MAIC Hospitality Solutions

What MAIC Hospitality Solutions does

MAIC Hospitality Solutions is a Luxembourg-headquartered SaaS company that builds an integrated operating platform for hotels, serviced apartments, chalets, and restaurant operators. The platform centers on two products — MAIC OS, a hotel operating system unifying guest communication, staff coordination, task management, housekeeping, maintenance, virtual concierge, and multi-property dashboards — and MAIC POS, a hybrid-service point-of-sale for restaurants enabling self-ordering and payment via QR codes and NFC tags. The user experience is delivered as a Progressive Web App, eliminating the need for guests to download applications, and is anchored by a proprietary IoT hardware line (InfoCube, InfoPoint, InfoBoard, InfoTag, InfoUno) priced from €40 per unit. The platform integrates natively with four major Property Management Systems — Oracle Hospitality OPERA, Mews, Apaleo, and Maxxton — and is PCI-DSS compliant.

The company monetizes through monthly recurring subscriptions across three tiers (MAIC CORE OS for single properties, MAIC ENTERPRISE OS for multi-property groups, and MAIC POS for restaurants), supplemented by one-time IoT hardware sales and custom implementation services, with a six-month money-back guarantee. Founded by former hotel managers including Co-founder Ilija Evic, a former five-star hotel general manager in Austria, MAIC serves 250+ customers across nine countries with offices in Luxembourg, Spain, France, Croatia, and Serbia, and a team of 27+ distributed across five countries. In November 2025, MAIC closed a funding round led by Expon Capital with participation from the Luxembourg Business Angels Network (LBAN) to fund international scale-up. Distribution is sales-led, anchored on direct demo booking via Calendly and targeted at independent hotels and multi-property groups across Europe.

Name

MAIC Hospitality Solutions

Legal name

MAIC OS

Website

https://maic.lu

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

MAIC Hospitality Solutions is a Luxembourg-based SaaS company offering MAIC OS, MAIC POS, and IoT devices as a unified, no-app-download hospitality platform for hotels, apartments, chalets, and restaurants across nine countries.

Ownership category

akta.pro rank

Product category

Hospitality Operations Software

akta.pro primary industry

Point-of-Sale (POS) & On-Property Commerce (THALACAI)

akta.pro secondary industries

Property Management Systems (PMS) (THALACAA), Mobile POS (mPOS) Devices & Handheld Terminals (HDACAKAB)

Keywords

• Hospitality software platform
• Hotel operations system
• Restaurant point of sale
• Guest experience management
• IoT hotel devices

Headquarters

HQ city

Luxembourg

HQ country

Luxembourg

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. MAIC OS Subscription (Core): Monthly subscription for single property hotel operating system including task management, internal messaging, guest book (4 pages), and customizable feature selection.
2. MAIC OS Subscription (Enterprise): Monthly subscription for multi-property solution including spa management, restaurant management, housekeeping management, maintenance management, virtual concierge, guest app, pre/post-stay procedures, AI chat, internal communication, work schedule planner, reporting, task assignment, routine automation, and dynamic SOPs.
3. MAIC POS Subscription: Monthly subscription for hybrid service POS including self-ordering, payment system, and table reservation scheduling.
4. IoT Hardware Sales: Physical products including InfoCube (starting at €40), InfoPoint, InfoBoard, InfoTag, and InfoUno sold as one-time purchases or part of bundled solutions.
5. Custom Implementation Services: On-site installation and custom development services, with cloud-based solutions deployable within maximum 1 month including onboarding training.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

MAIC provides a cloud-based hospitality operating platform comprising MAIC OS (a unified hotel operations system for task management, guest communication, housekeeping, maintenance, and multi-property coordination), MAIC POS (a hybrid self-service point-of-sale for restaurants with QR/NFC ordering and a Kitchen Display System), and MAIC Devices (IoT hardware such as InfoCube, InfoTag, InfoPoint, InfoBoard and InfoUno that enable app-free guest interactions). The platform is sold primarily via monthly subscriptions and serves hotels, resorts, serviced apartments, and F&B operators across nine countries.

Product overview

MAIC offers a unified hospitality operating platform with two core products: MAIC OS (hotel operations system) and MAIC POS (restaurant point-of-sale), complemented by MAIC Devices (IoT hardware touchpoints). MAIC OS structures guest communication and staff workflows across the full hotel journey, while MAIC POS enables hybrid self-service ordering in restaurants. The platform is sold in pricing tiers (CORE OS for single properties, ENTERPRISE OS for multi-property operations), and hardware devices serve as physical access points for guests. The system emphasizes no-download-required guest interactions via QR/NFC, AI-driven automation, and multi-property management capabilities across 9 countries.

