Eurotours
Eurotours is a Central European tour operator and incoming agency, headquartered in Kitzb\u00fchel, Austria, that bundles travel services into packages and distributes them through B2B partners in 70+ countries and exclusive retail-brand partnerships with HOFER REISEN, ALDI SUISSE, and ALDI Utaz\u00e1s.
- Company typePrivate
- Founded1980
- HeadquartersKitzbühel, Austria
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Eurotours does
Eurotours is a Central European tour operator and incoming agency headquartered in Kitzb\u00fchel, Austria, founded in 1980 and operating as a 100% subsidiary of \u00d6sterreichische Verkehrsb\u00fcro AG (Austria's largest tourism group). The company bundles individual travel services (accommodation, transportation, ski passes, tickets) into market-ready packages distributed through three primary channels: B2B distribution with partners in 70+ countries and approximately 2,000 direct hotel contracts, direct retail brand partnerships (HOFER REISEN, ALDI SUISSE TOURS, ALDI Utaz\u00e1s, Post Reisen, Daimler AG), and an in-house travel agency in Kitzb\u00fchel. Approximately 300 employees support operations across Austria, Germany, Poland, Italy, Slovenia, Hungary, Switzerland, the Netherlands, the Czech Republic, Croatia, and China.
The underlying technology stack centers on a dynamic packaging solution that combines flights and accommodations in real time at current market prices, supported by OTDS (Open Travel Data Standard), EDF (Peakwork XML format), and OTA (OpenTravel Alliance) interfaces for system-to-system connectivity. Proprietary platforms include the Travel Finder booking portal (30,000+ hotels, 500+ airlines), Cruise Compass for cruise bookings, and multiple B2B partner portals (Supplier Extranet, Agent+, Sell & Report Portal, Partner Services). Bedbank integrations with World2Meet and DidaTravel extend the accommodation portfolio. The company maintains GDPR, CCPA, and WCAG 2.1 compliance with SSL encryption across booking systems.
Eurotours generates revenue through transaction fees across tour operator package sales, B2B distribution services, travel agency retail services, and group travel and events organization. Pricing varies by product type, destination, and distribution partner. The company targets diverse customer segments including associations and groups, corporate clients, senior travelers, tourism suppliers (hotels, airlines, DMCs), B2B distribution partners, retail brand partners, and schools and universities. Key documented outcomes include 8+ million guests served and a 97% rebooking rate through HOFER REISEN, 100,000+ annual travelers through ALDI SUISSE, and recognition as a 2025 World Travel Awards Leading Tour Operator and Europe's Best Destination Management Company.
Eurotours firmographics
Firmographics- Name
- Eurotours
- Legal name
- Eurotours Ges.m.b.H.
- Website
- https://eurotours.at
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Eurotours is a Central European tour operator and incoming agency, headquartered in Kitzb\u00fchel, Austria, that bundles travel services into packages and distributes them through B2B partners in 70+ countries and exclusive retail-brand partnerships with HOFER REISEN, ALDI SUISSE, and ALDI Utaz\u00e1s.
- Ownership category
- akta.pro rank
Eurotours industry classification
Industry- Product category
- Tour Operator & Travel Distribution Services
- NAICS
- Tour Operators (561520), Travel Agencies (561510), Tour Operators (56152), Other Travel Arrangement and Reservation Services (56159)
- akta.pro primary industry
- White-Label Travel Supply Providers (B2B2C Inventory & Packaging) (THAKAJAJ)
- akta.pro secondary industries
- Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC), Fee-Based/Independent Trip Planners (No Booking) (THAKAOAA), Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH), Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB)
Keywords
Where Eurotours is headquartered
LocationHeadquarters
- HQ city
- Kitzbühel
- HQ country
- Austria
- HQ region
- Europe
Offices5 records
Markets served
Eurotours business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Tour Operator Package Sales: Bundling individual travel services (accommodation, transportation, ski passes, tickets) into market-ready travel packages distributed through B2B partners, direct sales, and retail brands
- B2B Distribution Services: Distribution of travel products through international partners including hotels, airlines, car rental, DMCs, cruise lines, and activity providers for commissions and transaction fees
- Travel Agency Retail Services: Personal travel advice and booking services at in-house Kitzbühel travel agency, handling corporate and individual travel arrangements
- Group Travel & Events: Organizing group travel experiences for companies, associations, seniors, schools, and incentives with comprehensive all-inclusive packages
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cafeteria menu pricing for employees and external guests |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels6 records
Eurotours product offering
Product offeringCore offering
Eurotours is a tour operator and incoming agency that bundles individual travel services (accommodation, flights, transfers, activities, ski passes, tickets) into market-ready travel packages and distributes them through B2B partners, retail brand partnerships (HOFER REISEN, ALDI SUISSE, ALDI Utazás), and its own online portals and in-house travel agency. It operates dynamic packaging technology enabling real-time combination of flights and accommodations, manages approximately 2,000 direct hotel contracts, and serves partners in over 70 countries.
