AAA Oregon AutoSource
AAA Oregon/Idaho is a not-for-profit regional AAA motor club serving 915,000+ members across Oregon and Southern Idaho through tiered subscriptions (Basic to Premier) providing roadside assistance, travel booking, insurance, and merchant discounts via eight Service Centers and digital platforms.
- Company typePrivate
- Founded1902
- HeadquartersPortland, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What AAA Oregon AutoSource does
AAA Oregon/Idaho, operating as AAA Oregon AutoSource, is a regional not-for-profit membership organization within the AAA/CAA federation of motor clubs, serving more than 915,000 members across Oregon and the southern 34 counties of Idaho. Founded in the early 1900s as part of the American Automobile Association (established 1902), the club offers a tiered subscription membership program (Basic, Plus, Plus RV, Premier) starting around $56 per year for Basic and exceeding $130 for Premier, with each tier unlocking escalating benefits such as longer towing distances (up to 200 miles for Premier), travel accident insurance, locksmith coverage, and trip interruption reimbursement. Membership grants access to 24/7 GPS-dispatched roadside assistance, mobile battery testing and installation, Approved Auto Repair services at 100+ vetted facilities, travel booking through AAA travel agents, multi-line insurance products sold via licensed agents, and merchant discounts at partners including Shell, NAPA Auto Parts, Discount Tire, and Hertz.
The organization operates a digital platform consisting of a responsive website (oregon.aaa.com), AAA mobile applications on iOS and Android providing digital membership cards and roadside request functionality, a member portal at members.oregon.aaa.com, and a dedicated travel booking site at travel.oregon.aaa.com. Behind these digital interfaces, AAA Oregon/Idaho runs eight physical Service Centers located across Oregon (Portland headquarters, Bend, Medford, Astoria, Beaverton, Clackamas) and Southern Idaho (Pocatello, Twin Falls), a GPS-dispatched contract roadside station network, and the Glovebox mobile app for insurance policy servicing. Distribution of services occurs through direct member-facing channels (Service Centers, phone at 1-800.AAA.HELP, mobile app) and partner-mediated channels including Approved Auto Repair shops, travel suppliers, insurance carriers, and merchant discount networks.
The revenue model is hybrid: primary recurring subscription revenue from annual membership dues, plus transaction-based commission revenue from insurance product sales (auto, home, life, specialty lines), travel bookings (cruises, hotels, flights, vacation packages, car rentals), and merchant partner programs (fuel savings, automotive parts, entertainment, financial services including Visa credit cards and online savings through Bread Financial). Not-for-profit status means the organization reinvests in member services rather than distributing profits. Revenue figures are not publicly disclosed. The GTM motion combines direct response acquisition (phone and web), member referrals, employer-sponsored group memberships, and physical Service Center walk-in traffic, with auto-renewal and tier-upgrade pathways (Basic to Plus to Premier) driving lifetime value expansion.
AAA Oregon AutoSource firmographics
Firmographics- Name
- AAA Oregon AutoSource
- Legal name
- AAA Oregon/Idaho
- Website
- https://aaaoregonautosource.com
- Company type
- Private
- Founded year
- 1902
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AAA Oregon/Idaho is a not-for-profit regional AAA motor club serving 915,000+ members across Oregon and Southern Idaho through tiered subscriptions (Basic to Premier) providing roadside assistance, travel booking, insurance, and merchant discounts via eight Service Centers and digital platforms.
- Ownership category
- akta.pro rank
AAA Oregon AutoSource industry classification
Industry- Product category
- Automotive Club Membership and Roadside Assistance
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Specialty Membership Clubs (Category-Focused) (CRAEADAI)
Keywords
Where AAA Oregon AutoSource is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
AAA Oregon AutoSource business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Membership Dues: Annual membership dues are the primary revenue driver. Members pay annual fees for different tiers (Basic, Plus, Plus RV, Premier) ranging from approximately $56-$130+ per year depending on coverage level. Dues are billed annually with optional monthly installment payment plans available (with a $1.50 service fee per month).
