Hiball Energy
Hiball Energy is a US-based sparkling energy water brand owned by Tilray Brands, producing zero-sugar, zero-calorie 330ml canned beverages with organic caffeine, B vitamins, guarana, and ginseng. It serves health-conscious consumers in US natural grocery channels and has launched in the UK via Amazon UK and BrewDog.com.
- Company typePrivate
- Founded2004
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hiball Energy does
Hiball Energy is a sparkling energy water brand producing zero-sugar, zero-calorie canned beverages formulated with organic caffeine, B vitamins, guarana, and ginseng. The product portfolio consists of eight flavored 330ml SKUs — Blood Orange, Watermelon Mint, Wildberry, Peach, Blackberry, Grapefruit, Vanilla, and Lemon Lime — positioned as a clean-label alternative to traditional energy drinks for health-conscious consumers. The brand is wholly owned by Tilray Brands, Inc. (NASDAQ: TLRY) and operates from San Francisco with a small team of 1–10 employees. Distribution in the United States is concentrated in natural and organic grocery channels, including Whole Foods Market, Earth Fare, MOM's Organic Market, Good Earth Market, and Mollie Stone's Markets, supplemented by Amazon and an upcoming Walmart.com presence. The brand markets digitally through Instagram, TikTok, Facebook, Twitter/X, email, and its Amazon storefront, emphasizing a clean-ingredient lifestyle positioning. Revenue is generated through transactional unit sales of canned beverages at retail and e-commerce price points (UK pricing confirmed at £1.90 per 330ml can), with no subscription or contract-based model disclosed.
On June 18, 2026, Hiball Energy officially launched in the United Kingdom via Amazon UK and BrewDog.com as initial distribution partners, marking the brand's first international market entry. The UK launch targets the fastest-growing non-alcoholic beverage segment in that market, where more than one-third of energy drink consumers seek alternatives with fewer artificial ingredients. Tilray Brands has announced plans to extend the brand further across Europe, the Middle East, Africa, and the Asia-Pacific region following the UK rollout. The BrewDog partnership leverages the craft brewer's brand presence to introduce Hiball Energy to UK consumers ahead of nationwide distribution.
Hiball Energy firmographics
Firmographics- Name
- Hiball Energy
- Legal name
- Hiball
- Website
- https://hiballer.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hiball Energy is a US-based sparkling energy water brand owned by Tilray Brands, producing zero-sugar, zero-calorie 330ml canned beverages with organic caffeine, B vitamins, guarana, and ginseng. It serves health-conscious consumers in US natural grocery channels and has launched in the UK via Amazon UK and BrewDog.com.
- Ownership category
- akta.pro rank
Hiball Energy industry classification
Industry- Product category
- Functional Beverages
- NAICS
- Soft Drink Manufacturing (312111)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Energy Drinks & Energy Shots (CRADAHAJ)
- akta.pro secondary industries
- Energy Drink Production (AFAFAFAA), Sparkling/Carbonated Bottled Water Production (AFAFACAE)
Keywords
Where Hiball Energy is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Hiball Energy business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales - Canned Beverages: Direct sales of sparkling energy water in 330ml cans to consumers through e-commerce and retail channels. Single unit transactions at retail price points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 330ml single can |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels6 records
Hiball Energy product offering
Product offeringCore offering
Hiball Energy produces and sells sparkling energy water beverages formulated with organic caffeine, B vitamins, guarana, and ginseng. The portfolio consists of eight distinct flavored varieties (Blood Orange, Watermelon Mint, Wildberry, Peach, Blackberry, Grapefruit, Vanilla, Lemon Lime) packaged in 330ml cans, each containing zero calories and zero sugar. Products are sold directly to consumers through e-commerce channels and natural/organic retail stores in the United States and the United Kingdom.
Product overview
Hi*Ball Energy is a sparkling energy water brand owned by Tilray Brands, Inc. The product portfolio consists of eight distinct flavored varieties: Blood Orange, Watermelon Mint, Wildberry, Peach, Blackberry, Grapefruit, Vanilla, and Lemon Lime. All products are 100% sparkling energy water featuring zero calories, zero sugar, organic caffeine, B vitamins, guarana, and ginseng. The beverages are packaged in 330ml cans and positioned as a clean-label alternative to traditional energy drinks. Distribution includes Amazon, Walmart.com, Whole Foods Market, Earth Fare, MOM's Organic Market, Good Earth Market, and Mollie Stone's Markets in the US, with recent expansion to Amazon UK and BrewDog.com for the UK market.
Differentiator
Problem solved
Functional benefit
Products and services
- Blood Orange HiBall Sparkling Energy Water Blood Orange flavored sparkling energy water in 330ml cans, formulated with organic caffeine, B vitamins, guarana, and ginseng; zero calories and zero sugar. Targeted at health-conscious consumers seeking a clean-label functional energy drink.
- Watermelon Mint HiBall Sparkling Energy Water Watermelon Mint flavored sparkling energy water in 330ml cans, formulated with organic caffeine, B vitamins, guarana, and ginseng; zero calories and zero sugar. Targeted at health-conscious consumers seeking a clean-label functional energy drink.
- Wildberry HiBall Sparkling Energy Water Wildberry flavored sparkling energy water in 330ml cans, formulated with organic caffeine, B vitamins, guarana, and ginseng; zero calories and zero sugar. Targeted at health-conscious consumers seeking a clean-label functional energy drink.
- Peach HiBall Sparkling Energy Water Peach flavored sparkling energy water in 330ml cans, formulated with organic caffeine, B vitamins, guarana, and ginseng; zero calories and zero sugar. Targeted at health-conscious consumers seeking a clean-label functional energy drink.