Differentiator

Problem solved

Functional benefit

Brands

• MAIC OS: Hotel Operating System - a complete platform that unifies and structures hotel communication between staff, guests and the hotel itself, including task management, guest communication, housekeeping, F&B and spa operations.
• MAIC POS

Products and services

• MAIC OS A cloud-based hotel operating system that unifies task management, internal messaging, guest communication, housekeeping, maintenance, virtual concierge, AI chat, work scheduling, reporting, dynamic SOPs, and multi-property management for hotels, resorts, serviced apartments, and chains. Sold as a monthly subscription with Core (single property) and Enterprise (multi-property) tiers.
• MAIC POS A hybrid service point-of-sale system for restaurants, bars, and food service venues that enables guests to self-order and pay via QR codes or NFC without app downloads, while retaining personalized staff assistance. Includes Kitchen Display System, table reservations, tipping integration, and multi-property management. Sold as a monthly subscription.
• MAIC Devices IoT hardware touchpoints including InfoPoint (S/M), InfoBoard, InfoUno, InfoTag, and InfoCube that combine LED lighting with QR and NFC technology to enable guests to access hotel services without app downloads. Sold as physical products starting at €40, often bundled with MAIC OS or MAIC POS subscriptions.

Quantifiable outcome

• €500,000 additional annual profit for a typical 200-room hotel (~€2,500 GOP per room per year)
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature6 records

Partnerships

Six partnerships are on record, tiered minor and core.

• EY Luxembourg EYvention ProgramminorStrategic or Co-development PartnerMAIC participates in EY Luxembourg's EYnovation program which provides mentoring and network access for startups in Luxembourg.
• Maxxton PMScoreTechnology or IntegrationPMS integration partner mentioned in Skyside International case study. MAIC integrates with Maxxton PMS allowing guests to easily report problems and book additional services, with automatic assignment to appropriate rooms.
• Oracle Hospitality OPERAcoreTechnology or IntegrationIntegration with Oracle Hospitality OPERA PMS system enabling seamless data flow and operational coordination for hotel operators already using OPERA.
• MewscoreTechnology or IntegrationIntegration with Mews property management system, one of the modern cloud-based PMS platforms gaining market traction in hospitality.
• ApaleocoreTechnology or IntegrationIntegration with Apaleo PMS platform, enabling connectivity for hotels using this property management solution.
• House of Startups (Luxembourg Chamber of Commerce)minorStrategic or Co-development PartnerMAIC is based at the House of Startups in Luxembourg City, an innovation hub of the Luxembourg Chamber of Commerce, providing networking and ecosystem support.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Toast: Large-scale restaurant POS and operations platform with extensive hospitality integrations. Comparable to MAIC POS as a broad incumbent competing for hotel restaurant and standalone restaurant accounts.
• Oracle OPERA (Oracle Hospitality): Incumbent PMS used by enterprise hotel chains globally. Comparable as the broad incumbent in the property management space that MAIC integrates with and competes against for mid-market chains seeking lighter, more modern tooling.
• Lightspeed Restaurant: Established restaurant POS platform serving hospitality venues. Directly comparable to MAIC POS on the restaurant-side offering (ordering, payment, kitchen display) and a potential competitor for hotels' F&B operations stack.

Direct peers

• Cloudbeds: All-in-one hotel management platform combining PMS, channel manager, and guest experience tools. Closely comparable in target customer (independent hotels) and unified-platform proposition and competes for the same stack budget.
• Mews: Cloud-native PMS for hotels and hostels. Directly comparable to MAIC because both target independent and multi-property European hotels with integrated guest-facing and operations features, and Mews is one of MAIC's named PMS integration partners.
• Hotelkit: Internal hotel communication, task management and housekeeping platform. Highly comparable to MAIC OS in functional scope (staff coordination, maintenance, housekeeping) and target customer (independent and group hotels in Europe).
• Stayntouch: Cloud PMS with mobile-first operations and guest experience emphasis. Comparable as another mid-market competitor pursuing an integrated OS-like product set for independent and group hotels.
• Apaleo: Open API-first cloud PMS serving European hotels and chains. Directly comparable as a PMS integration partner for MAIC and as a competing platform for the modern, multi-property hotel segment.

Emerging players

• Canary Technologies: Hotel guest experience platform covering mobile check-in, messaging, and digital tipping. Comparable to MAIC's guest-facing modules and AI-powered chat/virtual concierge, particularly for hotel F&B digital tipping.
• Bbot: Restaurant ordering platform focused on QR-code based contactless ordering for hospitality venues. Comparable to the MAIC POS hybrid service model and the no-download ordering experience via QR/NFC on guest devices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/maicos

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAIC Hospitality Solutions