Cafeina

What Cafeina does

Cafeina (legal entity: Bottleofwater.com LLC) is a New Jersey-based direct-to-consumer packaged beverage brand that sells caffeine-infused natural spring water and an electrolyte powder stick-pack supplement. The company operates four core SKUs: unflavored Cafeina Spring Water (100mg caffeine with electrolytes), two flavored variants (Mango and Black Cherry at 100mg caffeine), and Cafeina 2X Stick Packs (200mg caffeine per powder stick, 18 packs per bag). The bottled line is sourced from a mountain spring in Pennsylvania protected by a 1,500-acre forest and purified through an eco-friendly treatment process combining ozonation, UV light, and three-stage micro-filtration; the bottle, cap, and printed film are 100% recyclable using food-grade rPET where feasible. The electrolyte blend (magnesium citrate, sodium citrate, potassium citrate) is positioned for energy, focus, and hydration with zero calories, zero sugar, and pH-balanced formulation.

The business is run as a small, founder/individual-owned CPG operation (approximately 38 employees, founded 2019) with no disclosed external funding, no institutional investors, and no enterprise or wholesale channel. Go-to-market is product-led and direct-to-consumer across three layers: a primary Amazon marketplace storefront with UPS 2-4 day shipping and same-day ship capability, the company's own website (cafeina.com), and a hyperlocal same/next-business-day delivery and pickup service in Northern and Central New Jersey (Lyndhurst, NJ). The Cafeina trademark was registered in 2019; sub-brands include Cafeina 2X and the Mango and Black Cherry flavor lines.

Customer targeting is horizontal across health-conscious active adults, fitness/sports enthusiasts, and convenience-oriented consumers, with use cases spanning pre/post-workout, on-the-go hydration, and travel. Pricing is unit-based by pack size (12, 24, and 36 packs), with no subscription, enterprise, or B2B tier disclosed and no publicly listed prices; no AI/ML capability, API, or data flywheel is evidenced. Marketing is organic across Twitter, Facebook, Instagram, Pinterest, WhatsApp, and a content blog, with no paid acquisition, partnership, or distribution deals on record.

Name

Cafeina

Legal name

Bottleofwater.com LLC

Website

https://cafeina.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Cafeina is a New Jersey-based DTC brand (Bottleofwater.com LLC) that sells caffeine-infused natural spring water and 200mg caffeine electrolyte stick packs through Amazon, its own website, and local NJ delivery, targeting health-conscious adults, fitness enthusiasts, and on-the-go consumers.

Ownership category

akta.pro rank

Product category

Functional Beverages

NAICS

Bottled Water Manufacturing (312112)

SIC

Beverages (2080)

akta.pro primary industry

Fermented Beverage Concentrates & Bases (Kombucha Concentrate, Starters) (AFAFAHAG)

akta.pro secondary industries

Functional Hydration & Electrolyte Water Production (AFAFAFAH), Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF), Sports Drinks & Hydration Beverages (CRADAHAK)

Keywords

• Caffeinated spring water
• Electrolyte beverages
• Functional beverages
• Caffeine stick packs
• Energy water drinks

Headquarters

HQ city

Clifton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Caffeine-Infused Water Products: Revenue generated from selling caffeine-infused natural spring water in various sizes (12, 24, 36 packs) and flavors (unflavored, mango, black cherry) through e-commerce channels including Amazon and direct website sales.
2. Cafeina 2X Stick Packs: Revenue from selling concentrated caffeine and electrolyte powder stick packs (200mg caffeine per pack, 18 packs per bag) for on-the-go energy and hydration supplementation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Cafeina manufactures and sells caffeine-infused natural spring water beverages with added electrolytes, available in bottled multi-pack formats and portable stick packs. The water is sourced from a protected Pennsylvania mountain spring, treated using Ozonation, UV Light, and Three-Stage Micro-Filtration, and packaged in 100% recyclable materials with zero sugar and zero calories. The brand also offers flavored variants (Mango, Black Cherry) and a higher-caffeine 2X Stick Pack for consumers seeking a convenient on-the-go energy alternative.

