Blue Moon Publishers

What Blue Moon Publishers does

Blue Moon Publishers is a privately held, Stratford, Ontario-based boutique publishing house that sells grief support, wellness, and poetry products directly to consumers through its WooCommerce-powered e-commerce site bluemoonpublishers.com, with Stripe handling checkout. The catalogue spans sympathy gift boxes, multi-month subscription boxes, greeting cards, spiral and guided journals, books (grief, wellness, poetry, regional), chakra gemstone sets, and pet-loss products, organized under three wholly-owned imprints: Next Chapter Press for life transitions, Pathways To Poetry for poetry collections, and Swan Parade Press for Stratford regional content.

The business operates a hybrid go-to-market combining direct-to-consumer e-commerce with global shipping, a wholesale program for funeral homes, hospices, and gift shops, and event-based sales such as Pets Canada Show. Revenue is generated through one-time product sales (cards at $7, journals at $16.50, books $20–$45, gift boxes at $48) and a recurring subscription tier at $79/month over 3 or 6 months. The company runs a permanent charity program donating 20% of retail sales to a monthly-selected recipient (including Wellspring Stratford, Hospice Stratford, and Optimism Place) as a brand differentiation mechanism, and its children's grief book 'When I Miss You' has received a Mom's Choice Award.

Operationally, Blue Moon Publishers runs with a lean team of five named functional staff covering marketing, design, fulfillment, IT, and a wellness advisor. There is no disclosed funding, no parent company, and no institutional ownership, and no revenue, headcount growth, or valuation figures are publicly available. Marketing relies on organic social (Instagram, Facebook, Pinterest), email, content marketing through resource guides, and community programs such as the Writing Through Grief Poetry Series.

Name

Blue Moon Publishers

Legal name

Blue Moon Publishers

Website

https://bluemoonpublishers.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Blue Moon Publishers is a privately held Stratford, Ontario boutique publishing house that sells grief support, wellness, and poetry products — books, journals, cards, gift boxes, subscriptions, and crystals — directly to consumers online and via a small wholesale channel, organized under three imprints.

Ownership category

akta.pro rank

Product category

Independent Book Publishing

NAICS

Book Publishers (51313), Book Retailers and News Dealers (4592)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

General Trade Publishing (Adult Fiction & Nonfiction) (MPAJAAAA)

akta.pro secondary industries

E-book Subscription & Bundling Services (MPAJAMAB), Author Website, Storefront & Direct-to-Reader Commerce (D2C Sales) (MPAJAJAE), Children’s Subscription & Book Club Publishing (MPAJAFAO)

Keywords

• Book publishing
• Grief support products
• Sympathy gift boxes
• Wellness journals
• Poetry collections

Headquarters

HQ city

Stratford

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct sales of books, journals, greeting cards, gift boxes, and wellness products through their e-commerce website. One-time transactional purchases with varying price points.
2. Subscription Boxes: Monthly subscription gift box service delivered over 3 or 6 months for ongoing grief support, priced at $79/month for 6 months. Creates recurring subscription revenue.
3. Wholesale: Wholesale accounts for retail stores and service providers purchasing cards and books in bulk at competitive wholesale pricing.
4. Charitable Donations Model: 20% of all retail sales donated to monthly charity, which drives customer loyalty and differentiates the brand while supporting social impact.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Blue Moon Publishers is a Canadian boutique publishing house that publishes and sells books, journals, greeting cards, gift boxes, crystals, and pet loss products focused on grief support, wellness, and poetry. Products are sold primarily through a direct-to-consumer e-commerce website with a subscription gift box program, supplemented by a wholesale channel for retail stores and service providers.

Product overview

Blue Moon Publishers is a Canadian boutique publishing house operating primarily as a direct-to-consumer e-commerce platform for grief support and wellness products. The company offers a unified portfolio centered on grief and loss resources, wellness books, poetry collections, and related gift items across three imprints (Next Chapter Press, Pathways To Poetry, and Swan Parade Press). Core products include: (1) Sympathy Gift Boxes and Subscriptions offering curated grief comfort over 3 or 6 months, (2) Greeting Cards and Sympathy Cards with personalization options, (3) Journals including spiral journals, grief-guided journals, and specialty journals like the Chakra Wisdom Journal and Pet-Sitter Journal, (4) Books spanning grief and loss titles (Wish I Knew series), wellness guides, and poetry collections by various authors, (5) Chakra Gemstone Gift Sets and Crystals for spiritual practice, and (6) Pet loss products. Products are sold directly through their WooCommerce-powered online store with free Canadian delivery on orders over $75. The company also maintains a wholesale program for retail partners and donates 20% of all retail sales to monthly-selected charities.

