100 & First

What 100 & First does

100 & First is a London-based people and culture consultancy founded in 2020 by Will Fraser, a former Saracens RFC professional rugby player. The company builds resilient, cohesive teams for large enterprises by delivering bespoke keynotes, workshops and programmes whose content is drawn from real-life experiences of world-class speakers — including ex-athletes, adversity survivors and sports psychologists — rather than from conventional consulting frameworks. Its named enterprise client base spans Google, Lidl GB, Janus Henderson Investors, Charles Taylor, and others, with active delivery across the UK, US and UAE.

The firm's product surface comprises four integrated lines: (1) Bespoke Interventions — the flagship professional-services engagement; (2) Culture Analytics — a survey-based measurement platform (39-item values, 17-item connection, eNPS sentiment) licensed from MyPeople Ltd via a 12-month annual licence (ServiceDsolution) or one-off in-the-moment capture (POINTsolution); (3) School Resilience & Leadership — programmes for independent schools and their pupils; and (4) the 100 & First Foundation — a wholly-owned subsidiary running offender-rehabilitation programmes that claim £50k annual cost savings per participant versus detention.

Commercially, 100 & First operates a relationship-driven, consultative go-to-market targeting enterprise buyers through direct field engagement, supported by LinkedIn, Instagram, weekly email newsletter and case-study content marketing. Revenue is generated primarily through bespoke workshop fees (professional services) supplemented by a nascent recurring subscription layer via Culture Analytics; pricing is not publicly disclosed. The company is bootstrapped, founder-owned, has approximately 10 employees, and has not raised external institutional capital.

Name

100 & First

Legal name

100 & First

Website

https://100andfirst.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

100 & First is a London-based people and culture consultancy founded in 2020 by ex-Saracens player Will Fraser. It delivers speaker-led bespoke workshops and a subscription-based Culture Analytics platform to enterprise clients across the UK, US and UAE.

Ownership category

akta.pro rank

Product category

Organizational Development Consulting

NAICS

Business Support Services (5614)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Workplace Wellness & Wellbeing Education (EDAAAHAN)

Keywords

• Organizational culture consulting
• Leadership development programmes
• Team resilience workshops
• Culture analytics platform
• Executive keynote speaking

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Bespoke Interventions: Delivery of tailored keynotes, workshops and programmes using incredible real-life experiences from speakers. Re-frames, re-packages and re-applies key lessons into client contexts.
2. Culture Analytics Licensing: Licensing of Culture Analytics platform powered by MyPeople Ltd. Two options: ServiceDsolution (12-month licence with quarterly surveys) and POINTsolution (one-off data capture).
3. School Resilience & Leadership: Education programmes for staff and students focusing on resilience and leadership development using real-life speaker experiences.
4. Foundation Programmes: Programmes equipping offenders with skills and mindset for positive choices using speaker experiences. Social impact focused with £50k annual cost savings per offender vs detention costs.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels5 records

Core offering

100 & First is a people and culture consultancy that transforms organisations by building resilient, cohesive teams through bespoke interventions — tailored keynotes, workshops and programmes that re-frame and re-apply real-life experiences from world-class speakers into client contexts. It also delivers the Culture Analytics platform (powered by MyPeople Ltd) to measure organisational values, engagement and sentiment, alongside sector-specific offerings in education (School Resilience & Leadership) and offender rehabilitation (the 100 & First Foundation).

Product overview

100 & First is a people and culture consultancy that transforms organisations by building resilient, cohesive teams. The company offers four integrated service lines: (1) Bespoke Interventions – tailored workshops and programmes drawing on extraordinary real-life experiences, (2) Culture Analytics – a data-driven analytics platform powered by MyPeople that measures organizational values, connection, and sentiment, (3) School Resilience & Leadership – education-specific programmes for staff and student development, and (4) 100&First Foundation – a social impact initiative focused on offender rehabilitation. Together, these services create a holistic approach to organizational transformation through real-life storytelling and data-driven insights.

Differentiator

Problem solved

Functional benefit

Products and services

• Bespoke Interventions Tailored keynotes, workshops and programmes that re-frame, re-package and re-apply incredible real-life experiences from extraordinary speakers into client organisations' contexts, aimed at building resilient, cohesive teams and driving lasting change.
• Culture Analytics Data-driven analytics platform powered by MyPeople Ltd that measures organisational culture across values (39-item assessment), connection/engagement (17-item scale covering absorption, commitment, discretionary effort, fatigue/burnout and satisfaction) and sentiment (Employee Net Promoter scores). Offered as ServiceDsolution (annual licence with quarterly surveys, two reports and a discovery session) and POINTsolution (one-off in-the-moment data capture).
• School Resilience & Leadership Education-sector offering of staff and student resilience and leadership programmes that maximise the potential of staff, pupils and school through exceptional experiences and workshops with world-class speakers.
• 100 & First Foundation Social impact / criminal justice rehabilitation programme that equips offenders with the skills and mindset to make positive choices, using real-life speaker experiences to develop pro-social attitudes and reduce re-offending; cited outcome is approximately £50k annual cost savings per offender versus detention costs.

Quantifiable outcome

• Cost savings of £50k per offender per year compared to detention costs when Foundation programmes are used

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• MyPeople LtdcoreTechnology or IntegrationTechnology partnership powering 100&First's Culture Analytics offering. MyPeople provides the platform for organisational culture measurement including values, connection, and sentiment surveys. 100&First acts as a delivery and implementation partner for this technology.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• BetterUp: Global coaching and wellbeing platform serving enterprise clients on resilience, leadership and team performance. Targets the same enterprise 'people and culture' budget that 100 & First addresses, but with a tech-enabled, scalable coaching model.
• Lane4: UK-based performance consultancy that translates elite sport principles into corporate team development, very similar to 100 & First's core narrative-led, ex-athlete proposition. Competitor for the same enterprise L&D wallet in the UK and with comparable bespoke-workshop delivery model.
• Culture Amp: Employee engagement and culture analytics platform that competes directly with 100 & First's Culture Analytics subscription offering for the same enterprise buyers measuring organisational culture and sentiment.
• YSC (Your Strengths Consultancy): Global leadership and team-effectiveness consultancy delivering bespoke programmes to large corporates. Direct competitor for enterprise leadership development budgets in the same UK/international client base.

Emerging players

• On purpose (impact leadership consultancy): Boutique consultancy that blends leadership development with social impact, structurally similar to 100 & First's combination of enterprise L&D with the Foundation's social impact arm. Comparable in scale and founder-led positioning.
• Limeade: Employee wellbeing and engagement platform serving enterprise customers with culture, engagement and wellbeing measurement. Adjacent to Culture Analytics in target buyer and use case (workplace wellbeing education).

Broad incumbents

• Qualtrics (Employee Experience): Enterprise employee-experience and culture measurement product within a much larger experience management platform. Broad incumbent offering an alternative to 100 & First's Culture Analytics layer to the same enterprise buyers.
• Korn Ferry: Global organisational consulting firm covering leadership development, culture and talent. Overlaps with 100 & First's bespoke executive team programmes and broader people advisory at much greater scale and breadth.
• Gallup: Long-established employee engagement research and consulting firm providing the Q12 engagement survey and adjacent culture change services to global enterprises. Competes for the same culture-measurement and leadership-development budgets at much larger scale.
• Sodexo (Workplace & Wellbeing): Large global workplace services provider offering employee wellbeing and engagement programmes that overlap with 100 & First's workplace culture and resilience offerings. Differs in delivery model but competes for the same corporate wellbeing line item.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/100-first
• Instagraminstagram.com/100andFirst

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 100 & First