Product overview
Eurotours is a tour operator and full-service travel provider with a multi-brand, multi-channel product portfolio. The core business is tour operating (bundling travel services into packages), distributed through two primary channels: B2B Distribution (partner network in 70+ countries with ~2,000 hotel contracts) and Direct Distribution (retail brand partnerships including HOFER REISEN, ALDI SUISSE TOURS, ALDI Utazás). Supporting these are technology platforms including Dynamic Packaging Solution (real-time flight and accommodation bundling), Cruise Compass (cruise booking), and Travel Finder (hotel/flight booking portal with 30,000+ hotels, 500+ airlines). B2B partners access the Partner Extranet, Agent+ Portal, Sell & Report Portal, and Partner Services Portal, while an XML Interface enables system-to-system data exchange. In-house Travel Agency services in Kitzbühel complement digital channels. Group Travel and Senior Travel are specialized product segments. Sub-brands include Just Away (Germany B2C), Post Reisen (Germany/Post partnership), and Eurotours Kantine (on-site cafeteria).
Differentiator
Problem solved
Functional benefit
Brands
- Just Away: Own online B2C reservation website launched in Germany in 2013
- Cruise Compass
- Eurotours Travel Agency
- Eurotours Kantine
- Travel Finder
Products and services
- Tour Operator Services Core tour operating business that bundles individual travel services into attractive packages for distribution via B2B partners and direct sales channels. Portfolio includes cruises, cultural trips, study tours, self-drive holidays, rail journeys, and luxury travel packages.
- B2B Distribution B2B distribution service acting as one-stop shop for tourism suppliers, collaborating with partners in over 70 countries. Manages approximately 2,000 direct hotel contracts in Central Europe, plus partnerships with airlines, mobility providers, DMCs, cruise lines, and experience providers.
- Direct Distribution via Retail Brand Partnerships Direct distribution of travel through retail and brand partnerships. Pioneered as first European tour operator to offer holiday packages via discount retailer. Partners include HOFER REISEN (Austria), ALDI SUISSE TOURS (Switzerland), and ALDI Utazás (Hungary).
- Travel Finder Booking Platform Online booking platform offering access to more than 30,000 hotels and flights from over 500 airlines. Previously known as 'smart TRIP', rebranded and launched with HOFER REISEN.
- Group Travel Services
- Eurotours Travel Agency Kitzbühel
- Senior Travel
- Just Away Online B2C Portal Own online B2C reservation website launched in Germany in 2013, extended to Netherlands and Poland in 2015.
- Partner Services Portal
- Sell & Report Portal
- Agent+ Travel Agent Portal
- Supplier Extranet
- XML Interface
- Eurotours Kantine (Cafeteria)
Quantifiable outcome
- 97% rebooking rate for HOFER REISEN partnership
- +4 more outcomes
Companies that use Eurotours
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles5 records
Eurotours technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability5 records
Feature4 records
Eurotours partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major, minor and flagship.
- ALDI Utazás (Hungary)coreFull range travel product partnership launched September 2017 for Hungarian market. Offers flights, guided tours, cruises, city breaks, and last-minute trips to ALDI customers in Hungary.
- HOFER POTOVANJA (Slovenia)majorDirect sales activities started in Slovenia, with own company Eurotours Potovanja d.o.o. founded in Ljubljana in 2010. Extended with HOFER POTOVANA launch in October 2009.
- Just AwaymajorOnline B2C reservation website launched in Germany (October 2013) and extended to Netherlands and Poland (March 2015). Own online platform for end-customer travel bookings.
- Deutsche Post (Post Reisen)coreJoint travel offering with Deutsche Post launched in 2015. Platform offers 30,000+ hotels directly bookable online at daily updated rates. Eurotours develops technology for seamless integration.
- Daimler AGmajorExclusive supplier for all Europe holidays for Daimler AG employees in China. Eurotours creates customized packages for corporate travel needs.
- ALDI Reisen GermanycoreEntry into German tour operating market with ALDI Reisen partnership in October 2009, marking significant expansion of discounter travel model to Germany.
- ALDI SUISSE TOURScoreTour operating partnership in Switzerland since 2007. ALDI SUISSE serves over 100,000 travelers annually through Eurotours-managed travel products, making it one of Switzerland's most popular tour operators.
- HOFER REISENcoreExclusive tour operator partnership since December 2003. Eurotours manages complete product development and technical implementation for HOFER REISEN, Austria's leading discounter travel brand. Over 20 years of partnership with 8+ million guests served and 97% rebooking rate.
- TchibominorTravel package creation for Tchibo customers in Czech Republic, with Eurotours office opened in Prague to support regional operations.
