Hotel Alpenland Lauenen

What Hotel Alpenland Lauenen does

Hotel Alpenland is a family-owned 3-star superior chalet hotel operating as Hotel Alpenland AG from Lauenen bei Gstaad in the Bernese Oberland of Switzerland. The property sits at 1,252 meters altitude at the end of Lauenen village, adjacent to the Rohr-Lauenensee nature reserve and within reach of the Gstaad resort catchment. Its physical product comprises 24 rooms, suites, and apartments, all with balconies, complemented by an on-site restaurant (Restaurant Alpenland), a sun terrace, a Fondue Stübli, a lounge and bar, three dedicated meeting/event venues (Stübli, Apartment 300, Fondue Hüttli), and a mountain sauna facility (Finnish, Bio, Infrared).

The business generates revenue across five primary streams: accommodation (rooms, suites, apartments), food and beverage (restaurant, terrace, fondue, bar, half-board at CHF 68/adult), banquet and MICE events (private celebrations, corporate meetings up to 30 persons), equipment rental (e-bikes at CHF 70/day, cross-country ski and snowshoe hire), and curated retreats plus package hosting. Distribution runs through a Simple Booking-powered direct website alongside OTAs (Booking.com, Expedia Group) and tour operators (STC Swiss Travel Center, Eurotours, Inntravel). The property is supported by Gstaad Saanenland Tourismus and holds ibex fairstay silver, Swisstainable Leading, Typically Swiss Hotel, HotellerieSuisse, and Private Selection Hotels & Tours certifications.

The technology stack is conventional hospitality SaaS: SquareSpace CMS, Simple Booking, Aleno, Mailchimp, Concardis, Hogatex Fenner AG CRM, Google Analytics and Ads, Meta remarketing, Microsoft Clarity, Swisscom WiFi, Axis Communications video surveillance, and evpass EV charging. There are no proprietary AI/ML, data, or platform assets. Customer segments span leisure travelers and nature enthusiasts (primary), families with children, retreat organizers and MICE groups, and pet-owning travelers, with external yoga/meditation/fasting facilitators (e.g., Silvia Müller, Lisa Stähli, Melanie Gerber) recurring as retreat hosts.

Name

Hotel Alpenland Lauenen

Legal name

Hotel Alpenland AG

Website

https://alpenland.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hotel Alpenland Lauenen is a family-owned 3-star superior chalet hotel with 24 rooms, suites, and apartments near Gstaad, Switzerland, serving leisure travelers, families, retreat groups, and MICE guests with regional cuisine, wellness, and event facilities.

Ownership category

akta.pro rank

Product category

Boutique Alpine Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Ski & Mountain Full-Service Hotels (THAGAAAJ)

akta.pro secondary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Alpine hotel hospitality
• Boutique mountain lodging
• Alpine wellness retreats
• Swiss chalet accommodation
• Gourmet alpine dining

Headquarters

HQ city

Lauenen bei Gstaad

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Accommodation: Revenue from 24 rooms, suites, and apartments with direct and OTA booking channels. Room rates vary by season with discounts of 10-30% for multi-night stays.
2. Food & Beverage: Restaurant Alpenland serves regional Swiss cuisine Thursday through Monday. Additional revenue from Sun Terrace, Fondue Stübli, and Lounge & Bar. Half board available at CHF 68/person (adults) and CHF 42/child.
3. Banquet, Events & MICE: Private events, family celebrations, retreats, and corporate meetings/seminars. Three dedicated venues: Stübli (up to 30 persons), Apartment 300 (up to 20 persons), Fondue Hüttli (up to 10 persons).
4. Equipment Rental: E-bike rentals at CHF 70/day or CHF 45/half-day. Cross-country ski and snowshoe equipment hire available seasonally. Retained revenue from equipment services.
5. Packages and Retreat Hosting: Curated packages (e.g., fondue on balcony) and retreat hosting fees from external yoga, meditation, and wellness leaders who organize events at the hotel.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels6 records

Core offering

Hotel Alpenland operates a 24-unit alpine accommodation property (rooms, suites, and apartments) in Lauenen bei Gstaad, Switzerland, complemented by four on-site dining venues, mountain saunas, and three meeting/banquet venues. The hotel sells room nights with breakfast, half-board upgrades, equipment rentals (e-bikes, cross-country skis, snowshoes), curated packages, wellness retreats, and private/corporate events. Revenue is generated predominantly through room nights and food & beverage service, with secondary income from equipment hire, packages, and retreat hosting fees.

