APAMAD devient AMAELLES

What APAMAD devient AMAELLES does

APAMAD (Association Pour l'Accompagnement et le Maintien A Domicile), now rebranding to Amaelles, is a French non-profit association governed by articles 21 to 79 of the Local Civil Code and recognized as a public utility mission organization. Founded in 1947 by Bernard Thierry-Mieg and Violette Schoen as "Aide aux Vieux" to support elderly people in Haut-Rhin, the association today provides a comprehensive range of home care and personal assistance services covering more than 40 service lines. These include daytime personal assistance (SAAD), home nursing care (SSIAD), meal delivery, housekeeping, teleassistance, day care for Alzheimer's patients, the Rivage caregiver respite platform, the Centre de Santé Infirmier (CSI), adapted physical activities (Escapassions), specialized autism services (TSA), legal protection for vulnerable adults, hospital discharge assistance (CARD), and home adaptation services. The association operates through 21 physical antennas across the Haut-Rhin department in the Alsace region, with the headquarters in Mulhouse (75 Allée Gluck).

The technological backbone includes E-NUTRIV, a malnutrition prevention project using Big Data and IoT-connected devices (tablets, connected scales, weighing cushions) for elderly people aged 70+ at home; telemedicine integration via the Alsatian startup TOKTOKDOC enabling nurses to conduct remote consultations at patients' homes; and a 24/7 teleassistance platform with multiple form factors (pendant, bracelet, watch, mobile) that automatically geolocates users during emergencies. The CSI health center in Wittenheim opened in 2018 provides nursing care on-site and at-home along with diabetes screening and prevention. The association operates on a social economy revenue model combining public funding (Social Security/Assurance Maladie), departmental council allocations (APA - Allocation Personnalisée d'Autonomie, PCH - Prestation de Compensation du Handicap), retirement fund contributions, mutual insurance payments, and tax-deductible donations (66% deductible). Free initial needs assessment visits are provided. APAMAD is part of the broader Réseau APA departmental network which collectively employs 3,400 people and serves 30,000+ beneficiaries annually, with APAMAD as the largest member contributing approximately 2,600 employees and conducting roughly 90,000 interventions per month.

In 2024, APAMAD co-founded AMAELLES, the first French national collective for home care and personal assistance, alongside other associations, marking a transition from a regional Haut-Rhin operator to a national coalition platform. The association maintains a Handéo certification for disability services, scored 79/100 on the French gender equality index, and reports a 34% full-time employment rate against a 12% sector average. APAMAD is governed as a non-profit with any management surpluses reinvested into developing local proximity services.

Name

APAMAD devient AMAELLES

Legal name

APAMAD (Association Pour l'Accompagnement et le Maintien A Domicile)

Website

https://apamad.fr

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

101–250 employees

Short description

APAMAD, rebranding to Amaelles in 2024, is a French non-profit association providing comprehensive home care, nursing, and personal assistance services for elderly, disabled, and dependent individuals across Haut-Rhin through 21 antennas with approximately 2,600 employees, and is a founding member of France's first national home care collective.

Ownership category

akta.pro rank

Product category

Home Healthcare and Personal Assistance Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro industry

PRIMARYHLADAGAA

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Non-Medical In-Home Care & Personal Care

Keywords

• Home care services
• Elderly personal assistance
• Home nursing care
• Disability support services
• Caregiver respite platform

Headquarters

HQ city

Mulhouse

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Social Services Revenue: As a non-profit association recognized as being of public utility, APAMAD operates on a social economy model. Services are financed through a combination of public funding (Social Security/Assurance Maladie), departmental council allocations (APA), and client contributions based on their financial resources. The association reinvests any management surpluses into developing local proximity services.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

APAMAD/Amaelles is a non-profit public-utility association delivering integrated home care and personal assistance services in Haut-Rhin, France. Its core offering spans more than 40 services covering daily living assistance (aide à la personne), home nursing care (SSIAD), meal delivery, teleassistance, Alzheimer's day care, autism spectrum disorder support, hospital discharge assistance, and caregiver respite through the RIVAGE platform. Services are financed by public funding (APA, PCH, Assurance Maladie) combined with income-based contributions and tax-deductible donations.