- Österreichisches Verkehrsbüro AG (Parent)flagship100% subsidiary of Verkehrsbüro, Austria's largest tourism group. Parent company shareholders: AVZ-Holding GmbH (60.98%), Vienna Insurance Group (36.58%), Toth Privatstiftung (2.44%). Provides entrepreneurial agility with corporate stability and market reach.
- Travel Agencies (Ruefa)coreAll Eurotours travel products bookable through Ruefa Reisestores across Austria, expanding retail distribution network for travel packages.
Scale indicators10 records
Recent moves16 records
Expansion highlights5 records
Eurotours competitors and assessment
Company assessmentDirect peers
- Schauinsland-Reisen: German tour operator headquartered in Duisburg, focused on package holidays with strong B2B and B2C distribution. Directly comparable mid-sized competitor in the German-speaking package tour segment.
- DER Touristik Deutschland: German tour operator owned by REWE Group that operates the parallel discounter-brand travel model (Penny Reisen, REWE Reisen) directly comparable to Eurotours' HOFER/ALDI partnerships. Most analogous competitor in business model and DACH channel strategy.
- FTI Touristik: Major German-based tour operator offering package holidays across Europe, North Africa, and long-haul destinations. Directly competes in the Central European package tour market and is comparable in scale and product breadth.
- Alltours: Düsseldorf-based tour operator specializing in package holidays primarily to Mediterranean and North African destinations. Comparable mid-sized competitor in Central European outbound tour operating.
Broad incumbents
- TUI Group: Europe's largest integrated tourism group operating tour operators, airlines, hotels, and cruise lines across 180+ markets. Overlap with Eurotours on tour operator and DMC services, but at materially larger scale and with owned-asset vertical integration.
- Hotelbeds: Global bedbank and B2B travel distribution platform supplying accommodation inventory to tour operators, OTAs, and travel agents. Comparable as a wholesale supplier-side counterpart; Eurotours integrates bedbanks like World2Meet and DidaTravel for hotel inventory.
- Booking.com: World's largest online travel agency and meta-search engine. Competes with Eurotours' B2C portals (Just Away, Travel Finder) and structurally threatens tour-operator economics through direct booking disintermediation.
- Expedia Group: Global OTA conglomerate operating Expedia, Hotels.com, Vrbo, and B2B partner platforms including Expedia Partner Solutions. Comparable as an incumbent OTA with both B2C and B2B distribution competing against Eurotours' online and partner channels.
Others
- Verkehrsbüro Group: Parent company of Eurotours and Austria's largest tourism group, encompassing Ruefa travel agencies, Eurotours, hotel operations, and transport. Included as the strategic parent whose decisions shape Eurotours' capital allocation and group synergies.
Emerging players
- Vtours: Aschaffenburg-based German tour operator positioned in the value-package segment with strong B2B and B2C distribution. Smaller and more narrowly focused than Eurotours but overlaps on Central European package tour distribution.
Market position
Strengths5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Eurotours social profiles
Digital presenceEurotours compliance and trust
Trust signalCompliance4 records
Eurotours financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eurotours leadership team
Management profileNumber of profiles
Profiles5 records
Eurotours subsidiaries and ownership
Company hierarchySubsidiaries5 records
Eurotours funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eurotours M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eurotours
What does Eurotours do?
Eurotours is a tour operator and incoming agency that bundles individual travel services (accommodation, flights, transfers, activities, ski passes, tickets) into market-ready travel packages and distributes them through B2B partners, retail brand partnerships (HOFER REISEN, ALDI SUISSE, ALDI Utazás), and its own online portals and in-house travel agency. It operates dynamic packaging technology enabling real-time combination of flights and accommodations, manages approximately 2,000 direct hotel contracts, and serves partners in over 70 countries.
Is Eurotours a public or private company?
Eurotours is a private company. It is classified as corporate owned and is currently operating.
When was Eurotours founded?
Eurotours was founded in 1980. It employs 251 to 500 people.
Where is Eurotours based?
Eurotours is headquartered in Kitzbühel, Austria, in the Europe region.
How does Eurotours make money?
Four revenue lines are on record. Tour Operator Package Sales are the primary driver. The others are B2B Distribution Services, travel Agency Retail Services and group Travel & Events.
Who are Eurotours's main competitors?
Direct peers on record are Schauinsland-Reisen, DER Touristik Deutschland, FTI Touristik and Alltours. Broad incumbents are TUI Group, Hotelbeds, Booking.com and Expedia Group. Verkehrsbüro Group is listed as an others. Vtours is listed as an emerging player.
Does Eurotours have an API?
No public API is recorded for Eurotours.
What industry is Eurotours in?
Eurotours's product category is Tour Operator & Travel Distribution Services. Its primary akta.pro industry code is THAKAJAJ, White-Label Travel Supply Providers (B2B2C Inventory & Packaging), with a secondary code of THAKAJAC, Package Tour Wholesalers (Pre-Packaged FIT/Group Programs). Its NAICS code is 561520.