Grimm & Company

What Grimm & Company does

Grimm & Company is a privately held, Singapore-based full-suite creative, digital marketing, and brand consultancy agency that specializes in the food and beverage (F&B) and lifestyle industries. The firm positions itself as serving both new F&B ventures requiring brand development from scratch and maturing legacy brands seeking rebrands or marketing modernization. Its client portfolio includes recognizable Singapore F&B names such as Song Fa Bak Kut Teh, JUMBO Group, Ministry of Crab, Mr Bean, Kee Wah Bakery International, Fairprice, Suntec City, Compendium Spirits, and Chuga Soju, alongside mid-market concepts like Burma Social, Bae's Cocktail Club, Tomahawk, and Anthology.

The company's offering is structured around four interconnected service lines: Branding & Design (logo, brand story, packaging, website, marketing collaterals), Digital Marketing/SEM (Google Advertising, Search Engine Marketing, and Google's Performance Max AI-powered campaigns), Social Media Marketing (with reservation-tracking integrations such as SevenRooms), and Food Photography & Videography. There is no proprietary technology platform; the business is built on creative talent, domain knowledge, and an in-house content production capability spanning fine dining and hawker-style food.

Revenue is generated through project-based fees and retainer arrangements for ongoing marketing support, customized per client. The firm also operates a proprietary sub-brand, Grimm's Whiskey (Antimatter Whiskey), developed in partnership with Compendium Spirits and sold in limited 50-bottle batches. Go-to-market is sales-led via direct client engagement through the company website and industry reputation, supported by an earned-media presence across major Singapore outlets (The Straits Times, Mothership, AUGUSTMAN, Marketing Interactive, Asia One, 883FM, 987FM). The company operates from a single Singapore headquarters, serves primarily Singapore-based F&B clients with stated Southeast Asia reach, and discloses no funding, ownership, headcount, or revenue figures.

Name

Grimm & Company

Legal name

Grimm & Company

Website

https://agencygrimm.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Grimm & Company is a privately held Singapore-based creative, digital marketing, and brand consultancy agency serving F&B and lifestyle clients — from new ventures to legacy brands — through branding, SEM, social media marketing, and food photography services.

Ownership category

akta.pro rank

Product category

Creative Marketing & Brand Consultancy

akta.pro primary industry

Graphic Design & Visual Communications (Collateral, Illustration) (MPAAAEAC)

Keywords

• Creative agency services
• Brand consultancy
• Digital marketing services
• Food photography
• Social media marketing

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Creative & Marketing Services: Full-suite agency services including branding, digital marketing, social media marketing, and food photography/videography. Revenue is generated through project-based fees and retainer arrangements for ongoing marketing support, customized to client needs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Grimm & Company is a Singapore-based full-suite creative, digital marketing, and brand consultancy agency that delivers customized branding, digital marketing (SEM), social media marketing, and food photography/videography services primarily to F&B and lifestyle brands. The agency also operates a proprietary sub-brand, Grimm's Whiskey (Antimatter Whiskey), developed in collaboration with Compendium Spirits.

Product overview

Grimm & Company is a full-suite creative, digital marketing, and brand consultancy agency based in Singapore, specializing in the F&B and lifestyle industries. The company offers four interconnected core service products: Branding & Design Services (logo, experiences, brand story, website, packaging, marketing collaterals), Digital Marketing/SEM Services (Google Advertising, Performance Max AI-powered campaigns), Social Media Marketing (driving reservations, sales, and leads with trackable ROI), and Food Photography & Videography (brand videos, lifestyle content, social media assets). Additionally, the company operates a proprietary sub-brand called Grimm's Whiskey, featuring the Antimatter Whiskey product developed in collaboration with Compendium Spirits. The portfolio serves both new ventures and maturing legacy brands in the F&B sector.

Differentiator

Problem solved

Functional benefit

Brands

• Grimm's Whiskey: Antimatter Whiskey - a whiskey crafted from Hom Mali Asian rice with honey and coconut spirits, aged in oak casks for six months. Available in 500ml and 250ml bottles. Limited batch release of 50 bottles per release.

Products and services

• Branding & Design Services Full-suite branding services including logo design, brand experiences, brand story development, website design, packaging design, and marketing collaterals for F&B and lifestyle brands.
• Digital Marketing / SEM Services Search Engine Marketing services including Google Advertising, Search Engine Marketing (SEM) for immediate visibility, and Performance Max (PMAX) AI-powered campaigns leveraging Google's entire platform.
• Social Media Marketing Social media marketing services that blend brand storytelling with visuals, driving measurable business outcomes including reservations, sales, revenue, and leads, with trackable Cost Per Acquisition of $5-$20 per reservation and 3-5x return on ad spend.
• Food Photography & Videography Visual content creation services including brand videos, lifestyle food and alcohol photography/videography, event photography/videography, social media feed and ad content, and product photography for F&B brands.
• Grimm's Whiskey - Antimatter Whiskey Proprietary whiskey product crafted in collaboration with Compendium Spirits, made from Hom Mali Asian rice with honey and coconut spirits, aged six months in oak casks; available in limited batches of 50 bottles per release in 500ml and 250ml sizes.

Quantifiable outcome

• Minimum 20% contribution to monthly total reservations for restaurants, all trackable to reservation systems (e.g. SevenRooms)
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Compendium SpiritscoreStrategic or Co-development PartnerGrimm & Company collaborated with Compendium Spirits, described as 'artisanal masters' and 'Singapore's leading distillery with deep Southeast Asian roots', to create the Antimatter Whiskey product. This partnership involved joint product development including fermentation using Hom Mali Asian rice, blending with honey and coconut spirits, and cask aging. The relationship is mutual as both parties co-created the whiskey brand.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Publicis Singapore: Publicis Groupe's Singapore office offering creative, digital, and media services across categories including F&B and lifestyle. Represents the scaled incumbent competitive set against which boutique agencies position.
• BBDO Singapore: Global advertising network's Singapore office offering full-service creative, branding, and digital marketing. Comparable service lines but operates as part of a global network rather than F&B-specialist boutique.
• DDB Group Singapore: Major global creative network's Singapore office providing branding, advertising, and digital services. Competes for the same enterprise client briefs as Grimm & Company but at a broader scale.
• Hakuhodo Singapore: Japanese advertising network's Singapore office with deep regional expertise in lifestyle, F&B, and consumer brands. Comparable in its interest in Asian lifestyle brands, but at significantly larger network scale.
• Ogilvy Singapore: WPP-owned global advertising agency's Singapore operations offering integrated branding, advertising, and digital services. Competes for multi-market F&B and lifestyle clients with broader geographic reach.

Direct peers

• GOODSTUPH: Singapore boutique creative agency specializing in branding, advertising, and digital campaigns for regional consumer and lifestyle brands. Operates in the same vertical-niche boutique segment as Grimm & Company.
• The Secret Little Agency: Singapore independent creative agency offering brand strategy, creative, and digital marketing services. Comparable in boutique positioning, Singapore footprint, and full-service creative offering.
• Foreign Object: Singapore-based independent creative agency offering branding, design, and integrated marketing services across regional clients. Closely comparable in scale, geography, and full-suite positioning to Grimm & Company.

Emerging players

• IRON GRIDS: Singapore digital and creative agency with a focus on social, content, and brand work for consumer-facing brands. Comparable in Singapore footprint and social-first content production capabilities.

Regional players

• Forsman & Bodenfors Singapore: Nordic-rooted creative group with Asia presence serving premium consumer and lifestyle brands. Comparable creative-driven boutique positioning and cross-border client work, though headquartered outside Singapore.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/grimm-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grimm & Company