Cafe Tio Conejo

What Cafe Tio Conejo does

Cafe Tio Conejo (legal entity: Tio Conejo Coffee) is a privately held, family-owned Colombian specialty coffee producer headquartered at Carrera 22 bis #74-12 in Manizales, Caldas, operating from the Santa Chila farm inside the UNESCO-recognized Colombian Coffee Cultural Landscape (Paisaje Cultural Cafetero Colombiano). The company grows, processes, and sells a curated portfolio of single-origin specialty coffees spanning rare varietals (Gesha, Tabi, Wush Wush, Sudán Rume, Castillo, Caturra) processed via washed, honey, and natural methods. No external investors, parent company, or institutional capital participation is disclosed.

The business runs a direct-to-consumer Shopify storefront selling roasted whole-bean coffee and branded accessories, with payment integrations for Visa, Mastercard, PayPal, and Apple Pay. Pricing is denominated in Colombian Pesos and ranges from approximately COP 60,000 to COP 95,000 per bag (4 oz to 250 g formats), reflecting small-format, pay-as-you-go unit pricing. A parallel B2B green (unroasted) coffee wholesale channel supplies roasters seeking traceable Colombian specialty beans, and a coffee tourism ("Turismo Cafetero") operation at the Santa Chila farm offers farm tours and "cafetero baptism" experiences that double as a revenue stream and a brand-marketing channel.

The technology footprint is deliberately minimal: a Shopify e-commerce platform handles storefront, cart, wishlist, and customer management; no mobile apps, no APIs, and no proprietary software or integrations beyond standard Shopify Payments are disclosed. Brand identity is anchored by two proprietary characters — Tío Conejo (Uncle Rabbit) and Tío Oso (Uncle Bear) — both registered brand assets featured on packaging, merchandise (e.g., a COP 150,000 coaster set), and marketing material. The company serves three distinct customer segments: specialty coffee consumers purchasing for home consumption, B2B coffee roasters procuring green beans, and coffee tourism visitors seeking authentic Colombian coffee culture immersion.

Name

Cafe Tio Conejo

Legal name

Tio Conejo Coffee

Website

https://cafetioconejo.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Cafe Tio Conejo is a family-owned Colombian specialty coffee producer in Manizales, Caldas, selling single-origin roasted and green coffee via a Shopify DTC storefront while operating agritourism experiences at the Santa Chila farm in the UNESCO Coffee Cultural Landscape.

Ownership category

akta.pro rank

Product category

Specialty Coffee

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Coffee & Cacao Plantations (Coffee, Cocoa) (AFAGACAI)

akta.pro secondary industries

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee, Tea & Cacao Experiences (Roastery Tours, Tastings) (THAJAGAH)

Keywords

• Specialty Colombian coffee
• Green coffee wholesale
• Coffee tourism experiences
• Single-origin roasted coffee
• Specialty varietal coffees

Headquarters

HQ city

Manizales

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others

Revenue model

1. Specialty Coffee Retail: Direct-to-consumer sales of specialty roasted coffee beans through their Shopify e-commerce platform. Products include various single-origin coffees with different processing methods (washed, honey, natural) and coffee varieties (Gesha, Tabi, Wush Wush, Caturra).
2. Green Coffee Wholesale: Wholesale sales of green (unroasted) coffee beans to B2B customers seeking high-quality Colombian specialty coffee for their own roasting operations.
3. Coffee Tourism Experiences: Agritourism experiences at Santa Chila farm including farm tours, 'cafetero baptism' experiences, and cultural immersion in the Colombian Coffee Cultural Landscape. The tourism operation serves as both a revenue stream and marketing channel.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Cafe Tio Conejo is a family-owned Colombian specialty coffee producer based in Manizales, Caldas, operating the Santa Chila farm. It sells single-origin whole-bean roasted coffee, cold brew, and green coffee to consumers and wholesale roasters, and offers agritourism experiences (Turismo Cafetero) at the farm.

Product overview

Cafe Tio Conejo is a Colombian specialty coffee producer offering a curated portfolio of coffee products and experiences. The core offerings include whole bean coffees (Grano) such as Gesha Honey, Tío Oso Cold Brew, Tabi Natural, and Wush Wush Natural, along with a merchandise accessory (coaster set). The company also sells green coffee for wholesale and operates a coffee tourism (Turismo Cafetero) experience at their Santa Chila farm in Manizales, Caldas. Their coffee varieties include Caturra, Sudán Rume, Castillo, Tabi, Geisha, and Wush Wush, processed using washed (Lavado), honey (Enmielado), and natural methods.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Blue Bottle Coffee: Large specialty coffee brand (owned by Nestlé) with D2C, wholesale, and café operations globally. Comparable as a broad incumbent shaping consumer expectations in the premium single-origin space where Cafe Tio Conejo also competes.
• Stumptown Coffee Roasters: Established US specialty coffee roaster and broader brand offering D2C, wholesale, and café retail. Comparable as a larger specialty incumbent operating across multiple channels where Cafe Tio Conejo competes for the same specialty consumer.

Direct peers

• Azahar Coffee: Bogotá-based Colombian specialty coffee roaster focused on direct relationships with farmers and traceability. Comparable to Cafe Tio Conejo in Colombian-origin specialty positioning and farm-to-cup narrative.
• Devoción: Colombian-origin specialty coffee roaster selling freshly roasted single-origin Colombian beans D2C across the US and through wholesale. Comparable to Cafe Tio Conejo in origin story, Colombian sourcing, and direct-to-consumer specialty positioning.
• Intelligentsia Coffee: Pioneering specialty coffee roaster with Direct Trade sourcing program, D2C e-commerce, and wholesale footprint. Comparable to Cafe Tio Conejo in traceability-led single-origin sourcing and multi-channel specialty distribution.
• La Palma & El Tucán: Colombian specialty coffee estate in Cundinamarca that grows rare varietals on its own farm, roasts, sells D2C and wholesale, and operates immersive farm tourism experiences. Closest comparable to Cafe Tio Conejo's integrated farm + specialty coffee + agritourism model.
• Counter Culture Coffee: US specialty coffee roaster with strong sustainability and direct-trade farmer relationships, selling through D2C and wholesale. Comparable to Cafe Tio Conejo in traceability-led sourcing and specialty wholesale model.
• Driftaway Coffee: Specialty coffee subscription company focused on single-origin, traceable beans sold D2C with strong farmer-story storytelling. Comparable to Cafe Tio Conejo in D2C specialty model and provenance-driven consumer narrative.
• Onyx Coffee Lab: Specialty coffee roaster known for competition-grade lots, rare varietals, and an e-commerce-first D2C model. Comparable to Cafe Tio Conejo in premium/rare varietal emphasis and direct online sales strategy.

Regional players

• Recreo Coffee Roasters: Colombian specialty coffee roaster focused on direct-trade Colombian beans and education-led storytelling, serving primarily the domestic Colombian market. Comparable to Cafe Tio Conejo as a domestic Colombian specialty competitor with similar origin-driven narrative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cafe-tio-conejo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cafe Tio Conejo