyasa Flow Classes Flow-based yoga classes including VinYin, Align and Flow, Feel Good Flow, and Namaslay (candlelit power flow). Classes held in heated rooms (30-32C) for adult practitioners seeking strength, mobility, and movement practice.
• Hot HIIT Pilates High-intensity interval training combined with Pilates principles, available in standard format and with weights. Heated to 35C with 35% humidity. Designed for adults seeking a high-energy full-body workout.
• Recovery & Restore Classes Restorative practices including Yin, Nidra (Deep Rest), and VinYin for recovery, nervous system regulation, and deep tissue stretching. Targeted at adults seeking stress reduction and physical recovery.
• Unlimited Memberships Billed bi-weekly unlimited class access with options for no commitment ($13.75/class at 3 visits/week), 6-month commitment ($12.08/class), or 12-month commitment ($11.42/class). Includes 1 free guest per month and freeze option.
• Limited Memberships 4 visits every 2 weeks billed bi-weekly at $18.12/class, with 6-month and 12-month commitment options at reduced rates. Targeted at consumers seeking flexibility without full unlimited access.
• Class Passes Single class drop-in at $28, 10-class pass at $215 (expires in 6 months), and rolling 10 pass at $185 (auto-repurchases when used or after 4 months, can be shared). For casual or non-committed consumers.
• Intro Pass 30-day unlimited access to all classes for $79 for new clients only, designed as a low-friction entry point to experience hot yoga, HIIT Pilates, and recovery classes before committing to a membership.
• HIIT Pilates Teacher Training Foundations-level in-person training (30 hours) covering movement science, practical teaching experience, and coaching skills for aspiring Pilates instructors. $1,349 one-time payment, with early bird pricing saving $200.
• Run the North Community Run Club Community run club offering weekly group runs from April to October at various levels including training runs, endurance runs, and free community runs at the Barrie waterfront. For runners of all levels seeking community-based outdoor training.
• Summer Sweat Club 8-week community challenge (July 1 - August 31) designed to maintain consistency with 2 classes per week, featuring outdoor classes, themed events, swag, and prizes. $49 for existing unlimited members, $349 for new or returning members.
• MashUp Class A fusion class blending Hot Yoga, Feel Good Flow, and Yin into a music-centered experience with less verbal cueing. Not recommended for beginners.
• Yoga Nidra (iRest) Guided meditation bringing the body into a state between waking and sleeping, using iRest methodology for trauma-sensitive relaxation and nervous system support. Targeted at practitioners seeking deep rest and recovery.
• Studio Events & Workshops Special events including workshops (Somatic Yoga, Women's Health, Spring Revival), theme classes (Valentine's, Country MashUp, Spartan Battle), live music classes, and outdoor yoga sessions for members and the local community.
• Energy Exchange Program Volunteer cleaning service (2.5 hours weekly for 6 months minimum) in exchange for unlimited membership and mat/towel service. For community members seeking deeper involvement with the studio.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• Run the North ClubcoreStrategic or Co-development PartnerWeekly community run club hosted by Run the North Club at Barrie waterfront, offering all-levels runs (Tuesday 6am training runs, Thursday 6am endurance runs, Thursday 6:30pm free community runs) from April to October. Creates cross-discipline fitness community combining yoga studio members with running enthusiasts.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Others

• Mindbody: SaaS platform provider that powers Namaste North's booking, scheduling, and payments. Comparable as the technology backbone for the studio's customer-facing app and member management.
• iRest Yoga Nidra: Yoga Nidra methodology organization whose protocol Namaste North uses for its Nidra classes. Comparable as the content/methodology framework behind a specific line of the studio's recovery offerings.

Direct peers

• CorePower Yoga: US-based heated yoga and HIIT-style studio chain offering hot yoga, heated fitness classes, and teacher training. Direct competitor in heated-room yoga and signature class format approach.
• Moksha Yoga (Modo Yoga): Canada-origin hot yoga chain operating community-focused studios with consistent 40C/40% humidity rooms. Comparable in heated yoga positioning, community orientation, and instructor training pathways.
• YogaWorks: Multi-format yoga studio chain offering vinyasa, hot yoga, restorative, and teacher training. Comparable in class-type diversity, signature heated offerings, and certification programs.
• Hot 8 Yoga: Heated yoga studio chain offering power vinyasa, hot yoga, and HIIT-style classes with a community-driven brand. Comparable in heated-room format, signature class types, and pricing tier structure.
• Inferno Hot Pilates: Hot Pilates-focused brand whose teacher training (Inferno Hot Pilates) is completed by Namaste North's own instructors. Closely comparable in the HIIT Pilates class format and instructor certification ecosystem.

Regional players

• Sweat & Tonic: Toronto-based boutique fitness studio offering multiple class types under one roof (yoga, HIIT, cycle). Comparable as a multi-modality boutique competitor, though serving a different urban geography than Namaste North's Barrie market.

Broad incumbents

• Orangetheory Fitness: National boutique HIIT franchise with group interval training. Comparable as a group fitness/interval-training competitor for the same local wellness consumer, though broader in scope and non-heated.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/namaste-north

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Namaste North