Product overview

Hotel Alpenland is a 3-star superior chalet hotel offering a comprehensive Alpine hospitality experience near Gstaad. The portfolio centers on the core hotel with 24 rooms, suites, and apartments, complemented by diverse dining venues (Restaurant Alpenland, Sun Terrace, Fondue Stübli, Lounge & Bar), wellness facilities (Mountain Saunas with Finnish, Bio, and Infrared options), and versatile meeting/event spaces (Stübli, Apartment 300, Fondue Hüttli). Seasonal experiences include summer hiking, e-biking, and Lake Lauenen activities, plus winter skiing, cross-country, and snowshoeing. The hotel also offers curated vacation packages, wellness retreats, and banquet services for celebrations and corporate events.

Differentiator

Problem solved

Functional benefit

Products and services

• Rooms & Suites (Alpine Accommodation) Overnight alpine accommodation in Panorama Double Rooms (30 m², south-facing), Valley Double Rooms (24 m², north-facing), Valley Suites (40 m² with living room), and Family Rooms with connecting doors. All rooms feature balconies, boxspring beds, parquet flooring, Nespresso machines, kettles, free non-alcoholic minibar, safe, free Wi-Fi, TV, and include breakfast plus afternoon snack. Targeted at leisure travelers, couples, and families seeking Alpine authenticity near Gstaad.
• Apartments (300, 302, Deluxe) Fully equipped self-catering apartments with living rooms, kitchens, fireplaces, and balconies. Feature one master bedroom (180x200 cm bed) plus additional guest bedrooms with two single beds. Targeted at families, extended-stay guests, and small groups needing kitchen facilities.
• Restaurant Alpenland On-site restaurant serving traditional Swiss cuisine with regional and seasonal products from named local producers. Offers a 4-course gourmet choice menu (CHF 68/person adult; CHF 42/child) and a children's menu. Open Thursday to Monday (seasonally Wednesday). Targeted at hotel guests and external diners interested in regional alpine gastronomy.
• Sonnenterrasse (Sun Terrace) Panoramic outdoor sun terrace with views of the Lauenen mountain range and Rohr-Lauenensee nature reserve. Serves fondue and aperitifs. Targeted at hotel guests and walk-in diners seeking al fresco alpine dining.
• Fondue Stübli Traditional Swiss fondue restaurant adjacent to the hotel with authentic Alpine ambiance. Serves traditional cheese fondue, raclette, and Chinese fondue. Also available for private events for 10-30 guests. Targeted at hotel guests, external diners, and small private groups.
• Lounge and Bar Hotel lounge with fireplace offering after-dinner drinks and a cozy atmosphere. Targeted at hotel guests seeking evening relaxation.
• Mountain Saunas (Bergsaunas) Wellness facility featuring Finnish, Bio, and Infrared saunas with a relaxation area in an Alpine setting. Open daily on request; available for private booking by the hour. Targeted at hotel guests seeking alpine wellness.
• Wellness Retreats Multi-day hosted wellness and mindfulness retreats including yoga, meditation, fasting weeks, breathwork, and forest bathing, led by external facilitators (e.g., Silvia Müller, Lisa Stähli, Melanie Gerber). Ideal group size 8-12 persons. Targeted at wellness retreat leaders and individual participants seeking guided programs.
• Meetings, Banquet & Event Venues Three meeting/banquet venues with fiber Wi-Fi, daylight, screens, projectors, and flipcharts: Stübli (48 m², up to 30 persons), Apartment 300 (36 m², up to 20 persons), and Fondue Hüttli (15 m², up to 10 persons). Full banquet catering with seasonal menus for private events, family celebrations, birthdays, anniversaries, and corporate meetings/seminars. Targeted at retreat organizers, corporate teams, and families celebrating milestones.
• E-Bike Rental E-bike rental service at CHF 70/day or CHF 45/half-day with free charging at the hotel. Targeted at hotel guests and external visitors wanting to explore the Lauenen valley and Gstaad region.
• Cross-Country Ski & Snowshoe Equipment Rental Seasonal equipment rental for cross-country skiing and snowshoe hiking. Lessons with instructors and guided valley tours can be arranged on request. Targeted at hotel guests seeking winter outdoor activities.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Private Selection Hotels & TourscoreStrategic or Co-development PartnerHotel Alpenland is a member of the Private Selection Hotels & Tours association, a network of privately run quality hotels. Membership provides booking platform access, marketing exposure, and quality certification.
• ibex fairstaycoreOthersThe hotel is ibex fairstay silver certified, indicating sustainable and fair tourism practices.
• Switzerland Tourism (Swisstainable)minorGTM or Marketing PartnerSwisstainable Leading certification through Switzerland Tourism, providing marketing exposure to sustainable Swiss tourism providers.
• HotellerieSuisseminorOthersMember of Swiss Hotel Association (HotellerieSuisse) providing industry representation and quality standards.
• Gstaad Saanenland TourismusminorGTM or Marketing PartnerRegional tourism authority partner. Gstaad Card is issued to guests and provides free public transport and discounts. Listed as data processing partner.
• Simple Booking (Zucchetti Group)coreTechnology or IntegrationSimple Booking provides the hotel's booking engine (IBE) for room and package reservations. The platform handles all direct online bookings and integrates with the hotel's website.
• Booking.comcoreChannel Partner/ Reseller/ DistributorMajor global OTA distributing the hotel's inventory to international travelers. Explicitly listed in privacy policy as booking platform partner.
• Expedia GroupminorChannel Partner/ Reseller/ DistributorGlobal OTA partner distributing the hotel's rooms and packages internationally.
• STC Swiss Travel CenterminorChannel Partner/ Reseller/ DistributorSwiss travel center handling inbound tourism bookings to Switzerland.
• EurotoursminorChannel Partner/ Reseller/ DistributorAustrian Alpine tour operator distributing to German-speaking and international markets.
• InntravelminorChannel Partner/ Reseller/ DistributorUK-based walking and self-guided touring holiday specialist distributing to British and international markets.
• evpassminorOthersElectric vehicle charging network provider. evpass charging stations are available at the hotel for guest use (payable).
• Local Producers Network (Perreten, von Siebenthal, Gstaad Dairy, Regula Oehrli)coreStrategic or Co-development PartnerNamed local suppliers: Perreten family (potatoes, Feutersoey), Rolf von Siebenthal butcher (Lauenen), Regula Oehrli (yak, Gelten Alp), Gstaad dairy (cheese), Daniel von Siebenthal (vegetables, Gstaad), and Lauenen mushroom gatherers. These partnerships underpin the hotel's regional culinary identity.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hotel Alpina Gstaad: Classic 3-star hotel in central Gstaad with restaurant and ski packages. Directly comparable on category, Gstaad-Saanenland geography, and small-hotel operating model.
• Hotel Gstaaderhof: Traditional 3-star family-run hotel in the Gstaad village core. Closely comparable to Hotel Alpenland on category (3-star Swiss chalet hotel), business model (F&B-led, owner-operated), and target market (Alpine leisure and family travelers in the Gstaad/Saanenland region).
• Hotel Bernerhof Gstaad: 3-star superior hotel in Gstaad offering similar traditional Alpine hospitality with on-site restaurant and wellness. Directly comparable on star rating, mountain positioning, and mid-market leisure guest profile.
• Wellness & Spa Hotel Ermitage: Wellness-focused hotel in the Gstaad-Saanenland area offering retreats, spa, and regional cuisine. Directly comparable on retreat hosting, wellness offerings, and regional positioning.