Product overview

APAMAD/Amaelles is a non-profit association providing comprehensive home care and support services for elderly, disabled, and dependent persons in Haut-Rhin, France. The organization operates as a multi-service platform offering core home assistance (personal care, housekeeping, meal delivery), medical services (nursing care, health center), specialized programs (Alzheimer's day care, autism support), and innovative solutions (connected health monitoring). Key products include SSIAD for home nursing, RIVAGE for caregiver respite, teleassistance for emergency alerts, and Escapassions for adapted physical activities. The association rebranded to Amaelles in 2024 as part of founding France's first collective for home care services.

Differentiator

Problem solved

Functional benefit

Brands

• Rivage: Plateforme de répit et d'accompagnement dédiée aux aidants familiaux
• SSIAD
• Centre de Santé Infirmier (CSI)
• Escapassions
• RIVAGE
• ATAL
• Fanal
• CARD
• APACADEMIE

Products and services

• Aide à la personne (jour) Daytime personal assistance service providing help with daily activities including morning/evening routines, hygiene care, mobility transfers, and daily living support for elderly and disabled individuals at home.
• SSIAD - Service de Soins Infirmiers à Domicile Home nursing care service providing medical care, blood tests, injections, medication preparation, wound care, and health monitoring for people aged 60 and over on medical prescription, delivered at home, in retirement homes, or in residences.
• Livraison de repas Meal delivery service providing balanced, varied cooked meals to seniors and people with disabilities at home, with options for special diets including diabetic, salt-free, vegetarian, and pureed meals.
• Entretien du logement Home cleaning and housekeeping service for seniors, frail individuals, and people with disabilities to maintain a clean and safe living environment.
• Téléassistance 24/7 emergency alert system with mobile telecare devices providing immediate connection to professional responders and automatic geolocation for seniors and disabled individuals.
• Accueils de jour Alzheimer Day care centers specialized for people with Alzheimer's or memory disorders, providing stimulating activities, cognitive support, and respite for family caregivers.
• RIVAGE - Plateforme de répit Respite platform dedicated to family caregivers of dependent individuals over 60, offering support groups, training workshops, recreational activities, and temporary care for the dependent person.
• Centre de Santé Infirmier (CSI) Health center providing nursing care on-site (blood tests, injections, diabetes monitoring, wound care) and at home, along with health prevention and education activities.
• Escapassions Adapted physical activity program offering dance, Nordic walking, and wellness workshops for people with loss of autonomy, combining transport, activity, and shared meals.
• Service Autisme TSA Specialized support service for individuals with Autism Spectrum Disorder, providing personalized intervention plans, 24/7 support, and family respite care.
• Protection Juridique des Majeurs Legal protection service for vulnerable adults, with judicial delegates accompanying persons and protecting their rights and interests.
• Aménagement du logement Home adaptation service providing technical analysis, work coordination, and accessibility modifications to help people remain safely at home.
• CARD - Cellule d'Aide au Retour à Domicile Hospital discharge assistance service coordinating home support services including cleaning, meals, telecare, and home adaptations to ensure safe return home.
• EHPAD - Maisons de retraite Nursing homes providing residential care for elderly requiring continuous medical support, including an 82-bed facility in Mulhouse.
• Aide médico-psychologique Medico-psychological support for individuals with cognitive disorders, providing therapeutic activities and daily life assistance.
• Fanal - Garde itinérante de nuit Mobile night-watch service providing overnight presence and surveillance for vulnerable individuals at home.
• ATAL - Aide Technique au Logement Service dedicated to technical aids and housing modifications, supporting autonomy at home for seniors and disabled individuals.
• APACADEMIE - École de formation interne Internal training school of APAMAD developing professional competencies for caregivers and home-intervention staff.