- Insurance Products: AAA sells insurance products (auto, home, life, motorcycle, boat, RV, umbrella, pet, business, and special event insurance) through its agency, earning commissions from insurance carriers. The organization acts as an insurance intermediary for multiple carriers.
- Travel Services and Commissions: AAA earns commissions on travel bookings made through AAA travel agents, including cruises, hotels, flights, vacation packages, and car rentals. Members receive access to travel discounts and exclusive amenities.
- Member Discounts and Partner Commissions: AAA Oregon/Idaho offers fuel discounts (Shell Fuel Rewards - minimum 5 cents per gallon), automotive parts discounts (NAPA Auto Parts - 10% off), entertainment discounts (theme parks, movie tickets, concerts, sporting events), shopping discounts, and other merchant partner offers. Commissions are earned through these partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic membership with standard roadside assistance |
| Subscription | Annual | Plus membership with extended roadside assistance and benefits |
| Subscription | Annual | Plus RV membership with recreational vehicle coverage |
| Subscription | Annual | Premier membership with premium benefits and 200-mile towing |
| Subscription | Monthly | Monthly payment plan for membership dues |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels8 records
AAA Oregon AutoSource product offering
Product offeringCore offering
AAA Oregon AutoSource sells annual AAA Memberships (Basic, Plus, Plus RV, Premier) that bundle 24/7 roadside assistance, mobile battery service, and access to a vetted Approved Auto Repair network. Members also gain access to AAA travel booking, multi-line insurance products, financial services, and merchant discount programs, generating recurring membership dues and commission revenue.
Product overview
AAA Oregon/Idaho is a not-for-profit membership organization serving over 915,000 members in Oregon and Southern Idaho. The company operates a tiered membership model centered on its core AAA Membership program, which provides access to a comprehensive suite of automotive, travel, insurance, and financial services. The primary product is the AAA Membership (available in Basic, Plus, Plus RV, Premier, and Premier RV tiers), which functions as the gateway to roadside assistance services (including towing, battery service, lockout, and fuel delivery), an Approved Auto Repair network of over 100 facilities, travel booking services, insurance products, and member discount programs. Add-on membership tiers like AAA Plus and AAA Premier extend core benefits with enhanced towing distances (up to 200 miles), expanded locksmith coverage, travel concierge services, trip interruption insurance, and complimentary passport photos. Supporting offerings include TripTik travel planning tools, Via Magazine, Identity Theft Monitoring powered by Experian, EV Charging Solutions, and AAA Visa Signature credit cards.
Differentiator
Problem solved
Functional benefit
Brands
- AAA Plus: Extended membership tier offering up to 100 miles of towing, $100 locksmith service, extended extrication service, and $300,000 in travel accident insurance.
- AAA Premier
- AAA Plus RV
- Via Magazine
Products and services
- AAA Membership Annual membership subscription (Basic, Plus, Plus RV, Premier tiers) that provides 24/7 roadside assistance, mobile battery service, access to a network of 100+ Approved Auto Repair facilities, travel booking, multi-line insurance, financial services, and member discounts. Designed for individual consumers and households in Oregon and Southern Idaho.
- Roadside Assistance 24-hour emergency roadside assistance including towing (up to 200 miles on Premier), emergency fuel delivery, flat tire service, vehicle lockout/locksmith service, extrication/winching, and minor mechanical adjustments. Members receive four service calls per membership year.
- AAA Battery Service Mobile battery testing, jump-start, and on-site battery replacement provided by independent service providers using batteries and warranties supplied by Club Assist. AAA batteries include complimentary installation and a 3-year full replacement warranty.
- Approved Auto Repair Network Network of 100+ fully vetted and certified auto repair facilities offering AAA members 10% off labor costs (up to $75 per visit) and quality assurance on automotive repairs.