Regional players

• Hotel & Spa Panorama Saanen: 3-star superior wellness-oriented hotel in nearby Saanen with spa facilities and regional cuisine. Comparable on category, Saanenland positioning, and wellness/retreat offerings, though serving a slightly different micro-location.
• Hotel Spitzhorn: Family-run 3-star superior hotel in nearby Saanen, focused on hiking, skiing, and regional cuisine. Comparable on small-scale family Alpine hospitality and Saanenland guest base, though located in Saanen rather than Lauenen.

Broad incumbents

• Le Grand Bellevue Gstaad: Luxury 4-star superior hotel in Gstaad with gourmet dining, spa, and event venues. Competes in the same Gstaad guest pool for premium Alpine experiences but operates at the luxury end with broader facilities.
• Gstaad Palace: Iconic 5-star luxury hotel in Gstaad with multiple restaurants, large spa, and extensive MICE/event capacity. Competes at the top of the Gstaad market for high-yield leisure and group business, drawing demand that anchors regional pricing.
• The Alpina Gstaad: 5-star luxury resort in Gstaad with multiple restaurants, Six Senses spa, and large event facilities. Competes for the same leisure and wellness traveler in Gstaad but at a luxury tier and with significantly more inventory and amenities.

Emerging players

• HUUS Gstaad: Modern lifestyle-oriented 4-star hotel in Gstaad with restaurant, spa, and curated experiences. Adjacent competitor targeting a similar experiential traveler, but positioned upmarket with more contemporary design and larger room inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-alpenland-lauenen

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Alpenland Lauenen