Quantifiable outcome

• 30,000 beneficiaries accompanied annually across the Réseau APA network
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Lions Club Wittenheim Bassin PotassiquecoreGTM or Marketing PartnerPartnership for diabetes prevention and screening actions. Lions Club provides funding and organizational support while APAMAD's Health Center (CSI) provides medical personnel for free diabetes screening events at commercial centers. Partnership focuses on community health prevention in the Potassic Basin area where diabetes prevalence is 50% above national average.
• LIDER DiabètecoreTechnology or IntegrationAssociation originating from Lions Club of Nice, created in 2010 to generalize diabetes screening operations. Provides methodology, equipment, and compiles national results. Supports diabetes research. APAMAD uses their standardized screening approach for community diabetes detection events.
• UGECAM (Soins de Suite et de Réadaptation)coreStrategic or Co-development PartnerPartnership with UGECAM's South Alsace pole for hospitalization discharge assistance. APAMAD provides the CARD (Cellule d'Aide au Retour à Domicile) service that helps hospitalized patients safely return home, reducing hospital stays by 1-2 days on average. Joint experimentation developing new care pathway.
• Mutualité Française Grand EstminorGTM or Marketing PartnerPartnership for caregiver prevention program 'Aidants, votre santé parlons-en!' providing workshops on caregiver wellness, nutrition, and respite solutions. Combines healthcare professional expertise with APAMAD's Rivage platform services.
• Ville de Mulhouse (La Clé des Aînés)minorGTM or Marketing PartnerCity of Mulhouse program partnering with Rivage and Mutualité Française for caregiver health and prevention programs under the 'Mulhouse Ville amie des aînés' (age-friendly city) initiative.
• MAIA Trois Pays SundgauminorStrategic or Co-development PartnerMethod for integrating home care and medical services for autonomy, partnering with APAMAD's day care center for senior health check-ups and local health prevention initiatives.
• MSA d'AltkirchminorGTM or Marketing PartnerAgricultural Social Mutual insurance partnership hosting Rivage Finger-food cooking workshops for caregivers and their dependent loved ones, combining nutrition education with caregiver support.
• Réseau APAcoreStrategic or Co-development PartnerDepartmental network bringing together APAMAD, APALIB', DSHA, ASHPA, Fami Emploi, and BIP Connect around five core values: solidarity, enthusiasm, social and economic performance, respect, and creativity. APAMAD is the largest member with 2,600 employees serving as the network's primary home care provider.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Colisée: French senior care group operating nursing homes, assisted living, and home care services across France and Europe. Comparable as a broad incumbent in the French senior care market with overlapping elderly care offerings at greater commercial scale.
• Korian: One of Europe's largest senior care operators with extensive French EHPAD, assisted living, and home care networks. Comparable as a broad incumbent serving similar elderly populations with residential and home services, though at significantly larger scale and as a publicly traded entity.
• DomusVi: Major French operator of nursing homes (EHPAD), assisted living, and home care services for seniors. Comparable as a broad incumbent in the French senior care market with overlapping EHPAD and home services, though larger and more commercially focused than APAMAD.
• Orpea (emera): Major European senior care operator with significant French nursing home, assisted living, and home care presence. Comparable as a broad incumbent serving similar elderly care segments, though much larger and more diversified geographically than APAMAD.

Direct peers

• Amaelles (Collective): First French national collective for home help and personal care, co-founded by APAMAD and other associations. Operates as the umbrella network for home care and personal assistance services across France, making it a directly comparable peer and parent organization of APAMAD's national ambitions.
• O2 Care Services: Leading French franchise home care services company offering personal assistance, childcare, and senior care across 100+ agencies. Directly comparable as a national home care operator with multi-service offerings targeting elderly and dependent individuals in their homes.
• ADMR (Association du service à domicile): France's largest network of non-profit home care associations, serving families across all departments with personal assistance, domestic help, and family services. Directly comparable to APAMAD as a federated non-profit home care operator with local associations delivering aide à la personne services.
• Petits-fils: Major French private home care services franchise network specializing in aide aux personnes âgées. Directly comparable as a French home care operator offering personal assistance, housekeeping, and elderly care across multiple cities, competing for the same aide à la personne market.
• APALIB': Sister organization within Réseau APA, focused on health prevention and well-aging services for autonomous seniors in Haut-Rhin. Directly comparable as a complementary non-profit in the same regional network offering adjacent senior wellness, prevention, and adapted activity services.

Others

• UNA (Union Nationale de l'Aide, des Soins et des Services aux Domiciles): French national federation of home care, nursing, and personal assistance associations. APAMAD displays UNA affiliation in its website footer. Functions as an ecosystem umbrella/advocacy body rather than a direct operating peer, but represents the broader institutional network APAMAD belongs to.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/apamad

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APAMAD devient AMAELLES