- AAA Travel Booking Services Full-service travel agency offering hotel, flight, car rental, cruise, vacation package bookings, and discounted tickets, plus travel concierge and trip planning via TripTik Online. Earning commissions from travel suppliers while delivering savings to AAA members.
- AAA Insurance Products Multi-line insurance agency offering auto, motorcycle, boat/RV/snowmobile, collector car, home, condo, renters, umbrella, life, accident, business, special event, earthquake, flood, and pet insurance, sourced from multiple carriers and earning commission revenue.
- AAA Visa Signature Credit Cards Credit card products offering cash back rewards, travel benefits, and member perks for AAA members, distributed through a financial services partner.
- Identity Theft Monitoring (ProtectMyID) Identity theft monitoring service from Experian provided free to AAA members, including dark web surveillance and identity protection features.
- Member Discounts Program Discount program offering savings on entertainment (theme parks, water parks, movies, concerts, sporting events, ski resorts), automotive (fuel via Shell Fuel Rewards, tires via Discount Tire, parts via NAPA Auto Parts), shopping, and travel, with merchant-partner commissions supplementing membership dues.
- EV Charging Solutions Resources and assistance for electric vehicle owners including charging station information and mobile EV charging services for AAA members.
Companies that use AAA Oregon AutoSource
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
AAA Oregon AutoSource technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
AAA Oregon AutoSource partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Shell Fuel Rewards ProgramcoreShell Fuel Rewards Program allows AAA members to save at least 5 cents per gallon on every fill-up, every day at participating Shell stations. AAA receives marketing exposure through Shell while members receive ongoing fuel savings.
- NAPA Auto PartscoreAAA members save 10% at participating NAPA Auto Parts stores or online. AAA provides NAPA with access to its member base while members receive automotive parts discounts.
- Discount TirecoreAAA members save $10 off each 'Better' or 'Best' tire at Discount Tire stores nationwide through the Wheelie Big Savings program.
- Experian (ProtectMyID)coreAAA members receive FREE access to ProtectMyID from Experian for identity theft monitoring. Experian provides the service while AAA markets it to its membership base.
- BCS Insurance CompanycoreInsurance benefits underwritten by BCS Insurance Company under Form no. 50.233B. Provides trip interruption and vehicle return coverage for AAA Premier members.
- AGA Service CompanyminorAdministrator for AAA Premier Travel Assistance Concierge Service and 24-Hour Global Travel Emergency Assistance. Manages concierge and emergency travel services on behalf of AAA.
- Club Assist U.S. LLCminorProvider of AAA batteries and battery warranties. AAA Battery Service is provided by independent service providers with batteries and warranties provided by Club Assist.
- HertzminorHertz car rental is offered through AAA Travel. Note: AAA Premier emergency breakdown rental car benefit is NOT available at Hertz counters.
- SOLVEminorAAA Oregon/Idaho partners with SOLVE to help clean up and protect Oregon's natural spaces. Community service partnership focused on environmental stewardship.
- American Lung Association (Reach the Beach)minorAAA Oregon/Idaho sponsors the American Lung Association's Reach the Beach event to promote and celebrate cycling. Community health and fitness sponsorship.
- Bread Financial (Online Savings)minorAAA members have access to online savings accounts through Bread Financial, providing financial services diversification for the membership base.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
AAA Oregon AutoSource competitors and assessment
Company assessmentDirect peers
- Good Sam (Good Sam Enterprises): Membership club focused on RV and recreational vehicle owners, offering roadside assistance, RV-specific insurance, travel discounts, and member services. Comparable subscription model and overlap in AAA Oregon/Idaho's Plus RV tier value proposition.
- Better World Club: Nationwide roadside assistance and travel membership club positioning as a consumer alternative to AAA. Directly competes for the same subscription roadside/travel member with overlapping (though smaller) repair network and trip-planning services.