Differentiator

Problem solved

Functional benefit

Brands

• Next Chapter Press: An imprint that carefully curates a list of books that help people through life's transitions, providing comfort, strength and inspiration.
• Pathways To Poetry
• Swan Parade Press

Products and services

• Sympathy Gift Boxes Thoughtfully assembled one-time gift boxes designed to provide comfort and support during grief and loss, featuring books, journals, inspirational cards, and personalized messages. Priced at $48.00 per box.
• Sympathy Gift Box Subscription Monthly subscription service delivering curated grief support items over 3 or 6 months, providing ongoing comfort to bereaved individuals. Priced from $79.00 per month.
• Sympathy Gift Box for Children Specialized gift box for grieving children containing the award-winning 'When I Miss You' book, gemstone touchstone, and memory box.
• Greeting and Sympathy Cards Sympathy cards, thank you cards, and occasion cards with personalization options for messages and direct shipping to recipients. Individual cards priced at $7.00 each, with collections at 25% savings.

Quantifiable outcome

• 80% of journaling practitioners report noticeable improvement in mental health

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered core and featured.

• WooCommercecoreTechnology or IntegrationE-commerce platform powering the Blue Moon Publishers online store. Provides shopping cart, checkout, and payment infrastructure for direct-to-consumer sales.
• StripecoreTechnology or IntegrationPayment processing partner powering secure credit card transactions on the e-commerce website. Provides safe and secure checkout experience.
• Wellspring Stratford Cancer Support CentrefeaturedOthersMonthly charity recipient. Blue Moon Publishers donates 20% of all retail sales to this cancer support organization in Stratford, Ontario.
• Hospice StratfordfeaturedOthersCharitable recipient of monthly donations. Hospice organization serving Stratford community.
• Optimism Place Women's ShelterfeaturedOthersWomen's shelter and charity recipient. Monthly donations support their mission and services.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sourcebooks: Independent trade book publisher with broad adult and children's catalogue. Comparable independent publishing model though operating at much larger scale across more genres.
• Penguin Random House: Largest trade book publisher globally with extensive wellness, self-help, and poetry catalogues. Broad incumbent whose titles compete on the same shelves and online retailers as Blue Moon's books.
• Workman Publishing: Independent publisher of trade books, calendars, journals, and gift products including the Knock Knock and Timber Press brands. Broad incumbent with comparable gift-book-plus-stationery product portfolio.
• Hallmark Cards: Largest greeting card and gift company in North America with sympathy, occasion, and curated gift products. Broad incumbent competing for the same gift-shopping occasions at massive scale.

Direct peers

• Papier: D2C personalized stationery, notebooks, journals, and greeting cards sold online. Comparable D2C publishing-and-stationery model targeting gift-givers and personal occasions.
• Chronicle Books: Independent publisher of trade books, gift books, journals, and stationery with strong D2C and wholesale presence. Comparable publishing-and-gift product mix with diversified trade catalogue.
• Compendium Inc. Independent publisher of gift books, stationery, greeting cards, and curated gift products sold via D2C and wholesale. Most structurally comparable peer given similar product mix (books + cards + gifts) and publishing-led D2C model.
• Emily McDowell & Friends: Empathy-focused greeting card and gift company addressing difficult life occasions (illness, grief, divorce). Closest peer in the niche sympathy/difficult-occasion card and gift space Blue Moon occupies.
• Knock Knock: Publisher of journals, sticky notes, calendars, and greeting cards targeting gift and stationery retail. Direct competitor in the spiral journal and greeting card categories Blue Moon publishes.

Emerging players

• Tamed Wild: DTC sympathy and bereavement gift company offering curated gift boxes. Emerging player in overlapping grief gifting category, though without Blue Moon's publishing component.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BlueMoonPublishers
• Instagraminstagram.com/bluemoonpbh
• Pinterestpinterest.ca/bluemoonpbh
• LinkedInlinkedin.com/company/blue-moon-publishers

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Moon Publishers