Product overview

Cafeina offers caffeine-infused natural spring water products with electrolytes. The core product line includes Cafeina Spring Water (100 mg caffeine) and Cafeina 2X Stick Packs (200 mg caffeine powder supplement). Flavored variants include Mango and Black Cherry. Products are bottled at a protected mountain spring source in Pennsylvania and are available in unflavored and flavored options, sold in 12, 24, and 36 pack cases. The stick packs contain 18 pouches per bag and are designed for convenient travel use.

Differentiator

Problem solved

Functional benefit

Brands

• Cafeina 2X: 200mg caffeine enhanced electrolyte powder in stick pack format, providing twice the caffeine of the unflavored bottled water product
• Cafeina Mango
• Cafeina Black Cherry

Products and services

• Cafeina Spring Water (Original) Caffeinated natural spring water infused with 100mg caffeine and electrolytes, sourced from a protected Pennsylvania mountain spring and treated via Ozonation, UV Light, and Three-Stage Micro-Filtration. Sold in multi-pack bottle formats for consumers seeking a zero-sugar, zero-calorie energy alternative.
• Cafeina Mango Mango-flavored variant of Cafeina's caffeinated spring water with electrolytes, packaged in 100% recyclable bottles. Aimed at consumers seeking flavored functional hydration without sugar or calories.
• Cafeina Black Cherry Black Cherry-flavored variant of Cafeina's caffeinated spring water with electrolytes, packaged in 100% recyclable bottles. Targeted at consumers preferring a bolder, fruit-forward flavor in a functional caffeinated beverage.
• Cafeina 2X Stick Packs Portable stick-pack format delivering 200mg of caffeine for higher-intensity energy needs. Designed for on-the-go consumers who want a concentrated caffeine boost without sugar or calories, easily added to water wherever they are.

Quantifiable outcome

• Effects felt within 15-30 minutes of consumption
• +2 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Liquid I.V. Electrolyte/hydration supplement brand with a stick-pack format very similar to Cafeina 2X, targeting hydration with portable convenience — directly comparable on format, channel mix (Amazon + DTC), and occasion.
• Celsius: Functional caffeinated beverage targeted at fitness and active adults with zero-sugar positioning; overlaps heavily with Cafeina's primary customer segment of health-conscious active adults seeking caffeine with hydration.
• Liquid Death: Premium bottled water brand that built a national D2C and retail business through bold branding and sustainability positioning, directly comparable to Cafeina's premium-spring-water-plus-distinct-brand-identity approach.
• Nuun Hydration: Tablet-based electrolyte and hydration product positioned for sports and active lifestyles, highly comparable to Cafeina 2X stick packs in format and functional benefit (electrolytes + portable dosing).
• HiBall Energy: Sparkling energy water brand with zero-sugar, light flavor profile; close comp to Cafeina on caffeine-infused, low-calorie sparkling/still water positioning with similar target consumer.
• Alani Nu: Fitness-oriented, low-calorie caffeinated beverages and hydration products; comparable in targeting female fitness and active lifestyle consumers and competing for the same pre/post-workout occasion.

Broad incumbents

• Red Bull: Global caffeinated beverage incumbent with broad distribution and brand power; represents the entrenched competitor that functional, healthier-positioned entrants like Cafeina are attempting to displace.
• Gatorade (PepsiCo): Dominant sports and hydration beverage incumbent owned by PepsiCo; competes for the same electrolyte-replacement and active-lifestyle occasion as Cafeina across all channels.

Emerging players

• Bloom Nutrition: DTC functional wellness brand with a hydration line, leveraging social-media-led growth and Amazon — a useful comp for Cafeina's growth playbook targeting active, female-skewing consumers.
• Cure Hydration: Plant-based electrolyte hydration brand sold primarily DTC and on Amazon, targeting the same health-conscious active adult segment as Cafeina with comparable zero-sugar functional positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cafeinawater
• Facebookfacebook.com/cafeinawater
• Instagraminstagram.com/cafeinawater
• Pinterestpl.pinterest.com/cafeinawater
• LinkedInlinkedin.com/company/cafeina-water

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cafeina