- Blackberry HiBall Sparkling Energy Water Blackberry flavored sparkling energy water in 330ml cans, formulated with organic caffeine, B vitamins, guarana, and ginseng; zero calories and zero sugar. Targeted at health-conscious consumers seeking a clean-label functional energy drink.
- Grapefruit HiBall Sparkling Energy Water Grapefruit flavored sparkling energy water in 330ml cans, formulated with organic caffeine, B vitamins, guarana, and ginseng; zero calories and zero sugar. Targeted at health-conscious consumers seeking a clean-label functional energy drink.
- Vanilla HiBall Sparkling Energy Water Vanilla flavored sparkling energy water in 330ml cans, formulated with organic caffeine, B vitamins, guarana, and ginseng; zero calories and zero sugar. Targeted at health-conscious consumers seeking a clean-label functional energy drink.
- Lemon Lime HiBall Sparkling Energy Water Lemon Lime flavored sparkling energy water in 330ml cans, formulated with organic caffeine, B vitamins, guarana, and ginseng; zero calories and zero sugar. Targeted at health-conscious consumers seeking a clean-label functional energy drink.
Companies that use Hiball Energy
Customer profileSegments2 records
Ideal customer profiles1 record
Hiball Energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Hiball Energy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BrewDogcoreBrewDog.com serves as UK e-commerce distribution partner for Hi*Ball Energy launch, alongside Amazon UK. This partnership leverages BrewDog's brand presence in the UK craft beverage market to introduce the sparkling energy water brand.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
Hiball Energy competitors and assessment
Company assessmentBroad incumbents
- Rockstar Energy: Rockstar is a broad incumbent in energy drinks (owned by PepsiCo), competing across mainstream and convenience channels. It represents the kind of scaled competitor Hiball would face if it succeeds in expanding from natural to mass retail.
- Red Bull: Red Bull is the global category leader in energy drinks with unmatched brand equity, distribution scale, and event-marketing reach. It serves as the broad-incumbent benchmark for Hiball's energy-segment positioning and any future geographic expansion.
- Monster Energy: Monster is the dominant broad incumbent in the energy drink category, owning substantial shelf space and marketing scale. Its portfolio expansion into better-for-you lines (e.g., via Java Monster, Monster Hydro) represents the most likely competitive threat to Hiball's natural-positioned niche.
Direct peers
- Alani Nu: Alani Nu competes directly with Hiball in the better-for-you energy drink segment, offering low-sugar, low-calorie formulations with broad flavor variety and a comparable target demographic of health-conscious younger consumers.
- Yerbaé Brands: Yerbaé produces sparkling energy water with plant-based ingredients in a similar format to Hiball. It is a near-twin product concept and the most direct format-level competitor in the sparkling energy water sub-category.
- Zevia: Zevia is a direct competitor in the zero-sugar, clean-ingredient sparkling beverage category, overlapping with Hiball on the sparkling water-plus-functional-ingredient positioning and natural-channel retail presence.
- Celsius Holdings: Celsius is the leading direct competitor in the clean/functional energy drink category, with similar zero-sugar positioning and a strong fitness-oriented consumer base. It is the closest like-for-like competitor to Hiball's sparkling energy water concept, scaled to mass-market distribution.
- GURU Organic Energy: GURU is a direct competitor in the clean-energy and organic energy drink category, with plant-based caffeine and natural ingredients that closely mirror Hiball's clean-label formulation philosophy and target consumer.
- Uptime Energy: Uptime is a direct competitor in the premium, clean-ingredient energy drink segment, positioning itself around sophisticated packaging and a more adult consumer. It targets similar occasion-based consumption as Hiball's sparkling energy water.
Emerging players
- Olipop: Olipop is an emerging better-for-you sparkling beverage brand that overlaps with Hiball's natural-grocery distribution (Whole Foods, natural specialty) and clean-label consumer base, though in the functional soda rather than energy category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Hiball Energy social profiles
Digital presenceHiball Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hiball Energy leadership team
Management profileNumber of profiles
Hiball Energy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hiball Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hiball Energy
What does Hiball Energy do?
Hiball Energy produces and sells sparkling energy water beverages formulated with organic caffeine, B vitamins, guarana, and ginseng. The portfolio consists of eight distinct flavored varieties (Blood Orange, Watermelon Mint, Wildberry, Peach, Blackberry, Grapefruit, Vanilla, Lemon Lime) packaged in 330ml cans, each containing zero calories and zero sugar. Products are sold directly to consumers through e-commerce channels and natural/organic retail stores in the United States and the United Kingdom.
Is Hiball Energy a public or private company?
Hiball Energy is a private company. It is classified as corporate owned and is currently operating.
When was Hiball Energy founded?
Hiball Energy was founded in 2004. It employs 1 to 10 people.
Where is Hiball Energy based?
Hiball Energy is headquartered in San Francisco, United States, in the North America region.
How does Hiball Energy make money?
One revenue line is on record: product Sales - Canned Beverages.
Who are Hiball Energy's main competitors?
Broad incumbents on record are Rockstar Energy, Red Bull and Monster Energy. Direct peers are Alani Nu, Yerbaé Brands, Zevia, Celsius Holdings, GURU Organic Energy and Uptime Energy. Olipop is listed as an emerging player.
Does Hiball Energy have an API?
No public API is recorded for Hiball Energy.
What industry is Hiball Energy in?
Hiball Energy's product category is Functional Beverages. Its primary akta.pro industry code is CRADAHAJ, Energy Drinks & Energy Shots, with a secondary code of AFAFAFAA, Energy Drink Production. Its NAICS code is 312111 and its SIC code is 2086.