- AAA Washington (AAA Washington/Inland Empire): Adjacent regional AAA club serving Washington state and northern Idaho with substantially the same membership tiers, roadside assistance model, and Approved Auto Repair network — making it a near-identical peer in product and operations.
- AAA Northern California/Nevada: Sibling regional AAA motor club serving Northern California and Nevada with the same multi-tier membership, roadside, travel, insurance, and discount model. Most directly comparable in product, pricing tiers, and partnership structure to AAA Oregon/Idaho.
Emerging players
- OnStar (General Motors): OEM-embedded emergency services, roadside assistance, navigation, and connected-car features bundled with GM vehicles. Represents the in-vehicle alternative to a standalone AAA membership and a structural threat as more vehicles ship with telematics-enabled service.
- Urgently / Honk: Digital-first roadside assistance marketplaces connecting drivers to nearby service providers on demand. Compete with AAA's contracted-station dispatch model by offering pay-per-use convenience that may erode the value perception of an annual subscription.
Broad incumbents
- AARP: Large-scale membership organization offering insurance, travel discounts, and member benefits. Operates a similar subscription/membership model at national scale and competes indirectly for the same older household demographic that anchors AAA Oregon/Idaho's member base.
- Allstate Motor Club: Allstate-owned roadside assistance and motor club product bundled with and sold alongside Allstate auto insurance. Competes for the same subscription roadside dollar but as part of a much larger national insurance carrier's portfolio.
- USAA: Membership-based financial services and insurance organization serving military families. Comparable subscription/membership moat, insurance and travel products, and trust-driven member economics, though serving a different (military) customer segment.
Others
- Costco Wholesale: Membership warehouse club using a tiered annual subscription model to drive recurring revenue and cross-sell partner services. Comparable business-model archetype (subscription-first, member loyalty, partner-derived value) although operating in a fundamentally different category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AAA Oregon AutoSource social profiles
Digital presenceAAA Oregon AutoSource financial estimates
Financial estimateRevenue estimate
Valuation estimate
AAA Oregon AutoSource leadership team
Management profileNumber of profiles
AAA Oregon AutoSource funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AAA Oregon AutoSource M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AAA Oregon AutoSource
What does AAA Oregon AutoSource do?
AAA Oregon AutoSource sells annual AAA Memberships (Basic, Plus, Plus RV, Premier) that bundle 24/7 roadside assistance, mobile battery service, and access to a vetted Approved Auto Repair network. Members also gain access to AAA travel booking, multi-line insurance products, financial services, and merchant discount programs, generating recurring membership dues and commission revenue.
Is AAA Oregon AutoSource a public or private company?
AAA Oregon AutoSource is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was AAA Oregon AutoSource founded?
AAA Oregon AutoSource was founded in 1902. It employs 1 to 10 people.
Where is AAA Oregon AutoSource based?
AAA Oregon AutoSource is headquartered in Portland, United States, in the North America region.
How does AAA Oregon AutoSource make money?
Four revenue lines are on record. Membership Dues are the primary driver. The others are insurance Products, travel Services and Commissions and member Discounts and Partner Commissions.
Who are AAA Oregon AutoSource's main competitors?
Direct peers on record are Good Sam (Good Sam Enterprises), Better World Club, AAA Washington (AAA Washington/Inland Empire) and AAA Northern California/Nevada. Emerging players are OnStar (General Motors) and Urgently / Honk. Broad incumbents are AARP, Allstate Motor Club and USAA. Costco Wholesale is listed as an others.
Does AAA Oregon AutoSource have an API?
No public API is recorded for AAA Oregon AutoSource.
What industry is AAA Oregon AutoSource in?
AAA Oregon AutoSource's product category is Automotive Club Membership and Roadside Assistance. Its primary akta.pro industry code is CRAEADAI, Specialty Membership Clubs (Category-Focused). Its SIC code is 8600.