Sanitario y Sabinco SAS

What Sanitario y Sabinco SAS does

Sanitario y Sabinco SAS is a Colombian retailer of construction and finishing materials — primarily sanitary ware, plumbing supplies, and related building products — operating under the trade names "Almacén Sanitario" and "Almacén Sanitario del Eje Cafetero." The company runs three physical stores: one in Bogotá's Paloquemao district and two in the Coffee Axis region (Dosquebradas, Risaralda and Armenia, Quindío), serving both trade contractors and individual consumers in these markets. It also operates an online product catalog built on Shopify that exposes its SKU range to a broader buyer base beyond the counter, and accepts payments through a localized stack of Colombian rails including Wompi, PSE, Efecty, ePayco, and Bancolombia/Nequi. A WhatsApp Business channel supports mobile-first sales and customer inquiries.

The company's distinctive internal technology asset is "Geven," a proprietary B2B sales management portal used to digitize counter sales workflows, pricing, and account management for construction-trade customers. The business is small — 13 employees — and operates as a long-standing family-style retailer founded in 1959, giving it more than six decades of operating history in the Colombian market. It has formalized compliance under Colombia's Sagrilaft anti-money-laundering regime and personal-data-protection (PDPA/Habeas Data) requirements, enabling it to engage larger institutional buyers.

Revenue mechanics follow a hybrid retail/wholesale model: counter and walk-in consumer purchases at three stores plus relationship-priced B2B sales to construction contractors, increasingly routed through Geven and the Shopify channel. Public retail pricing is not listed — buyers are directed to inquire — consistent with relationship-driven contractor pricing. No named enterprise customers, contract values, or revenue figures are disclosed.

Name

Sanitario y Sabinco SAS

Legal name

Sanitario y Sabinco SAS

Website

https://almacensanitario.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sanitario y Sabinco SAS is a Colombian construction materials retailer operating three stores in Bogotá and the Eje Cafetero, selling sanitary ware, plumbing, and finishing supplies to trade contractors and individual consumers via counters, a Shopify catalog, and a proprietary B2B portal called Geven.

Ownership category

akta.pro rank

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Construction Materials Retail: Sale of construction materials including sanitary ware, plumbing supplies, and related building materials through physical retail locations.
2. Online Sales: E-commerce sales through integrated payment processors including Wompi, PSE, Efecty, and ePayco for online purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Sanitario y Sabinco SAS is a Colombian regional retailer that sells sanitary ware, plumbing supplies, and related construction/building materials through three physical stores in Bogotá and the Coffee Axis region (Risaralda/Quindío). The retail operation is supplemented by a Shopify-based online catalog and a proprietary B2B sales management portal called Geven that lets account customers place orders, check prices, and manage receivables. Customers can pay in-store or online through Colombian payment methods including PSE (Wompi), credit/debit cards, Efecty cash, Nequi mobile wallet, and ePayco.

Product overview

Sanitario y Sabinco SAS is a construction materials retail company operating as a unified multi-location business. The core offering is the retail sale of construction materials (sanitary ware, plumbing, and building supplies) through physical stores in Bogotá and the Eje Cafetero region (Risaralda and Quindío). The company supplements its retail operations with a digital sales management tool called Geven (a customer portal for order management, pricing, and account inquiries) and an online product catalog accessible via their Shopify store. All locations share a unified brand identity (Sanitario y Sabinco SAS / Almacen Sanitario del Eje Cafetero SAS) and centralized customer service infrastructure including online payment integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Sanitary Ware and Construction Materials Retail (Almacen Sanitario brand) Retail sale of sanitary ware (bathroom and kitchen fixtures), plumbing supplies, and related construction/building materials to construction professionals and individual consumers through three physical store locations in Bogotá (Paloquemao), Dosquebradas (Risaralda), and Armenia (Quindío).
• Geven Sales Manager Portal (B2B Account Management) Proprietary online B2B portal at geven.almacensanitario.com enabling account customers to place orders, consult prices, and check account status and receivables. Targeted at construction-industry buyers needing self-service ordering and account visibility.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• WompicoreTechnology or IntegrationPayment processing partner providing online payment gateway services for e-commerce transactions including credit card, debit card processing.
• PSE (Pagos Seguros en Línea)coreTechnology or IntegrationPayment processing partner enabling bank transfers and real-time payment processing for Colombian banking customers.
• GevencoreTechnology or IntegrationSales management technology platform enabling B2B customers to place orders, consult prices, and manage account receivables through a dedicated portal.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Corona: Colombian manufacturer and retailer of sanitary ware, tiles, and plumbing products with both branded showrooms and distribution to independent retailers. Closely comparable in sanitary ware category, with both upstream manufacturing strength and downstream retail presence.
• Easy Colombia: Cencosud's home improvement chain in Colombia selling construction materials, plumbing, and sanitary ware through large-format stores. Directly comparable product mix and dual B2B/B2C customer base, competing for the same constructor and DIY consumer segments.
• Sodimac Colombia (Homecenter): Operated by Falabella/Sodimac, this is the dominant Colombian home improvement and construction materials retailer offering sanitary ware, plumbing, and related building supplies across the country. It is the most direct competitor to Sanitario y Sabinco's core offering, with significantly larger footprint and scale.

Broad incumbents

• Home Depot: The largest home improvement retailer globally, offering construction materials, plumbing, and sanitary ware through a pro-focused B2B program. While not based in Colombia, it sets the omnichannel and pro-contractor benchmark that Colombian specialists like Sanitario y Sabinco must compete against in expectations.
• Lowe's: Home improvement omnichannel incumbent with deep plumbing and sanitary ware assortment, including pro contractor programs. Useful as a strategic benchmark for B2B portal capability and assortment depth that regional specialists would need to match.
• Ferguson: US-focused plumbing and sanitary ware distributor with strong B2B platform and embedded trade credit. Most relevant as a strategic benchmark for the B2B plumbing specialist model and embedded financing opportunity that Geven could evolve toward.

Regional players

• Ferretería San Nicolás: Colombian hardware and construction materials retailer with multi-store presence focused on regional markets. Similar product mix in plumbing and sanitary supplies, and comparable B2B motion toward construction professionals, but with a different geographic footprint.

Emerging players

• Construrama: Mexican construction materials retailer network franchise model that aggregates independent building material stores. Comparable as a hybrid model combining independent retail footprint with shared branding and procurement, potentially relevant as a roll-up benchmark for Latin American consolidation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/sanitarioysabinco
• LinkedInlinkedin.com/company/sanitario-y-sabinco-sas

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanitario y Sabinco SAS